J Download Logo JOHNSON OUTDOORS PADDLESPORTS APPOINTS BACKBONE AGENCY OF RECORD 06.09.2009 – June 8, 2009 (Ferndale, Wash.) - Renowned paddlesports manufacturer, Johnson Outdoors, is pleased to announce the appointment of Twitter Pitc Backbone Media as its new agency of record. Effective immediately Backbone Media Johnson Outd Backbone Me will assume all public relations duties for the Necky Kayaks, Ocean Kayak, Old Town relations strat Canoes & Kayaks, Carlisle Paddle, Extrasport and Lendal brands. Johnson Outdoors - carlislelogocolor.jpg News Facts "Backbone Media's proven experience, media savvy and obvious passion for the Johnson Ou outdoors will help keep our paddlesports brands in the forefront of the consumer Media as pu conscience," said Sara Knies, Senior Brand Manager for Johnson Outdoors paddlesport Paddlesports. Scott Forristall, Business Director for Johnson Outdoors Resource Li Paddlesports, agreed: "We feel we’ve found a true strategic partner in Backbone, a Necky Kayak company whose fresh ideas and creative approach to PR will help drive sales." Ocean Kayak Old Town Ca "From top to bottom the Johnson Outdoors Paddlesports brand portfolio is Extrasport complete," said Nate Simmons, Backbone Media partner. "Every level of paddling is Carlisle Pad represented and the history and heritage within the brands is unparalleled, all of Lendal which gives us great stories to tell from a PR perspective." Tags Johnson Outdoors - neckylogo.jpg paddling, re Johnson Outdoors Paddlesports consists of the Ocean Kayak, Old Town Canoes & Outdoors, N Kayaks, Necky Kayaks, Extrasport, Carlisle and Lendal brands. Johnson Outdoors' Ocean Kayak other familiar brands include, among others: Minn Kota® electric motors, Lendal, Back Humminbird® fish finders, SCUBAPRO® UWATEC® and Seemann® dive equipment, Eureka!® tents and Silva® compasses. For more information visit Johnson Outdoors online at www.johnsonoutdoors.com. Founded in 1998, with headquarters in Carbondale, Colorado and an office in Jackson, Wyoming, Backbone Media is a premier communications firm serving the snow sports, outdoor and human-powered recreational markets. Backbone offers a full range of services including public relations, media buying, social media consultation, cooperative marketing and brand planning. For a complete client list Johnson Outdoors - and further information, visit www.backbonemedia.net oceankayaklogo.jpg Short URL: http://pitch.pe/14831 About Johnson Outdoors The Johnson Outdoors paddling division consists of Necky Kayaks, Ocean Kayaks, Old Town Canoe, Lendal, Carlisle and ExtraSport. We got our start in paddling in the 1970s, with the acquisition of Old Town Canoe, a company steeped in the boat-building traditions of the Maine woods. Through Old Town, Johnson Outdoors combined traditional design and modern materials to introduce the first durable, convenient plastic boat. Today, Johnson Outdoors is the global leader in plastic canoes and kayaks. Our paddling brands offer boats ranging from elegant wooden canoes to the latest composite kayaks for touring, white-water and sit-on-top adventure, and the accessories you need to make the most of every stroke. Each stays true to the traditions... More Info Contacting Johnson Outdoors Johnson Outdoors 555 Main St. Racine, WI 53403 Website: http://www.johnsonoutdoors.com Press Contact Mike May Office: 307-690-6939 Cell: 307-690-6939 Email: firstname.lastname@example.org Twitter: www.twitter.com/backbone_media Interview Request Mike May Office: 307-690-6939 Cell: 307-690-6939 Email: email@example.com Product Sample Request Mike May Office: 307-690-6939 Cell: 307-690-6939 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.