Examples by dfsdf224s

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									Examples
A Format material - A3 poster


                                        Example of an A3
                                        poster using text,
                                        images and one
                                        gradient graphic.




Hillingdon PCT | Corporate guidelines                   15
        DL template
        Use this template to produce the covers and
        internals of DL publications and items of publicity.
                                                                                                                                                                         A
                                                                                                                                                                         B                  C

        The template for DL format publications are                                                                                                                 1
                                                                                                                                                                    2
        based on the template sfor the ‘A’ format                                                                                                                   3

        items. The guides for the template are shown
        below.                                                                                                                                                      4


                                                                                                                                                                6   5
        The actual measurements for the DL version are
        shown, right.


        Using the grid for a DL cover and internal
                                            A                                                                                                                   8   7

                                            B                                          C                                                                            9



    1
                                                              Logo area                                                        Logo or folio area                   Guide
    2
                                                                                                                                                                    measurements
    3                                                                                                                                                               for DL format
                                                                                                                                                                                     DL
                                                     Title and Subheader area                                               Title and Subheader area
                                                                                                                                                                              A      18.0
    4
                                                                                                                                                                              B      21.0
                                                       Gradient graphic area
                                                                                                                                                                              C      93.5
    5
           Coverline and colour band area




6
                                                                                                                                                                              1       5.5
                                                                                            Clearance area for binding




                                                                                                                                                                              2      14.0
                                                                                                                                                                              3      28.0
                                                                                                                                                                              4      55.0

                                                             Image area                                                            Text area                                  5      73.5
                                                                                                                                                                              6      76.5
                                                                                                                                                                              7    192.0
                                                                                                                                                                              8    195.0
                                                                                                                                                                              9    204.0

                                                                                                                                                                    All measurements are
                                                                                                                                                                    given for the positioning
                                                                                                                                                                    of vertical and
                                                                                                                                                                    horizontal rules needed
    7                                                                                                                                                               to set up your template.
8
                                                Gradient graphic area/extended image area                                Gradient graphic and folio area            Measurements are given in
    9                                                                                                                                                               mm from top left-hand
                                                                                                                                                                    corner of page



         16                                                                                                                                    Hillingdon PCT | Corporate guidelines
Examples
DL format material - cover




                                        Example of a DL
                                        front cover
                                        This is another
                                        example of what a
                                        front cover could
                                        look like if there is
                                        no photograph
                                        available.




Hillingdon PCT | Corporate guidelines                           17
Examples
DL format material - internal pages




Example of an
internal spread.




 18                                   Hillingdon PCT | Corporate guidelines
Examples
Other uses


There will be lots of cases
where the generic template
cannot be applied.
This will be when the
material is not produced in
‘A’ format.
When this situation arise, the
different elements should be
applied in such a way as to
promote the consistency and
general look of Hillingdon
Primary Care Trust’s identity.
In the examples shown here,
all the elements are included
in the recruitment adverts
and look as though they are
                                 Examples of
                                 recruitment adverts




