BEcause Sends In Scuba Teams For SN Brand Experience

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                BEcause Sends In Scuba Teams For S&N Brand Experience
                S&N UK launches major in-store experiential campaign

                05.28.2009 – Scottish & Newcastle UK (S&N UK) has launched a major in-store
                experiential campaign for its Foster’s with In-can Scuba and Kronenbourg 1664 with      Twitter Pitc
                Dynamo Système brands.                                                                  BEcause send
                                                                                                        store experien
                The new campaign, through brand experience agency BEcause, aims to deliver
                144,000 consumer trials during 480 live days of activity. Phase one is now underway     News Facts
                at 40 Morrisons’ stores nationwide, with the second phase of activity set to take         Scottish & N
                place in Asda and Sainsbury’s stores throughout July. The activity coincides with         has launche
                high profile TV, radio and online campaigns for both brands.                              experiential
                                                                                                          with In-can

                In each participating store, Brand Ambassadors will educate shoppers about the            1664 with D
                                                                                                          Campaign is
                benefits of Kronenbourg 1664 with Dynamo Système and Foster's with In-can
                                                                                                          brand exper
                Scuba, before offering them a complementary sample and money-off vouchers. To
                                                                                                          Campaign ai
                drive consumer engagement, shoppers will also have the chance to win all they
                                                                                                          consumer tri
                need for the ‘Foster’s Ultimate Lads’ Night - state-of-the-art home entertainment
                equipment and games consoles, plasma TV and a fridge to keep their favourite beer
                cold.                                                                                   Resource Li
                                                                                                        BEcause's Fl
                                                                                                        BEcause's Y
                Created specifically for the can format, the In-can Scuba and Dynamo Système 
                                                                                                        BEcause's w
                products both feature a unique in-can widget designed and patented by S&N UK to
                deliver a smoother drink from a chilled can. The products aim to fulfil consumers’      Tags
                growing demand for pub quality at home.                                                 Brand Experi
                                                                                                        store, sampl
                Andy Mitchell, customer marketing manager for trial at S&N (UK), comments:
                “This summer’s experiential campaign follows on from the successful trial activity
                we held in the multiple channels last year and led to over half a million consumer

                Sharon Richey, managing director, BEcause comments:
                “In the current economic downturn, many drinkers are looking for good quality, value-
                driven leisure time at home. On-shelf competition between brands has never been
                more intense. By engaging with the shopper right at point of purchase we will help
                keep these innovative products front of mind and ensure that S&N stays one step
                ahead of its competitors.” 


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                About BEcause
                BEcause is one of the UK’s most experienced specialists in the art of experiential
                marketing – using live brand experiences and associated media to get people
talking with and about brands. Founded in 2003, the agency has won a string of
effectiveness awards, both for its creative work and its business/people
management. Clients include Scottish & Newcastle UK, Procter & Gamble, COI,
Superdrug, RAF, Rohan, Sony, Haribo, Nestle, Danone Waters, Gallo, AOL, E.On,
innocent, Yakult and adidas.

Contacting BEcause
Gloucester Park
Cromwell Road
London, SW7 4DL
+44 (0)20 7244 4900

Press Contact
Nick Vellacott / Ellen Durrant
Office: +44 (0)1225 444268

Interview Request
Nick Vellacott / Ellen Durrant
Office: +44 (0)1225 444268

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