Kane Consulting Receives 2009 Bronze Quill Award from IABC Minnesota by pitchengine

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                                         Kane Consulting Receives 2009 Bronze Quill Award from IABC
                                         Firm’s marketing program for the MIMA Summit was recognized for excellence i
                                         Communications Management/Special Events

                                         03.02.2009 – Kane Consulting, a Minneapolis-based new media marketing and PR
                                         firm, received a 2009 Bronze Quill Award of Excellence from The International              Twitter Pitc
                                         Association of Business Communicators (IABC) Minnesota. The firm was                       Kane Consulti
                                                                                                                                    Bronze Quill A
                                         recognized in the category of Communications Management/Special Events for
                                                                                                                                    MIMA Summit.
                                         creating, launching and coordinating an integrated communications plan for The
   Kane Consulting - FEEDlogofinal.jpg
                                         2008 Summit interactive conference by MIMA (Minnesota Interactive Marketing                News Facts
                                         Association).                                                                                Kane Consu
                                                                                                                                      International
                                         Presented at The Bronze Quill Awards Gala on February 24, 2009 at the Calhoun                Communicat
                                         Beach Club in Minneapolis, Kane Consulting is one of 10 Excellence winners                   Bronze Quill

                                         recognized among more than 100 entries in 26 categories, evaluated by a panel of             The firm wa
                                                                                                                                      category of
                                         judges from across the United States.
                                                                                                                                      Managemen
                                                                                                                                      creating, lau
                                         “It’s an incredible honor to be acknowledged among my peers, and especially
                                                                                                                                      integrated c
                                         meaningful to be recognized in this industry for a marketing plan that utilized cutting-
                                                                                                                                      2008 Summi
                                         edge digital and social media applications,” says Jennifer Kane, principal of Kane           MIMA.
                                         Consulting.                                                                                  The award
                                                                                                                                      February 24
                                         For five years, Kane Consulting has produced the Summit, a conference on                     Beach Club i

                                         interactive marketing, for MIMA. After a record 82% growth in attendance at the 2007         The winning
                                                                                                                                      edge digital
                                         conference, the organization shifted its focus for the 2008 event by capping
                                                                                                                                      applications.
                                         attendance and raising prices in an effort to position the event more competitively in
                                         the regional and national marketplace. Once again, MIMA called upon Kane                   Resource Li
                                         Consulting to create a marketing and communications plan to help accomplish this           Kane Consul
                                         task.                                                                                      http://www.kane

                                                                                                                                    IABC Minnes
                                         Utilizing new media marketing strategies and tools, Kane Consulting:                       http://mn.iabc.c

                                         • Created a Summit that served as a virtual clearinghouse of ideas, information and        The MIMA S
                                                                                                                                    MIMA - Minn
                                         conversations focused on the conference.
                                                                                                                                    Marketing A
                                         • Selected a range of interactive applications (including Twitter, Facebook Flick’r,
                                         YouTube, Blog Carnival and others), which were populated and used to fill the Web          Tags
                                         site.                                                                                      marketing, c
                                         • Developed a satellite network of marketing strategies for specific niche audiences       IABC, Kane C
                                         to drive traffic to, from and through the Web site.                                        Summit

                                         • Interconnected these applications and the Web site to create a viral marketing loop
                                         that continues to support current and future marketing efforts.


                                         Due to the successful social networking strategy, The Summit sold out nearly one
                                         month in advance to 600 people before the early bird registration deadline. And,
                                         because this strategy was more effective (and worked more quickly) than traditional
                                         marketing strategies, MIMA spent only a fraction of its marketing and
                                         communications budget.
Kane Consulting is producing and providing marketing and communications
program implementation for the 2009 Summit on October 5 at the Minneapolis
Hilton.


Kane concludes, “This year’s marketing plan builds on the social networking
success of the 2008 event, but the tools have evolved. We’re raising the bar and
using - in some instances, even creating - new technologies to achieve our goals.”


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About Kane Consulting
Kane Consulting is a new media marketing and PR firm, and producer of The
"Summit" interactive conference and "Kane Camp" series of professional
development events. The firm helps small businesses and associations
revolutionize their "old school" communication, marketing and PR efforts by using
"new school" strategies and tools.


Contacting Kane Consulting
Kane Consulting
4828 13th Avenue South
Minneapolis, MN 55417
612.216.4697
Website: http://www.kaneconsulting.biz
Facebook: http://facebook.com/home.php#/group.php?gid=135626780173
LinkedIn: http://www.linkedin.com/in/jenkaneco

Press Contact
Kary Delaria
Office: 952-949-0991
Email: kary@kaneconsulting.biz
Twitter: www.twitter.com/karyd




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