Download Logo Carl's Jr. - BigCountryBB.jpg CARL’S JR. PUTS ENTIRE COUNTRY BREAKFAST IN A BURRIT Wrap Your Hands Around A Big Country Breakfast Burrito 10.29.2008 – CARPINTERIA, Calif. – October 29, 2008 – Starting today, anyone who loves a hearty meal in the morning but is pressed for time has a tasty new option: Twitter Pitc the Big Country Breakfast Burrito at Carl’s Jr.®. Offering the down-home flavors of a Carl's Jr. laun Burrito as part complete country breakfast wrapped in a flour tortilla for portability, the Big Country As Our Burge Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham, shredded cheddar cheese, hash rounds and a generous ladle of sausage gravy, all Resource Li wrapped in a warm flour tortilla. Carl's Jr. on http://www.twitte "This is no ordinary breakfast burrito," said Brad Haley, executive vice president of Carl's Jr. marketing for Carl’s Jr. restaurants. "It's an entire country breakfast in the palm of http://www.carlsj your hand. Hungry breakfast customers can get eggs, all three breakfast meats, CKE Restaur http://www.ckr.c hash browns and sausage gravy in a portable burrito that can easily be eaten on the Mendelsohn go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once they get their hands on it." Tags breakfast, b The latest addition to the breakfast menu at Carl’s Jr. is part of the “Breakfast As Big food, carl's j As Our Burgers” advertising campaign that launched with the Monster Breakfast advertising, Sandwich in July. The new commercial for the Big Country Breakfast Burrito, titled "Not Much," was created by Mendelsohn|Zien Advertising, the agency responsible for the edgy, iconic ads both the Carl’s Jr. and Hardee’s® brands are known for. The Big Country Breakfast Burrito is available for $2.69, or $4.49 for a combo, which includes hash rounds and coffee. Prices may vary. Short URL: http://pitch.pe/941 Video Embed Code <object width="425" height="344"><param name="movie" 5 value="http://www.youtube.com/v/4n2BOne_8QA&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/4n2BOne_8QA&hl=en&fs=1" type="application/x- shockwave-flash" allowfullscreen="true" width="425" height="344" wmode="transparent"></embed></object> 6 About Carl's Jr. ABOUT CARL'S JR Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl’s Jr. restaurants and 1,908 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com. Contacting Carl's Jr. Carl's Jr. 6307 Carpinteria Ave. Suite A Carpinteria, CA 93013 888/688-7537 Website: http://www.carlsjr.com Twitter: http://twitter.com/carlsjr Facebook: http://www.facebook.com/home.php#/pages/Carls-Jr/91702965455? ref=ts Press Contact Beth Mansfield Office: 805/745-7741 Cell: 805/223-0278 Email: firstname.lastname@example.org Twitter: http://twitter.com/bethmansfield Interview Request Beth Mansfield Office: 805/745-7741 Cell: 805/223-0278 Email: email@example.com Product Sample Request Beth Mansfield Office: 805/745-7741 Cell: 805/223-0278 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.