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Professional PSD to HTML CSS Conversion As a Business

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					    HTMLcut.com




  Professional
PSD to HTML CSS
  Conversion
 As a Business




       2011
                                                        Professional PSD to HTML CSS
                                                             Conversion As a Business



      Professional PSD to HTML CSS Conversion
                    As a Business

       This is an interview with Sergiy Lavryk, Chief Project Manager
       at HTMLcut. Sergiy has shared his thoughts on one of the
       fastest growing segments of the Web design and development
       industry - PSD to HTML conversion services:
            ●   Providers' professionalism and business responsibility
            ●   Why web designers use these services
            ●   How to correctly evaluate the service price
            ●   How a customer can test the markup quality
            ●   How PSD to HTML companies reduce overhead costs
            ●   When hand coded xHTML/CSS markups are really better
            ●   What the future of the PSD to HTML conversion market could be
       and some others.



       Q.: Sergiy, could you tell us a little about yourself and your company?
          A.: Sure. I'm in the Web design and development field for about 10 years.
          My experience and interests embrace back-end programming (ASP.NET,
          PHP), front-end coding (HTML/CSS, JavaScript), and project management.
          HTMLcut is one of our projects launched a few years ago. Its idea is quite
          thoroughly expressed in the motto "Cut time and costs on cutting HTML" -
          you give us your Photoshop mockup and get an xHTML/CSS markup coded
          in return.


       Q.: What is an ideal xHTML/CSS markup?
          A.: Strictly speaking, it depends on a website, its objectives and technical
          background. Things that are perfect for one website may be needless or
          even undesirable for others.

          Years ago, when I started my first web project, I came
          running to our senior designer with the question:
          "Which color is the best for links?" She answered: "Dark
          green." - "Why?" - "When you know nothing about the
          website, any color is the best, eh?"

          It is a joke, of course. But I learned three main lessons
          then:
                 ● Every website is unique
                 ● Each detail of the client's requirements is important
                 ● Any coding technique or option should be used consciously

          On the other hand, there are some typical moments. When people pay their
          money for coding (or any other) services they usually look for professional


Professional PSD to HTML CSS Conversion As a Business
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                                                          Professional PSD to HTML CSS
                                                               Conversion As a Business


          quality and reasonable price. No wonder - when ordering PSD to HTML
          conversion, you make investments in your business or life.

       Q.: OK, a markup of professional quality - What does it mean?
          A.: Here we have several levels. For end-users it usually implies
               ● Neat look, reliable and fast functioning in at least main web
                   browsers
               ● Search engine friendliness
               ● Ease and convenience in the maintenance and further development
                   and update

          The next level is a technical point of view. As a matter of course, it includes
          a flawless W3C-valid markup. But what sets PSD-to-HTML professionals
          apart is competent semantic coding and code structuring. Semantics reflects
          the way people (and search engines!) understand web content and is
          always important, unlike trendy CSS or HTML tricks which are often
          transient. To a large extent, it is correct semantic coding that helps to make
          a markup more reliable in functioning, SEO-friendly, and easy-to-maintain.
          But to be accomplished efficiently it requires not only ordinary technical
          skills but also an extensive practical experience, analytical capabilities and
          an all-round education. And no wonder that semantic aspects are the most
          difficult to automate in PSD to HTML conversion.

          One more important facet of professional quality is related to professional
          ethics. In my strong opinion, PSD to HTML companies should be advocates
          of best Web practices and HTML-CSS standards. I believe that professionals
          should only offer professional level coding. That is why such options as W3C
          validity, Shorthand optimized CSS, Commenting, Table-less, SEO semantic
          coding, and some others are included in all HTMLcut's service packages by
          default and without any hidden fees.


       Q.: "Without any hidden fees" - So, if a customer would like to
       compare prices on PSD to HTML services, she should compare orders
       with the same options rather than face values of service packages or
       figures in the advertisements, shouldn't she?
          A.: Absolutely. In that way she could find out that some of the prices in the
          market which are nominally low are not so low in reality, simply because
          they don't contain essential options. And to order these options you'll need
          to pay additional money.




Professional PSD to HTML CSS Conversion As a Business
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                                                          Professional PSD to HTML CSS
                                                               Conversion As a Business



       Q.: How can a customer of PSD to HTML services check whether the
       markup quality is good? Are there any ways?
          A.: There are easy-to-use online validators that can serve as independent
          and unbiased acceptance tests. They are provided by one of the most
          reputed international organizations - The World Wide Web Consortium
          (w3.org). Just go to validator.w3.org and jigsaw.w3.org/css-validator/ and
          type your site address - and you will instantly get an answer whether the
          xHTML/CSS markup of your website is compliant with the W3C standards or
          not.

          To be exact, those validators don't cover all aspects of the xHTML/CSS
          markup quality because it is difficult to automate checking many of them.
          Nonetheless, the W3C tests are very helpful as an express examination tool
          and are widely used.

          One more simple but effective test is to examine a markup in different web
          browsers. Ask your relatives, friends or colleagues to help you and then
          compare results. If the website appearance and functioning meet your
          requirements and the difference for, e.g., Internet Explorer, Firefox and
          Chrome is little to no then your new markup passes this test.


       Q.: Is it important to maintain W3C validity? Often websites which
       have lived in the Web for a while are not W3C compliant.
          A.: Yes, it is true. The reasons can be various, sometimes unnoticeable. For
          example, a person who manages your website forgets a slash in the tag
          <br />. Often such an error is not critical for the site functioning and its
          positioning in the search engines, so it is not striking, but it breaks the W3C
          compliance for the XHTML Strict level. Also, if you are a fan of the newest
          widgets (e.g., ones related to social networks) or "hottest" new features in
          HTML-CSS, then you should be ready that some of them may fail W3C tests.

