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OFFICIALS PREPARE ICE FOR THE LABATT BLUE POND HOCKEY TOURNAMENT

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                OFFICIALS PREPARE ICE FOR THE LABATT BLUE POND HOCK
                TOURNAMENT
                Tournament slated for Saturday, February 7

                01.27.2009 – OFFICIALS PREPARE ICE FOR THE
                LABATT BLUE POND HOCKEY TOURNAMENT                                                       Twitter Pitc
                                                                                                         Buffalo Firefig
                                                                                                         Lake Erie to B
                BUFFALO, NY – City of Buffalo and Erie County officials today began the process of
                                                                                                         Labatt Blue Po
                checking the thickness and preparing the ice surface for the Labatt Blue Pond
                Hockey Tournament scheduled for Saturday, February 7, 2009, from 7:30 a.m. to 5          Resource Li
                p.m. Workers checked the ice depth which ranged from 10 to 14 inches. Fire trucks
                flooded the frozen surface, helping to create a smooth top layer. Crews will continue    Tags

                to clear snow, flood the ice, and begin forming eight rinks, spanning 136,000 square     labatt, labatt
                                                                                                         pond hocke
                feet of Lake Erie.
                                                                                                         buffalo pond

                The goal of the tournament is to provide a competitive, entertaining and nostalgic
                Real Hockey experience for local adult hockey players. Labatt USA has been working
                with the City of Buffalo and Erie County to expand this event and make it a regional
                draw. Last year, 16 teams competed on four rinks. This year, 64 teams will compete
                in eight divisions. The tournament will feature eight brackets with eight teams in
                each, representing novice, intermediate and advanced players.


                “We want to create an authentic hockey experience that takes people back to
                hockey’s roots,” said Peter Bodenham, director of marketing, for Labatt USA. “Our
                tournament is played on Lake Erie and the choppy, dull surface delivers hockey in its
                purest form.”


                For tournament information and game schedules, please go to
                www.performaxhockey.com or become a fan at http://tinyurl.com/labattfacebook


                The Labatt Blue Pond Hockey Tournament is subject to weather conditions.


                ###


                Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada,
                which is America’s top-selling Canadian beer imported by Labatt USA. First brewed
                in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma,
                good balance, fruity character and a slightly sweet taste. A 2004 Gold Medalist in the
                World Beer Cup, Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.


                Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other 
                Canadian brands into the United States. Always enjoy responsibly.


                Short URL:
                http://pitch.pe/3622
About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada,
which is America’s top-selling Canadian beer imported by Labatt USA. First brewed
in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma,
good balance, fruity character and a slightly sweet taste. A 2004 Gold Medalist in the
World Beer Cup, Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.


Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other 
Canadian brands into the United States. Always enjoy responsibly.


Contacting Labatt USA
Labatt USA
50 Fountain Plaza
Buffalo, NY 14220
716.880.1433
Website: http://tinyurl.com/labattfacebook

Press Contact
Mary Beth Popp
Office: 716.880.1433
Cell: 716.864.5315
Email: mpopp@mower.com
Facebook: http://tinyurl.com/labattfacebook
Twitter: mommb

Interview Request
Mary Beth Popp
Office: 716.880.1443
Cell: 716.864.5315




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posted:6/12/2009
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