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ALL EYES ON OLIVER SWEENEY

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ALL EYES ON OLIVER SWEENEY Powered By Docstoc
					Winter 09




                                                     news&views | number ten


                                                     ALL EYES ON
                                                     OLIVER SWEENEY
                                                     Village fete makes big news




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www.brayleino.co.uk
Offices: Devon, Bristol, St Andrews & London
“...Bray Leino works as
 a true extension of the
 marketing team.”
 I’ve been working with Bray Leino since       The new BP Fuels look and feel and
 2003. The close relationship we’ve built      “People with Energy” idea was very
 with the Agency now includes many             powerful. The exhibition stand was
 other parts of their business.                excellent, all the printed material was
 That’s what makes Bray Leino such a           fantastic and merchandise well received.
 user-friendly partner for a client like us.   Our stand was far and away the most
 I have one point of contact, but because      visited and we got the design just right for
 they have all the skills, it’s easy to pull   the event – even our low carbon footprint
 in support – digital, PR, exhibitions –       statement went down well! Thank you to
 whenever we need it. And having Account       everyone that pulled together so hard to
 Management based here in Sunbury              get this done ... it was a great outcome!
 means Bray Leino works as a true              Richard Durrant, Global Marketing
 extension of the marketing team.              Director, BP Marine Fuels.
Oliver Sweeney
press campaign gets
plenty of attention

With a celebrity following from the
likes of David Beckham and Brad Pitt,
Oliver Sweeney is at the very forefront
of men’s shoe design.
In a brave move, Bray Leino created
the brand’s first ever ad not to feature a
shoe. Based around the idea of ‘the first
place a woman looks’, the ad ran in men’s
fashion magazines GQ and Men’s Health,
as well as featuring prominently in the
windows of Oliver Sweeney’s stores.
An impressive 80 page look book
promoting their Spring/Summer 2009
collection accompanies the campaign,
featuring some stunning photography
that riffs on the reactions concept – one
shot of which featured on the front cover
of The Drum magazine.
Roland Haynes, Creative Director at
Oliver Sweeney, commented: “Working
with Bray Leino has been a really open,
collaborative process; the result is some
great creative that moves our advertising
into a truly distinctive place.”
More on fashion?
Contact Kate Brookes on 01598 760700
‘Totally awesome’
coverage secured for
innocent village fete




Following the extensive coverage         The campaign reached over 230 million
gained for the 2007 innocent village     people in a matter of months, and
fete, Bray Leino PR were asked to help   resulted in a return on investment of
publicise the 2008 event.                104 to one.
A highly strategic, media relations      Claire White, PR Manager at innocent,
heavy campaign ensured that 2007’s       commented: “The coverage this year
excellent results – and 2008’s even      has been totally awesome, the best
higher targets – were met. Over 190      yet – you have done an amazing job
pieces of coverage were secured, of      in getting us everywhere we wanted
which 130 were in national media,        to be and chasing up every single
including features on TV and radio       opportunity. It’s been like having
and substantial coverage in a range of   an extra three people in our PR team.”
magazines and newspapers including       More on PR?
The Sunday Times and The Guardian.       Contact Roberta Fuke on 0117 9731173
Events deliver
show-stopping
stand for Diageo

TFWA Cannes is the only trade show
Diageo’s corporate stand appears
at each year. So the world’s leading
premium drinks company needed
something special from Bray Leino
Events.
However, this show presents one of the
most challenging builds around. There are
legal requirements which, for a company
like Diageo, result in many restrictions –
for instance, the organisers insist on full
fire certificates for every single item used
in the construction.
Despite such constraints, compounded
during the build by a particularly stringent
fire officer, Bray Leino Events delivered the
‘wow’ factor, ensuring that the stand was
one of the busiest at the show.
Diageo were absolutely delighted with the
result, and their customer feedback was
tremendous, too. In particular, the 360°
LCD display unit – the stand’s centrepiece
– was remarked upon time and again,
setting a new standard for shows to come.
More on Events?
Contact John Courtney on 01271 329900
Smart media earns
UK top ten spot for Tribute                                                                                                       PREMIUM
                                                                                                                                 CORNISH ALE




