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LAN Airlines West Coast Launch

VIEWS: 5 PAGES: 5

									LAN Airlines West Coast Launch
August 3-8, 2008

Program Description

In cooperation with LAN Airlines/LAN Tours, CTTC and Nevada Tourism
participated in a sales launch in Argentina, Chile and Perú. The program
included the participation of various delegates within California, including
Anaheim CVB, San Diego CVB, San Francisco CVB, Sea World, Shop America
Tours and Hornblower Dinning Cruises.

LAN was responsible for inviting and delivering attendees to each show. The
format included one-on-one prescheduled appointments with wholesalers in
each country that work with LAN Tours, followed by a luncheon for travel
agents, media and wholesalers. Additionally, a briefing was arranged in
Santiago, Chile, by the U.S. Commercial Service that outlined the Chilean travel
market. Delegates also received a market summary on Argentina and Perú
prepared by the respective U.S. Commercial Sections.

To start the week, a series of four seminars was presented in the capital city of
Chile, they were addressed to: 1) LAN Airlines Sales Reps; 2) LAN Airlines
Ticket Offices Sales people; 3) MasterHouse (LAN Airlines Official Tour
Operator) Operations/Product Department; and 4) MasterHouse
Sales/Marketing Department. This format was continuous throughout the sales
launch with similar functions also held in Buenos Aires, Argentina and Lima,
Peru.

Market Background
  • Argentina, Chile and Peru are among the important outbound markets in
     Spanish-speaking South America.
        o Brazil and Argentina are the largest, followed by Colombia and
           Venezuela.
  • Visa waiver program is pre-approved for Argentina and ready to go into
     effect by the end of 2008.
  • Although percentage of Internet use for making travel arrangements is
     growing steadily, the main source of booking for the Latin American
     market is still the travel agent.
  • The number of arrivals from South America into the U.S. continues
     growing significantly:
        o 2007 South American arrivals up 18%
        o Argentina-only arrivals up 25.9%
        o 2008 May YTD South American Arrivals up 17.2%
        o Argentina-only arrivals up 25%
   •   California is among three top preferred destinations in the U.S.
          o Average length of stay: 9-10 Days
          o Expenditure $95-105 per person/per day.

Target Audience

Wholesalers/tour operators, retail agents, travel media and niche markets.

Attendance
Chile: 14 operators for the one-on-one meeting at the workshop; 120 industry
in attendance plus media for the lunch presentation

Argentina: 10 tour operators for the one-on-one meeting; 100 industry in
attendance plus media for the lunch presentation

Peru: 7 operators for the one-on-one meeting; 75 industry in attendance plus
media for the lunch presentation

Objectives & Reach

   •   Introduction to wholesalers in this emerging market.
   •   Training to operators/retailers on selling CA as a premier destination.
   •   Presentation of LAN advertising and media campaign.
   •   Response was very positive from every market visited.

Results & Accomplishments

   •   California is highly recognized as a premier destination and has a very
       positive image in all markets visited.
   •   New CA product to be included in LAN brochures for Chile, Argentina
       and Peru .
   •   Media coverage from main publications was important in each of the
       three countries visited.

Program Contacts(s)

Jennifer Jasper
International Marketing Director
Latin America/Australia/Canada
916.319.5428
jjasper@visitcalifornia.com
                                                                                                                                                                                                                                                                                                                                                           Las Vegas, Nevada,
                                                                                                                                                                                                                                                                                                                                                           Estados Unidos




                                                                                                                                                                                                                                        Orcas en Sea World, San Diego, California, Estados Unidos       Heavenly, Lake Tahoe, California, Estados Unidos
                                                               Universal Studios, Hollywood California, Estados Unidos        Panorama de San Diego , California, Estados Unidos
                                                                                                                                                                                                                                        Westwood, Los Angeles, California,, Estados Unidos              Reno, Nevada, Estados Unidos
                                                               Parque Nacional Yosemite, California, Estados Unidos           Venice Beach, Los Angeles, California, Estados Unidos




                                                                                                                                                                                      Napa Valley, California, Estados Unidos


San Francisco, California,
                 Estados Unidos




                                                                                                                                                                                                    LAS VEGAS DELUXE                                    SAN FRANCISCO -                                                 SAN FRANCISCO ECONÓMICO
                                                                                                                                                                                                    Clásico                                             RENO DELUXE
              FLY & DRIVE                        CALIFORNIA EN FAMILIA
              CALIFORNIA Y NEVADA                                                                                         TRIÁNGULO DEL OESTE




