Brokers Note - WHI UFG 241110

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							 24 November 2010                                                                                                                           EMERGING COMPANIES RESEARCH
                                                                                                                                                                                                          EMERGING COMPANIES
                                                                                                                                                                                                                     SECTOR



                                                                                                                  Ultimate Finance*
BUY
                                                                                                                  Benefits of Ashley overlooked; substantial upside
Price                                                                                           12.75p
Target Price                                                                                               24p
                                                                                                                  With the Ashley acquisition completed, we are issuing revised forecasts to reflect
Reuters/BBG                                                           UFG.L / UFG LN                              the deal which we expect to be earnings enhancing in the current year and
Index                                                                       FTSE AIM                              substantially so in FY12. On our revised projections, the enlarged business trades
Sector                                                               Financial Services                           on a FY12 P/E of 4.6x, a substantial pricing anomaly relative to Ultimate’s peer
Market Cap                                                                                    £6.3m               group and the wider speciality financial sector. Supported by a FY12 dividend yield
Shares in Issue                                                                               49.7m               of 8.6%, there is clear scope for a substantial re-rating and we reinstate our Buy
NAV                                                                                       13.3p (est)             recommendation with 24p price target (from 19.5p).
Gearing                                                                                   475% (est)



                                                                                                                  Our take on Ashley is that it is exactly the sort of deal AIM was designed to
Performance                                                                                     vs AIM
                                                                                                                  facilitate. Whilst Ashley’s profit track record is robust, funding constraints meant that more
1 month:                                                                                   -16.7%
                                                                                                                  recent growth was impeded as the business came up against headroom. The combination
3 months:                                                                                  -44.4%
                                                                                                                  with UFG – with commensurately higher facilities – should enable this business to grow
12 months:                                                                                 -43.4%
                                                                                                                  once more. Combined with the scope for synergies (which we see totalling £200k in
High/Low                                                                               17p / 12.75p
                                                                                                                  FY12), we expect the deal to be earnings enhancing in the current year and substantially
                                                                                                                  so in the first full year of ownership.
Last Results                                                                             Sept-10 (F)
Next Event                                                                                Mar-11 (I)
                                                                                                                  The current macro backdrop is supportive of UFG’s business model. With bank
                                                                                                                  overdraft funding still constrained and often carrying large fees, the flexibility of factoring
                                                                                                                  and invoice discounting is increasingly appealing to SMEs. Clients also prefer dealing with
 18
                                                                                                                  an independent company rather than a high street bank due to their more hands-on
 17
                                                                                                                  personal approach and close relationships. Data from the ABFA suggests the invoice
 16
                                                                                                                  finance market has grown by 163% since 2000 and was worth over £200bn as at June
 15
                                                                                                                  2010.
 14
 13                                                                                                               The fall in share price post completion of the deal appears to have been driven
 12                                                                                                               entirely by technical factors. This follows the issue of 22.9m new shares at 12p, which
      Nov-09




                                                            May-10
               Dec-09
                        Jan-10
                                 Feb-10
                                          Mar-10
                                                   Apr-10


                                                                     Jun-10
                                                                              Jul-10
                                                                                       Aug-10
                                                                                                Sep-10
                                                                                                         Oct-10




                                                                                                                  represented dilution of 115%. With today’s AGM statement confirming that current trading
                                                                                                                  is robust, there would appear scope for a substantial re-rating given the discount to both
                                                                                       Source: Fidessa            the wider Financial Services sector average P/E of 25.2x and the peer group P/E of 9.5x.
                                                                                                                  We therefore reinstate our Buy recommendation and increase our price target from 19.5p
*WH Ireland acts as Joint Broker.                                                                                 to 24p to reflect the substantial enhancement to earnings.
WH Ireland Group Plc, its directors,
connected parties and discretionary clients
have a 19.82% shareholding in Ultimate
Finance Group. Richard Lee is a non-                                                                              Estimates (Jun)                                               2009A                 2010A                2011E                 2012E
executive director of Ultimate Finance and a
non-executive director of WH Ireland Group                                                                        Revenue (£000s)                                                4,757                 6,441                9,325                11,500
Plc.                                                                                                              PTP (£000s)                                                      406                   523                1,155                 1,936
This document has not been prepared in                                                                            EPS (p)                                                         1.60                  1.72                 2.09                  2.80
accordance with legal requirements designed to
promote the independence of investment                                                                            P/E (x)                                                           8.0                   7.4                 6.1                    4.6
research.                                                                                                         DPS (p)                                                         0.25                  0.60                 0.85                  1.10
                                                                                                                  Yield (%)                                                         2.0                   4.7                 6.7                    8.6
Analyst                                                              Eric Burns                                   Net Cash (£m)                                                  -15.8                 -22.4                -31.6                 -33.5
                                                           +44 (0)113 394 6608
                                                   eric.burns@wh-ireland.co.uk                                    Net Assets (£m)                                                   2.9                   3.1                 6.6                    9.5

Sales                                                      Richard Smith
                                                    +44 (0)121 235 6304
                                          richard.smith@wh-ireland.co.uk

                                              Seb Wykeham
                                        +44 (0)20 7220 0473
                                                                                                                  WH Ireland Limited, 11 St James’s Square, Manchester, M2 6WH
                        sebastian.wykeham@wh-ireland.co.uk                                                        WH Ireland is authorised and regulated by The Financial Services Authority and is a member of The London Stock Exchange.
                                                                                                                  Important disclosures and certifications regarding companies that are the subject of this report can be found within the disclosures page
                                                                                                                  at the end of this document.
                                                            ULTIMATE FINANCE*



             PROFIT & LOSS
             Y/E Jun (£000s)            2009A     2010A        2011E    2012E
             Net Group Revenue           4,757     6,441        9,325   11,500
             Growth (%)                   14.7       35.4        44.8     23.3
             EBIT                          404       523        1,216    2,011
             EBIT Margin (%)                8.5       8.1        13.0     17.5
             Interest                       2.0       0.0       -60.2     -75.0
             Pre-Tax Profit Clean          406       523        1,155    1,936
             Exceptionals                   0.0       0.0         0.0       0.0
             Pre-Tax Profit Headline       406       523        1,155    1,936
             Tax Rate (%)                 21.2       34.2        28.0     28.0
             Shares in Issue (Avg)        20.0       20.0        39.7     49.7
             EPS (p) Clean                1.60       1.72        2.09     2.80
             Growth (%)                     5.3       7.5        21.8     33.8
             Dividend (p)                 0.25       0.60        0.85     1.10
             Growth (%)                       -    140.0         41.7     29.4