It took just a month for Tribute to         Barrelage up 45.7% to April 2008 (with
become St Austell’s best-seller. Now,       national premuim ale sales down 8%)
Tribute has stormed the UK top ten
national premium cask ales by volume.
In 2007, Bray Leino took on the media
                                            was the result, putting Tribute firmly in
                                            the UK top ten.
                                            Spontaneous awareness has more than
                                                                                         blood, sWeat and...
and creative challenge of cementing         doubled. It’s now the best known cask
Tribute as the ‘South West’s Favourite’.    ale brand in Cornwall and second only
We had plenty of insights to work with:     to John Smith’s in the South West.
St Austell’s deep community roots and       Jeremy Mitchell, St Austell Brewery
the audience’s love of sport, especially    Marketing Director, commented: “Bray
rugby. And so developed our media           Leino delivered a highly effective
platform: ‘Local Heroes’.                   campaign, showing real business insight
We negotiated the deal that made Tribute    and knowledge of the market. They           aching. freezing. soaking. smiling.
‘Official Beer of South West Rugby’,        exceeded our expectations with their
giving us naming rights to 14 leagues       blended communications approach.”
across the South West. Support spanned      STOP PRESS: At the prestigious
branded sports equipment to all the         Campaign Media Awards, Tribute
clubs, ads in local press, branded          earned a superb runner-up spot in
brewery vehicles and sponsorship of         the alcohol category, beaten only by
divisional playoffs and awards dinners.     Gordon’s Gin (who went on to win
Distribution was secured in 12 new rugby    Media Campaign of the Year).
clubs (including two very big ones) and a
significant number of on-trade accounts.
                                            More on Media?
                                            Contact Martin Allison on 01598 760700
                                                                                        home or aWay rain or shine Win or lose
Events go the
extra mile for their
clients (all the way
to Kazakhstan, in fact)




With a worldwide network of delivery         challenging logistics. The materials had
partners based in such far flung locales     to be transported over 5,000 miles across
as Houston, Moscow, Singapore, Rio           very difficult terrain, a journey which
and Dubai, Bray Leino Events deliver         takes three weeks by truck.
outstanding exhibitions for the oil and      No other UK contractor had as many
gas sector all over the world.               clients at the show as Bray Leino – a
We recently completed successful             testament to the reliability and renown
projects for five clients at the KIOGE oil   of our worldwide service. A busy
and gas exhibition in Almaty, Kazakhstan,    programme – and plenty more overland
with stands for Maersk Oil, ABS, Wood        travel – beckons over the coming year.
Group, Lloyds Register and Hydratight.       More on Events?
KIOGE is a very important exhibition in      Contact John Courtney on 01271 329900
the oil and gas calendar, and poses very
Yamaha buck the
trend at the Carole
Nash International




With all the world’s major bikes on        section. And there was plenty of space
display under one roof, it’s not easy to   for a reception area, entertainment zone,
stand out from the crowd at the Carole     and private meeting room across the
Nash International Motorcycle and          stand’s 24m width.
Scooter Show.                              Bray Leino Events also delivered two
However, unlike other manufacturers’       smaller stands for Yamaha at the Dirt
hackneyed non-uniform displays,            Bike Show in November 2008 and the
Yamaha’s brand new 700m2 stand did         Motorcycle Trade Expo in January 2009,
just that. Designed, manufactured and      using the same design concept on a
built by Bray Leino Events, the stand      smaller scale.
showcased Yamaha’s bikes in logical        Close collaboration with the marketing
sequence, category by category.            team at Yamaha Motor (UK) Ltd resulted
This made different areas of the           in an outstanding design that was
stand easily identifiable, and enabled     brilliantly executed by the Bray Leino
customers to view and sit on the bikes     Events team.
without causing congestion. Hero bikes     More on Events?
were given special prominence by being     Contact John Courtney on 01271 329900
placed on raised platforms within each
How strong is your
Employer Brand?
                                                                                             Why Bray Leino?
In the current economic climate, it’s         • Information flow and internal
more important than ever to keep staff          communication                                Many companies can sell you an
motivated and productive. Having a            • Line management                              employer brand solution. However, we
strong Employer Brand can play a vital                                                       know that one approach does not suit
                                              • Career development/pathways
role in achieving this end.                                                                  all organisations, and believe that the
                                              • Work/life balance                            solution should be focused on the unique
Successful organisations thrive because
                                              • Reward                                       characteristics of your business.
everyone is working together towards a
common vision with shared objectives.         • Resources                                    Many company offerings are very ‘dry’
But truly successful businesses go            • Recognition of employee contribution         and ultimately difficult to implement,
further: they recognise the importance of     So to ensure employees are engaged             producing a weighty ‘product’ that
keeping their staff highly motivated and      takes a concerted effort, and this             will end up gathering dust on the HR
engaged, and put measures in place to                                                        Director’s shelf. We believe in keeping

