Download Logo Kane Consulting Receives 2009 Bronze Quill Award from IABC Firm’s marketing program for the MIMA Summit was recognized for excellence i Communications Management/Special Events 03.02.2009 – Kane Consulting, a Minneapolis-based new media marketing and PR firm, received a 2009 Bronze Quill Award of Excellence from The International Twitter Pitc Association of Business Communicators (IABC) Minnesota. The firm was Kane Consulti Bronze Quill A recognized in the category of Communications Management/Special Events for MIMA Summit. creating, launching and coordinating an integrated communications plan for The Kane Consulting - FEEDlogofinal.jpg 2008 Summit interactive conference by MIMA (Minnesota Interactive Marketing News Facts Association). Kane Consu International Presented at The Bronze Quill Awards Gala on February 24, 2009 at the Calhoun Communicat Beach Club in Minneapolis, Kane Consulting is one of 10 Excellence winners Bronze Quill recognized among more than 100 entries in 26 categories, evaluated by a panel of The firm wa category of judges from across the United States. Managemen creating, lau “It’s an incredible honor to be acknowledged among my peers, and especially integrated c meaningful to be recognized in this industry for a marketing plan that utilized cutting- 2008 Summi edge digital and social media applications,” says Jennifer Kane, principal of Kane MIMA. Consulting. The award February 24 For five years, Kane Consulting has produced the Summit, a conference on Beach Club i interactive marketing, for MIMA. After a record 82% growth in attendance at the 2007 The winning edge digital conference, the organization shifted its focus for the 2008 event by capping applications. attendance and raising prices in an effort to position the event more competitively in the regional and national marketplace. Once again, MIMA called upon Kane Resource Li Consulting to create a marketing and communications plan to help accomplish this Kane Consul task. http://www.kane IABC Minnes Utilizing new media marketing strategies and tools, Kane Consulting: http://mn.iabc.c • Created a Summit that served as a virtual clearinghouse of ideas, information and The MIMA S MIMA - Minn conversations focused on the conference. Marketing A • Selected a range of interactive applications (including Twitter, Facebook Flick’r, YouTube, Blog Carnival and others), which were populated and used to fill the Web Tags site. marketing, c • Developed a satellite network of marketing strategies for specific niche audiences IABC, Kane C to drive traffic to, from and through the Web site. Summit • Interconnected these applications and the Web site to create a viral marketing loop that continues to support current and future marketing efforts. Due to the successful social networking strategy, The Summit sold out nearly one month in advance to 600 people before the early bird registration deadline. And, because this strategy was more effective (and worked more quickly) than traditional marketing strategies, MIMA spent only a fraction of its marketing and communications budget. Kane Consulting is producing and providing marketing and communications program implementation for the 2009 Summit on October 5 at the Minneapolis Hilton. Kane concludes, “This year’s marketing plan builds on the social networking success of the 2008 event, but the tools have evolved. We’re raising the bar and using - in some instances, even creating - new technologies to achieve our goals.” Short URL: http://pitch.pe/5175 Video Embed Code <object width="425" height="344"><param name="movie" 5 value="http://www.youtube.com/v/3vxbG4U094Q&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3vxbG4U094Q&hl=en&fs=1" type="application/x- shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344" wmode="transparent"></embed></object> 6 About Kane Consulting Kane Consulting is a new media marketing and PR firm, and producer of The "Summit" interactive conference and "Kane Camp" series of professional development events. The firm helps small businesses and associations revolutionize their "old school" communication, marketing and PR efforts by using "new school" strategies and tools. Contacting Kane Consulting Kane Consulting 4828 13th Avenue South Minneapolis, MN 55417 612.216.4697 Website: http://www.kaneconsulting.biz Facebook: http://facebook.com/home.php#/group.php?gid=135626780173 LinkedIn: http://www.linkedin.com/in/jenkaneco Press Contact Kary Delaria Office: 952-949-0991 Email: firstname.lastname@example.org Twitter: www.twitter.com/karyd © Copyright 2009 PitchEngine, Inc.