             CASHFLOW & BALANCE SHEET
             Y/E Dec (£000s)            2009A     2010A        2011E    2012E
             Group EBIT                    404       523        1,216    2,011
             Depreciation                   70        49          75        75
             Working Capital             -5,075    -6,873     -10,051    -3,300
             Other                           0         0           0         0
             Operating Cashflow          -4,601    -6,301      -8,760    -1,214
             Interest                        -2        0          -60       -75
             Tax                            -23       37           0         0
             Gross Free Cashflow         -4,626    -6,264      -8,821    -1,289
             Capex                          -38     -199        -100      -100
             Acquisitions/Disposals          0        0.0      -3,700        0
             Dividend                        0      -110        -338      -547
             Other                           0         0           0         0
             In/outflow b/f              -4,664    -6,573     -12,958    -1,937
             Share Issue (net)               0         0        1,830        0
             Other Financing                 0         0        2,000        0
             Net Cashflow                -4,664    -6,573      -9,128    -1,937
             Net Cash                   -15,771   -22,344     -31,472   -33,409
             Net Assets                  2,907     3,071        6,625    9,500




WH Ireland                                                                        2
                                                                                                                                    ULTIMATE FINANCE*



                                           Investment Case

Earnings enhancing nature of the Ashley    The acquisition of Ashley is expected to be significantly earnings enhancing in its first full
acquisition leads to an upgrade in our     year of ownership with our valuation exercise - against an admittedly depleted peer group
target price to 24p                        – suggesting fair value for the enlarged business of 24p a share, a substantial uplift on our
                                           previous target of 19.5p. Our new target represents a FY12 P/E ratio of 8.6x and is still a
                                           material discount to the wider financial services sector average of 25.2x.

Forecast dividend yield of 8.6% in FY12    Ultimate’s stated policy of a progressive dividend going forward leads us to forecast a
                                           dividend of 0.85p for the current year and 1.1p for next. This is based on the assumption
                                           of a 40% payout ratio, slightly higher than the 33% delivered in FY10. At this level, the
                                           dividend yield is a highly attractive 6.7%, rising to 8.6% in FY12.
                                           The macro drivers of the invoice finance market are strong. With bank overdraft funding
Macro backdrop should be favourable        still constrained and often carrying large fees, the flexibility of factoring and invoice
                                           discounting is increasingly appealing to SMEs. Clients also prefer dealing with an
                                           independent company rather than a high street bank due to their more hands-on personal
                                           approach and close relationships. Data from the ABFA suggests the invoice finance
                                           market has grown by 163% since 2000 and was worth over £200bn at June 2010.

                                           With the speciality finance sector witnessing an unprecedented shake-out over the past
                                           two years, causing some high profile casualties (including Cattles and Davenham), there
                                           is clearly a vast opportunity for those lenders that remain in the market. This is already
                                           evident at Ultimate where growth has outstripped that of the wider invoice finance market
                                           over the past few years. We would expect this to be even more pronounced as economic
                                           recovery gains momentum, particularly at Ashley which services the smaller and start-up
                                           end of the SME market.

Ultimate may drive consolidation in the    Consolidation of smaller players in the speciality finance sector is inevitable and it is those
speciality finance space                   with the strongest relationships with funders that are likely to prosper. The Ashley
                                           acquisition is a good case in point with Lloyds extending its facilities post completion of the
                                           deal, a significant endorsement of Ultimate’s business model. Through Ashley, Ultimate
                                           has very much staked its claim to be a driver of industry consolidation in our view.

                                           We expect the endgame for UFG to be a takeover by a larger finance house or bank. At
We believe a take-out by a larger player
                                           its current book size, the company is probably below the radar but at the £50m-£100m
could be the endgame
                                           size it could start to look like an attractive opportunity for a player looking to bolster its
                                           position or buy in market share. The timing of such a move, however, is difficult to predict
                                           and is likely to be dictated by the banking cycle.
                                           On the basis of our average peer group P/E valuation, we see fair value for UFG of
                                           between 22p and 26p per share. Taking the mid-point of this range gives our target
                                           price of 24p.


                                           Fig 01: Peer group valuation

                                                                                    Ticker   Price    Mkt cap   Yr-End            PER                       Yield
                                                                                              (p)        (£m)            Hist     Yr1      Yr2      Hist    Yr1      Yr2


                                           Albemarle & Bond Holdings                ABM       290.8     161.4    Dec      11.2x    11.4x    10.4x    4.0%     4.0%    4.2%
                                           Arbuthnot Banking Group PLC              ARBB      387.5      56.6    Mar      16.6x    15.4x    11.7x    3.1%     5.9%    6.1%
                                           H&T Group PLC                            HAT       320.0     113.9    Mar       8.5x     7.0x    11.2x    2.8%     2.8%    2.9%
                                           Private & Commercial Finance Group PLC   PCF         6.0       3.2    Mar       6.7x     8.6x     4.7x    0.0%     0.0%    0.0%


                                           Simple Average                                                                 10.7x    10.6x    9.5x     2.5%     3.2%    3.3%


                                           Source: WH Ireland research




WH Ireland                                                                                                                                                                 3
                                                                                                            ULTIMATE FINANCE*



                                           Rationale for Ashley Acquisition
                                           Ashley brings a highly profitable niche to the UFG business. Whilst both companies
                                           operate in the same broader market of invoice finance, Ashley currently only provides
                                           recourse factoring and its average client invoice size is far smaller at £16k (vs over £100k
                                           for UFG). Margins at the smaller end of the market tend to be far wider than at the larger
Ashley’s margins are substantially wider   end (which Ultimate had been trending towards) hence Ashley’s operating margin is
than those at the existing UFG             currently running at around 22% vs 8% for the existing Ultimate business. Thus, the
                                           enlarged group’s operating margin should be increased substantially (our estimates
                                           assume 16.8% in FY12).


                                           Whilst there are differences in the companies’ product offering and modi operandi, their
                                           business models are fundamentally the same.

