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Balcom Agency scores two national ADDY awards

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                Balcom Agency scores two national ADDY awards
                Fort Worth agency recognized for an ALCON® patient education game and webs
                REAL School Gardens

                06.08.2009 – Fort Worth, TEXAS, June 8, 2009- The Balcom Agency scored two
                national Silver ADDY® Awards at the American Advertising Federation’s annual               News Facts
                awards dinner in Arlington Virginia Saturday evening.                                       The “Oh My!
                                                                                                            educates pa
                                                                                                            while also p
                The agency won the awards for an “Oh My! Pink Eye!” patient game for ALCON®, the
                                                                                                            solution*, a t
                world’s leading eye care company, and a website designed for REAL School
                                                                                                            treatment of
                Gardens, a nonprofit organization that works with elementary schools to design and
                                                                                                            Balcom also
                install gardens that inspire learning (www.realschoolgardens.org).                          designed fo
                                                                                                            nonprofit or
                “It’s a proud day for the Balcom Agency and the Fort Worth creative community to be         elementary
                represented at the national ADDYs,” said agency president, Stuart Balcom. “We are           install garde
                fortunate to be working with clients whose standards are also at the highest level,         The Balcom

                who understand the importance of great design, whether a website, ad campaign or            Worth, Texa
                                                                                                            ADDYs this
                product roll-out.”

                                                                                                           Resource Li
                The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while         REAL School
                also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye.     Balcom Age
                Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with   iMapWeathe
                as children – the little toys containing tiny balls that you roll around until they drop   Fort Worth P

                into the right holes. Carol Glover served as the project’s creative director and           Memorial
                                                                                                           Justin Boots
                copywriter and Lynne Swihart managed the production.
                                                                                                           Barnett Shal
                                                                                                           Council
                The REAL School Gardens’ beautiful Web site features illustrations of fluttering
                                                                                                           Norman Regi
                butterflies, laughing children and flourishing gardens by Leigh Wells. Balcom’s
                Brian Blankenship, Kobee King and other staff masterminded the site’s design and           Tags
                functionality. Janimation animated the opening sequence and Debra Morrow wrote             ALCON, Balc
                the original copy.                                                                         ADDYs, REAL
                                                                                                           American Ad

                With over 60,000 entries annually, the ADDY® Awards are the world's largest and
                arguably toughest advertising competition. The ADDY® Awards represent the true
                spirit of creative excellence by recognizing all forms of advertising from media of all
                types, creative by all sizes and entrants of all levels from anywhere in the world.


                The American Advertising Federation, a not-for-profit industry association conducts
                the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is
                the only creative awards program administered by the advertising industry for the
                industry.


                ABOUT THE BALCOM AGENCY


                Founded in 1993, the Balcom Agency is a full-service shop built on innovation and
                agility. With core competencies in advertising, interactive and public relations,
Balcom delivers marketing, communications and social media solutions for today’s
rapidly changing marketplace. Local, regional and national clients include ALCON®,
Barnett Shale Energy Education Council, Healthpoint, iMapWeather, JP Morgan,
Justin Boots, Neeley School of Business at TCU, Norman Regional Health System,
REAL School Gardens, Southwest Bank, Texas Health Resources and Tony Lama.
Visit www.balcomagency.com to learn more.


• Licensed to Alcon, Inc. by Bayer Schering Pharma AG




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allowfullscreen="true" allowscriptaccess="always" width="400"
height="225"></embed></object><p><a href="http://vimeo.com/5026054">Oh
My! Pink Eye!</a> from <a href="http://vimeo.com/balcomagency">Balcom
Agency</a> on <a href="http://vimeo.c
wmode="transparent"om">Vimeo</a>.</p>
                                                                                    6
About Balcom Agency
Founded in 1993, the Balcom Agency is a full-service shop built on innovation and
agility. With core competencies in advertising, interactive and public relations,
Balcom delivers marketing, communications and social media solutions for today’s
rapidly changing marketplace. Local, regional and national clients include ALCON®,
Barnett Shale Energy Education Council, Healthpoint, iMapWeather, JP Morgan,
Justin Boots, Neeley School of Business at TCU, Norman Regional Health System,
REAL School Gardens, Southwest Bank, Texas Health Resources and Tony Lama.
Visit www.balcomagency.com to learn more.


Contacting Balcom Agency
Balcom Agency
1500 Ballinger @ Rio Grande
Fort Worth, TX 76102
817-877-9933
Website: http://www.balcomagency.com

Press Contact
Margaret Ritsch
Office: 817-877-9933
Cell: 817-913-6135
Email: margaret@balcomagency.com
Twitter: http://twitter.com/margaretritsch

Interview Request
Margaret Ritsch
Office: 817-877-9933
Cell: 817-913-6135
Email: margaret@balcomagency.com
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