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InMarkit On-Demand Wish List Technology Aligns Retailers with Todays Multi-Channel Customer Behavior

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                InMarkit On-Demand Wish List Technology Aligns Retailers with
                Channel Customer Behavior
                New online and mobile social shopping tool delivers ROI, relevancy and relatio

                04.01.2009 – InMarkit On-Demand Wish List Technology Aligns Retailers with
                Today’s Multi-Channel Customer Behavior                                                     Twitter Pitc
                                                                                                            InMarkit launc
                                                                                                            shopping tool t
                New online and mobile social shopping tool delivers ROI, relevancy and
                                                                                                            mobile and so
                relationships for retail

                                                                                                            News Facts
                Las Vegas, NV – April 1, 2009 – Launching today from CTIA Wireless, InMarkit                  InMarkit is th
                introduces a completely new way for retailers to connect with shoppers and for               tool of its kin
                shoppers to connect with each other. The company has created a first-of-its-kind,             InMarkit is th
                interactive shopping tool that empowers the consumer to create on-demand wish                 not only let's

                lists that are device agnostic and accessible from any location; and enables the              respond to
                                                                                                              A true conv
                retailer to deliver targeted, location-based product information and targeted
                                                                                                              InMarkit pro
                promotions in real-time. By bringing e-commerce, social networking and mobile
                                                                                                              effective an
                shopping technology together, InMarkit bridges the divide between online and real
                                                                                                             tool that inte
                world shopping.
                                                                                                              advertising,
                “One day I stopped into a store to purchase a gift for a friend’s birthday. Once there, I     commerce a
                realized I couldn’t remember the item my friend had told me they wanted. Today                JupiterRese
                finding that information is as easy as sending a simple text with a relevant key word         peers opinio
                to search and instantly retrieve the information I want about products,” said founder        than adverti

                and CEO of InMarkit, Berkley Bowen. “InMarkit’s technology is different from any              users and M
                                                                                                              last year tha
                technology in the marketplace today because it allows for pull-marketing; where
                                                                                                              social and bl
                consumers seeking an open and networked shopping experience can have on
                                                                                                              purchase d
                demand access to information about the products they are interested in and
                                                                                                              InMarkit is le
                participate in shaping that message and influencing how and when it’s distributed.
                                                                                                              CEO Berkley
                By consumer-enabling their various channels, retailers can turn their greatest                David Stew
                assets – their active customers – into their greatest allies.”
                Simplicity for consumers and retailers                                                      Resource Li

                InMarkit is a low-cost, pre-built, easy-to-deploy, device and platform-agnostic             InMarkit Bet
                                                                                                            InMarkit Bet
                shopping tool that requires only a few lines of code for retailers and no downloads
                                                                                                            InMarkit Bet
                or syncing for consumers.
                Consumer Experience - To use InMarkit’s technology, shoppers simply click the               Tags
                “Markit” button on the product landing page within a participating retailer’s website,      InMarkit, so
                or, when offline, use SMS texting to send a short six-digit InMarkit code found on the      interactive
                retailers’ print ads, billboards, catalogues and in stores on product tags to               marketing, i

                bookmark items and save them to their wish list. Shoppers can also seamlessly               mobile adve
                                                                                                            commerce,
                share those products and their comments with friends via text and receive instant
                feedback on their purchases while on the go. Consumers have instant on-demand
                access to items on their wish list simply by texting any key search word. The InMarkit
                consumer portal is the shopper’s ‘virtual department store’ where users of InMarkit
                can register, manage their contacts and view and share items on wish lists.
                Consumers can visit any of the company’s beta demonstration sites:
                www.LexLee.com, www.Ripole.com or www.TysenCorner.com to see the technology
in action.




Retailer Experience – Retailers have access to InMarkit’s merchant portal to register
and manage their relationship with InMarkit. Within the retail hub, retailers upload
data and multimedia files for their products, create targeted promotions, or run any
of InMarkit’s reports. InMarkit’s e-commerce interface sits within the participating
retailer’s website and is fully customizable to fit the look of the retailer’s site using its
low-cost, easily integrated technology. This interface is what enables shoppers to
bookmark and share products they like directly with their friends and social
networks.


Delivering ROI, Relevancy and Relationships
More than ever, retailers are looking for better return on investment for their
marketing and advertising dollar. InMarkit’s interactive and viral shopping tool helps
brands expand their customer base and drive more sales from current customers.
Because InMarkit is a response-based utility, retailers can obtain a high return on
every dollar invested. Retailers can engage their customers in a way that empowers
them to share valuable opinions about products with friends, family and social
networks and participate in their customers’ messages about the product. Through
InMarkit, consumers can become the retailer’s most powerful brand advocates.
For both consumers and retailers, InMarkit technology delivers a vastly different
social shopping experience from what exists today. Currently most social shopping
sites limit retailers because the customers that use them interact outside of the
retailer’s channel, leaving the retailer out of the conversation about their products.
For consumers, today’s social shopping is largely site specific and web based only.


Getting to Know Your Customer
The InMarkit suite of over 40 different reports provides sophisticated and deep
insight into consumer behavior that includes viral marketing, cross-channel
behavior, and consumer product evaluations through ratings, tags and comments.
The suite of reports also provides ROI data on the sources of traffic to the product
landing page, and traffic and response rates to traditional media as part of our rich
reporting package.


InMarkit will demonstrate their social shopping offering from NeuStar’s booth at CTIA
Wireless in Las Vegas from April 1-3, booth #722A.


Short URL:
http://pitch.pe/7686


About InMarkit
InMarkit creates a dynamic new way for retailers to connect with shoppers and for
shoppers to connect with each other. The company has created a first-of-its-kind,
interactive shopping tool that empowers the consumer to create on demand wish
lists that are device agnostic and accessible from any location; and enables the
retailer to deliver targeted, location-based product information and targeted
promotions in real-time. By bringing ecommerce, social networking and mobile
technology together, InMarkit bridges the divide between online and real-world
shopping to develop a powerful tool for viral advocacy and for delivering targeted
promotions to consumers in real-time.


Visit www.InMarkit.com or one of the company’s beta demonstration...
More Info


Contacting InMarkit
InMarkit
85 Fifth Avenue, 6th Floor
New York, NY 10003
1.800.280.9604
Website: http://www.inmarkit.com

Press Contact
Cari Vincent
Office: 512.382.8985
Cell: 512.293.5751
Email: inmarkit@ink-pr.com
Twitter: @ckvincent

Interview Request
Cari Vincent
Office: 512.382.8985
Cell: 512.293.5751
Email: inmarkit@ink-pr.com

Product Sample Request
Cari Vincent
Office: 512.382.8985
Cell: 512.293.5751
Email: inmarkit@ink-pr.com




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