Opportunities for the Private Sector by suchenfz


									Opportunities for the Private Sector

                         March 2009

Thomas A. Cellucci, Ph.D., MBA
Chief Commercialization Officer
Department of Homeland Security
Email: Thomas.Cellucci@dhs.gov
Discussion Guide
   •   Overview of Department of Homeland Security
   •   Commercialization Office Initiatives at DHS
   •   Capstone Integrated Product Teams (IPTs)
   •   Market Potential is Catalyst for Rapid New Product
   •   Getting on the Same Page
   •   SECURE Program
   •   Safety Act Protection
   •   TechSolutions
   •   SBIR Opportunities
   •   Getting Involved
   •   Effecting Change in Government
   •   Summary
Homeland Security Mission
          • Lead Unified National Effort to
            Secure America
          • Prevent Terrorist Attacks Within
            the U.S.
          • Respond to Threats and Hazards
            to the Nation
          • Ensure Safe and Secure Borders
          • Welcome Lawful Immigrants and
          • Promote Free Flow of Commerce
        U.S. Department of Homeland Security
                                                                                       ________________                                        Secretariat
                                                                                                                    Chief of Staff

                                                                                     DEPUTY SECRETARY
                                                                                                                                             Military Advisor

                          SCIENCE &             NATIONAL PROTECTION
MANAGEMENT                                                                    POLICY                                     LEGISLATIVE AFFAIRS            PUBLIC AFFAIRS
                         TECHNOLOGY                 & PROGRAMS                                    GENERAL COUNSEL                                                              INSPECTOR GENERAL
Under Secretary                                                          Assistant Secretary                               Assistant Secretary          Assistant Secretary
                         Under Secretary            Under Secretary

Chief Financial
                                                                                                    CITIZENSHIP &
                        HEALTH AFFAIRS            INTELLIGENCE &           OPERATIONS                                                                 CIVIL RIGHTS & CIVIL     COUNTERNARCOTICS
                                                                                                    IMMIGRATION              CHIEF PRIVACY
                        Assistant Secretary/         ANALYSIS             COORDINATION                                                                     LIBERTIES             ENFORCEMENT
                                                                                                      SERVICES                  OFFICER
                        Chief Medical Officer     Assistant Secretary        Director                                                                         Officer               Director

                                                   FEDERAL LAW
                                                                        DOMESTIC NUCLEAR
                                                                         DETECTION OFFICE
                                                  TRAINING CENTER

                        “Gang of Seven”
    SECURITY              U.S. CUSTOMS & BORDER           U.S. CITIZENSHIP &         U.S. IMMIGRATION &                                      FEDERAL EMERGENCY
                                                                                                                U.S. SECRET SERVICE                                           U.S. COAST GUARD
ADMINISTRATION                  PROTECTION              IMMIGRATION SERVICES       CUSTOMS ENFORCEMENT                                       MANAGEMENT AGENCY
                                                                                                                       Director                                                   Commandant
Assistant Secretary /           Commissioner                    Director              Assistant Secretary                                        Administrator
  Office of the Under Secretary for
      Science and Technology
                                                                    UNDER SECRETARY
                                                                                              Chief of Staff

                                STRATEGY, POLICY &          CORPORATE        ASSOCIATE GENERAL
                                                                                                     OPERATIONS ANALYSIS         SECURITY
                                     BUDGET               COMMUNICATIONS         COUNSEL

                                     INTERAGENCY           INTERNATIONAL                              TEST & EVALUATION         OPERATIONS,
                                                                             SPECIAL PROGRAMS
                                       PROGRAMS              PROGRAMS                                  AND STANDARDS          SERVICES & HUMAN

                                                                             INNOVATION / HOMELAND
                                                                               SECURITY ADVANCED
                                RESEARCH                   TRANSITION
                                                                               RESEARCH PROJECTS
                                  Director                   Director

                                                                                           Small Business
                Office of National                Tech
                      Labs                    Clearinghouse

                                             Safety Act Office                              Homeworks

EXPLOSIVES              CHEMICAL / BIOLOGICAL         COMMAND, CONTROL &      BORDERS & MARITIME                                    INFRASTRUCTURE &
Division Head                                                                                               HUMAN FACTORS
                             Division Head             INTEROPERABILITY           SECURITY                                             GEOPHYSICAL
                                                                                                              Division Head
                                                          Division Head          Division Head                                          Division Head

                     Divisions Drive S&T Interactions with Customers
S&T Goals
     Consistent with the Homeland Security Act of 2002

• Accelerate the delivery of enhanced technological
  capabilities to meet the requirements and fill capability gaps
  to support DHS agencies in accomplishing their mission.
• Establish a lean and agile world-class S&T management team
  to deliver the technological advantage necessary to ensure
  DHS Agency mission success and prevent technological
• Provide leadership, research and educational opportunities
  and resources to develop the necessary intellectual basis to
  enable a national S&T workforce to secure the homeland.
DHS S&T Investment Portfolio
Balance of Risk, Cost, Impact, and Time to Delivery
Product Transition (0-3 yrs)             Innovative Capabilities (1-5 yrs)
• Focused on delivering near-term        • High-risk/High payoff
  products/enhancements to acquisition
                                         • “Game changer/Leap ahead”
• Customer IPT controlled
                                         • Prototype, Test and Deploy
• Cost, schedule, capability metrics
                                         • HSARPA
Basic Research (>8 yrs)                  Other (0-8+ yrs)
• Enables future paradigm changes        • Test & Evaluation and Standards
• University fundamental research        • Laboratory Operations & Construction
• Gov‟t lab discovery                    • Required by Administration (HSPDs)
  and invention
                                         • Congressional direction/law

              Customer Focused, Output Oriented
S&T Organization
                                                     DHS U/S S&T
 Director of Research             Director of Innovation                                                        Director of Transition
   Starnes Walker                   Roger McGinnis                                                                   Rich Kikla
        Deputy                           Deputy                                                                        Deputy
     Rolf Dietrich                   Dave Masters                                                                  Lawrence Ash

                                               Command, Control                               Human                    Infrastructure/
     Explosives          Chem/Bio                                      Border/Maritime
                                                & Interoperability                            Factors                   Geophysical
     Jim Tuttle         Beth George                                     Anh Duong
                                                   Dave Boyd                               Sharla Rausch                Chris Doyle

