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Anheuser-Busch Taps FutureWorks PR For Social Media Project

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                Anheuser-Busch Taps FutureWorks PR For Social Media Project
                Leading American brewer partners with FutureWorks to create AB-extras.com –
                media dashboard that tells the stories behind this year’s big ads

                02.09.2009 – Sunnyvale, Calif. – February 9, 2009 – FutureWorks PR, the social
                media strategy and PR company, helped Anheuser-Busch embrace the social web                Resource Li
                by creating AB-extras.com – an exciting social media dashboard that emphasizes
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                the human element behind the highly anticipated Budweiser and Bud Light
                                                                                                           futureworks
                commercials, and fosters an interactive community of Bud fans worldwide.
                                                                                                           social media


                With AB-extras, Anheuser-Busch invites adult consumers to get up close and
                personal with the people (and Clydesdales) that make up its highly anticipated
                Budweiser and Bud Light commercials.


                The social media dashboard and newsroom offers a visual journey through the
                human side of Super Sunday’s ads. It uses exclusive pictures, videos, and
                interviews to tell the story behind “Generations,” a touching commercial that features
                a modern Clydesdale’s journey from Scottish farmlands to the Budweiser hitch.


                Ab-extras’s Social Media Rooms brings together conversations that are transpiring
                across multiple social networks (including Flickr, YouTube, Twitter, and FriendFeed)
                into a single view. It gives a place for the Bud community to participate and interact
                with each other, as well as the faces behind the global brand.


                About Anheuser-Busch
                Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5
                percent share of U.S. beer sales. The company brews the world’s largest-selling
                beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in
                Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among
                beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global
                Companies lists in 2008. Anheuser-Busch is one of the largest theme park
                operators in the United States, is a major manufacturer of aluminum cans and one
                of the world’s largest recyclers of aluminum cans. The company is a wholly-owned
                subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to
                operate under the Anheuser-Busch name and logo. For more information, visit
                www.anheuser-busch.com.


                About FutureWorks PR
                With offices in Silicon Valley and San Francisco, FutureWorks PR partners with
                market leaders and emerging companies to increase visibility, cultivate markets,
                amplify conversations, and grow the community of customers.


                The agency’s specialty lies in its ability to understand technology and in turn, present
                market-specific and compelling stories and solutions. FutureWorks combines PR,
                Social Media, and grassroots marketing for intelligent, results-driven
                communications programs that impact the bottom line.
Contact


Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106


Short URL:
http://pitch.pe/4232


About FutureWorks PR


Contacting FutureWorks PR
FutureWorks PR
530 Lakeside Dr. Suite 130
Sunnyvale, CA 94085
408-720-8228
Website: http://www.future-works.com




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