JOHNSON OUTDOORS PADDLESPORTS APPOINTS BACKBONE MEDIA AS AGENCY OF RECORD

Document Sample
JOHNSON OUTDOORS PADDLESPORTS APPOINTS BACKBONE MEDIA AS AGENCY OF RECORD Powered By Docstoc
					                                                                                                                                          J

Download Logo



                                      JOHNSON OUTDOORS PADDLESPORTS APPOINTS BACKBONE
                                      AGENCY OF RECORD


                                      06.09.2009 – June 8, 2009 (Ferndale, Wash.) - Renowned paddlesports
                                      manufacturer, Johnson Outdoors, is pleased to announce the appointment of              Twitter Pitc
                                      Backbone Media as its new agency of record. Effective immediately Backbone Media       Johnson Outd
                                                                                                                             Backbone Me
                                      will assume all public relations duties for the Necky Kayaks, Ocean Kayak, Old Town
                                                                                                                             relations strat
                                      Canoes & Kayaks, Carlisle Paddle, Extrasport and Lendal brands.
   Johnson Outdoors -
   carlislelogocolor.jpg                                                                                                     News Facts
                                      "Backbone Media's proven experience, media savvy and obvious passion for the             Johnson Ou
                                      outdoors will help keep our paddlesports brands in the forefront of the consumer         Media as pu
                                      conscience," said Sara Knies, Senior Brand Manager for Johnson Outdoors                  paddlesport
                                      Paddlesports. Scott Forristall, Business Director for Johnson Outdoors
                                                                                                                             Resource Li
                                      Paddlesports, agreed: "We feel we’ve found a true strategic partner in Backbone, a
                                                                                                                             Necky Kayak
                                      company whose fresh ideas and creative approach to PR will help drive sales."
                                                                                                                             Ocean Kayak
                                                                                                                             Old Town Ca
                                      "From top to bottom the Johnson Outdoors Paddlesports brand portfolio is               Extrasport
                                      complete," said Nate Simmons, Backbone Media partner. "Every level of paddling is      Carlisle Pad
                                      represented and the history and heritage within the brands is unparalleled, all of     Lendal
                                      which gives us great stories to tell from a PR perspective."
                                                                                                                             Tags
   Johnson Outdoors - neckylogo.jpg
                                                                                                                             paddling, re
                                      Johnson Outdoors Paddlesports consists of the Ocean Kayak, Old Town Canoes &
                                                                                                                             Outdoors, N
                                      Kayaks, Necky Kayaks, Extrasport, Carlisle and Lendal brands. Johnson Outdoors'
                                                                                                                             Ocean Kayak
                                      other familiar brands include, among others: Minn Kota® electric motors,               Lendal, Back
                                      Humminbird® fish finders, SCUBAPRO® UWATEC® and Seemann® dive
                                      equipment, Eureka!® tents and Silva® compasses. For more information visit
                                      Johnson Outdoors online at www.johnsonoutdoors.com.


                                      Founded in 1998, with headquarters in Carbondale, Colorado and an office in
                                      Jackson, Wyoming, Backbone Media is a premier communications firm serving the
                                      snow sports, outdoor and human-powered recreational markets. Backbone offers a
                                      full range of services including public relations, media buying, social media
                                      consultation, cooperative marketing and brand planning. For a complete client list
   Johnson Outdoors -
                                      and further information, visit www.backbonemedia.net
   oceankayaklogo.jpg


                                      Short URL:
                                      http://pitch.pe/14831


                                      About Johnson Outdoors
                                      The Johnson Outdoors paddling division consists of Necky Kayaks, Ocean Kayaks,
                                      Old Town Canoe, Lendal, Carlisle and ExtraSport.


                                      We got our start in paddling in the 1970s, with the acquisition of Old Town Canoe, a
                                      company steeped in the boat-building traditions of the Maine woods. Through Old
                                      Town, Johnson Outdoors combined traditional design and modern materials to
introduce the first durable, convenient plastic boat. Today, Johnson Outdoors is the
global leader in plastic canoes and kayaks. Our paddling brands offer boats ranging
from elegant wooden canoes to the latest composite kayaks for touring, white-water
and sit-on-top adventure, and the accessories you need to make the most of every
stroke. Each stays true to the traditions...


More Info


Contacting Johnson Outdoors
Johnson Outdoors
555 Main St.
Racine, WI 53403
Website: http://www.johnsonoutdoors.com

Press Contact
Mike May
Office: 307-690-6939
Cell: 307-690-6939
Email: mike@backbonemedia.net
Twitter: www.twitter.com/backbone_media

Interview Request
Mike May
Office: 307-690-6939
Cell: 307-690-6939
Email: mike@backbonemedia.net

Product Sample Request
Mike May
Office: 307-690-6939
Cell: 307-690-6939
Email: mike@backbonemedia.net




                               © Copyright 2009 PitchEngine, Inc.

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:6
posted:6/12/2009
language:Finnish
pages:2