                                                                                                                                         IMAGE NEEDED
                                              effort comes under the collective term
ensure this both pervades and endures.        ‘Employer Brand’.                              it simple and making it live throughout
                                                                                             the organisation.
Ensuring staff are engaged is not a           This is a very broad term, but at its heart
wholly altruistic act either. Research has    it requires organisations to have a clear      We offer a unique approach that
shown that engaged staff are 43% more         vision, be able to identify the values         is creative, comprehensive and
productive, take less time off sick and are   and behaviours required to meet this           collaborative, delivered through
much less likely to leave an organisation,    vision, and then bring them to life in their   a range of channels.
so save the organisation money time and       policies, ways of working, environment         Where do you start?
time again.*                                  and leadership.                                We believe that a great place to start
How can you ensure your staff                 Organisations and their behaviours             is to undertake a ‘health check’ of your
are engaged?                                  are becoming more transparent to               employer brand. This is a quick and
Successful employee engagement                their stakeholders – whether clients,          effective way of gauging where you are
requires a holistic approach with multiple    consumers or investors – and it is             today, how engaged your staff really are,
functions in an organisation working          increasingly damaging for organisations        and to help identify priorities and quick
together. Effective employee engagement       to project values externally that they         win initiatives that could be employed.
relies on organisations discovering what      do not also ‘live’ internally. Employer        More on Employer Brand?
the key drivers are for their own staff,      Brand delivers ‘inside-out’ corporate          Contact Rozz Algar on 01271 337110
and these drivers tend to fall under some     integrity and a compelling employment
common areas of policy and practice:          proposition that helps recruit and retain
• Vision, direction, and a clear Employer     the best people and gives them the best
  Value proposition                           employment experience.
• Corporate image and reputation              Employer Brand permeates every area
                                              of a business, so to ensure successful
• Strong leadership                           brand engagement internally a flexible
                                              approach is needed.                            * Source: Gallup, 2003
CLIENT VIEW