 Research          Research                    Research               Research           Research                   Research
 Doug Bauer        Chem/Bio: Keith Ward        Intel: John Hoyt       Jeannie Lin        Michelle Keeney (Acting)   Mary E. Hynes
                   Threat Char/Attribution:    Futures: Joe Kielman
                   Sandy Landsberg
                   Agro Defense: Tam Garland

 Transition        Transition                  Transition             Transition         Transition                 Transition
 Herm Rediess      Doug Drabkowski             Glenn Bell             Stan Cunningham    Chris Turner               Lawrence Skelly

Homeland Security S&T Enterprise
                          DHS RESEARCH

             DHS Labs                       HSI

          National Labs                  Centers of

    SECTOR                  DHS S&T                     DoJ
    PARTNERS               Directorate                  DoT
                                         PARTNERS       EPA

     International                                    HHS
        Associations                              NIH
                                                              Rev 9-5-08
Commercialization Office: Major Activities

                          Commercialization               Public-Private              Private Sector
                             Process                      Partnerships                  Outreach

•Requirements             •“Hybrid”                    •FutureTECH (TRL 1-6)        •Invited Speeches
Development Book(s)       Commercialization Model      •SECURE (TRL 5-9)            •Meetings with business
                          •Product Realization Chart   •Concept of Operations       executives
                                                       •Website Development         •Numerous articles written
Requirements              •Commercialization           •Internal processes          and published regarding
Document Template         Framework and “Mindset”      developed and socialized     observations and
•Training for end users                                •Requirements and            programs in practice.
and engineers                                          Conservative Potential       •Repository of currently
                                                       Market Available Estimates   available products,
                                                       Communicated                 services and/or
                                                                                    technologies in the private
                               http://www.dhs.gov/xabout/structure/                 sector aligned to
                               gc_1234194479267.shtm                                Capstone IPT Capability
Three Step Approach:
Keep it Simple and Make it Easy

  1       Develop Detailed Requirements
      And Relay Conservative Market Potential

          Establish Strategic Partnerships

  2       • Business Case Information
          • Open Competition
          • Detailed Mutual Responsibilities

  3                Deliver Products!
Two Models for Product Realization
Big-A Acquisition                                            Pure Commercialization
 1. Requirements derived by                   1.                        Requirements derived by
    Government                                                          Private Sector

 2. RFP and then cost-plus                    2.                        Product development funded
    contract(s) with developer(s)                                       by the developer (which
    (which incentivizes long                                            incentivizes short intervals)
    intervals)                                3.                        Technical performance
 3. Focus on technical performance                                      secondary (often reduced in
 4. Production price is secondary                                       favor of price)
    (often ignored)                           4.                        Focus on price point
 5. Product price is cost-plus                5.                        Product price is market-based
                                   Is there a
 6. Product reaches users via “Middle Ground” 6.                        Product reaches users via
    Government deployment                                               marketing and sales channels
     Performance is King                                                Performance/Price is King

   Relationship between end                                            Relationship between end
      users and product                                               users and product developer
  developer is usually remote                                                  is crucial

                            Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7
A new model for Commercialization…
 1. Development of Operational Requirements Document (ORD)
 2. Assess addressable market(s)
 3. Publish ORD and market assessment on public DHS web portal, soliciting
    interest from potential partners
 4. Execute no-cost agreement (streamlined CRADA) with multiple Private
    Sector entities, transferring technology (if necessary)
 5. Develop supporting grants and standards as necessary
 6. Assess T&E after product is developed
 7. New Commercial off the Shelf (COTS) product marketed by Private Sector
    with DHS support

          Differences from the Acquisition model:
           Primary criteria for partner selection is market penetration, agility,
            and performance/price ratio
           Product development is not funded by DHS
           Government involvement is limited to inherently governmental
            functions (e.g., Grants and Standards)

                               Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7
PHASE        I
                         Commercialization Process
                         Capstone IPT
     Gap                                                                                             “Commercialization” – The
                                     II              Sponsor and S&T
                                                                                                   process of developing markets
             EHCs           Develop Operational
                            Requirements &                                                          and producing and delivering
                            CONOPS                                                                  products or services for sale.
                                     Feasibility Study                           Sponsor and S&T
         CG/EHC                                                   III
                                                         Technology Scan/
                                                         Market Survey
                            System Studies                         Publish ORD,
                                                                  System Studies
                                                                & PAM on website                    IV              Sponsor and S&T
                                                           Mkt. Comm./PR Efforts
                                                                                     Assess & Choose
                                                                                     Strategic Private
                                                                                     Sector Partners
                                                                                                    Technology                  V
                                                                                             Grants (if required)     New COTS product
 Legend:                                                  Responses from                                              marketed by Private
 EHC – Enabling Homeland Capability                       Private Industry                                            Sector with DHS support:
 CG – Capability Gap
                                                                                                                      -SAFETY Act
 ORD – Operational Requirements Document
 CONOPS – Concept of Operations
                                                                               Executed Agreement with                -Public Relations
 PAM – Potential Available Market
                                                                                                                      -Marketing Communications
 COTS – Commercial Off The Shelf                                               Private Sector and DHS

                                                  Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7
  Contact with the Private Sector
                                                                    Response                 Company
                                     Private Sector                  Package”             Overview and
   Initial Contact
                                        requests                       sent                  Marketing
    with Private                          more                           to                  Materials
       Sector*                        information                  requestors,            Received and
                                                                  usually within          Communicated
                                                                    same day               through S&T
Invited Speeches/Presentations
    Congressional Referrals
     Conference Attendance                      •“Opportunities for the Private Sector”
        Seminar Hosting                         •Developing Operational Requirements
                                                  •“High Priority Technology Needs”
       Published Articles                           •SECURE Program CONOPS
         Word of Mouth                              •Example Company Overview
         DHS Website                             •Operational Requirements Document
  *Private Sector includes Venture Capitalist
       and Angel Investor Communities
          S&T Transition Capstone IPTs
            Members and Function
                S&T Customer                          Identify Capability Gaps

    DHS                                        Validate        T&E
                   T&E         S&T Provider                                Offer Technical
Management                                      Future
(Acquisition)                                 Acquisition