                                           As we see it, the principal benefits of the Ashley acquisition are:-

                                               • Access to greater funding. Post completion, Ultimate’s strong relationship with
                                                   LloydsTSB Commercial Finance means that the enlarged group’s facilities have
                                                   been extended to £34m thus providing greater headroom for Ashley which had
                                                   seen its growth restricted by its existing £3.5m facility. This is likely to have an
                                                   immediate positive impact on Ashley’s levels of business and hence profitability.
                                               • Scope for cross-selling. Ashley currently only provides recourse factoring and
                                                   its customer base (and introducers) could be offered other UFG services such as
                                                   debtor protection or trade and asset finance. We have not modelled in any
                                                   contribution from cross-selling into our forecasts.

                                               • Diversification of customer base. With Ashley’s customers being significantly
                                                   smaller in size than the existing Ultimate business, this helps to reduce the
                                                   company’s over-reliance on one part of the SME market. Historically, when
                                                   Ashley’s clients have outgrown its target size, they have been referred to
                                                   alternative lenders. Hence it should be possible to retain the majority of these
                                                   clients within the enlarged business. Conversely, Ultimate receives a number of
                                                   enquiries from businesses that are too small for it but that would be suitable for
                                                   Ashley.
                                               • Cost synergies which are estimated by the company to be as much as £400k
                                                   per annum. This will include consolidation of Ashley’s head office (lease expired)
                                                   into Ultimate’s existing office in central Manchester, around 8 miles from Ashley’s
                                                   existing office in Cheadle. In the interests of prudence, and as discussed in more
                                                   detail later, we have only credited the business with nominal cost synergies in the
                                                   current financial year and half the company’s guidance for FY12 (=£200k) in our
                                                   forecasts.
                                               • There is a solid geographical fit between Ultimate and Ashley. The enlarged
                                                   group’s geographical presence in the North West will be significantly
                                                   strengthened. In addition, utilising Ultimate’s current locations will help to bolster
                                                   Ashley’s presence in other geographical areas such as London, the Midlands and
                                                   the South West.




WH Ireland                                                                                                                             4
                                                                              ULTIMATE FINANCE*



             Acquisition Terms
             The principal terms of the acquisition of Ashley were:-

                 • Initial consideration of £4,750,000 to be satisfied on completion as to £3,700,000
                     in cash and 6.67m ordinary shares in the enlarged group at the 15.75p
                     suspension price (the latter locked in for a period of 24 months);

                 • Year 1 deferred consideration at the rate of £6 for every £1 in excess of £850,000
                     of profit before tax of Ashley in the year from 1 November 2010 to 31 October
                     2011 (subject to a maximum of £1,350,000);

                 • Year 2 deferred consideration at the rate of £6 for every £1 in excess of £1.1m of
                     profit before tax of Ashley in the year from 1 November 2011 to 31 October 2012
                     (subject to a maximum of £1,350,000)
             Based on the initial consideration alone, the price paid represented a purchase price of
             8.75x historic earnings. Assuming both Year 1 and Year 2 earn-outs are achieved in full,
             the price paid represents a maximum Year 2 multiple of 7.2x. Both these multiples are
             before any cost synergies which, as we discuss, could be substantial. For comparison,
             existing Ultimate traded on a P/E ratio of 9.1x as at the suspension price of 15.75p.
             The deferred consideration is payable in cash other than up to £100,000 of the first
             tranche and up to £600,000 of the second tranche which can, at the discretion of Ultimate,
             be payable either in cash or deferred consideration shares. The deferred shares – which
             could also be the subject of a 24 month lock-in – would be issued at a price representing
             the higher of the average of the mid closing price over the period of five trading days
             before the allotment date and 12p, being the placing price.

             In order to fund the cash element of the acquisition, the company raised £2.75m through a
             share placing of 22.9m shares at 12p. Thus, taken together with the 6.67m vendor shares,
             there are now 49.7m shares in issue, representing dilution of 149%. The maximum fully
             diluted number of shares in issue is 56.3m which assumes the vendor takes the maximum
             number of shares as deferred consideration and includes all outstanding share options
             etc.

             In addition, LloydsTSB, provider of Ultimate’s back-to-back facility, granted Ultimate an
             acquisition finance facility of up to £2 million, in our view, a clear endorsement of the deal.
             The facility, which is repayable over 5 years, attracts interest at the rate of 4% above
             LIBOR as well as an £80k set-up fee.




WH Ireland                                                                                                5
                                                                                                       ULTIMATE FINANCE*



             The Invoice Finance Market
             According to industry body the Asset Based Finance Association (ABFA), the UK market
             has grown significantly since 2000 as factoring and invoice finance become increasingly
             mainstream sources of finance. Between 2000 and June 2010, total client sales financed
             throughout the industry grew by circa 163% to reach over £200bn whilst the total number
             of clients using factoring facilities grew by 62% to over 41,000.
             The key attractions to SMEs of invoice finance over bank overdrafts and other forms of
             short-term finance are:-

                             • It can better facilitate growth as funding normally increases in line with trading ;
                             • Often only the book debts are required as security, releasing other assets for
                                   additional borrowing;

                             • Contracts are normally open-ended but with a minimum contract term plus a
                                   termination notice period; and

                             • Funding can often be provided within 24 hours of receiving the sales invoices

             Whilst subsidiaries of the high street banks have the lion’s share of the invoice finance
             market, there are also a number of small independent players such as Ultimate which
             collectively account for, perhaps, 10% or so of the market. Indeed, many of the smaller
             operators have been spawned by larger factoring businesses where one or two principals
             have exited to establish their own offering to clients. Ultimate was one such company with
             two of its current principals, Richard Pepler and Jeremy Coombs, establishing the
             business after working together at Bibby Factors.

             During the past year of economic uncertainty, the market as a whole has seen a small
             contraction, and total advances to clients across the industry fell slightly in 2009. It should
             be noted, however, that UFG continued to grow, with total client turnover financed growing
             considerably half-on-half throughout this period.


