Download Logo InMarkit On-Demand Wish List Technology Aligns Retailers with Channel Customer Behavior New online and mobile social shopping tool delivers ROI, relevancy and relatio 04.01.2009 – InMarkit On-Demand Wish List Technology Aligns Retailers with Today’s Multi-Channel Customer Behavior Twitter Pitc InMarkit launc shopping tool t New online and mobile social shopping tool delivers ROI, relevancy and mobile and so relationships for retail News Facts Las Vegas, NV – April 1, 2009 – Launching today from CTIA Wireless, InMarkit InMarkit is th introduces a completely new way for retailers to connect with shoppers and for tool of its kin shoppers to connect with each other. The company has created a first-of-its-kind, InMarkit is th interactive shopping tool that empowers the consumer to create on-demand wish not only let's lists that are device agnostic and accessible from any location; and enables the respond to A true conv retailer to deliver targeted, location-based product information and targeted InMarkit pro promotions in real-time. By bringing e-commerce, social networking and mobile effective an shopping technology together, InMarkit bridges the divide between online and real tool that inte world shopping. advertising, “One day I stopped into a store to purchase a gift for a friend’s birthday. Once there, I commerce a realized I couldn’t remember the item my friend had told me they wanted. Today JupiterRese finding that information is as easy as sending a simple text with a relevant key word peers opinio to search and instantly retrieve the information I want about products,” said founder than adverti and CEO of InMarkit, Berkley Bowen. “InMarkit’s technology is different from any users and M last year tha technology in the marketplace today because it allows for pull-marketing; where social and bl consumers seeking an open and networked shopping experience can have on purchase d demand access to information about the products they are interested in and InMarkit is le participate in shaping that message and influencing how and when it’s distributed. CEO Berkley By consumer-enabling their various channels, retailers can turn their greatest David Stew assets – their active customers – into their greatest allies.” Simplicity for consumers and retailers Resource Li InMarkit is a low-cost, pre-built, easy-to-deploy, device and platform-agnostic InMarkit Bet InMarkit Bet shopping tool that requires only a few lines of code for retailers and no downloads InMarkit Bet or syncing for consumers. Consumer Experience - To use InMarkit’s technology, shoppers simply click the Tags “Markit” button on the product landing page within a participating retailer’s website, InMarkit, so or, when offline, use SMS texting to send a short six-digit InMarkit code found on the interactive retailers’ print ads, billboards, catalogues and in stores on product tags to marketing, i bookmark items and save them to their wish list. Shoppers can also seamlessly mobile adve commerce, share those products and their comments with friends via text and receive instant feedback on their purchases while on the go. Consumers have instant on-demand access to items on their wish list simply by texting any key search word. The InMarkit consumer portal is the shopper’s ‘virtual department store’ where users of InMarkit can register, manage their contacts and view and share items on wish lists. Consumers can visit any of the company’s beta demonstration sites: www.LexLee.com, www.Ripole.com or www.TysenCorner.com to see the technology in action. Retailer Experience – Retailers have access to InMarkit’s merchant portal to register and manage their relationship with InMarkit. Within the retail hub, retailers upload data and multimedia files for their products, create targeted promotions, or run any of InMarkit’s reports. InMarkit’s e-commerce interface sits within the participating retailer’s website and is fully customizable to fit the look of the retailer’s site using its low-cost, easily integrated technology. This interface is what enables shoppers to bookmark and share products they like directly with their friends and social networks. Delivering ROI, Relevancy and Relationships More than ever, retailers are looking for better return on investment for their marketing and advertising dollar. InMarkit’s interactive and viral shopping tool helps brands expand their customer base and drive more sales from current customers. Because InMarkit is a response-based utility, retailers can obtain a high return on every dollar invested. Retailers can engage their customers in a way that empowers them to share valuable opinions about products with friends, family and social networks and participate in their customers’ messages about the product. Through InMarkit, consumers can become the retailer’s most powerful brand advocates. For both consumers and retailers, InMarkit technology delivers a vastly different social shopping experience from what exists today. Currently most social shopping sites limit retailers because the customers that use them interact outside of the retailer’s channel, leaving the retailer out of the conversation about their products. For consumers, today’s social shopping is largely site specific and web based only. Getting to Know Your Customer The InMarkit suite of over 40 different reports provides sophisticated and deep insight into consumer behavior that includes viral marketing, cross-channel behavior, and consumer product evaluations through ratings, tags and comments. The suite of reports also provides ROI data on the sources of traffic to the product landing page, and traffic and response rates to traditional media as part of our rich reporting package. InMarkit will demonstrate their social shopping offering from NeuStar’s booth at CTIA Wireless in Las Vegas from April 1-3, booth #722A. Short URL: http://pitch.pe/7686 About InMarkit InMarkit creates a dynamic new way for retailers to connect with shoppers and for shoppers to connect with each other. The company has created a first-of-its-kind, interactive shopping tool that empowers the consumer to create on demand wish lists that are device agnostic and accessible from any location; and enables the retailer to deliver targeted, location-based product information and targeted promotions in real-time. By bringing ecommerce, social networking and mobile technology together, InMarkit bridges the divide between online and real-world shopping to develop a powerful tool for viral advocacy and for delivering targeted promotions to consumers in real-time. Visit www.InMarkit.com or one of the company’s beta demonstration... More Info Contacting InMarkit InMarkit 85 Fifth Avenue, 6th Floor New York, NY 10003 1.800.280.9604 Website: http://www.inmarkit.com Press Contact Cari Vincent Office: 512.382.8985 Cell: 512.293.5751 Email: email@example.com Twitter: @ckvincent Interview Request Cari Vincent Office: 512.382.8985 Cell: 512.293.5751 Email: firstname.lastname@example.org Product Sample Request Cari Vincent Office: 512.382.8985 Cell: 512.293.5751 Email: email@example.com © Copyright 2009 PitchEngine, Inc.