Toby Baker, Marketing
Director at Wrigley,
remarks on the role
of marketing during
recession
“The marketing communications                 budgets are being squeezed, and jobs          the bottom line, but significant cutbacks     perhaps more importantly present
industry has been warned to prepare           are under threat in many sectors.             can actually represent a false economy.       highly visible demonstrations of ROI.
for a recession that could be deep and        Indeed, several pundits from the              It doesn’t take a marketing genius to         Ultimately, it is vital that brand owners
long and which could see some of the          marketing press, such as Campaign and         realise that less emphasis on marketing       strike the right balance between
weakest agencies and clients going to         Marketing Week, are keen to tell any          budgets results in fewer sales. Keeping       communication investment and bottom
the wall. With banks reluctant to lend        reader who’ll listen that 2009 is the year    and attracting new consumers is the           line prudence because there are still
money, industry observers predict that        of doom and gloom. Advertising budgets,       life-blood of any business so the need        opportunities to be had if we carefully
it will be a case of the survival of the      for instance, have been forecast to drop      to invest in consumer communication is        manage the effect the down-turn might
fittest.” (Campaign, Aug 08)                  by 20% in 2009. And inevitably, there         as vital during a recession as it is during   have on our business.
Hardly a day goes by when someone             will be a lack of new products launched       an economic up-turn – because without
                                                                                                                                          We need to focus our efforts on more
isn’t talking about the state of the global   to the marketplace, as companies stay         consumers you have no business.
                                                                                                                                          measurable, direct and value-led or
economy, with newspaper headlines             with their safe bets: products that are not   We need to be ready to adapt and              loyalty-driving activity, using marketing
constantly reminding us that our once         just familiar, but well-loved and routinely   innovate in tough market conditions, and      channels such as DM, sales promotion,
great financial institutions are trembling,   required by the consumer.                     that means it is up to us to find new and     PR, and digital marketing as well as more
the housing market is suffering, consumer     However in the midst of an unfavourable       clever ways of using our marketing            traditional mass market channels. It’s not
confidence is at an all-time low, and         economic climate it is critical that brand    budgets to drive more engaging and            about cutting plans, it’s about re-working
people who were once big spenders are         owners recognise the value of effective,      resonant consumer communication. We           them to create the right plans that will
now frantically trying to save.               targeted consumer communications.             need to use channels that are tried and       allow us not just to survive, but to thrive
It is finally happening: the slowdown many    During lean times, the marketing budgets      trusted as well as considering alternative    and remain relevant with our consumers –
predicted last year has turned into full      within most organisations face significant    communication channels that tick the          both during this down-turn and long after
blown recession. Cuts are being made,         pressure as businesses look to protect        boxes in being creative and innovative, but   it has passed.
    NEW                                                                                                                                                                            AWARDS
    BUSINESS                                                                                                                                                                       WE’VE WON
Mandmdirect.com                                Ecotricity                                                                             Team South West

M and M Direct is one of the UK’s biggest      Bray Leino PR was delighted to start       wind technology and create cleaner          Bray Leino has been appointed as the         We’ve had another great haul at the         We earned a very respectable runners-up
online and catalogue fashion retailers,        working with pioneering green energy       forms of transport for a post-oil future.   communications delivery partner for          Fresh Creative Awards, winning two          position in the alcohol category for
offering huge discounts of up to 75%           provider Ecotricity, supporting their      Bray Leino PR undertook a strategic         Team South West.                             golds for Sustrans, plus five silvers and   Tribute Ale at the Campaign Media
across the dozens of top sports and            attempt at breaking the wind-powered       international campaign to secure 166        Team South West is the partnership, led      four bronzes for Sustrans (again), The      Awards, narrowly beaten by Gordon’s gin
fashion brands from Bench to Adidas and        land speed world record.                   pieces of coverage across a fantastic       by the South West RDA, working across        Aldershot Dental Centre and Remploy.        who went on to become winners of the
Henleys to Rockport. After pitching for        The attempt took place in Western          range of UK media, including BBC 1          South West England to maximise the           We also had success at the Fresh Digital    overall Media Campaign of the Year.
work on their Kangaroo Poo brand last          Australia’s outback in the Greenbird,      South, Sky News, BBC News and BBC 1         opportunities presented by the London        Awards, picking up Freshest Use of          Here’s to plenty more in the coming
year, we’re excited to be working with         a revolutionary wind powered vehicle       West, BBC Radio 4’s Today programme,        2012 Olympic and Paralympic Games.           Creativity for our Ecover viral.            months!
them on their brand and their catalogue        (WPV) built by engineer Richard Jenkins.   BBC Radio 2, The Sun, The Guardian
and looking at opportunities to help them                                                                                             The Games represent the single
                                               Named with a nod to Donald Campbell’s      and Metro.                                  most significant opportunity in our
grow their business. If you love a bargain,
                                               all-conquering Bluebird which became       Unfortunately for the Ecotricity team the   lifetime to build on the strengths of the
check out mandmdirect.com
                                               iconic in an age of fossil fuels, the      attempt was scuppered by unusually          region, to develop the business base,
                                               Greenbird symbolises the dawn of a         high rainfall, but you can keep up with     involve communities, drive up sports
                                               new age of renewable energy. It was        developments at www.greenbird.co.uk         participation and to inspire young people
                                               developed to push the boundaries of                                                    to believe in the power of the Olympic
                                                                                                                                      ethos, to be the best that they can be.
                                                                                                                                      On top of this, the award of the London
                                                                                                                                      2012 Games sailing events to Weymouth
                                                                                                                                      and Portland, combined with a number of