                  End User                         Provide End User Perspective

 • Industry Board of Directors Model           End Result :
 • Consensus-driven Process                    Prioritized Investments in S&T
                                                     DHS S&T Capstone IPTs
                                    Gathering Mechanism for Customer Requirements:
      Information Sharing/Mgmt                      Border Security                               Chem/Bio                             First Responders
                                                                                                                                  DHS 1st Responder RDT&E
                   OIA                                                                             IP/OHA
                                                        CBP/ICE                                                                     Coordinating Council

 Acquisition                  C2I                                                  Acquisition                  Chem/Bio   FEMA Gransts                      S&T 1st
                                      Acquisition                       Borders/
                                                                                                                           Commercialization                Responder

                                                    Inspector/Agents                               End User                                T&E Standards

       Maritime Security                      Cyber Security                            Transportation Security                        Counter IED
                 USCG                                 CS&C                                         TSA                                  OBP/USSS

                                                                 Infrastructure/                                                                           Explosives
 Acquisition                 Borders/ Acquisition                Geophysical/C2I    Acquisition               Explosives Acquisition
                                                                                                                                                       (Human Factors /
                             Maritime                                                                                                                    Infrastructure

                                                   Infrastructure                                 End-User
               Guardsmen                                                                                                                 End-User
                                                                                                                      Incident Management
        Cargo Security                 People Screening                  Infrastructure Protection
                                                                                                              Interoperability      Prep & Response
               CBP                          SCO/CIS                                IP                             FEMA/OEC                      FEMA

                                    Acquisition              Human                                                                                       Infrastructure/
Acquisition/                                                 Factors Acquisition                       Acquisition          C2I   Acquisition
                            Borders/                                                                                                                     Geophysical
                            Maritime                                                     Infrastructure/

        Officers/Industry                                                    Infrastructure
                                          US VISIT/TSA                                                        First Responders            First Responders
Cargo Security
Representative Technology Needs
                    • Enhanced screening and examination by non-
                      intrusive inspection
                    • Increased information fusion, anomaly
                      detection, Automatic Target Recognition
                    • Detect and identify WMD materials and
                    • Capability to screen 100% of air cargo
                    • Test the feasibility of seal security; detection of
                    • Track domestic high-threat cargo
                    • Harden air cargo conveyances and containers
                    • Positive ID of cargo and detection of intrusion
                      or unauthorized access

                                      Source: S&T High Priority Technology Needs, May 2007
Establishment of Project IPTs:
Detailed Specifications/Requirements
• Members:
                            Capstone IPT
   S&T Program Manager(s)
   Operating Component‟s
   Program Manager(s)
• Meet at Least Monthly
• Report to Capstone
  IPT Quarterly
                            Project IPTs
Requirements Hierarchy (TSA example)
                                                                    The Component develops operational
  High Level                                                            requirements consistent with
 (qualitative)                                                            organizational missions.

            DHS Mission – Strategic Goals (“Prevent terrorist attacks”)
                 TSA Mission (“Protect traveling public”)
                   Mission Need/Capability Gap (“Reduce threats to traveling public”)
                       Operational Requirement (“Capability to detect firearms”)
                          Performance Requirement (“Metal detection & classification”)
                             Functional Specification (“Detect metal > 50 gm”)
  Operational                   Design Specification (“MTBF > 2000 hours”)
                                   Material Specification (“Use type FR-4 epoxy resin”)

   Technical                  Low Level                         The Program Manager and Acquisition /
 Requirements               (quantitative)                     Engineering community develop technical
                                                                   requirements and specifications.

                               Each lower-level requirement must be traceable to a
                                            higher-level requirement.

                                 Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7
ORD: Operational Requirements Document
 What: ORDs provide a clear definition and articulation of a given
 How: Training materials have been developed to assist drafting an
    • Developing Operational Requirements, 194pp. Available online:

 When: For Use in Acquisition, Procurement, Commercialization
  and Outreach Programs –Any situation that dictates detailed
  requirements ( e.g. RFQ, BAA, RFP, RFI, etc.)
 Why: It‟s cost-effective and efficient for both DHS and all of its
“Good” ORDs
 •Solution Agnostic
 •Take into account the varying needs and
 wants of markets/market segments/market
                        Define Problem

                                                 Verify results to
                       Conduct Research          reach consensus-
                                                 based articulation
                                                 of the problem
                        Data Collection           “Strive for excellence,
                                                      not perfection!”

                      Interpret and Analyze

                                              Source: Kaufman, et. al.
                          Interlinking Mechanisms Create Conversation Pipelines
                                    The “Neural Net”
Government Stakeholders


                     Int‟l Orgs
                     Other Gov‟t      (Money, Facilities,                      Acquisition
                     Agencies      Human Capital, Technology)


                                                                                 John Higbee
                                                                                 Acquisition Program Management Division
                                     Evolution of Change:
                                     DHS Providing Better Information about its Needs
DoD, DoE, DHS,
 DoJ, DoT, etc.
DHS, First Responders, CI/KR
                               Federal Stakeholders

                                                                                                                                    Semantic Web 3.0
                                                                                                                                      (The Future)

                                                                                                                  Harnessing the Valuable
                                                                                                                  Experience and
                                                                                                                  Resources of the Private
                                                                                                                  Sector (Feb. 2009)
                                                                    Capstone                           Operational
                                                                                    Requirements       Requirements
                                                                      IPT                              (Nov. 2008)
                                                       Science      Process         Guide (May 2008)
                                                          &         (August 2006)

                                                      Business, Venture Capital/Angel Investment, Strategic Partnerships
Does this look familiar?!

