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CHILDREN’S CHOICE BUILDS ON SUSTAINABLE MISSION, WHIL
GREATER VALUE TO MOMS AND KIDS
California’s Sustainable School Lunch Company Adds Value to Lunch Offerings
of Local and Organic Growers and Bakers without Increasing Pricing
04.01.2009 – Danville, CA—April 1, 2009—Children’s Choice, a leading Northern
California privately-held sustainable school foodservice company announced today Twitter Pitc
several new partnerships and initiatives that are designed to expand the company’s Boost child nu
your budget.
sustainable platform and support its commitment to provide their children
customers with the freshest, healthiest foods available, all while holding prices firm
News Facts
for the remainder of this school year and next school year as well. California's
Foodservice
Despite California’s current economic challenges, Children’s Choice has continued San Francis
to expand its list of sustainable and family-owned partners and now includes a for the body
Captions: growing array of local and organic produce from CAFF (Community Alliance with mom-approv
1) Bridget, Age 10 Family Farmers), locally grown organic rice from Rue and Forsman Ranch, 100% Features 12
2) Madi, Age 6
choices a d
natural tortillas from LaTortilla Factory, and fresh-baked, whole grain breads
nutritionals t
delivered daily from Le Boulanger—all consistently featured as an integral part of
Developed i
Children’s Choice expansive menu of lunch offerings.
compostabl
sandwich/ s
“We are not letting the challenges of this economy deter us from our mission of lunch progr
reinventing school lunch,” notes Justin Gagnon, CEO and Co-Founder of Children’s Family recip
Choice. “We know that when we cook with local and organic ingredients and serve ingredients
natural, trans-fat-free tortillas and fresh baked breads, the kids can taste the 100% Natur
difference,” stresses Gagnon. “We are all feeling the effects of the economy right organic fruit
grain bread
now, but we cannot allow that to trickle down to our children by sacrificing their
Children's C
proper nourishment. Our mission remains the same regardless of the economic
groundwork
climate—deliver healthy, kid-friendly meals in a sustainable manner at a value to our
responsible
parents."
wholesome
and educati
In addition to expanding its sustainable partnerships, Children’s Choice green make health
initiatives extend beyond farms and take aim at reducing school lunch waste in
landfills. This year, the company introduced the industry’s first 100% compostable Resource Li
Community
clear sandwich bag made from PLA, and last November, the company debuted a
Farmers
compostable hot lunch meal tray after two years of research and development.
http://www.caff.
Wherever commercial composting is available, Children Choice schools are
Le Boulange
reducing their waste by as much as four tons per month and creating clean (and
Grain Bread
free) soil for school and family gardens. The company supports campus efforts via http://www.leboul
“Green Team” kid volunteers and “Green Assemblies” where kids learn about the La Tortilla Fa
importance of recycling, composting and how they can make a difference. http://www.latorti
Tags
“It’s essential to me as a mom and to our greater school community that we work
school lunch
with a hot lunch provider who truly walks their talk,” says Debra Waterhouse, M.P.H.,
students, nu
R.D, and mother of a third grader at Corpus Christi School in Piedmont, California.
economic, h
“Children’s Choice’s motto is ‘good for the body; good for the earth’ and that fully
defines the product they deliver, giving me the piece of mind that my son is eating
healthy food while helping the environment at the same time.”
Children’s Choice became a Certified Green Business in November 2007 from the
Bay Area Green Business Program. Becoming a Certified Green Business includes
various in-depth audits of all aspects of day-to-day operations, from product
sourcing to utility usage to waste management. The goal of the Bay Area Green
Business Program is to recognize and assist businesses that operate in an
environmentally friendly manner.
Short URL:
http://pitch.pe/7680
About Children's Choice
About Children’s Choice:
Founded in 1992 and reinvented in 2003, Children’s Choice serves sustainable
school lunches featuring organic, all-natural, kid-friendly ingredients and family
recipes to over 70 schools in the San Francisco Bay Area. Serving an average of
7,000 lunches daily, Children’s Choice is the first company of its kind in the Bay Area
to focus solely on school lunch and continues to lead the industry with innovations in
their online pre-ordering website, www.ChoiceLunch.com, and their efforts to
promote sustainable school lunch.
Milestones:
2004: Nation’s leading school lunch ordering system is live
2005: 25th school signs on with Children’s Choice
2007: Awarded Green...
More Info
Contacting Children's Choice
Children's Choice
569 San Ramon Valley Boulevard
Danville, CA 94526
925.837.0104
Website: http://www.choicelunch.com
Facebook: http://www.02.01.snc1.facebook.com/group.php?
sid=23e5e9ddd0471b23b52abe4e6452182d&gid=48422762085
Press Contact
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
Twitter: http://twitter.com/adriennemartin
Interview Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
Product Sample Request
Adrienne Martin
Office: 510.654.5400
Email: adriennem@echopr.com
© Copyright 2009 PitchEngine, Inc.
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