             Fig 02: UK factoring and invoice discounting market (1995-present)

                             250

                             200
               Value (£bn)




                             150

                             100

                             50

                              0
                              1995     1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009

             Source: Asset Based Finance Association



             Bad debts from invoice finance tend to be lower than for other forms of financing, largely
             due to the recourse available should invoices not perform. In the event that the invoice
             assigned is not paid within 90 days, Ultimate is able to re-factor the invoice to the client
             and, in many cases, there will be further security taken as personal guarantees from the
             principal(s) of the client. In fact, UFG earns income from recoveries and associated fees.
             As at their respective latest year-ends, bad debt provisions for the enlarged group
             amounted to £472k, representing approximately 1.5% of the receivables book (split as
             0.9% for existing UFG and 5.1% for Ashley). Ashley has a very good record in credit
             control, with one of the market leading debt turns of 53 days as at 31 March 2010.



WH Ireland                                                                                                                               6
                                                                             ULTIMATE FINANCE*



             The Enlarged Group

             Following completion of the deal, the enlarged business now serves more than 550 clients
             across a wide range of sectors from printers to road haulage companies, recruitment
             agencies to taxi firms, recycling companies to IT organisations. Business is referred to it
             through a network of more than 500 introducers including specialist finance brokers and
             accountants. In addition, Ashley generates a significant number of leads through its
             website and direct marketing efforts.

             Across all the channels, the business receives around 120 enquiries per month, of which
             around 15% are converted. The typical checks that Ashley undertakes in respect of a
             potential new client include reviewing land registry records, voter registration, credit-safe
             and Equifax reports, disqualification searches, winding up petitions and bankruptcy
             records but other sources can be used depending on the circumstances of the potential
             client. The group operates a credit committee through which all new lending has to be
             approved. In addition, any amounts greater than £75,000 require the approval of the Chief
             Executive or Managing Director.

             The total loan book stands at approximately £30m with Ashley having net receivables of
             £4.1m as at March and the existing Ultimate business having £25.8m outstanding as at
             June. The business is funded by a £34m back-to-back facility with LloydsTSB Commercial
             Finance (split as £30m existing UFG and £4m Ashley) with a further line of circa £500k for
             the trade finance operation and an additional back-to-back facility with Siemens Financial
             Services and Singers Corporate Asset Finance for the fledgling asset finance business.
             The enlarged Ultimate business is funded primarily by a £34m back-to-back facility
             provided by LloydsTSB Commercial Finance which runs until July 2013. This facility has
             been gradually increased over the past three years (it was £14m in 2005), clearly
             demonstrating a large degree of confidence in the Ultimate model and we see no reason
             for this not to continue. Historically, Ashley has been funded in the same way by Lloyds
             although being part of the larger entity means that its £3.5m facility has been rolled into
             the group-wide £34m line.
             The main services provided by the enlarged group are:-
             Factoring

             The enlarged business advances clients a pre-determined percentage of approved
             invoices (normally up to 85 per cent) together with a debt collection/sales ledger
             management service. The key point here is that approved invoices usually represent
             around 75% of the client’s total invoices hence the percentage of total invoices advanced
             is typically slightly above 50%, providing a good degree of protection from non-performing
             invoices. If the invoice assigned does not perform, Ultimate has recourse against its
             customer and, in some cases, will have further recourse against the principals within the
             customer’s business. For its services, a typical factoring fee of between 1% and 3% of the
             invoice value is charged. Service fee income is the single largest contributor to revenue.
             Invoice Discounting

             Again, Ultimate will normally advance up to 85% of approved invoices but the client is
             responsible for collecting the debts. This has the advantage of confidentiality, with the
             clients’ end customers being unaware that their invoice has been assigned to Ultimate.
             Payments from the client’s customers are made to a trust account provided by Lloyds
             Bank in the name of the client but held and managed exclusively by Ultimate from which it
             repays to the client the balance of the invoice less any fee due. Service fees are typically
             between 1% and 3%.




WH Ireland                                                                                              7
                                                                            ULTIMATE FINANCE*



             Ultimate Choice and CASH

             Because the structures of factoring and invoice discounting are slightly different, Ultimate
             offers a product called “Choice”, which allows clients to use a mix-and-match approach to
             their sales ledger credit management, some carried out by Ultimate and some by the
             client. In addition, Ultimate provides funding, sales ledger administration and payroll
             management services (via a third party) for temporary recruitment and labour hire
             agencies under the “CASH” brand.
             Debtor Protection

             The Existing Group provides bad debt protection against the risk of debtors ceasing to
             trade or being in protracted default. This service is optional for its invoice and trade
             finance services. Debtor protection is sub-underwritten through an agreement with Chartis
             Insurance UK Limited.
             Ultimate Trade Finance

             Ultimate Trade Finance Limited provides trade finance to assist with purchase orders of
             finished goods, whether import, export or domestic. All goods are purchased against
             confirmed orders. This service normally includes debtor protection. Ultimate Trade
             Finance Limited provides additional specialist services such as shipping and delivery
             services and goods inspections.
             Ultimate Asset Finance

             Ultimate Asset Finance was established earlier this year to provide small ticket hire
             purchase and leasing facilities to SMEs, many of which are existing customers for
             factoring and/or invoice discounting.

             The business earns revenue from three principal sources:-

             Factoring/ Discount Service Fee – this is charged as a percentage of the invoice value
             factored or discounted. It is typically in the 1% to 3% range with Ashley’s clients, due to
             their small size, being at the higher end of this range. This is Ultimate’s main source of
             revenue, accounting for approximately 50%.

             Discount Charge/ Interest Income – Ultimate charges interest on the total amount
             outstanding (or, in the case of invoice discounting, there is an implied interest rate built
             into the arrangement) which is typically a margin over LIBOR. This margin has been
             historically circa 2% for the existing Ultimate business and closer to 4% at Ashley.
             Ultimate earns a margin on this over and above the amount it gets charged on the Lloyds
             facility (currently LIBOR + 2%). Our expectation is that this will account for approximately
             25% of revenue going forward.

             Special Fees and Other Income – The final slice of revenue is derived from a
             combination of special and other charges, these being payable usually when a customer
             wishes to vary the terms of an agreement. Examples of this would include a temporary
             increase in facility or re-factoring fees. In addition, where an invoice goes into default,
             Ultimate’s contract allows it to make certain legal and other charges to collect the amount
             outstanding.




