An Interactive Master-Class
"A concept whereby companies integrate social
and environmental concerns into their business
operations and into their interaction with their
stakeholders on a voluntary basis. “
CSR covers social and environmental issues
CSR is not or should not be separate from business strategy
CSR is a voluntary concept
an important aspect of CSR is how enterprises interact with
their internal and external stakeholders
Society at large
Non-governmental Organisations (NGOs)
Etc……and including YOU!
While there is no single definition of CSR, it clearly
no longer refers solely to charitable contributions
detached from a company‟s core business.
It means adopting open and transparent business
practices that are based on ethical values.
And it means managing all aspects of operations
for their impact not just on shareholders, but also
on employees, communities and the environment.
Ultimately, CSR is about delivering sustainable
value to society at large, as well as to shareholders,
for the long-term benefit of both business and
WTO: “The activities of persons travelling
to and staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
In other words:
A tourist is a person who goes to another place for
private interest or who is sent there (for example by a
company), but is not employed at this place.
Business tourists may go to this place for a conference,
a workshop or further education. Private tourists may
go there for adventure, recreation, education,
pilgrimage or other purposes.
Tourism can also be defined as a service industry
with three main foci:
bringing people from one place to another
giving people a place to stay
offering goods and manpower in order to fulfil the
wishes of the travellers
For the definition of tourism the distance between the home
of the tourist and the visited place are not relevant.
International Tourism: consists of inbound
tourism visits to a country by non-residents
and outbound tourism residents of a country
visiting another country
Internal Tourism: Residents of a country visiting
their own country
Domestic Tourism: Internal tourism plus
inbound tourism (the tourism market of
accommodation facilities and attractions within
We can define „tourism industry‟ in a narrow
sense, e.g. accommodation establishments,
restaurants, cafes, bars and canteens as well as
travel agencies and tour operators.
We can also define „tourism economy‟ in a broader
sense and include related sectors such as transport
and branches that are dependent on the tourism
Depending on the narrower or wider definition,
tourism contributes 4-11% to the gross domestic
product (GDP) of the European Union and 4-12%
to European employment. Therefore it is an
important economic sector.
Europe is the world‟s most important tourist destination
and the most important tourist generating region. The
number of international arrivals in Europe rose from
25.3 million in 1950 to 414 million in 2003 and may
rise beyond 700 million in 2020. It is estimated that
about 20% of tourism comes under the category of
Although tourism always experiences temporary
drawbacks for example because of wars (2001 terrorist
attack in New York, Iraq war), diseases (SARS in Asia)
or crisis in the energy supply (oil crisis in the 1970s), an
exponential growth world wide is again expected for
the period 2010 – 2020.
How to balance the needs and wants of
the industry – consumers and suppliers
– with the social, environmental and
financial determinants of sustainability
Summer - Sea/Sun, Eco-, Rural
Winter – Ski, snowboarding
Sport – Golf, Yachting, Activity, Walking
Hobby- Bird watching, Culture, Arts Festivals
Business – Conventions, Exhibitions, Incentives
Gambling – Casinos, sports betting
Wellness, Spa, Balneology
Etc…etc…etc… and overlapping products
Bulgaria potentially has them all.... But????
8 groups of 5-6
Group 1-3: Summer Tourism
Group 4-6: Winter Tourism
Group 7: Golf
Group 8: Gambling
Brainstorm : either Social, Environmental, or Economic
issues of development except Groups 7 & 8 do all three
Time allowed: 15 minutes then report and discuss
Tourism is one of the world‟s largest industries and is of
particular importance to the economies of many developing
countries and emerging markets.
As a significant source of foreign exchange and employment the
sector can have a great potential for development.
Nevertheless, there are great concerns about the social and
environmental problems that uncontrolled tourism can cause.
Tourism can lead to environmental degradation and the
destruction of fragile ecosystems.
It can also cause and exacerbate social and cultural conflict.
In addition as tourism-generated foreign exchange often ends
up benefiting foreign-owned tour operators, hotels and airlines
rather than local communities, it can also a have a negative
effect on poverty.
Find our more about our EU supported project
Participate in online surveys and encourage
your friends /colleagues to do so
Join the research team (apply to firstname.lastname@example.org)
Participate with the industry moguls in
workshops and seminars (apply to
YOU are a stakeholder – be heard! And be part
of the solution!
What some of the Tourism Industry Chiefs say
and do about corporate social responsibility ….
“I‟ve been in this business for a long time and know first
hand that tourism is the economic cornerstone of many
communities around the world. While a thriving tourism
industry can provide a better livelihood for local people,
it cannot be at the expense of the environment and local
culture. Travel & Tourism has come a long way in the
past decade in facing up to its social and environmental
responsibility, and we are proud to be part of
organizations such as WTTC that are „raising the bar‟
for the industry.”
“We strongly believe that local people who live
around our hotels, especially youth, are our
future. In the hotel business we have a responsibility
and an excellent opportunity to help
people develop in ways that will contribute to the
prosperity of the entire community and
help individuals realize their dream of a better life.
At the same time, this approach is good
for our business – when you help people, they do
their best for you.”
“Corporate social responsibility is part of the future
for all companies. With the creative use of incentives
and awards, the entrepreneurial spirit and market
forces can be harnessed for the good of business and
“I am convinced that the Travel & Tourism industry
has a huge opportunity to contribute to building a
sustainable global society.
By bringing people into contact with different
cultures and environments across the globe, we can
increase awareness of what the issues are and of what
is needed for responsible practices.”
“As global companies become citizens of everywhere,
each must be on guard that they don‟t become
„citizens of nowhere‟. As a family-owned company,
we have a deep sense of commitment to being good
corporate citizens and promoting the sustainable
development of local communities. We do this not
only by creating value, but by placing the highest
possible value on our employees, our communities
and the environment.”
“At Radisson SAS our commitment to sustainable
development and responsible tourism has developed
considerably over the past ten years, and today we have
made environmental and social responsibility a
cornerstone of how we conduct business around the
world. I am proud to say that our Responsible Business
programme has resulted in significant achievements,
both to improve the quality of life in the communities
where we operate and to reduce our impact on the
environment. I have no doubt that these achievements
will help shape the future success of our company.”
Dr. Barbara Page-Roberts