                            Author Unknown
Getting on the
“Same Page”
• Historical Perspective
• Language is Key
• Communication is
Technology Readiness Levels (TRLs): Overview
   TRLs are NASA-generated and Used Extensively by DoD

                                                                   TECHNOLOGY MATURITY
 Basic principles observed and reported             1
 Technology concept and/or application formulated   2    Basic
 Analytical and experimental critical function
 and/or characteristic
 Component and/or breadboard validation in
 laboratory environment                                 Advanced
 Component and/or breadboard validation
 in relevant environment
 System/subsystem model or prototype
 demonstration in a relevant environment
 System prototype demonstration in a operational
                                                    7    Applied
 Actual system completed and 'flight qualified„
 through test and demonstration
 Actual system 'flight proven' through successful
 mission operations
TRL Correlation: DHS and Private Sector

                        T R A N S I T I O N
           TRL 1-3       TRL 4-6           TRL 7-9


Transition Approaches

   Capstone IPTs
Market Potential Template
                   Other                                                                                                                       Other
                                              DoE                      DoJ                       DoD                     NASA
                (Government)                                                                                                                (Non-Govt.)
                 __$; __Units              __$; __Units           __$; __Units                  __$; __Units            __$; __Units         __$; __Units

                                                                             DHS                                                             Responders

                 Secret             Coast
CBP                                                      TSA                   FEMA                   ICE                 USCIS               S&T                   Others
                 Service            Guard

Field             Investigations   Atlantic & Pacific   Security             Logistics Mgmt          Detention and         Refugee,           Explosives             OHA
Operations        __$; __Units     Area Mission         Operations           __$; __Units            Removal               Asylum, Int’l      __$; __Units           __$; __Units
__$, __Units                       Execution Units      __$; __Units                                 __$; __Units          Operations
                                   __$; __Units                              Disaster Mgmt                                 __$; __Units
                  Protective                                                 __$; __Units                                                     Chemical/Biological    DNDO
                                                        Transportation                               Int’l Affairs
Border Patrol     Operations                                                                                               Nat’l Security     __$; __Units           __$; __Units
                                   Atlantic & Pacific   Sector Network                               __$; __Units
__$; __Units      __$; __Units                                               Disaster                                      and Records
                                   Area Mission         Management
                                                        __$; __Units         Operations                                    Verification       Command, Control,
                                   Support Units                                                     Intelligence                                                    Etc.
Air & Marine      Protective                                                 __$; __Units                                  __$; __Units       Interoperability
                                   __$; __Units                                                      __$; __Units                                                    __$; __Units
__$; __Units      Research                                                                                                                    __$; __Units
                  __$; __Units                          Federal Air          Grant Programs                                Domestic
                                   Atlantic & Pacific   Marshal Service      __$; __Units            Investigations        Operations
Int’l Trade                        Area Mission         __$; __Units                                 __$; __Units                             Borders/Maritime
                                                                                                                           __$; __Units
__$; __Units                       Maintenance &                             National                                                         __$; __Units
                                   Logistics                                 Preparedness            Student and
                                   Command                                   __$; __Units            Exchange Visitor
                                                                                                     Program                                  Human Factors
                                   __$; __Units                              US Fire Admin. &
                                                                                                     __$; __Units                             __$; __Units
                                                                             Nat’l Fire
                                                                             Academy                                                          Infrastructure
                                                                                                     Federal                                  and Geophysical
                                                                             __$; __Units
                                                                                                     Protective                               Protection
                                                                             Nat’l Continuity        Service                                  __$; __Units
                                                                             Programs                __$; __Units
                                                                             __$; __Units
                                                                             Mitigation              Nat’l Incident
                                                                             __$; __Units            Response Unit
                                                                                                     __$; __Units
Conservative Estimate: Number of
First Responders in the US
• Homeland Security Presidential Directive 8
• Steve Golubic (FEMA)                       Total: > 25.3 Million Individuals

   FIRE                      POLICE                   EMT                  DISPOSAL

                              Front Line > 2.3 Million

                      Support to Front Line > 23 Million

             Port Security          Public Health             Hospitals

 Transportation        Management                   Clinics            Venue Security

               Public                                         Response
                                   School Security
             Works/Utility                                    Volunteers
                                                                                           First Responders
                  Fire                                   Bomb            Port              Public                   Transportati Emergency Search &                       Venue Public works/ School Response
EMS                                 Police                                                             Medical
                Fighting                                Disposal       Security            Health                       on       Management Rescue                       Security Utilities   Security Volunteers
                                                                                                                                                                                           Public       University
                                                                                                Toxic/       Public/                                          Urban                        utility      public
                                                                                                                           Transit         Emergency Operations              US Park
Ambulance        Retained fire              Local police      Police bomb    Port police        corrosive    University                                       Search &                     protection   safety
                                                                                                                           police          Centers                           Police
Corps            departments                departments       squads         _$; _              agents       hospitals                                        Rescue                       services     teams
                                                                                                                           _$; _           _$; _ Units                       _$; _
_$; _ Units      _$; _ Units                _$; _ Units       _$; _ Units    Units              _$; _        _$; _                                            _$; _                        _$; _        _$; _
                                                                                                             Units         Units                              Units          Units
Basic life                                                                                      Units                                                         Rural                        Units        Units
                 Volunteer                  Military police   Federal bomb   US Coast           Biohazards                                                    Search &
support                                                                                                      Profit                        911 Call Centers
                                            units             disposal       Guard              _$; _                                                         Rescue         Private Security
providers        firefighters                                                                                hospitals                     _$; _ Units
                                            _$; _ Units       teams          _$; _              Units                                                         _$; _          _$; _ Units
(i.e., EMTs)     _$; _ Units                                                                                 _$; _
                                                              _$; _ Units
                                                              Military       Units                                                                            Units
_$; _ Units                                                                                                  Units
Advanced life
                 Military fire                                explosive
support                                     Federal law                                         Pathogens      Walk-In clinics
                 suppression                                  ordnance
(i.e.                                       enforcement                                         _$; _          _$; _ Units
                 crews                                        disposal                                                                                      Dive Teams
Paramedics)                                 agencies                                            Units
                 _$; _ Units                                  teams                                                                                         _$; _ Units
_$; _ Units                                 _$; _ Units       _$; _ Units
                 Incident                                                                      Asphyxiate
Aero medical                                State police                                                       Private medical practices
                 investigation                                                                 s
evacuation                                  departments                                                        _$; _ Units
                 teams                                                                         _$; _
_$; _ Units                                 _$; _ Units
                 _$; _ Units                                                                   Units
                 Special                                                                       Radioactiv
 Ambulance       technical fire             Riot control                                       e agents
 Corps           teams (forest,             teams                                              _$; _
 _$; _ Units     chemical, etc.)            _$; _ Units                                        Units
                 _$; _ Units
                  Fire Department
                                            SWAT teams
                  HAZMAT teams
                                            _$; _ Units
                  _$; _ Units

                Wildland Firefighting
                                            K9 teams
                _$; _ Units
                                            _$; _ Units