WH Ireland                                                                                             8
                                                                                                               ULTIMATE FINANCE*



                                           Financials
                                           Existing Ultimate

                                           UFG operates with a June year-end and FY10 results were released in September.
                                           Stripping out exceptional acquisition costs, these results were circa 4% ahead of our PBT
                                           expectation and would have in fact been further ahead were it not for start-up losses of
                                           £30k from the fledgling trade finance business. There would likely have been some hefty
Revenue Segm ental (FY10A)                 upgrades to the current year numbers on the back of the strength of these results alone.
             Other Fees,
               26.7%                       The company delivered a WHI adjusted PBT of £523k and EPS of 1.72p on revenue of
                                           £6.4m. Service fee income (the fee Ultimate charges for providing the finance facility) was
                                           once again the largest contributor to revenue at £3.2m with interest income of £1.5m and
                                           other fees totalling £1.7m.
  Interest                   Service Fee
  Income,                      Income,
                                50.6%
                                           Margins contracted slightly, a function of the slightly larger average client size. The
   22.7%
                                           company declared a dividend of 0.6p (approximately one third of retained earnings), this
                                           representing a 140% increase on the previous year when a maiden dividend was
                                           declared. Our assumption going forward is for a dividend payout ratio of 40%.
                                           Client numbers increased by 17% from 254 to 298 whilst client turnover financed
                                           increased by 47% to £312m. Figure 03 below shows the half-on-half progression of this
                                           latter metric which, with the exception of H208, has shown consistent growth. This is
                                           significant as Ultimate charges a service fee (typically 1%) of this amount and the
                                           enhanced run-rate bodes well for the current year outcome where we expect service fee
                                           income of £3.6m. At the period end, the company had a receivables book of £26.3m
                                           (funded by £23m of the Lloyds back-to-back facility).

                                           A provision for impairment of £143k was taken during the year (representing just 0.5% of
                                           total receivables) taking total provisions to £247k at the balance sheet date (0.9% of
                                           receivables).



                                           Fig 03: Existing Ultimate Finance – half yearly client sales financed

                                             180.0
                                             160.0
                                             140.0
                                             120.0
                                             100.0
                                              80.0
                                              60.0
                                              40.0
                                              20.0
                                               0.0
                                                     H1 06   H2 06   H1 07   H2 07    H1 08    H2 08     H1 09   H2 09   H1 10   H2 10

                                                                                  Client sales financed (£m)

                                           Source: WH Ireland research / Company data



                                           Ashley Commercial Finance

                                           Ashley operates with a March year-end hence the latest published results relate to the
                                           year ended 31 March 2010. A feature of these results was that the loan book flatlined as it




WH Ireland                                                                                                                               9
                                                                             ULTIMATE FINANCE*



             was up against its facility headroom (£3m at the time, subsequently increased to £3.5m)
             meaning that receivables (net of impairment) decreased from £4.6m to £4.2m.

             Revenue was ahead by 5% at £3.0m split as Service Fees of £1.5m, Discount Income
             £367k and Other Fees of £1.1m. Whilst the service fee element of Ashley’s revenue is a
             very similar proportion of that of existing Ultimate, the discount (finance) income is lower,
             largely as a result of Ashley’s faster debt turn which is 53 days.
             Ashley delivered an operating profit of £691k, a 14% decline on the FY09 comparative,
             but representing an attractive operating margin of 22.7%. The profit before tax figure was
             £726k (2009: £806k). Taxation amounted to £183k representing an effective tax charge of
             25.2%.
             With Ashley’s headroom now increased and absorbed into the enlarged Ultimate facility,
             we have confidence that the company’s historic growth trend will be restored.
             Enlarged group forecasts

             Given the enhanced facilities now available, we expect the enlarged group to make
             significant progress in FY11 and FY12 with Ashley, in particular, no longer constrained by
             headroom. The £34m facility can be applied across both businesses at the company’s
             discretion hence there would appear to be significant scope for substantial profit
             progression.
             We expect around £31m of the enlarged facility to have been utilised by the end of FY11,
             split roughly as £27m existing Ultimate and £4m Ashley, this supporting a receivables
             book across both businesses of more than £35m. With the results including Ashley for an
             8 month period, we look for revenue of £9.3m; WHI PBT of £1.15m and WHI EPS of
             2.09p, all these figures adjusted for exceptionals and amortisation of acquired goodwill
             relating to Ashley. We model no meaningful contribution from the fledgling asset finance
             business. Assuming a 40% payout ratio suggests a dividend of 0.85p per share, a 42%
             increase on FY10.
             For FY12, the full benefits of Ashley should be seen with a 12-month contribution and
             some of the cost synergies coming through (we have conservatively assumed £200k
             against guidance of £400k). We expect the enlarged group to have reached current
             headroom of £34m at the end of this period (although the likelihood we believe is that the
             facility will have been extended). This should support revenue of £11.5m, WHI PBT of
             £1.94m and WHI EPS of 2.80p, again all figures quoted adjusted for goodwill amortisation
             relating to Ashley. We treat any contribution from asset finance as upside to these
             numbers. On the same basis as FY11, we expect a dividend payment of 1.1p per share.




WH Ireland                                                                                             10
                                                                                                      ULTIMATE FINANCE*



             Valuation
             We have carried out a valuation of Ultimate relative to its peer group although the severe
             contraction in the speciality financials market over the past two years has rather depleted
             this list. In addition, of those that remain, some of the smaller players have no current
             published estimates in the market.

             General Capital and Cattles have effectively exited the stockmarket whilst Davenham
             (AIM: DAV) has ceased writing new business and was close to de-listing in summer. What
             remains is an eclectic bunch of finance providers operating different business models
             ranging from doorstep lender Provident Financial (LSE: PFG) to leasing businesses such
             as Private & Commercial Finance (AIM: PCF).

             Whilst the AIM speciality financial sector currently trades on a forward P/E multiple of
             25.2x, this rating is skewed towards some of the larger fund management businesses
             (which tend to command higher valuations than finance providers) and we therefore
             present below the sub-sector we believe to be relevant to Ultimate. As well as Private &
             Commercial Finance, arguably UFG’s closest quoted peer, we have also included
             Arbuthnot Banking (owner of Secure Trust) and high street pawnbrokers H&T Group (AIM:
             HAT) and Albermarle & Bond (AIM: ABM).