          My advice is to strive to keep up your site W3C valid or at least you should
          understand exactly why and for what purpose you break it. Badly coded
          pages may be not indexed partly or even at all. On the contrary, a clean
          semantic HTML/CSS markup can appreciably help in evaluating and, as a
          result, better ranging your content in the search engines. It is more chances
          for a standard code that it will be interpreted equally in different browsers,
          operating systems and devices. Regardless of who does this work (your
          employees or someone else), W3C valid websites are usually more
          understandable and easier in the maintenance and modifying. There are a
          reputation bonus too - you know that your site stays "in shape" and is in
          line with the modern progressive trends.


       Q.: I've come upon an assertion that designers are quite clueless with
       HTML/CSS coding and that is why PSD to HTML services are in
       demand.
          A.: I don't like such reasoning. David Ogilvy once said "The consumer is not
          a moron, she's your wife." Paraphrasing these words, I'd like to say that the
          designer is not a moron, she's your colleague at work or... yes, sometimes
          even your wife. Ironically, many PSD to HTML companies are established by


Professional PSD to HTML CSS Conversion As a Business
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                                                         Professional PSD to HTML CSS
                                                              Conversion As a Business


          web designers (and our company is not an exception).


       Q.: So, why do designers resort to PSD to HTML services?
          A.: If you are hungry and in a rush, you buy a hot dog, not cook it, right?
          There are a lot of people who can cook, more or less. Nonetheless, we often
          buy these and many other products and services. It's simply a natural
          division of labor that helps us to save some time, efforts and money. The
          same main reasons are behind PSD to HTML conversion services too.


       Q.: Some people doubt whether high quality services can be so
       inexpensive as it is offered by PSD to HTML companies. What can you
       answer them?
          A.: I don't know about other PSD to HTML providers, so I'd rather tell about
          our own experience. Your statement may be true for those who code
          occasionally. But if it is a focused business with established production
          processes, good trained personnel, and optimized overhead costs, it is
          possible even in such a low-margin market as PSD to HTML conversion.
          When we started HTMLcut, the main goal was to build just such efficient
          customer-centered services. And we're glad that our clients like our work.


       Q.: What about hand coding? Are hand coded HTML/CSS markups
       always better?
          A.: No, not always. Hand coding is better only if it is qualified and
          organized.

          The first point is rather obvious: bugs generated manually are not better
          than their automatic counterparts. Frankly, hand coded defects are even
          worse because they are more unpredictable.

          The second amendment is a little more complicated. In one word it is all
          about coding style. A piece of HTML code functioning perfectly can be
          extremely difficult to read and understand, let alone to modify or update. A
          coder can use a naming convention that is excellent for him or her but very
          unusual for others. And so on, and so forth.

          How can a professional PSD to HTML provider avoid such problems? They
          should follow generally accepted coding, formatting and documenting rules,
          first of all provided by the W3C Consortium. On the practical level, it means
          that a PSD to HTML conversion company should have internal standards,
          procedures and templates, based on W3C recommendations, and
          compliance with them should be strictly controlled by the QA department
          and company's management.

          In other words, hand coding becomes better only in case it embodies and
          transfers best HTML CSS coding practices and standards.


       Q.: What do you think about the future of the PSD to HTML conversion
       market?
          A.: To some extent I've answered this question in the article "HTML5 - The


Professional PSD to HTML CSS Conversion As a Business
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                                                                          Professional PSD to HTML CSS
                                                                               Conversion As a Business


          end of PSD to HTML services?" I believe that HTML5 and CSS3 will only
          strengthen the need and demand for professional PSD to HTML conversion.

          On the other hand, the fast growth of PSD to HTML
          services market is accompanied with not only positive
          but also some negative phenomena. For example, new
          players sometimes "borrow" content from the
          websites of their rivals or use another's articles for
          their own promotion after a slight rewriting.
          Unfortunately, this is a widespread practice on the
          Internet, but if we speak about business it can also
          indicate something more than just a plagiarism.

          Nonetheless, I hope that the PSD to HTML conversion market will not only
          grow in the future but also become more mature and overcome growing
          pains - because professional services should be pros in all aspects.


       Q.: Thank you for your time and interesting answers!
          A.: You are welcome!




                                  HTMLcut.com
                                  HTMLcut.com is a PSD to HTML CSS and PSD to WordPress
          /                       Joomla! / Drupal conversion company that has helped a
                                  lot of designers and web companies to save time and
                                  money on conversion their designs into professional
                                  xHTML/CSS markups.




          This article may be distributed without limitation provided the content stays intact, and the information
          about the author (the resource box) is attached and NOT changed, including all dofollow links.

          The article address in the Internet:
                                    http://www.htmlcut.com/professional-psd-to-html.aspx




                                                                                                      Keywords:
                                 web design, psd to html, html5, html coding, convert psd to html, table-less html

                                                                                                    Categories:
                                                                                    Web design, Web development




Professional PSD to HTML CSS Conversion As a Business
2011 © HTMLcut.com                                                                                                    6

				
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Description: This is an interview with Sergiy Lavryk, Chief Project Manager at HTMLcut. Sergiy has shared his thoughts on one of the fastest growing segments of the Web design and development industry - PSD to HTML conversion services: * Providers' professionalism and business responsibility * Why web designers use these services * How to correctly evaluate the service price * How a customer can test the markup quality * How PSD to HTML companies reduce overhead costs * When hand coded xHTML/CSS markups are really better *What the future of the PSD to HTML conversion market could be and some others.