NicoBloc                                                                                                                              regeneration projects and the approved
                                                                                                                                      60 pre-games training camps in the
                                                                                                                                      South West, provide an exciting focus for
                                                                                                                                      communications activity.
NicoBloc already have an international                                                                                                Bray Leino will be focused on targeting
website (www.nicobloc.com) but                                                                                                        key audiences and generally building
brand owner G.R. Lane required a                                                                                                      excitement, interest and understanding
new one attuned to their UK audience,                                                                                                 of the lasting legacy to be created by the
incorporating UK packaging, tools and                                                                                                 Games and how the South West can be
content.                                                                                                                              actively involved in what is going to be
The new website for NicoBloc UK sits very                                                                                             a momentous event for the country as
closely to its international counterpart,                                                                                             a whole.
offering similar content and tools. However,
the new UK site has been injected with a
clean, contemporary new look and feel,
making navigation far easier for smokers to
find the support they need.
 
NICE WORK
WE’VE DONE FOR…

Freederm                                   4head                                     Bibby                                            Olbas                                        Findmypast.com
We’ve created a brand new website          We’ve given 4head’s website a much-       Tapping into the cult popularity of shows        The Olbas family of noses have found a       Genealogy might not be the most
for Freederm, aimed at their teen          needed makeover to give it a modern,      such as The Apprentice and Dragons’ Den,         new home on GMTV, sponsoring local           obvious candidate for humour. But
target audience.                           fresh new look. The site is designed to   for Bibby Financial Services we recently         weather spots throughout the week.           to make it more relevant to a new
The site adopts the distinctive look       showcase the 4head product range,         launched Livebusiness, a new initiative          The deal, struck by Bray Leino’s media       generation of budding family historians,
and feel of the current TV and press       as well as offering useful information    designed to help the UK’s four million small     department, buys the brand highly            we recently found a comedic spin to put
campaign, and is jam-packed with useful    and advice to headache and migraine       and medium sized firms thrive against            relevant space which is fully exploited      on the subject in response to a brief from
content. As well as information on the     sufferers.                                economic uncertainty by bringing to life the     by the creative: four 10 second executions   findmypast.com, who wanted a suite of
Freederm range, there are make-up tips,    In addition, we’ve improved the site’s    issues associated with running their own         show the Olbas noses applying the            online ads to drive traffic to their site.
skincare guides, video testimonials, and   functionality so that it can be easily    business as well as providing a portal for       products in typical usage occasions,         The resulting creative plays on the
the chance to win Toni & Guy vouchers.     updated with new content whenever         valuable advice and news.                        together with the line ‘The power to         curiosity and intrigue generated by the
                                           necessary.                                The portal, www.live-business.co.uk              breathe, whatever the weather’.              sort of antics and high jinx our ancestors
                                                                                     includes the Livebusiness ‘Growth                                                             may have got up to.
                                                                                     Challenge’, which showcases the
                                                                                     experiences of three budding entrepreneurs.
                                                                                     Visitors can track the trials and tribulations
                                                                                     of these three business owners on their
                                                                                     personal blogs and video diaries as they
                                                                                     live through the highs and lows of running
                                                                                     and growing their own business. They
                                                                                     are each competing to win access to
                                                                                     the exclusive Livebusiness mentor team,
                                                                                     which features a familiar face from Dragon’s
                                                                                     Den, there to help the winning entrepreneur
                                                                                     take their business to the next level.
Seagate                                      Covonia                                                                                                                                            Kalms                                          Shloer                                       Remploy
To support the launch of the new             The Covonia success story continues,                                                                                                               To support the launch of a new blister         Having identified ‘girly nights in’ as one   As the UK’s leading provider of
generation of Seagate hard drives, we        with results showing a +27% year-on-                                                                                                               pack format of Kalms, the UK’s leading         of the key usage occasions for Shloer, we    employment solutions for disabled
have redesigned and rebuilt the popular      year sales increase and an amazing                                                                                                                 sedative, we recently created an               recently helped the brand join forces with   people, Remploy is on a journey to
Seagate Active website, positioning the      68 points growth ahead of the market                                                                                                               eye-catching new television campaign.          LoveFilm.com, the web-based DVD rental       evolve its brand identity. Remploy is
