; Chickenfoot-New Band of Van Halen and Red Hot Chili Peppers Members Launch with Heat Sensitive Album Cover
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Chickenfoot-New Band of Van Halen and Red Hot Chili Peppers Members Launch with Heat Sensitive Album Cover

VIEWS: 40 PAGES: 3

  • pg 1
									                                                                                                    Chromatic Tech

Download Logo



                Chickenfoot-New Band of Van Halen and Red Hot Chili Peppers
                Launch with “Heat Sensitive” Album Cover
                CTI’s ink changes colors as protons shift back and forth revealing hidden image

                05.05.2009 – Chromatic Technologies Inc. (CTI), a custom special effect inks and
                coatings manufacturer, literally covers the packaging for a new band of rock legends,      Twitter Pitc
                Chickenfoot. The band is comprised of guitar hero Joe Satriani, Red Hot Chili              Chickenfoot C
                                                                                                           touch of hand.
                Peppers’ drummer Chad Smith, former Van Halen bassist Michael Anthony and
                                                                                                           images and so
                frontman Sammy Hagar. Chickenfoot's self-titled debut album hits stores June 9th,
                released by Redline Entertainment.                                                         News Facts
                                                                                                             Joe Satriani,
                The album packaging, when heated up by the simple touch of a hand, will change               drummer Ch
                opacity, revealing hidden images on the cover and hidden song titles on the back             bassist Mich
                cover. The unique packaging was printed by Multi Packaging Solutions in NYC.                 Sammy Hag
                                                                                                             Chickenfoot.
                                                                                                             Chickenfoot'
                "How was I going to design an album package for rock legends who have seen it all
                                                                                                             in the US 6/
                before?," said Todd Gallopo, president of Meat and Potatoes and designer of the
                                                                                                             sensitive" c
                Chickenfoot packaging. "The band and I agreed that the design had to be bold,
                                                                                                             CTI's special
                iconic, and layered with texture like the music they recorded. It had to have a visual
                                                                                                             also on Coo
                'aaahhh-ha!' factor that pulled it all together. To achieve this, I knew I had to            the Coors m
                experiment with some kind of special packaging treatment. When I explored the                perfectly chi
                possibilities of thermochromic ink, all the pieces fell into place. The band had their       See it in acti
                bold album cover, I had my 'aaahhh-ha!' moment, and the consumer will get to                 http://www.

                experience a different album package every time they pick it up."                            Pre-sales of
                                                                                                             Best Buy.co
                                                                                                             bestbuy.co
                This thermochromic ink, developed by CTI (www.ctiinks.com), is a new technology
                shaking things up in the world of marketing. It works by mastering the movement of         Resource Li
                a proton on the molecular level--essentially turning color "on" and "off." You can also    Info about th
                find the unique ink on the "Cold-Activated" Coors Light beer cans turning the              cover
                signature mountain range blue when the can cools to the perfect temperature.               New York Ti
                                                                                                           Light's "Col

                For a demo of the album cover in “thermal” action: http://chickenfoot.us/album             CTI's ink
                                                                                                           Guitar World
                                                                                                           in June editi
                Pre-sales of the CD are available on Best Buy.com: bestbuy.com/chickenfoot
                                                                                                           Multi Packag

                For more information about Chickenfoot and the upcoming self-titled debut album            Tags
                Chickenfoot, please visit www.chickenfoot.us.                                              music, enter
                                                                                                           Chickenfoot,

                About CTI:                                                                                 thermochro
                                                                                                           heat activate
                CTI is a custom special effect inks and coatings manufacturer working with top
                name brands around the world. They specialize in creating effects and consumer
                interactions with inks no one thought possible. CTI is well known for its
                thermochromic inks—inks that change color with temperature change. CTI holds the
                patent (U.S. Pat. No. 5,591,255) on thermochromic offset printing technology and
                has patents pending in 20 foreign countries. For years CTI has been using its base
                thermochromic formula to create products used in offset, screen, flexo, and gravure
printing. CTI is a global company working with top companies including Molson
Coors, Lexus, Ford, Procter& Gamble, Kellogg, and Sony. www.ctiinks.com




Short URL:
http://pitch.pe/9604


Video Embed Code
See it in action:                                                          5
http://images.bestbuy.com/BestBuy_US//en_US/images/abn/2009/mm/pcon/chicke
nfoo wmode="transparent"t-cover/thermo.swf




                                                                                     6
About Chromatic Technologies Inc. (CTI)
CTI is a custom special effect inks and coatings manufacturer working with
international brands around the world. They specialize in creating effects and
consumer interactions with inks no one thought possible. CTI is well known for its
thermochromic inks—inks that change color with temperature change. CTI holds the
patent (U.S. Pat. No. 5,591,255) on thermochromic offset printing technology and
has patents pending in 20 foreign countries. For years CTI has been using its base
thermochromic formula to create products used in offset, screen, flexo, and gravure
printing. CTI is a global company working with top companies including Molson
Coors, Lexus, Ford, Procter& Gamble, Kellogg, and Sony.


Contacting Chromatic Technologies Inc. (CTI)
Chromatic Technologies Inc. (CTI)
4870 Centennial Blvd., Suite 126
Colorado Springs, CO 80919
719.592-1557
Website: http://www.ctiinks.com

Press Contact
Emily O'Brien
Office: 303-377-3887
Cell: 303-550-6070
Email: emily@newleafpr.com
Twitter: PReobrien

Interview Request
Emily O'Brien
Office: 303-377-3887
Cell: 303-550-6070
Email: emily@newleafpr.com
© Copyright 2009 PitchEngine, Inc.

								
To top