                 University Fire Fighters   Diplomatic
                 _$; _ Units                protection
                                            _$; _ Units
                                                                                         Critical Infrastructure Key Resources (CIKR)
                                                                                     National                                                                                                                                                             Postal and
Agriculture and        Defense                                  Public Health                       Banking and                                             Commercial         Emergency           Materials,       Telecommunic          Critical                                             Information
                                            Energy                                 Monuments                            Water              Chemical                                                                                                        Shipping        Transportation
     Food           Industrial Base                            and Healthcare                         Finance                                                facilities         Services          Reactors and           ations         Manufacturing                                          Technology
                                                                                    and Icons                                                                                                                                                              Services
                                                                                                                                           Inorganic                                                 Waste
                           Defense                                Public/Univers    Guided tour       Credit lending                                            Hotels            Fire              Electric            Telephone/Ce       Iron and Steel   United States       AMTRAK
     Food Retail                            Coal mining                                                                 Public utilities   chemical                                                                                                                                                 providers
                           Contractors                            ity hospitals     services          institutions                                              _$; _ Units       Departments       utilities           llular services    mills            Postal Service      _$; _ Units
     _$; _ Units                            operations                                                                  _$; _ Units        production                                                                                                                                               _$; _ Units
                           _$; _ Units                            _$; _ Units       _$; _ Units       _$; _ Units                                                                 _$; _ Units       _$; _ Units         _$; _ Units        _$; _ Units      _$; _ Units
                                            _$; _ Units                                                                                    _$; _ Units                                                                                     Aluminum                                                 IT
                                                                  Private/For                                           Desalinization                          Shopping          Law               Reactor and                                             High volume         Commuter rail
     Farm                  Industry                                                 Travel            Commercial                           Organic industrial                                                           Satellite data     production                                               Conglomerate
                                            Coal power            Profit                                                plants                                  centers           enforcement       associated                                              document and        _$; _ Units
     Equipment             analysts                                                 services          banking                              production                                                                   transmission       and                                                      s
                                            plants                hospitals                                             _$; _ Units                             _$; _ Units       agencies          materials                                               parcel
     _$; _ Units           _$; _ Units                                              _$; _ Units       _$; _ Units                          _$; _ Units                                                                  _$; _ Units        processing                                               _$; _ Units
                                            _$; _ Units           _$; _ Units                                                                                                     _$; _ Units       _$; _ Units                                             shipping            Intracity rail
                           Think                                                                                        Treatment                               Stadiums and                                                                                                                        Semiconducto
     Meat/Poultry                                                                                                                                                                 Search and                            Broadcasting       _$; _ Units                          services
                           tanks/researc    Coal                  Clinics                             Private equity    plants             Ceramics             sport arenas                        University and                         Nonferrous       _$; _ Units                             r production
     Processing                                                                     Lodging/Hotel                                                                                 rescue teams                                                                                  _$; _ Units
                           h institutions   equipment             _$; _ Units                         _$; _ Units       _$; _ Units        _$; _ Units          _$; _ Units                                             entities           metal                                                    _$; _ Units
     _$; _ Units                                                                    _$; _ Units                                                                                   _$; _ Units       educational                                             Container
                           _$; _ Units      manufacturers                                                                                                                                                               _$; _ Units        production
                                                                  Private           Guest                                                  Petrochemical                                            institutions                                            shipping            Commercial
     Food                                   _$; _ Units                             services/         Consumer           Equipment                              Schools           Ambulance         _$; _ Units         Broadcast          and                                                      Electronics
                           University                             medical                                                                  s                                                                                                                services            airline
     Processing                             Hydroelectric                           tourist           banking            manufacturers                          _$; _ Units       companies                             equipment          processing                                               manufacture
                           partnership                            practices                                                                _$; _ Units                                              Control                                                 _$; _ Units         _$; _ Units
     _$; _ Units                            _$; _ Units                             hospitality       _$; _ Units        _$; _ Units                                              _$; _ Units                           manufacturing      _$; _ Units                                              _$; _ Units
                           programs                               _$; _ Units                                                              Agrochemical         Commercial        Mountain/Cave/ systems                                   Engine,
                                                                                    _$; _ Units       Building                                                                                                          _$; _ Units                         Marine              Private air
     Dairy                 _$; _ Units                            Medical                                                                  s                    office            Mine rescue       _$; _ Units
                                            Dam                                     People            societies/ Private Pipe and                                                                                                          Turbine and      shipping            services            IT services
     Processing                             operations            laboratories                                           water control     _$; _ Units          buildings         teams                                 Radio              Power
                                                                                    moving            banks                                                                                                                                                 _$; _ Units         _$; _ Units         _$; _ Units
     _$; _ Units          National                                _$; _ Units                                                                                   _$; _ Units       _$; _ Units
                                                                                                                                                                                  Other              Nuclear safety     equipment
                                            _$; _ Units                             services          _$; _ Units        device                                                                                                            transmission
                          laboratories                                                                                                     Polymers                               technical          systems            manufacturing                       Trucking                                Server and
                                                                  Pharmaceutic      _$; _ Units       Merchant           manufacturers                          Museums                                                                    _$; _ Units                          Cruise lines
     Dairy Farms          _$; _ Units       Wind power                              Queuing                                                _$; _ Units                            rescue teams       _$; _ Units        _$; _ Units                         industry                                network
                                                                  al                                  banks              _$; _ Units                            _$; _ Units                                                                                                     _$; _ Units
     _$; _ Units                                                                                                                                                                  _$; _ Units        Waste              Internet           Electrical                                               hardware
                                            _$; _ Units           _$; _ Units       equipment         _$; _ Units                                                                                                                                           _$; _ Units         Subway
                                                                                                                                           Elastomer                                                 disposal           equipment          Equipment                                                _$; _ Units
                                                                                    makers            Global                                                    Zoos and          Bomb                                                                                          systems
     Ranching                                                     Health                                                                   production                                                services           manufacturing      manufacturing
                                                                                    _$; _ Units       financial                                                 Aquariums         disposal units                                                            Airborne                                Display/digital
     _$; _ Units                            Solar power           insurance                                                                _$; _ Units                                                                  _$; _ Units        _$; _ Units                          _$; _ Units
                                                                                    Private           services firms                                            _$; _ Units       _$; _ Units        _$; _ Units                                            shipping                                TV
                                            _$; _ Units           _$; _ Units                                                                                                                                           High speed         Motor Vehicle
                                                                                    security          _$; _ Units                                                                 Blood/Organ                                                               _$; _ Units         Long-haul           _$; _ Units
     Organic                                                      Medical                                                                  Oleochemical         Public                              Uranium             data               manufacturing
                                                                                    _$; _ Units       Community                                                                   transplant                                                                                    maritime
     Farming/Sustainabl                     Public utilities      material                                                                 s                    Libraries                           processors          transmission       _$; _ Units      Distribution                            Software
                                            companies                                                 development institutions                                                    supply            _$; _ Units                                             services            shipping
     e Agriculture                                                providers                                                                _$; _ Units          _$; _ Units                                              _$; _ Units       Aerospace                                                production
                                            _$; _ Units                                               _$; _ Units                                                                 _$; _ Units                           Internet                            _$; _ Units         _$; _ Units
     _$; _ Units                                                  _$; _ Units                                                                                                     Amateur radio                                            product &                                                _$; _ Units
                                                                                                                                                                Amusement                           Protective          service
                                                                                                      Community                            Explosives                             emergency
                                                                  Medical                                                                                       parks                               garment             providers          parts                                Trucking
     Traditional                            Oil companies                                             banks                                _$; _ Units                            comms                                                                                                             Gaming
                                                                  equipment                                                                                     _$; _ Units                         manufacturers       _$; _ Units        manufacturing                        _$; _ Units
     Planting                               _$; _ Units                                               _$; _ Units                                                                 _$; _ Units                                                                                                       _$; _ Units
                                                                  manufacturers                                                            Fragrance                              Public utility    _$; _ Units         Print media        _$; _ Units
     _$; _ Units                                                                                                                                                                                                                           Railroad
                                                                  _$; _ Units                         Savings and                          production                             protection                            _$; _ Units                                             Bus services        Information
                                                                                                                                                                                                                                           rolling stock
                                                                                                      Loans                                _$; _ Units                            providers                                                _$; _ Units                          _$; _ Units         security
     Commercial                                                   Medical                                                                                                                                               Internet
                                                                                                      _$; _ Units                                                                 _$; _ Units                                                                                                       _$; _ Units
     fishing                                                      technology                                                                                                                                            technology
                                                                                                                                           Chemical                               Emergency                                                Other                                Freight rail
     _$; _ Units                                                  manufacturers                       Credit unions                                                                                                     providers
                                                                                                                                           wholesale                              Road services                                            Transportation                       service             Semiconducto
                                                                  _$; _ Units                         _$; _ Units                                                                                                       _$; _ Units
                                                                                                                                           _$; _ Units                            _$; _ Units                                              equipment                            _$; _ Units         r equipment
                                                                                                      Insurance                                                                   Emergency                                                _$; _ Units                                              _$; _ Units
                                                                   Biotechnology                                                                                                                                                                                                Automobile
                                                                                                      companies                            Exotic                                 Social
                                                                   _$; _ Units                                                                                                                                                                                                  travel
                                                                                                      _$; _ Units                          chemicals                              services
                                                                                                                                                                                                                                                                                _$; _ Units
                                                                                                                                           _$; _ Units                            _$; _ Units
                                                                                                      Insurance                                                                   Community
                                                                                                      brokerages                                                                  emergency
                                                                                                      _$; _ Units                                                                 response teams
                                                                                                                                                                                                                                                                                bridges and
                                                                                                                                                                                  _$; _ Units
                                                                                                      Reinsurance                                                                                                                                                               tunnels
                                                                                                      companies                                                                   Disaster relief
                                                                                                                                                                                                                                                                                _$; _ Units
                                                                                                      _$; _ Units                                                                 _$; _ Units
                                                                                                                                                                                  Famine relief
                                                                                                                                                                                  _$; _ Units
                                                                                                      _$; _ Units
                                                                                                      Capital market
                                                                                                                                                                                  Control units
                                                                                                                                                                                  _$; _ Units
                                                                                                      _$; _ Units
                                                                                                                                                                                  Animal control
                                                                                                      Custody                                                                     teams
                                                                                                      services                                                                    _$; _ Units
                                                                                                      _$; _ Units                                                                 Wildlife
                                                                                                      Angel                                                                       _$; _ Units
                                                                                                      _$; _ Units

