In an interview, Barry Libert, founder of social software company Mzinga Inc, talked about how to embrace the social revolution and why the 1990s comedy Third Rock from the Sun holds key lessons for social interactions. He said that Facebook and Twitter are great technologies and platforms. But being social is about how you conduct yourself. Being social is about empathy and compassion, and online is one of the mediums, not the message. He used to love Third Rock from the Sun. It was a comedy about Martians who landed in the US. In business, customers and employees are talked about in the third person, almost like Martians. Companies need to change the metaphor from third person to first person.