Download Logo BEcause Sends In Scuba Teams For S&N Brand Experience S&N UK launches major in-store experiential campaign 05.28.2009 – Scottish & Newcastle UK (S&N UK) has launched a major in-store experiential campaign for its Foster’s with In-can Scuba and Kronenbourg 1664 with Twitter Pitc Dynamo Système brands. BEcause send store experien Newcastle The new campaign, through brand experience agency BEcause, aims to deliver 144,000 consumer trials during 480 live days of activity. Phase one is now underway News Facts at 40 Morrisons’ stores nationwide, with the second phase of activity set to take Scottish & N place in Asda and Sainsbury’s stores throughout July. The activity coincides with has launche high profile TV, radio and online campaigns for both brands. experiential with In-can In each participating store, Brand Ambassadors will educate shoppers about the 1664 with D Campaign is benefits of Kronenbourg 1664 with Dynamo Système and Foster's with In-can brand exper Scuba, before offering them a complementary sample and money-off vouchers. To Campaign ai drive consumer engagement, shoppers will also have the chance to win all they consumer tri need for the ‘Foster’s Ultimate Lads’ Night - state-of-the-art home entertainment activity equipment and games consoles, plasma TV and a fridge to keep their favourite beer cold. Resource Li BEcause's Fl BEcause's Y Created specifically for the can format, the In-can Scuba and Dynamo Système BEcause's w products both feature a unique in-can widget designed and patented by S&N UK to deliver a smoother drink from a chilled can. The products aim to fulfil consumers’ Tags growing demand for pub quality at home. Brand Experi store, sampl Andy Mitchell, customer marketing manager for trial at S&N (UK), comments: “This summer’s experiential campaign follows on from the successful trial activity we held in the multiple channels last year and led to over half a million consumer trials.” Sharon Richey, managing director, BEcause comments: “In the current economic downturn, many drinkers are looking for good quality, value- driven leisure time at home. On-shelf competition between brands has never been more intense. By engaging with the shopper right at point of purchase we will help keep these innovative products front of mind and ensure that S&N stays one step ahead of its competitors.” ENDS Short URL: http://pitch.pe/12083 About BEcause BEcause is one of the UK’s most experienced specialists in the art of experiential marketing – using live brand experiences and associated media to get people talking with and about brands. Founded in 2003, the agency has won a string of effectiveness awards, both for its creative work and its business/people management. Clients include Scottish & Newcastle UK, Procter & Gamble, COI, Superdrug, RAF, Rohan, Sony, Haribo, Nestle, Danone Waters, Gallo, AOL, E.On, innocent, Yakult and adidas. Contacting BEcause BEcause Gloucester Park Cromwell Road London, SW7 4DL +44 (0)20 7244 4900 Website: http://www.becausexm.com Press Contact Nick Vellacott / Ellen Durrant Office: +44 (0)1225 444268 Email: firstname.lastname@example.org Interview Request Nick Vellacott / Ellen Durrant Office: +44 (0)1225 444268 Email: email@example.com © Copyright 2009 PitchEngine, Inc.