                                                                                                      Venture capital
                                                                                                      _$; _ Units
Call to Action: Mutual Benefits
Create “Win-Win-Win” Relationships
                             Learn Current
                              DHS Needs


                            for current

                                                Inform DHS of
       Interact with DHS

      3                                      2
                                         Request DHS – S&T Full
                                          Response Package at
SECURE Program
“Mutually-Beneficial Goals Achieved Through Rigorous Process”

  Goals                                        Process
 System                                    Alignment to DHS
 Efficacy                                Detailed Requirements
                                            Private Sector
 Commercialization                       Product Development
                                      Product Launch, Sales and
 Utilization                                  Marketing
                                     Customer-Focused Capstone
 Relevance                                  IPT Process

 Evaluation                          Third-party Test & Evaluation
                                          with DHS Validation
Input Function for SECURE

   DHS Operating

                       Operational Requirements
   Other DHS
   Elements                                       SECURE

   Capstone IPT
  SECURE Program
  Concept of Operations
                                                      Publication of
   Applicatio                        Agreeme
                    Selection                        Results
   n                                    nt
•Application – Seeking products/technologies aligned with posted DHS requirements
•Selection – Products/Technologies TRL-5 or above, scored on internal DHS metrics
•Agreement – One-page streamlined CRADA document. Outlines milestones and
exit criteria
•Publication of Results – Independent Third-Party T&E conducted on TRL-9
         product/service. Results verified by DHS, posted on DHS web-portal
  •Successful products/technologies share in the imprimatur of DHS
  •DHS Operating Components and First Responders make informed
  decisions on products/technologies aligned to their stated requirements
  •DHS spends less on acquisition programs  Taxpayers win.
Why SECURE Program
      Provides private sector, in an open and transparent way, with what they need most - -
     Business Opportunities
      Provides assurance to DHS, First Responders and private sector users (like CI/KR)
     that products/services perform as prescribed (and provides vehicle for First Responders,
     CI/KR owners and operators to voice their requirements)
      Augments the value of the SAFETY Act

 •Saves Money
      Private Sector uses its own resources to develop products and services to the benefit
     of the taxpayer and the Federal Government

 •Creates Jobs
      Detailed articulation of requirements coupled with funded large, potential available
     markets yield OPPORTUNITY that yields Job Creation (it‟s better to teach a person to
     fish than to give them a fish)
      Enables small firms with innovative technologies to partner with larger firms, VCs and
     angel investors because of the credibility of having government show detailed
     requirements with associated market potential (instead of just their own business plans).