             Fig 04: Peer group valuation

                                                      Ticker   Price    Mkt cap   Yr-End            PER                       Yield
                                                                (p)        (£m)            Hist     Yr1      Yr2      Hist    Yr1      Yr2


             Albemarle & Bond Holdings                ABM       290.8     161.4    Dec      11.2x    11.4x    10.4x    4.0%     4.0%    4.2%
             Arbuthnot Banking Group PLC              ARBB      387.5      56.6    Mar      16.6x    15.4x    11.7x    3.1%     5.9%    6.1%
             H&T Group PLC                            HAT       320.0     113.9    Mar       8.5x     7.0x    11.2x    2.8%     2.8%    2.9%
             Private & Commercial Finance Group PLC   PCF         6.0       3.2    Mar       6.7x     8.6x     4.7x    0.0%     0.0%    0.0%


             Simple Average                                                                 10.7x    10.6x    9.5x     2.5%     3.2%    3.3%


             Source: WH Ireland research




             On the basis of our valuation exercise using simple averages for the peer group based on
             Year 1 and Year 2 forecasts, this suggests fair value for UFG of between 22p and 26p per
             share. Taking the mid-point of this range gives our target price of 24p.

             Given UFG’s commitment to a progressive dividend yield based on what we have
             estimated to be a targeted 40% payout ratio, the valuation on yield grounds relative to the
             peer group also stacks up incredibly well with an estimated Year 2 dividend yield of 8.6%,
             more than twice that of the peer group.




WH Ireland                                                                                                                                   11
                                                                            ULTIMATE FINANCE*



             Directors
             Clive Garston – Chairman, Age 65

             Clive is a solicitor and consultant with Davies Arnold Cooper LLP, an international law firm
             with offices in London, Manchester, Madrid and Mexico City. He is a non-executive
             director of Pall Mall Capital Limited and has been a non-executive director of many other
             private and public companies. He is a Fellow of the Securities & Investment Institute, a
             fellow of the Institute of Directors and a member of the corporate governance committee
             of the Quoted Companies Alliance.
             Richard Pepler FICM – Chief Executive Officer, Age 50

             Richard has over 32 years’ experience in commercial banking and asset/trade finance. He
             was appointed CEO of Ultimate in March 2008 (although he was Acting CEO from
             October 2007), having been Group Managing Director since founding the business in
             2002. He was previously National Sales Manager of Bibby Factors Limited, co-founder
             and Sales Director of Bibby Factors (Bristol) Limited and Head of Marketing for Bibby
             Group of Factors Limited.
             Shane Horsell CIMA, CIPFA, MBA – Group Finance Director, Age 44

             Shane has over 22 years’ experience in various financial roles, latterly as Finance Director
             of Blick UK Limited, a main subsidiary of Blick Plc and Group Finance Director of Advent
             Publishing Systems Limited. Shane joined the Company in 2006.
             Jeremy Coombes ABFA Dip. – Group Managing Director, Age 46

             Jeremy has over 23 years’ experience in operational and underwriting roles. He was
             appointed Group Managing Director in January 2009, having been a founding member of
             the Company in 2002. Jeremy was previously International New Business Co-ordinator of
             Griffin Factors Limited (now known as HSBC Invoice Finance Limited) and a Senior Client
             Manager at NMB-Heller Limited (now known as GE Capital Commercial Finance Limited).
             He was also co-founder and Operations Director of Bibby Factors (Bristol) Limited.
             Richard Lee – Non-executive Director, Age 65

             Richard is a Corporate Strategy Consultant and a director of WH Ireland Group plc. He
             has experience as a director of a number of public and private companies in a variety of
             industries. He is also a director of Wilmslow Finance Holdings Limited.
             Jonathan Cranston –Executive Director, Age 46

             Jonathan has 25 years’ experience in the financial services industry, including his initial
             vocation as a stockbroker. He joined Ashley as Managing Director shortly after its
             inception and has been responsible for credit decisions and Ashley’s relationships with its
             lending banks. Jonathan also runs a commercial mortgage business which is completely
             separate from the Enlarged Group’s client base. It is proposed that he will join the board
             upon Completion. It is expected that he will remain with the Enlarged Group for at least
             the duration of the Earn-Out Period.




WH Ireland                                                                                             12
                                                                                                                             ULTIMATE FINANCE*


Analysis of the environment
Porter’s five competitive forces model



 Buyers                                                                                                       Suppliers
 Bargaining power of buyers                                             Total                                 Bargaining power of suppliers

 Rating                                    4                              18                                  Rating                                    4

 Customers’ main alternative to invoice                                                                       Whilst bank and other mainstream funders
 finance is a bank overdraft which is likely                                                                  are not obliged to provide finance to
 to prove more costly and less flexible.                                                                      companies such as UFG, it is generally
                                                        Industry Competitors
                                                        Rivalry among existing firms                          regarded as a low risk use of capital. In
                                                                                                              addition, political considerations are likely to
                                                                                                              help keep this source of funding in situ.
                                                        Rating                                  3

                                                        Most of the mainstream banks have invoice
 Substitutes                                                                                                  Potential entrants
                                                        finance operations in addition to a number
 Threat of substitute products                                                                                Threat of new entrants
                                                        of    smaller        independent     factoring
                                                        companies.      Nonetheless,      the    main
 Rating                                    4                                                                  Rating                                   3
                                                        competition is still from bank overdrafts.

 Invoice finance can demonstrate strong                                                                       Key individuals within other factors have
 growth over the past 10 years and that                                                                       historically set up small businesses
 shows no sign of slowing. Other than bank                               5 Low                                although they lack the scale and access to
 overdraft, there are few alternatives for                               4 Low/Medium                         funding that UFG provides. Ashley is a
 releasing working capital.                                              3 Medium                             good example of this.
                                                                         2 High/Medium
                                                                         1 High

SWOT analysis



Strengths                                                                           Weaknesses


Excellent relationship with primary funder, evidenced by increases in facility.     Dependent on one funder at the moment.

Both UFG and Ashley have demonstrated a high degree of resilience in past
few years at a time when financial backdrop has been exceptionally tight.

Good security means bad debts tend to be low.


Threats                                                                             Opportunities


Integration risk associated with Ashley.                                            Further consolidation likely in invoice finance market.
Whilst trading through the downturn has provide robust, a severe and                Fledgling asset finance business set to be rolled out.
prolonged second leg down could impact negatively on profits.                       Demand for invoice finance likely to continue to grow.
Cost of sales line linked to Bank of England base rate hence likely to rise in
due course.




