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Social Media Tools in Crisis Communications

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                                          Social Media Tools in Crisis Communications
                                          Telseminar hosted by Doyle Albee, president of Metzger Associates

                                          02.19.2009 – BOULDER, Colo. – Feb. 19, 2009 – Before any media reported the
                                          horrifying – and ultimately heroic – crash landing of US Airways flight 1549, people   Twitter Pitc
                                          were hearing the news via photos and updates being posted in real-time on social       @doylealbee t
                                                                                                                                 media tools in
                                          media sites like Twitter. Social media played an important role coordinating
                                                                                                                                 level execs on
                                          emergency assistance outreach last year when fires endangered the lives of
                                          thousands in San Diego and is also credited with helping to elect President Barack     News Facts
                                          Obama.                                                                                   Social and N
                                                                                                                                   most releva
                                          New media (often also called social media) has become more than just a way to            people to ge
Captions:
Doyle Albee, President and New Media      reconnect with old friends. It is, in fact, the most relevant and immediate way for      breaking ne
Practice Director of Metzger Associates                                                                                            Social and N
                                          people to get crucial information about breaking news and an increasingly important
                                                                                                                                   increasingly
                                          tool in crisis and reputation management for companies and individuals alike.
                                                                                                                                   reputation m
                                                                                                                                   and individu
                                          Doyle Albee, president and new media practice director at Metzger Associates, will
                                                                                                                                   Doyle Albee
                                          host a teleseminar through Biz Summits for select C-level industry executives Feb.
                                                                                                                                   Associates,
                                          23 to discuss the phenomenon and the importance - and necessity – of using new           phenomeno
                                          and social media during a crisis.                                                        necessity –
                                                                                                                                   media durin
                                          The invitation-only session will provide an overview of the social media landscape       Doyle Albee

                                          and how it is influencing both consumers and members of the “traditional” media,         Associates,
                                                                                                                                   leading exp
                                          as well as some best practices for harnessing social media tools to communicate
                                                                                                                                   Media applic
                                          during emergencies.

                                                                                                                                 Resource Li
                                          Albee, who has been quoted in numerous publications ranging from The Denver            http://www.
                                          Post to the Wall Street Journal and speaks regularly to conferences on social media.   http://

                                          He is also a contributor to such blogs and newsletters as AskDaveTaylor.com,           http://www.
                                          Ragan.com, the Denver Post’s blog and the Denver PR blog. He also writes               http://metzgerblo

                                          Metzger’s blog, Media in the New Millennium (www.metzgerblog.com), which is one
                                                                                                                                 Tags
                                          of the most respected communications blogs in the Rocky Mountain region.
                                                                                                                                 Social Media
                                                                                                                                 Communicat
                                          Albee founded Metzger Associates’ New Media practice more than four years ago,         Managemen
                                          long before most other agencies had an understanding of social media strategies.       Associates,
                                          Metzger programs have included work with Twitter, Facebook, blog development and
                                          a number of other social media strategies and tactics.




                                          Short URL:
                                          http://pitch.pe/4927


                                          About Metzger Associates
                                          Boulder-based Metzger Associates is the Rocky Mountain region’s premier
                                          integrated strategic communications firm. Since 1991, Metzger Associates’ new
                                          media methodology, capital strategies and keen focus on clients’ business goals
have created value for innovative growth companies ranging from the Fortune 500 to
venture-backed startups. Metzger Associates has one of the nation’s top track
records in developing award-winning communications strategies – gaining the right
exposure for clients at the right time. For more information, please visit
www.metzger.com.


Contacting Metzger Associates
Metzger Associates
5733 Central Avenue
Boulder, CO 80301
303-786-7000
Website: http://www.metzger.com
Facebook: http://www.facebook.com/home.php#/pages/Boulder-CO/Metzger-
Associates/58316599784?ref=ts
Twitter: http://twitter.com/MetzgerAssoc

Press Contact
Lisa Metzger
Office: 720-833-5920
Email: lmetzger@metzger.com

Interview Request
Lisa Metzger
Office: 720-833-5920
Email: lmetzger@metzger.com




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posted:6/12/2009
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