Bill Black, Fort Smith's park superintendent, continually seeks ways to interact with park visitors and a new generation of visitors to the historic site. However, he faces certain limitations on how he can use technologies such as social media. He sat through a few conference sessions held by the Arkansas Parks and Tourism Department about information technology, where he heard about QR (or Quick Response) codes. Luckily, Black was not the only one in Fort Smith, AR, with an interest in QR codes. Jennifer Boulden, the communications and event services manager for the Fort Smith Convention and Visitors Bureau, was already experimenting with the technology. To put his plan into action, he turned to Daniel Evans, a Web site coordinator for the National Park Service. Evans decided to use Google's ZXing project. Black and Evans started using the first QR code in May, and when EContent magazine spoke with them in July, they had had 208 views on the video.