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CHILDRENS CHOICE BUILDS ON SUSTAINABLE MISSION, WHILE PROVIDING GREATER VALUE TO MOMS AND KIDS

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                     CHILDREN’S CHOICE BUILDS ON SUSTAINABLE MISSION, WHIL
                     GREATER VALUE TO MOMS AND KIDS
                     California’s Sustainable School Lunch Company Adds Value to Lunch Offerings
                     of Local and Organic Growers and Bakers without Increasing Pricing

                     04.01.2009 – Danville, CA—April 1, 2009—Children’s Choice, a leading Northern
                     California privately-held sustainable school foodservice company announced today         Twitter Pitc
                     several new partnerships and initiatives that are designed to expand the company’s       Boost child nu
                                                                                                              your budget.
                     sustainable platform and support its commitment to provide their children
                     customers with the freshest, healthiest foods available, all while holding prices firm
                                                                                                              News Facts
                     for the remainder of this school year and next school year as well.                        California's
                                                                                                                Foodservice
                     Despite California’s current economic challenges, Children’s Choice has continued          San Francis
                     to expand its list of sustainable and family-owned partners and now includes a             for the body

Captions:            growing array of local and organic produce from CAFF (Community Alliance with              mom-approv
1) Bridget, Age 10   Family Farmers), locally grown organic rice from Rue and Forsman Ranch, 100%               Features 12
2) Madi, Age 6
                                                                                                                choices a d
                     natural tortillas from LaTortilla Factory, and fresh-baked, whole grain breads
                                                                                                                nutritionals t
                     delivered daily from Le Boulanger—all consistently featured as an integral part of
                                                                                                                Developed i
                     Children’s Choice expansive menu of lunch offerings.
                                                                                                                compostabl
                                                                                                                sandwich/ s
                     “We are not letting the challenges of this economy deter us from our mission of            lunch progr
                     reinventing school lunch,” notes Justin Gagnon, CEO and Co-Founder of Children’s           Family recip
                     Choice. “We know that when we cook with local and organic ingredients and serve            ingredients
                     natural, trans-fat-free tortillas and fresh baked breads, the kids can taste the           100% Natur

                     difference,” stresses Gagnon. “We are all feeling the effects of the economy right         organic fruit
                                                                                                                grain bread
                     now, but we cannot allow that to trickle down to our children by sacrificing their
                                                                                                                Children's C
                     proper nourishment. Our mission remains the same regardless of the economic
                                                                                                                groundwork
                     climate—deliver healthy, kid-friendly meals in a sustainable manner at a value to our
                                                                                                                responsible
                     parents."
                                                                                                                wholesome
                                                                                                                and educati
                     In addition to expanding its sustainable partnerships, Children’s Choice green             make health
                     initiatives extend beyond farms and take aim at reducing school lunch waste in
                     landfills. This year, the company introduced the industry’s first 100% compostable       Resource Li
                                                                                                              Community
                     clear sandwich bag made from PLA, and last November, the company debuted a
                                                                                                              Farmers
                     compostable hot lunch meal tray after two years of research and development.
                                                                                                              http://www.caff.
                     Wherever commercial composting is available, Children Choice schools are
                                                                                                              Le Boulange
                     reducing their waste by as much as four tons per month and creating clean (and
                                                                                                              Grain Bread
                     free) soil for school and family gardens. The company supports campus efforts via        http://www.leboul
                     “Green Team” kid volunteers and “Green Assemblies” where kids learn about the            La Tortilla Fa
                     importance of recycling, composting and how they can make a difference.                  http://www.latorti


                                                                                                              Tags
                     “It’s essential to me as a mom and to our greater school community that we work
                                                                                                              school lunch
                     with a hot lunch provider who truly walks their talk,” says Debra Waterhouse, M.P.H.,
                                                                                                              students, nu
                     R.D, and mother of a third grader at Corpus Christi School in Piedmont, California.
                                                                                                              economic, h
                     “Children’s Choice’s motto is ‘good for the body; good for the earth’ and that fully
                     defines the product they deliver, giving me the piece of mind that my son is eating
healthy food while helping the environment at the same time.”


Children’s Choice became a Certified Green Business in November 2007 from the
Bay Area Green Business Program. Becoming a Certified Green Business includes
various in-depth audits of all aspects of day-to-day operations, from product
sourcing to utility usage to waste management. The goal of the Bay Area Green
Business Program is to recognize and assist businesses that operate in an
environmentally friendly manner.


Short URL:
http://pitch.pe/7680


About Children's Choice


About Children’s Choice:
Founded in 1992 and reinvented in 2003, Children’s Choice serves sustainable
school lunches featuring organic, all-natural, kid-friendly ingredients and family
recipes to over 70 schools in the San Francisco Bay Area. Serving an average of
7,000 lunches daily, Children’s Choice is the first company of its kind in the Bay Area
to focus solely on school lunch and continues to lead the industry with innovations in
their online pre-ordering website, www.ChoiceLunch.com, and their efforts to
promote sustainable school lunch.


Milestones:
2004: Nation’s leading school lunch ordering system is live
2005: 25th school signs on with Children’s Choice
2007: Awarded Green...


More Info


Contacting Children's Choice
Children's Choice
569 San Ramon Valley Boulevard
Danville, CA 94526
925.837.0104
Website: http://www.choicelunch.com
Facebook: http://www.02.01.snc1.facebook.com/group.php?
sid=23e5e9ddd0471b23b52abe4e6452182d&gid=48422762085

Press Contact
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
Twitter: http://twitter.com/adriennemartin

Interview Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com

Product Sample Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
© Copyright 2009 PitchEngine, Inc.

				
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posted:6/12/2009
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