                                                                                                                         Salidas: Agosto 15-22-29, Septiembre 1-5-19-22-
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                                                 Acumula desde 20.542 Kms LANPASS

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              Legales :
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                                                                                                                                                                                                                                                                                                                                                                            11
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                                           Hotel Viva Wyndham Maya, Riviera Maya, México




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       Clásico                               Premium
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                                                                                                                                                                                                       A
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                                                                                                                                                         Suite

                                   1.551                                                                                    1.663
                                                                               2.060                                                                                                                                                              2.005
                                  1.596      Acumula desde 14.234 Kms LANPASS
                                                                                                                            1.705                                                                                         Acumula desde 12.080Kms LANPASS


       Acumula desde 14.824 Kms LANPASS


                                           Operadores:


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       Acumula desde 14.824 Kms LANPASS
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     Operadores:




                                                                                                Operadores:


12                                                                                         14
                Las Vegas




                                                                                                                                            San Francisco

                                                                                       Sea World, San Diego




         California - Nevada
                     Diversidad y entretención
                                                              7 días en
                                                              California en familia
                                                           • Pasaje aéreo Santiago / Los Ángeles / Santiago
  Plan familiar base 2 adultos y 2 menores                 • 1 semana de arriendo de auto intermedio con seguro
                                                             CDW y kilometraje libre, Alamo Rent a Car
  Desde
  US$         1.699
  12 Cuotas Precio Contado desde $ 70.509
                                                           • Upgrade de categoría de auto (según disponibilidad)
                                                           • Abono de 800 kms LANPASS por arriendo de auto
                                                           • 2 noches de alojamiento en Los Ángeles, Hotel Best
  Programa y pasaje desde $ 846.102
  Valor programa habitación doble,
                                                             Western Dragon Gate Inn
  desde US$ 2.129                                          • Admisión a Universal Studios Hollywood
                                                                                                                                                       LAN y LANTOURS son marcas registradas




                                                           • 2 noches de alojamiento en Anaheim, Hotel Holiday Inn
  Opcional San Francisco:                                    Anaheim Resort , o Best Western Stovall’s Inn
  5 días + Auto + 4 noches de alojamiento                  • 2 días de admisión a Disneyland y Disney’s California
  en Renoir Hotel San Francisco + City
  tour y Crucero por la bahía, desde US$
                                                             Adventure
  489 p.p.                                                 • 2 noches de alojamiento en San Diego, Best Western
  Consulte valor adicional Hotel Radisson                    Hacienda Hotel Old Town
  Fisherman Wharf’s                                        • Admisión a Sea World
                                                           • Validez: Ago - Oct
                                                           • Valor adicional Ago, US$ 40 por adulto
                                                           • Valor adicional pasaje aéreo 12 - 18 Sep, US$ 90 p.p.

                                                              5 días en
                                                              Las Vegas de Lujo
                                                           • Pasaje aéreo Santiago / Las Vegas / Santiago (vía Los Ángeles)
  Plan doble                                               • 5 días de arriendo de auto intermedio con seguro CDW
                                                             y kilometraje libre, Alamo Rent a Car
  Desde
  US$         1.699
  12 Cuotas Precio Contado desde $ 70.509
                                                           • Upgrade de categoría de auto (sujeto a disponibilidad)
                                                           • Abono de 800 kms LANPASS por arriendo de auto
                                                           • 4 noches de alojamiento en Hotel Venetian Resort
  Programa y pasaje desde $ 846.102                          & Casino
                                                           • Paseo en helicóptero por la ciudad “Noches de Neón”,
                                                             con champagne de bienvenida.
                                                           • Validez: 17 - 21 Ago / 01 - 04 Sep
                                                           • Consulte valor adicional para otras fechas de viaje




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  CON SU TARJETA SANTANDER LANPASS                                          Compre en 600 526 2000, oficinas LAN y agencias de viaje.
  PAGUE HASTA EN 12 CUOTAS
  SIN INTERÉS NI COMISIÓN
                                                                            Cargo por servicio en oficinas LAN y Call Center: US$ 45 (*).


Condiciones generales en: www.lan.com/aviso/419, 600 526 2000 y oficinas de venta

								
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