CARLS JR. PUTS ENTIRE COUNTRY BREAKFAST IN A BURRITO

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   Carl's Jr. - BigCountryBB.jpg   CARL’S JR. PUTS ENTIRE COUNTRY BREAKFAST IN A BURRIT
                                   Wrap Your Hands Around A Big Country Breakfast Burrito

                                   10.29.2008 – CARPINTERIA, Calif. – October 29, 2008 – Starting today, anyone who
                                   loves a hearty meal in the morning but is pressed for time has a tasty new option:            Twitter Pitc
                                   the Big Country Breakfast Burrito at Carl’s Jr.®. Offering the down-home flavors of a         Carl's Jr. laun
                                                                                                                                 Burrito as part
                                   complete country breakfast wrapped in a flour tortilla for portability, the Big Country
                                                                                                                                 As Our Burge
                                   Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham,
                                   shredded cheddar cheese, hash rounds and a generous ladle of sausage gravy, all               Resource Li
                                   wrapped in a warm flour tortilla.                                                             Carl's Jr. on
                                                                                                                                 http://www.twitte

                                   "This is no ordinary breakfast burrito," said Brad Haley, executive vice president of         Carl's Jr.
                                   marketing for Carl’s Jr. restaurants. "It's an entire country breakfast in the palm of        http://www.carlsj

                                   your hand. Hungry breakfast customers can get eggs, all three breakfast meats,                CKE Restaur
                                                                                                                                 http://www.ckr.c
                                   hash browns and sausage gravy in a portable burrito that can easily be eaten on the
                                                                                                                                 Mendelsohn
                                   go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once
                                   they get their hands on it."                                                                  Tags
                                                                                                                                 breakfast, b
                                   The latest addition to the breakfast menu at Carl’s Jr. is part of the “Breakfast As Big      food, carl's j
                                   As Our Burgers” advertising campaign that launched with the Monster Breakfast                 advertising,

                                   Sandwich in July. The new commercial for the Big Country Breakfast Burrito, titled
                                   "Not Much," was created by Mendelsohn|Zien Advertising, the agency responsible for
                                   the edgy, iconic ads both the Carl’s Jr. and Hardee’s® brands are known for.


                                   The Big Country Breakfast Burrito is available for $2.69, or $4.49 for a combo, which
                                   includes hash rounds and coffee. Prices may vary.


                                   Short URL:
                                   http://pitch.pe/941


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                                   About Carl's Jr.
                                   ABOUT CARL'S JR
                                   Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What
                                   began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international
                                   organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly
                                   owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of
                                   the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its
                                   subsidiaries, had a total of 3,116 franchised, licensed or company-operated
restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants
and 1,908 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near
you, go to www.ckr.com or www.carlsjr.com.


Contacting Carl's Jr.
Carl's Jr.
6307 Carpinteria Ave.
Suite A
Carpinteria, CA 93013
888/688-7537
Website: http://www.carlsjr.com
Twitter: http://twitter.com/carlsjr
Facebook: http://www.facebook.com/home.php#/pages/Carls-Jr/91702965455?
ref=ts

Press Contact
Beth Mansfield
Office: 805/745-7741
Cell: 805/223-0278
Email: bmansfield@ckr.com
Twitter: http://twitter.com/bethmansfield

Interview Request
Beth Mansfield
Office: 805/745-7741
Cell: 805/223-0278
Email: bmansfield@ckr.com

Product Sample Request
Beth Mansfield
Office: 805/745-7741
Cell: 805/223-0278
Email: bmansfield@ckr.com




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