 Hillingdon PCT | Corporate
 guidelines                                    19
Powerpoint slides
To create a Power Point Presentation use one of the following
templates by inserting them into the Folder 'My Templates',
which is located in your Power Point Program Files.
The Templates come in four different colour      Green:
schemes                                          1. Level: Arial Bold, 28 pt, Colour: Black
Hillingdon_blue.pot                                 Bullet Point (Square): Colour:008D3E
Hillingdon_green.pot                             2. Level: Arial Regular, 28 pt, Colour: Black
Hillingdon_orange.pot                               Bullet Point (Square): Colour: 008D3E
Hillingdon_purple.pot                            3. Level: Arial Regular, 24pt, Colour: Blac
                                                    Bullet Point (Square): Colour: 008D3E
When you create a new presentation, you
choose one of the templates or apply the         4. Level: Arial Regular, 20pt, Colour: Black
design template with your formatting palette        Bullet Point (Hyphen): Colour: Black
                                                 5. Level: Arial Regular, 20pt, Colour: Blac
                                                    Bullet Point (Arrow): Colour: Black
Text
The use of text throughout the presentation is
defined in the Slide Master:                     Black:
                                                 1. Level: Arial Bold, 28 pt, Colour: Black
The Headline of the Slide:
                                                    Bullet Point (Square): Colour:DC642C
Blue: Arial Bold, 28 pt, Colour: 007682
                                                 2. Level: Arial Regular, 28 pt, Colour: Black
Green: Arial Bold, 28 pt, Colour: 008D3E            Bullet Point (Square): Colour: DC642C
Orange: Arial Bold, 28 pt, Colour: DC642C        3. Level: Arial Regular, 24pt, Colour: Black
Purple: Arial Bold, 28 pt, Colour: 991E87           Bullet Point (Square): Colour: DC642C
                                                 4. Level: Arial Regular, 20pt, Colour: Black
                                                    Bullet Point (Hyphen): Colour: Black
Bullet List                                      5. Level: Arial Regular, 20pt, Colour: Black
Blue:
                                                    Bullet Point (Arrow): Colour: Black
1. Level: Arial Bold, 28 pt, Colour: Black
   Bullet Point (Square): Colour: 007682
2. Level: Arial Regular, 28 pt, Colour: Black    Purple:
   Bullet Point (Square): Colour: 007682         1. Level: Arial Bold, 28 pt, Colour: Black
3. Level: Arial Regular, 24pt, Colour: Black     Bullet Point (Square): Colour:991E87
   Bullet Point (Square): Colour: 007682         2. Level: Arial Regular, 28 pt, Colour: Blac
4. Level: Arial Regular, 20pt, Colour: Black     Bullet Point (Square): Colour: 991E87
   Bullet Point (Hyphen): Colour: Black          3. Level: Arial Regular, 24pt, Colour: Black
5. Level: Arial Regular, 20pt, Colour: Black     Bullet Point (Square): Colour: 991E87
   Bullet Point (Arrow): Colour: Black           4. Level: Arial Regular, 20pt, Colour: Black
                                                 Bullet Point (Hyphen): Colour: Black
                                                 5. Level: Arial Regular, 20pt, Colour: Black
                                                 Bullet Point (Arrow): Colour: Black


 20                                                             Hillingdon PCT | Corporate guidelines
Powerpoint slides
Continued


Images                                             Powerpoint
We recommend the use of full colour images
throughout a presentation, when possible.
                                                   (Using Dax)
The intro of the Presentation should have a full
                                                   Please note:
colour image with the following dimensions:
                                                   Our preferred font for use on Powerpoint
702 x 270 Pixel
                                                   presentations is Arial. You can also use our
Inside the presentation there should be use of     corporate font - Dax but this is not optimized for
smaller images with following dimensions:          screen display and therefore not easy to read.
294 x 184 Pixel. Ideally the image is positioned
                                                 To create a Power Point Presentation use one of
at the right/top inside the Content area.
                                                 the following templates by inserting them into
                                                 the Folder 'My Templates', which is located in
Charts                                           your Power Point Program Files.
The Powerpoint Templates provide a custom          The Templates come in four different colour
Colour scheme, which will be automatically         schemes.
applied to any charts or diagrams.                 Hillingdon_blue.pot
                                                   Hillingdon_green.pot
                                                   Hillingdon_orange.pot
                                                   Hillingdon_purple.pot
                                                   When you create a new presentation, you
                                                   choose one of the templates or apply the
                                                   design template with your formatting palette.


                                                   Text
                                                   The use of text throughout the presentation is
                                                   defined in the Slide Master:
                                                   The Headline of the Slide:
                                                   Blue: Dax Bold, 32 pt, Colour: 007682
                                                   Green: Dax Bold, 32 pt, Colour: 008D3E
                                                   Orange: Dax Bold, 32 pt, Colour: DC642C
                                                   Purple: Dax Bold, 32 pt, Colour: 991E87




 Hillingdon PCT | Corporate guidelines                                                           21
Powerpoint slides
Continued