 •Efficient Use of Government Funds
      Articulating detailed requirements saves time and money. It is better for Government to
     spend funds to procure products or services that are available for sale and rigorously
     tested compared to spending money and time to develop new solutions for ill-defined
SECURE Program
Benefit Analysis “Win-Win-Win”
         Taxpayers                         Private Sector                        Public Sector
1. Citizens are better protected by   1.Save significant time and money    1. Improved understanding and
DHS personnel using mission           on market and business               communication of needs
critical products                     development activities

2. Tax savings realized through       2. Firms can genuinely contribute    2. Cost-effective and rapid product
Private Sector investment in DHS      to the security of the Nation        development process saves

3. Positive economic growth for       3. Successful products share in      3. Monies can be allocated to
American economy                      the “imprimatur of DHS”; providing   perform greater number of
                                      assurance that products really       essential tasks
4. Possible product “spin-offs” can   4. Significant business              4. End users receive products
aid other commercial markets          opportunities with sizeable DHS      aligned to specific needs
                                      and DHS ancillary markets

5. Customers ultimately benefit       5. Commercialization opportunities   5. End users can make informed
from COTS produced within the         for small, medium and large          purchasing decisions with tight
Free Market System – more cost        business                             budgets
effective and efficient product
FutureTECH Program
A Look into DHS S&T’s “Crystal Ball”
• Focus on long-term needs of DHS stakeholders years into
  the future
• Public-Private Partnerships for early-stage technology
  development (TRL 1-6)
• Complimentary to SECURE Program
• DHS S&T to supply information on Critical Research and
  Innovation Focus Areas
  FutureTECH Program
  Concept of Operations
   Expression                                                   Publication of
                        Acceptance        CRADA
         Of                                                       Results
•Expression of Interest – Seeking technologies aligned with posted DHS Critical
Research and Innovation Focus Areas
•Acceptance–Technologies TRL-6 or below, scored on internal DHS metrics
•CRADA– One-page CRADA document. Outlines milestones and exit criteria
•Publication of Results – Independent Third-Party T&E conducted on TRL-6
         technology. Results verified by DHS, posted on DHS web-portal
 •Insight into future needs of DHS Stakeholders
 •Increased speed-of-execution of technology development and transition
 •DHS spends less on technology development  Taxpayers win.
  FutureTECH Program
  Critical Research & Innovation Focus Areas
• Improvised Explosive Devices Detect & Defeat Countermeasures:
   • Waterborne IEDs
   • Vehicle Borne IEDs
   • Radio Controlled IEDs
   • Person Borne IEDs
   • IED Assessment and Diagnostics
   • IED Access and Defeat
   • Homemade Explosives
• IED Threat Characterization
• IED Mitigation: Alert/Warning System
• IED Deter and Predict: Network Attack and Analysis
    SECURE/FutureTECH Flow Process
 Requirements Based
                                                                                                 CRADA Execution

                           Portfolio     5W/ORD Posted                                                  CRADAs
                                          to Websites by            PM reviews                          executed
     Document              Manager
                                        Commercialization            responses                           at PM’s
                                              Office                 and sends                          discretion
 Submitted by PM/DL                                                 feedback to
                                           SECURE and                submitters
    •Solution agnostic                                                                           Test & Evaluation
  •Problem descriptions                web pages on DHS.gov
 •Needs developed with
    stakeholders’ input
                                                          Begin Public-Private Partnership
•Consensus Driven (also
      develop PAM)                                                   CONOPS
  •Concise, yet detailed
                                                                   SECURE Program
                                                       Applicati                Agreeme   Publication
                                                         on                        nt     of Results

                                                           on       Acceptanc    CRADA
                                                                                          of Results
                                                            Of          e

                       Open for Business

                    SECURE Program
Federal Business Opportunities
Sites where the Office of Procurement Operations (OPO) posts opportunities for prospective suppliers
to offer solutions to DHS – S&T‟s needs:
  • www.FedBizOpps.gov
  • https://baa.st.dhs.gov/
  • https://www.sbir.dhs.gov/
  • www.Grants.gov

 take advantage of...
• Vendor Notification Service: Sign up to receive procurement announcements and
  solicitations/BAA amendment releases, and general procurement announcements.
• S&T’s Solicitation Portal: The Department of Homeland Security Science and Technology
  Directorate currently has several active Solicitations on a broad range of topics. Relevant
  information is posted and access to the teaming portal, conference registration and white
  paper/proposal registration and submission is provided, as applicable. In addition, historical
  information about past Solicitations and Workshops is maintained.
• Truly Innovative and Unique Solution: Refer to Part 15.6 of the Federal Acquisition Regulation
  (FAR) which provides specific criteria that must be met before a unsolicited proposal can be
  submitted to Diane Osterhus.
  http://www.acquisition.gov/far/current/html/Subpart%2015_6.html      Contact Information:
                                                                        Diane Osterhus
                                                                        Department of Homeland Security
                                                                        Office of the Chief Procurement Officer
                                                                        245 Murray Dr., Bldg. 410
                                                                        Washington, DC 20528
Show Us the Difference…
Hall‟s Competitive Model
                                                                        As a function of:
                   Garden of Eden          Power Alley                  • Market
                                                                        • Application
                                                                        • Technology

                                                         Death Valley

                                    Differentiation = (A+B)C/(D+E)
More Opportunities with DHS
  Science and Technology
Support Anti-Terrorism by Fostering Effective Technologies Act of 2002
• Enables the development and deployment of
  qualified anti-terrorism technologies
• Provides important legal liability protections for
  manufacturers and sellers of effective technologies
• Removes barriers to industry investments in new
  and unique technologies
• Creates market incentives for industry to invest in
  measures to enhance our homeland security
• The SAFETY Act liability protections apply to a
  vast range of technologies, including:
  • Products
  • Services
  • Software and other forms of
    intellectual property (IP)

                           Protecting You, Protecting U.S.
Criteria as stated in the SAFETY Act
• Is it an Anti-Terrorism Technology?
• Is it effective and available?
• Does it possess large potential third party liability risk exposure?
• Does Seller need SAFETY Act?
• Does it perform as intended?
• Does it conform to Seller‟s specifications?
• Is it safe for use as intended?

