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Graphic Design Training

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					Graphic designers create images, designs, and materials to help clients communicate
with the public. Graphic design training programs give future designers the theoretical
and technical knowledge they need to build successful design careers. From corporate
logos to book covers, the work of graphic designers is all around us. These images
play a key role in product marketing and advertising, so graphic designers must listen
carefully to clients' needs and create designs that send the right message. For any
given project, a graphic designer might complete the following steps: Determine the
client's needs and desired message Identify the needs of consumers Consider social,
cultural, and psychological factors of the target audience Select fonts, colors, images,
layouts, and other visual elements Use computer design software Incorporate text
from copywriters Present final design to clients and address necessary changes
Completing the above steps requires more than artistic talent. Graphic designers need
to understand the principles of communication, design, business, and marketing to
work with clients, and they need the technical know-how to create designs using
computer software. Formal training through a graphic design degree program can
prepare you for the multifaceted world of graphic design. Graphic Design Training:
Degrees and Coursework The National Association of Schools of Art and Design
accredits approximately 300 art and design schools, most of which offer programs in
graphic design. Depending on the curriculum and length of study, a graphic design
training program can lead to the following degrees: Associate's Degree: An associate's
degree in graphic design takes approximately two to three years to earn and can
qualify you for an assistant graphic design or technical graphic design position. If you
already have a bachelor's degree in another subject, an associate's degree or certificate
program can give you the technical skills you need to transition into graphic design.
Bachelor's Degree: A bachelor's degree in graphic design is required for most graphic
design positions. Bachelor's degree programs typically take four years to complete
and they are offered through colleges, universities, art institutes, and professional
schools. Graphic designer training programs expose you to the principles and
technical skills that make up visual communication. Specific course offerings vary by
program, but most graphic design bachelor's degree programs require courses in the
following subjects: Studio art Principles of design Commercial graphics production
Computerized design Printing techniques Web site design Psychology Sociology
Writing Art history Marketing Cultural studies Business By taking both liberal arts
and technical design classes, graduates of graphic design training programs are fully
prepared to respond to the demands of clients. Prerequisites for Graphic Design Some
graphic design training programs are more competitive than others, but most graphic
design schools require applicants to meet the following requirements: Graduate high
school or earn a GED Complete one year of basic art and design (in high school or
elsewhere) Demonstrate artistic ability through submitted sketches or other materials
Graphic designers should have a passion for visual art and an eye for design. They
must also be willing to learn new technology, work with others, and listen to clients'
requests. Graphic Design Career Outlook As advertisers and computer design firms
increasingly rely on graphic design to reach customers, the U.S. Bureau of Labor
Statistics (BLS) expects the demand for graphic designers to grow. From 2008 to
2018, the BLS expects employment of graphic designers to increase by 13 percent,
about as fast as the national average. Job prospects should be especially strong for
graphic designers with animation and Web site design experience. Most graphic
designers work in the design departments of advertising, printing, and publishing
firms, though some run their own design companies and perform freelance work. In
2009, graphic designers earned a median annual salary of $43,180, according to the
BLS. If you want to build a creative career, graphic design is a growing field that can
help you put your talent to work.
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