Download Logo CHILDREN’S CHOICE BUILDS ON SUSTAINABLE MISSION, WHIL GREATER VALUE TO MOMS AND KIDS California’s Sustainable School Lunch Company Adds Value to Lunch Offerings of Local and Organic Growers and Bakers without Increasing Pricing 04.01.2009 – Danville, CA—April 1, 2009—Children’s Choice, a leading Northern California privately-held sustainable school foodservice company announced today Twitter Pitc several new partnerships and initiatives that are designed to expand the company’s Boost child nu your budget. sustainable platform and support its commitment to provide their children customers with the freshest, healthiest foods available, all while holding prices firm News Facts for the remainder of this school year and next school year as well. California's Foodservice Despite California’s current economic challenges, Children’s Choice has continued San Francis to expand its list of sustainable and family-owned partners and now includes a for the body Captions: growing array of local and organic produce from CAFF (Community Alliance with mom-approv 1) Bridget, Age 10 Family Farmers), locally grown organic rice from Rue and Forsman Ranch, 100% Features 12 2) Madi, Age 6 choices a d natural tortillas from LaTortilla Factory, and fresh-baked, whole grain breads nutritionals t delivered daily from Le Boulanger—all consistently featured as an integral part of Developed i Children’s Choice expansive menu of lunch offerings. compostabl sandwich/ s “We are not letting the challenges of this economy deter us from our mission of lunch progr reinventing school lunch,” notes Justin Gagnon, CEO and Co-Founder of Children’s Family recip Choice. “We know that when we cook with local and organic ingredients and serve ingredients natural, trans-fat-free tortillas and fresh baked breads, the kids can taste the 100% Natur difference,” stresses Gagnon. “We are all feeling the effects of the economy right organic fruit grain bread now, but we cannot allow that to trickle down to our children by sacrificing their Children's C proper nourishment. Our mission remains the same regardless of the economic groundwork climate—deliver healthy, kid-friendly meals in a sustainable manner at a value to our responsible parents." wholesome and educati In addition to expanding its sustainable partnerships, Children’s Choice green make health initiatives extend beyond farms and take aim at reducing school lunch waste in landfills. This year, the company introduced the industry’s first 100% compostable Resource Li Community clear sandwich bag made from PLA, and last November, the company debuted a Farmers compostable hot lunch meal tray after two years of research and development. http://www.caff. Wherever commercial composting is available, Children Choice schools are Le Boulange reducing their waste by as much as four tons per month and creating clean (and Grain Bread free) soil for school and family gardens. The company supports campus efforts via http://www.leboul “Green Team” kid volunteers and “Green Assemblies” where kids learn about the La Tortilla Fa importance of recycling, composting and how they can make a difference. http://www.latorti Tags “It’s essential to me as a mom and to our greater school community that we work school lunch with a hot lunch provider who truly walks their talk,” says Debra Waterhouse, M.P.H., students, nu R.D, and mother of a third grader at Corpus Christi School in Piedmont, California. economic, h “Children’s Choice’s motto is ‘good for the body; good for the earth’ and that fully defines the product they deliver, giving me the piece of mind that my son is eating healthy food while helping the environment at the same time.” Children’s Choice became a Certified Green Business in November 2007 from the Bay Area Green Business Program. Becoming a Certified Green Business includes various in-depth audits of all aspects of day-to-day operations, from product sourcing to utility usage to waste management. The goal of the Bay Area Green Business Program is to recognize and assist businesses that operate in an environmentally friendly manner. Short URL: http://pitch.pe/7680 About Children's Choice About Children’s Choice: Founded in 1992 and reinvented in 2003, Children’s Choice serves sustainable school lunches featuring organic, all-natural, kid-friendly ingredients and family recipes to over 70 schools in the San Francisco Bay Area. Serving an average of 7,000 lunches daily, Children’s Choice is the first company of its kind in the Bay Area to focus solely on school lunch and continues to lead the industry with innovations in their online pre-ordering website, www.ChoiceLunch.com, and their efforts to promote sustainable school lunch. Milestones: 2004: Nation’s leading school lunch ordering system is live 2005: 25th school signs on with Children’s Choice 2007: Awarded Green... More Info Contacting Children's Choice Children's Choice 569 San Ramon Valley Boulevard Danville, CA 94526 925.837.0104 Website: http://www.choicelunch.com Facebook: http://www.02.01.snc1.facebook.com/group.php? sid=23e5e9ddd0471b23b52abe4e6452182d&gid=48422762085 Press Contact Adrienne Martin Office: 510.654.5400 Email: firstname.lastname@example.org Twitter: http://twitter.com/adriennemartin Interview Request Adrienne Martin Office: 510.654.5400 Email: email@example.com Product Sample Request Adrienne Martin Office: 510.654.5400 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.