Addition SAFETY Act information…
Online: www.safetyact.gov Email: helpdesk@safetyact.gov
Toll-Free: 1-866-788-9318
Award Criteria
                      Developmental Testing
                                                        Designation               Certification
                      and Evaluation (DT&E)

 Effectiveness        Needs more proof, has             Demonstrated              Consistently proven
 Evaluation           potential                         effectiveness, i.e.       effectiveness, i.e. operational
 Conclusion                                             Developmental testing     performance (with high
                                                        (with confidence of       confidence of enduring
                                                        repeatability)            effectiveness)

 Protection           Liability cap                     Liability cap             Government Contractor
                      • only for identified test        • for any and all           Defense (GCD)
                        event(s) and for limited          deployments in 5-8      • for any and all deployments
                        duration (=3yrs)                  year term                 in 5-8 years term

 Examples             • EDS not yet TSL                 • Radiological detector   • EDS TSL Certified
                        Certified                         with laboratory         • Well-documented
                      • Novel incident pattern            success Opt-out           infrastructure protection
                        matching service                  screeners, only           service with history of
                                                          similar projects          excellent performance and
                                                          completed                 meeting DoE standards

EDS=Explosive Detection System   TSL=Transportation Security Laboratory (TSA)

                             Safety Act

                            Other Funding

The mission of TechSolutions is to rapidly address technology
gaps identified by Federal, State, Local, and Tribal first
• Field prototypical solutions in 12 months
• Cost should be commensurate with proposal but less than $1M per project
• Solution should meet 80% of identified requirements
• Provide a mechanism for Emergency Responders to relay their capability gaps
    • Capability gaps are gathered using a web site (www.dhs.gov/techsolutions)
• Gaps are addressed using existing technology, spiral development, and rapid
• Emergency Responders partner with DHS from start to finish

                 Rapid Technology Development
               Target: Solutions Fielded within 1 year, at <$1M
Getting Involved: S&T Contacts
Division         Email
Jim Tuttle       SandT.Explosives@dhs.gov
Beth George      SandT.ChemBio@dhs.gov
David Boyd       SandT.CCI@dhs.gov
Anh Duong        SandT.BordersMaritime@dhs.gov
Sharla Rausch    SandT.HFD@dhs.gov
Chris Doyle      SandT.IGD@dhs.gov
Rich Kikla       SandT.Transition@dhs.gov
Starnes Walker   SandT.Research@dhs.gov
Roger McGinnis   SandT.Innovation@dhs.gov
 Detailed Requirements
 Sizeable Market Potential
 Delivered Products – PERIOD!

 How Can You Afford NOT to Partner with DHS?

           Thomas A. Cellucci, Ph.D., MBA
U.S. Department of Homeland Security: Science and Technology Directorate’s
Chief Commercialization Officer

Dr. Cellucci accepted a five-year appointment from the Department of Homeland Security in August 2007 as the Federal
Government’s first Chief Commercialization Officer (CCO). He is responsible for initiatives that identify, evaluate and
commercialize technology for the specific goal of rapidly developing and deploying products and services that meet the
specific operational requirements of the Department of Homeland Security’s Operating Components and other DHS
stakeholders such as First Responders and Critical Infrastructure/Key Resources owners and operators. Cellucci has
also developed and continues to drive the implementation of DHS-S&T’s outreach with the private sector to establish
and foster mutually beneficial working relationships to facilitate cost-effective and efficient product/service development
efforts. His efforts led to the establishment of the DHS-S&T Commercialization Office in October 2008. The Commercialization
Office is responsible for four major activities; a requirements development initiative for all DHS stakeholders, the development
and implementation of a commercialization process for DHS, development and execution of private sector partnership
programs such as SECURE and leading the private sector outreach for the S&T directorate.

Since his appointment, he has published three comprehensive guides [Requirements Development Guide (April 2008), Developing Operational Requirements (May
2008), and Developing Operational Requirements, Version 2 (November 2008)] dealing with the development of operational requirements, developed and implemented a
commercialization model for the entire department and established the SECURE Program—an innovative public-private partnership to cost-effectively and efficiently
develop products and services for DHS’s Operating Components and other DHS stakeholders. In addition, he has written over 25 articles and a compilation of works
[Harnessing the Valuable Experiences and Resources of the Private Sector for the Public Good, (February 2009)] geared toward the private sector to inform the public of
new opportunities and ways to work with DHS. Cellucci has received recognition for his outreach efforts and engagement with the small and disadvantaged business
communities who learn about potential business opportunities and avenues to provide DHS with critical technologies and products to help secure America.
Cellucci is an accomplished entrepreneur, seasoned senior executive and Board member possessing extensive corporate and VC experience across a number of
worldwide industries. Profitably growing high technology firms at the start-up, mid-range and large corporate level has been his trademark. He has authored or co-
authored over 139 articles on Requirements development, Commercialization, Nanotechnology, Laser physics, Photonics, Environmental disturbance control, MEMS test
and measurement, and Mistake-proofing enterprise software. He has also held the rank of Lecturer or Professor at institutions like Princeton University, University of
Pennsylvania and Camden Community College. Cellucci also co-authored ANSI Standard Z136.5 “The Safe Use of Lasers in Educational Institutions”. Dr. Cellucci is
also a commissioned Admiral and Commander of a Squadron in Texas responsible for civil defense and has been a first responder for over twenty years.
As a result of his consistent achievement in the commercialization of technologies, Cellucci has received numerous awards and citations from industry, government and
business. In addition, he has significant experience interacting with high ranking members of the United States government—including the White House, US Senate and
US House of Representatives—having provided executive briefs to three Presidents of the United States and ranking members of Congress. Cellucci represents DHS as
the first Federal Government member on the U.S. Council on Competitiveness.

Cellucci earned a PhD in Physical Chemistry from the University of Pennsylvania, an MBA from Rutgers University and a BS in Chemistry from Fordham University. He
has also attended and lectured at executive programs at the Harvard Business School, MIT Sloan School, Kellogg School and others. Dr. Cellucci is regarded as an
authority in rapid time-to-market new product development and is regularly asked to serve as keynote speaker at both business and technical events.

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