Bullet List                                  Purple:
Blue:                                        1. Level: Dax Medium, 28 pt, Colour: Black
1. Level: Dax Medium, 28 pt, Colour: Black      Bullet Point (Square): Colour:991E87
   Bullet Point (Square): Colour: 007682     2. Level: Dax Regular, 28 pt, Colour: Blac
2. Level: Dax Regular, 28 pt, Colour: Blac      Bullet Point (Square): Colour: 991E87
   Bullet Point (Square): Colour: 007682     3. Level: Dax Regular, 24pt, Colour: Blac
3. Level: Dax Regular, 24pt, Colour: Blac       Bullet Point (Square): Colour: 991E87
   Bullet Point (Square): Colour: 007682     4. Level: Dax Regular, 20pt, Colour: Black
4. Level: Dax Regular, 20pt, Colour: Black      Bullet Point (Hyphen): Colour: Black
   Bullet Point (Hyphen): Colour: Black      5. Level:Dax l Regular, 20pt, Colour: Black
5. Level: Dax Regular, 20pt, Colour: Blac       Bullet Point (Arrow): Colour: Black
   Bullet Point (Arrow): Colour: Black
Green:                                       Images
1. Level: Dax Medium, 28 pt, Colour: Black   We recommend the use of full colour images
   Bullet Point (Square): Colour:008D3E      throughout a presentation, when possible.
2. Level: Dax Regular, 28 pt, Colour: Blac   The intro of the Presentation should have a full
   Bullet Point (Square): Colour: 008D3E     colour image with the following dimensions:
                                             702 x 270 Pixel
3. Level: Dax Regular, 24pt, Colour: Black
   Bullet Point (Square): Colour: 008D3E     Inside the presentation there should be use of a
                                             smaller images with following dimensions:
4. Level: Dax Regular, 20pt, Colour: Black
                                             294 x 184 Pixel. Ideally the image is positioned
   Bullet Point (Hyphen): Colour: Black
                                             at the right/top inside the Content area.
5. Level: Dax Regular, 20pt, Colour: Black
   Bullet Point (Arrow): Colour: Black
Orange:                                      Charts
                                             The Powerpoint Templates provide a custom
1. Level: Dax Medium, 28 pt, Colour: Blac
                                             Colour scheme, which will be automatically
   Bullet Point (Square): Colour:DC642C
                                             applied to any charts or diagramms.
2. Level: Dax Regular, 28 pt, Colour: Blac
   Bullet Point (Square): Colour: DC642C
3. Level: Dax Regular, 24pt, Colour: Black
   Bullet Point (Square): Colour: DC642C
4. Level: Dax Regular, 20pt, Colour: Black
   Bullet Point (Hyphen): Colour: Black
5. Level: Dax Regular, 20pt, Colour: Black
   Bullet Point (Arrow): Colour: Black



 22                                                        Hillingdon PCT | Corporate guidelines
     Powerpoint slides
     Examples - Arial




1                                                              4




2                                                              5




3                                                              6
     Screenshots of powerpoint presentations. Introduction
     pages (1) and (2), text and image page (3), master page
     (4), text only page (5), chart or diagram page (5).


    Hillingdon PCT | Corporate guidelines                          23
    Powerpoint slides
    Examples - Dax




1                                                             4




2                                                             5




3                                                             6
    Screenshots of powerpoint presentations. Introduction
    pages (1) and (2), text and image page (3), master page
    (4), text only page (5), chart or diagram page (5).


    24                                                            Hillingdon PCT | Corporate guidelines
Website
The webpage consists of the following elements
and should be used in the way described

Webpage                                            History
The Webpage consists of the following              The History shows the user its position in the
Elements:                                          hierarchy of the website and the paths he/she
                                                   has followed.
                                                   The history also enables the user move
Colour                                             backwards on the route of navigation.
The Webpage is using the spectrum of blue
colours out of the Hillingdon corporate colour
palette.                                           Navigation
There no other colours used and there is no        The Navigation gives an overview of the
association of the other colours to any content.   content of the web page and shows the
                                                   appropriate subsection on click.
                                                   It has a rollover and selected states.
Header
The Header consist of Hillingdon slogan, global
Navigation (what's new, sitemap, Contact us)       Content
and the Hillingdon NHS Logo.                       The content consist of a headline, text and links.
                                                   The headline is a graphic using the corporate
Image Area                                         typeface Dax.
The Image Area is used to show images which        The links are coloured to be easy scannable,
are related to the selected section of the page.   using the colour : 00ABC1
The images are in duotone colour.

                                                   Feature Area
Corporate Identity Gradient                        The Feature Area can be filled with different
This graphical element ensures the connection      items such as News, a featured service etc.
to the print publication.                          This area allows to draw attention to a specific
                                                   type of content.
Texanimation area
This area is communicating the 'tone of voice"
through randomly rotating slogans.
                                                   Footer
                                                   The footer contains of global navigation,
                                                   copyright disclaimer and logos of associates.
Search area
The search allows the user a quick access into
the content of the website by searching for the
content of choice.




 Hillingdon PCT | Corporate guidelines                                                             25
Website
Examples




Diagram of the layout for a webpage
showing the various elements required.



 26                                      Hillingdon PCT | Corporate guidelines
Website
Examples




Screenshots of the
website. Breakdown
of the page sections
(1), homepage (2),
subpage(3).




 Hillingdon PCT | Corporate guidelines   27

								
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