Corporate social responsibility in tourism

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Corporate social responsibility in tourism Powered By Docstoc
					An Interactive Master-Class
   "A concept whereby companies integrate social
    and environmental concerns into their business
    operations and into their interaction with their
    stakeholders on a voluntary basis. “

   CSR covers social and environmental issues
   CSR is not or should not be separate from business strategy
    and operations
   CSR is a voluntary concept
   an important aspect of CSR is how enterprises interact with
    their internal and external stakeholders
   Employees
   Customers
   Owners
   Neighbours
   Society at large
   Non-governmental Organisations (NGOs)
   Public Authorities
   Etc……and including YOU!
   While there is no single definition of CSR, it clearly
    no longer refers solely to charitable contributions
    detached from a company‟s core business.
   It means adopting open and transparent business
    practices that are based on ethical values.
   And it means managing all aspects of operations
    for their impact not just on shareholders, but also
    on employees, communities and the environment.
   Ultimately, CSR is about delivering sustainable
    value to society at large, as well as to shareholders,
    for the long-term benefit of both business and
WTO: “The activities of persons travelling
to and staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
other purposes”.
In other words:
A tourist is a person who goes to another place for
private interest or who is sent there (for example by a
company), but is not employed at this place.
Business tourists may go to this place for a conference,
a workshop or further education. Private tourists may
go there for adventure, recreation, education,
pilgrimage or other purposes.
Tourism can also be defined as a service industry
  with three main foci:

   Transport:
    bringing people from one place to another
   Accommodation:
    giving people a place to stay
   Services:
    offering goods and manpower in order to fulfil the
    wishes of the travellers

    For the definition of tourism the distance between the home
    of the tourist and the visited place are not relevant.
   International Tourism: consists of inbound
    tourism visits to a country by non-residents
    and outbound tourism residents of a country
    visiting another country
   Internal Tourism: Residents of a country visiting
    their own country
   Domestic Tourism: Internal tourism plus
    inbound tourism (the tourism market of
    accommodation facilities and attractions within
    a country)
   We can define „tourism industry‟ in a narrow
    sense, e.g. accommodation establishments,
    restaurants, cafes, bars and canteens as well as
    travel agencies and tour operators.
    We can also define „tourism economy‟ in a broader
    sense and include related sectors such as transport
    and branches that are dependent on the tourism
   Depending on the narrower or wider definition,
    tourism contributes 4-11% to the gross domestic
    product (GDP) of the European Union and 4-12%
    to European employment. Therefore it is an
    important economic sector.
   Europe is the world‟s most important tourist destination
    and the most important tourist generating region. The
    number of international arrivals in Europe rose from
    25.3 million in 1950 to 414 million in 2003 and may
    rise beyond 700 million in 2020. It is estimated that
    about 20% of tourism comes under the category of
    business travels.
   Although tourism always experiences temporary
    drawbacks for example because of wars (2001 terrorist
    attack in New York, Iraq war), diseases (SARS in Asia)
    or crisis in the energy supply (oil crisis in the 1970s), an
    exponential growth world wide is again expected for
    the period 2010 – 2020.
How to balance the needs and wants of
the industry – consumers and suppliers
– with the social, environmental and
financial determinants of sustainability
   Summer - Sea/Sun, Eco-, Rural
   Winter – Ski, snowboarding
   Sport – Golf, Yachting, Activity, Walking
   Hobby- Bird watching, Culture, Arts Festivals
   Business – Conventions, Exhibitions, Incentives
   Gambling – Casinos, sports betting
   Wellness, Spa, Balneology
   Etc…etc…etc… and overlapping products
   Bulgaria potentially has them all.... But????
   8 groups of 5-6
   Group 1-3: Summer Tourism
   Group 4-6: Winter Tourism
   Group 7: Golf
   Group 8: Gambling

    Brainstorm : either Social, Environmental, or Economic
    issues of development except Groups 7 & 8 do all three

Time allowed: 15 minutes then report and discuss
   Tourism is one of the world‟s largest industries and is of
    particular importance to the economies of many developing
    countries and emerging markets.
   As a significant source of foreign exchange and employment the
    sector can have a great potential for development.
   Nevertheless, there are great concerns about the social and
    environmental problems that uncontrolled tourism can cause.
   Tourism can lead to environmental degradation and the
    destruction of fragile ecosystems.
   It can also cause and exacerbate social and cultural conflict.
   In addition as tourism-generated foreign exchange often ends
    up benefiting foreign-owned tour operators, hotels and airlines
    rather than local communities, it can also a have a negative
    effect on poverty.
   Find our more about our EU supported project
   Participate in online surveys and encourage
    your friends /colleagues to do so
   Join the research team (apply to
   Participate with the industry moguls in
    workshops and seminars (apply to
   YOU are a stakeholder – be heard! And be part
    of the solution!
What some of the Tourism Industry Chiefs say
and do about corporate social responsibility ….
“I‟ve been in this business for a long time and know first
 hand that tourism is the economic cornerstone of many
 communities around the world. While a thriving tourism
 industry can provide a better livelihood for local people,
 it cannot be at the expense of the environment and local
 culture. Travel & Tourism has come a long way in the
 past decade in facing up to its social and environmental
 responsibility, and we are proud to be part of
 organizations such as WTTC that are „raising the bar‟
 for the industry.”
“We strongly believe that local people who live
 around our hotels, especially youth, are our
 future. In the hotel business we have a responsibility
 and an excellent opportunity to help
 people develop in ways that will contribute to the
 prosperity of the entire community and
 help individuals realize their dream of a better life.
 At the same time, this approach is good
 for our business – when you help people, they do
 their best for you.”
“Corporate social responsibility is part of the future
 for all companies. With the creative use of incentives
 and awards, the entrepreneurial spirit and market
 forces can be harnessed for the good of business and
“I am convinced that the Travel & Tourism industry
 has a huge opportunity to contribute to building a
 sustainable global society.
 By bringing people into contact with different
 cultures and environments across the globe, we can
 increase awareness of what the issues are and of what
 is needed for responsible practices.”
“As global companies become citizens of everywhere,
 each must be on guard that they don‟t become
 „citizens of nowhere‟. As a family-owned company,
 we have a deep sense of commitment to being good
 corporate citizens and promoting the sustainable
 development of local communities. We do this not
 only by creating value, but by placing the highest
 possible value on our employees, our communities
 and the environment.”
“At Radisson SAS our commitment to sustainable
 development and responsible tourism has developed
 considerably over the past ten years, and today we have
 made environmental and social responsibility a
 cornerstone of how we conduct business around the
 world. I am proud to say that our Responsible Business
 programme has resulted in significant achievements,
 both to improve the quality of life in the communities
 where we operate and to reduce our impact on the
 environment. I have no doubt that these achievements
 will help shape the future success of our company.”
 Dr. Barbara Page-Roberts