WH Ireland                                                                                                                                                  13
                                                ULTIMATE FINANCE*




             THIS PAGE IS INTENTIONALLY BLANK




WH Ireland                                                          14
                                                                                                                                                 ULTIMATE FINANCE*


Disclosures
                                                             Share Price Target
 WH Ireland Recommendation Definitions                       The share price target is the level the stock should currently trade at if the market were to accept the analyst’s view
                                                             of the stock and if the necessary catalysts were in place to effect this change in perception within the performance
 Buy                                                         horizon.
 Expected to outperform the FTSE All Share by
 15% or more over the next 12 months.                        Stock Rating Distribution
                                                             As at the quarter ending 30 September 2010 the distribution of all our published recommendations is as follows:
 Outperform
 Expected to outperform the FTSE All Share by
 5/15% over the next 12 months.                               Recommendation                        Total Stocks                 Percentage %                         Corporate
                                                              Buy                                                43                           47%                             13
 Market Perform
 Expected to perform in line with the FTSE All                Speculative Buy                                      6                            7%                             6
 Share over the next 12 months.                                                                                  14                           15%                              1
                                                              Outperform
 Underperform                                                                                                    22                           24%                              4
                                                              Market Perform
 Expected to underperform the FTSE All Share
 by 5/15% or more over the next 12 months.                    Underperform                                         5                            5%                             0

                                                              Sell                                                 2                            2%                             0
 Sell
 Expected to underperform the FTSE All Share                  Total                                              92                         100%                              24
 by 15% or more over the next 12 months.
 Speculative Buy                                             This table demonstrates the distribution of WH Ireland recommendations. The first column illustrates the distribution
 The stock has considerable level of upside but              in absolute terms with the second showing the percentages.
 there is a higher than average degree of risk.
                                                             Conflicts of Interest Policy
                                                             This research is classified as being “non-independent” as defined by the FSA’s Conduct of Business Rule 12.3.
                                                             Please refer to www.wh-ireland.co.uk for a summary of our conflict of interest policy.

Disclaimer                                                   Analyst Certification
This research recommendation is intended only for
                                                             The research analyst or analysts attest that the views expressed in this research report accurately reflect his or her
distribution to Professional Clients and Eligible
Counterparties as defined under the rules of the             personal views about the subject security and issuer. Furthermore, no part of his or her compensation was, is, or will
Financial Services Authority and is not directed at          be directly or indirectly related to the specific recommendation or views expressed in this research report.
Retail Clients. This note contains investment advice
of both a general and specific nature. It has been           WH Ireland has acted as manager in the underwriting or placement of securities of this company within the last 12
prepared with all reasonable care and is not knowingly       months.
misleading in whole or in part. The information herein
is obtained from sources which we consider to be             Within the past 12 months, WH Ireland has received compensation for investment banking services from this
reliable but its accuracy and completeness cannot be         company.
guaranteed. The opinions and conclusions given
herein are those of WH Ireland Ltd. and are subject to       WH Ireland acts as joint broker to this company.
change without notice. Clients are advised that WH
Ireland Ltd. and/or its directors and employees may
have already acted upon the recommendations                  Companies Mentioned
contained herein or made use of all information on
which they are based. WH Ireland is or may be                Company Name                                                   Recommendation            Price           Price Date/Time
providing, or has or may have provided within the
previous 12 months, significant advice or investment
                                                             Albemarle & Bond Holdings                                                     N/R    290.75p        23-Nov-10 @ 11:10
services in relation to some of the investments              Arbuthnot Banking Group PLC                                                   N/R       387.5p      23-Nov-10 @ 11:10
concerned or related investments. Recommendations
may or may not be suitable for individual clients and        H&T Group PLC                                                                 N/R       320.0p      23-Nov-10 @ 11:10
some securities carry a greater risk than others.            Private & Commercial Finance Group PLC                            Speculative Buy         6.0p      23-Nov-10 @ 11:10
Clients are advised to contact their investment advisor
as to the suitability of each recommendation for their       Provident Financial Group                                         Market Perform     777.75p        23-Nov-10 @ 11:10
own circumstances before taking any action. No
responsibility is taken for any losses, including, without
                                                             Share Price Date/Time
limitation, any consequential loss, which may be
incurred      by      clients     acting    upon     such    Company Name                                                 Recommendation              Price           Price Date/Time
recommendations. The value of securities and the
income from them may fluctuate. It should be                 Ultimate Finance Group                                                       Buy        12.75p      23-Nov-10 @ 11:10
remembered that past performance is not necessarily
a guide to future performance. For our mutual
protection, telephone calls may be recorded and such         Summary of Company Notes
recordings may be used in the event of a dispute.            Headline                                                                                                              Date
Please refer to www.wh-ireland.co.uk for a summary
of our conflicts of interest policy and procedures.          Benefits of Ashley overlooked, substantial upside                                                              24-Nov-10

                                                             Summary of Security Recommendations
                                                             Recommendation                                                             From                    To          Analyst*
                                                             Buy                                                                   24-Nov-10                      -                CA
                                                             Recommendation Suspended                                             22-Sep-10              24-Nov-10                 CA
                                                             Buy                                                                   17-Mar-10             22-Sep-10                 CA
                                                             Speculative Buy                                                       10-Mar-09             17-Mar-10                 CA
                                                             *Current Analyst (CA), Previous Analyst (PA)




WH Ireland                                                                                                                                                                          15
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property name.




     Ultimate Finance
     Ultimate Finance is a speciality finance provider, focusing on invoice finance but also incorporating a feldgling asset finance business. The company completed the transformational
     acquisition of Ashley Commercial Finance in October 2010.