hard drives as the number one choice         since 2002. The best-selling products in                                                                                                           Designed to run alongside existing             and download site.                           creating greater brand consistency
for creative types.                          the range are currently Covonia Chesty                                                                                                             TV copy as well as a stand alone               Online ads on LoveFilm.com invited users     across its two divisions: Employment
The new site is multilingual, and boasts     Cough Mixture and Covonia Dry & Tickly                                                                                                             commercial, the 10 and 20 second ads           to click through to a Shloer competition     Services which finds work for disabled
an eye-catching, high tech homepage,         Cough Linctus, but incredibly every                                                                                                                use the same animation style and strike        splash page, which gave entrants the         people with mainstream employers
featuring an animation that integrates       single Covonia product showed growth                                                                                                               a similar tone to their forerunner, bringing   chance to win the perfect girls’ night in.   such as BT and Asda, and Enterprise
a selection of Seagate’s Creative            last year.                                                                                                                                         the benefit of Kalms to life without           The activity was supported by a 50p off      Businesses which employs disabled
Fund projects.                               To keep these brilliant results coming,                                                                                                            patronising people who suffer from             coupon which was inserted into all DVDs      people across its factory network
We’ve included the amazing content           we were asked to develop trade press                                                                                                               stress.                                        requested from LoveFilm.                     manufacturing products from school
generated by people who entered the          creative for the 08/09 winter season to                                                                                                            The spots were turned around in just nine                                                   furniture to chemical, biological and
                                                                                                                                                                                                                                               Early uptake results have been
Creative Fund campaign over the past         run in pharmaceutical publications. The                                                                                                            weeks, including the live action shoot and                                                  nuclear protection suits for the police
                                                                                                                                                                   ET *                                                                        encouraging, showing a redemption
                                             creative needed to show that Covonia                                                                            E MARK                                                                                                                         and military.
year, which can be viewed in the restyled                                                                                                             D IN TH                                   lengthy rotoscoping animation process.         rate of 6%.
                                             is outperforming the market and make                                                      OUG    H BRAN 002!*                                                                                                                                  We had the challenge of redesigning
‘Creative Zone’. There are some fantastic                                                                                      AJOR C et since
                                                                                                                                                     2
                                                                                                                                                          ctober
                                             pharmacists realise Covonia is the product                                WING M the mark n from O
new features, too, such as the ‘hot spots’                                                                     EST GROints ahead ofd PR campaig ilable                                                                                                                                      Remploy’s corporate website to reflect
                                             their customers will demand.                              THE FAST• 68% po radio an                 ava
locator for people that are on the move.                                                                                V,      rT      ttle now o                                                                                                                                          this evolution of their identity. The
                                                                                                                         est eve         Tickly b
                                                                                                                   • Bigg          Dry &
                                             Our response ensures massive                                                    300ml                                                                                                                                                          website has a contemporary design
                                                                                                                    N EW                       26.1.
                                                                                                                                                    08


                                                                                                                                                                                                                                                                                            that showcases the new brand identity,
                                                                                                                                       £-MAT


                                             standout within the publications, with the
                                                                                                                                *IRI




                                             reanimated bull character ‘Stan’ appearing                                                                                                                                                                                                     clearly communicates Remploy’s
                                             stronger, fresher and more compelling
                                                                                               Covonia Trade Ad A4_C&D.indd 1                                                30/9/08 10:28:11