     Valuation                                   2009A         2010A        2011E       2012E                                  Major Shareholders                                                                                             %
     P/E (x)                                        8.0           7.4          6.1         4.6                                 WH Ireland Group                                                                                             10.4
     EV/EBITA (x)                                  93.8          72.5         31.2        18.9                                 Credit Agricole Cheuvreux Intl                                                                                8.9
     EV/Sales (x)                                   8.0           5.9          4.1         3.3                                 Oriel Trust                                                                                                   4.7
     Dividend Yield (%)                             2.0           4.7          6.7         8.6                                 I Robins                                                                                                      4.1
     Dividend cover (x)                             6.4           2.9          2.5         2.5                                 JS Cranston                                                                                                   4.1
     Dividend cash cover (x)                        n/a           n/a          n/a         n/a                                 R Pepler (CEO)                                                                                                3.8
     Cash Yield (%)                                 n/a           n/a          n/a         n/a                                 JH Coombes (MD)                                                                                               3.3
     P/CFPS (x)                                     n/a           n/a          n/a         n/a
     P/NAV (x)                                      0.9           0.8          1.0         0.7                                 Revenue by territory (FY10A)
     PEG (x)                                        1.5           1.0          0.3         0.1
                                                                                                                                                                       UK
     P/E at target price (x)                        15.0         14.0         11.5          8.6                                                                       100%

     EV/EBITA at target price (x)                  101.7         78.6         33.8         20.4

     Returns Profile                             2009A         2010A        2011E       2012E
     ROCE (%)                                       2.5           2.4          3.8         5.0
     WACC (%)                                      10.0          10.0         10.0        10.0
     Spread (%)                                    -7.5          -7.6         -6.2        -5.0
     CROCE (%)                                      2.7           1.7          3.7         4.9
     ROE (%)                                       11.7          11.5         17.2        17.3                                 Revenue Segmental (FY10A)
                                                                                                                                                                                  Other Fees,
     Profit & Loss (£000s)                       2009A         2010A        2011E       2012E                                                                                       26.7%

     Revenue                                      4,757         6,441        9,325      11,500
     EBITDA                                         474           572        1,291       2,086
     Operating profit                               404           523        1,216       2,011
     Net interest                                     2             0          -60         -75
     PTP adjusted                                   406           523        1,155       1,936                                                                       Interest                                                 Service Fee
     Taxation                                       -86          -179         -324        -542                                                                       Income,                                                   Income,
                                                                                                                                                                      22.7%                                                     50.6%
     PAT adjusted                                   320           344          832       1,394
     PAT reported                                   320           344          832       1,394
     WHI EPS (p)                                   1.60          1.72         2.09        2.80                                 Turnover & Profit momentum
     Dividend (p)                                  0.25          0.60         0.85        1.10
                                                                                                                                                                   14.0                                                                     2.0
                                                                                                                               R e v e n u e m o m e n tum




                                                                                                                                                                                                                                                P ro fit m o m e n tum
                                                                                                                                                                   12.0                  Revenue
     Performance Ratios                          2009A         2010A        2011E       2012E                                                                      10.0                  Profit                                             1.5
     Sales growth (%)                              14.7          35.4         44.8        23.3                                                                      8.0
                                                                                                                                                                                                                                            1.0
     EBITDA growth (%)                            118.4          20.7        125.6        61.6                                                                      6.0
     PTP growth (%)                               196.4          28.8        120.9        67.5                                                                      4.0                                                                     0.5
     EPS Growth (%)                                 5.3           7.5         21.8        33.8                                                                      2.0
     Dividend Growth (%)                              -         140.0         41.7        29.4                                                                      0.0                                                                     0.0
                                                                                                                                                                                2009A       2010A            2011E           2012E
     Dividend Cover (x)                             6.4           2.9          2.5         2.5
     Interest Cover (x)                             n/a           n/a          n/a         n/a
     EBITDA Margin (%)                             10.0           8.9         13.8        18.1                                 EPS & DPS momentum
     EBIT Margin (%)                                8.5           8.1         13.0        17.5
                                                                                                                                                                   5.0                   EPS                                           2.0
     PTP Margin (%)                                 8.5           8.1         12.4        16.8                                                                     4.5                                                                 1.8
                                                                                                                                                                                         DPS
                                                                                                                                                                   4.0                                                                 1.6
     Summary Cashflow (£000s)                    2009A         2010A        2011E       2012E                                                                      3.5                                                                 1.4
                                                                                                                                          E P S (p )




                                                                                                                                                                                                                           2. 80
                                                                                                                                                                                                                                             D P S (p )




                                                                                                                                                                   3.0                                                                 1.2
     Attributable                                   381           560        1,216       2,011
                                                                                                                                                                   2.5                                     2.09                        1.0
     Depreciation                                    70            49           75          75                                                                     2.0       10.0          1.72                                        0.8
     Working capital                             -5,075        -6,873      -10,051      -3,300                                                                     1.5                                                                 0.6
     Other                                            0             0            0           0                                                                     1.0                                                                 0.4
                                                                                                                                                                   0.5                                                                 0.2
     Operating cash flow                         -4,624        -6,264       -8,760      -1,214                                                                     0.0                                                                 -
     Net capex                                      -38          -199         -100        -100                                                                               2009A        2010A            2011E           2012E
     Operating FCF                               -4,662        -6,463       -8,860      -1,314
     Net acquisitions                                 0             0       -3,700           0
     Dividends                                        0          -110         -338        -547
     Interest                                        -2             0          -60         -75                                 Net Cash / Debt (£m)
     Other                                            0             0        2,000           0                                                                                  2009A             2010A           2011E            2012E
     Share issues                                     0             0        1,830           0                                                                      0.0

     Increase/(decrease) in cash                 -4,664        -6,573       -9,128      -1,937                                                                      -5.0
                                                                                                                                    N e t C a sh / (d e b t) £ m




     Closing net cash/(debt)                    -15,771       -22,344      -31,472     -33,409                                                                     -10.0

                                                                                                                                                                   -15.0
     Summary Balance Sheet (£000s)               2009A         2010A        2011E       2012E                                                                                   (15.8)
                                                                                                                                                                   -20.0
     Total Non-Current Assets                        84           222        6,925       6,950
                                                                                                                                                                   -25.0                          (22.3)
     Current Assets                              19,257        26,892       38,500      43,500
     Liabilities                                -16,434       -24,043      -38,800     -40,950                                                                     -30.0

     Net Assets (£m)                              2,907         3,071        6,625       9,500                                                                     -35.0                                          (31.5)
                                                                                                                                                                                                                                   (33.4)
     Gearing (%)                                  542.5         727.6        475.1       351.7                                                                     -40.0
     NAV (p)                                       14.5          15.4         13.3        19.1




                                                           WH Ireland is a member of The London Stock Exchange and is authorised and regulated by The Financial Services Authority.

						
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