                                                                                                                                                                                                                                                                                            offering, and is accessible to all users.
                                             than ever.                                                                                                                                                                                                                                     We arrived at the look and feel by
                                                                                                                                                                                                                                                                                            positioning Remploy as a trusted
                                                                                                                                                                                                                                                                                            company that is all about partnership
                                                                                                                                                                                                                                                                                            and positive action; this led to the use
                                                                                                                                                                                                                                                                                            of high impact imagery and strong
                                                                                                                                                                                                                                                                                            messaging across the site.




                                                                                                                CONTINUES
                                                                                                 COUGH MEDICINE LL THE REST*
                                                                                        ONE MAJOR TO OUTGROW A                                           *IRI £-M
                                                                                                                                                                 AT 26.1.0
                                                                                                                                                                           8




                                              Covonia Trade ad_C&D Front Cover.indd 1                                                                               30/9/08 10:18:07
Castle Quay                                                                                                                             Tool time with Val and Rich                Ross Walker
Bray Leino’s Destination team has         only communicating with familes but also         Club’s launch, saying: “More than 250        Bray Leino employees Val Reynolds and
launched a number of Kids Club            engaging children in activities. At Castle       children signed up in the first 3 months     Richard Knight joined over 160 other
promotions for shopping centre clients    Quay we had a brilliant response to the           – and we will be using the Club as a        volunteers in September to participate
in 2008 – Castle Quay in Banbury being    launch.” Danny adds: “Data-capture and           mainstay of the Centre’s promotion in        in Timberland’s Serv-a-palooza project –
one of them.                              management is an increasingly important          2009.” Paul adds: “The Club’s major          part of their ongoing commitment to the
The clubs, which encourage familes to     aspect of work with our clients, ensuring        benefit is that we can get in touch with     environment.
sign up in each centre’s catchment, are   easier communication and, by running viral       hundreds of families very easily, enabling   The project took place at Langley Park,
free for children aged 3-10 and each      initiatives, reducing the traditional reliance   the Centre and our retailers to send out     which is undergoing regeneration
member gets a pack (pictured below).      on print and post.”                              news on events and offers at the click of    after 20 years of neglect, and focused
Danny Gunton of Bray Leino Destination    Paul Jackson, Commercial Manager at              a button.”                                   on removing invasive species to
says: “The clubs are a great way of not   Castle Quay, has been delighted with the                                                      allow indigenous species the chance
                                                                                                                                        to flourish, reusing, recycling or
                                                                                                                                        repurposing wherever possible.
                                                                                                                                        Volunteers broke out for 15 minute
                                                                                                                                        sessions with rangers during the day
                                                                                                                                        to enhance awareness of the principles
                                                                                                                                        and aims of the project as well as the
                                                                                                                                        importance of their support.
                                                                                                                                        Bray Leino volunteer Val Reynolds
                                                                                                                                                                                   We are delighted to announce the return
                                                                                                                                        comments: “It was great to be involved
                                                                                                                                                                                   to the business of Ross Walker, who
                                                                                                                                        in such a fantastic project. The only
                                                                                                                                                                                   joined as Managing Director of Events
                                                                                                                                        downside was spending a whole day
                                                                                                                                                                                   in September.
                                                                                                                                        with Rich.”
                                                                                                                                                                                   Ross originally worked for Bray Leino
                                                                                                                                                                                   some 18 years ago. Since then he has
                                                                                                                                                                                   held senior management and board level
                                                                                                                                                                                   positions for some of the largest names
                                                                                                                                                                                   in market research, his previous role
                                                                                                                                                                                   being Client Services Director at TNS,
                                                                                                                                                                                   the largest custom market research
                                                                                                                                                                                   agency in the world.
                                                                                                                                                                                   Ross’s appointment brings a wealth of
                                                                                                                                                                                   experience and a fresh perspective to
                                                                                                                                                                                   both our Events management team and
                                                                                                                                                                                   the group board.

				
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