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					      AGRICULTURE AND NATURAL RESOURCES COMMUNICATIONS AND MARKETING STANDARDS



1. AGRICULTURE COMMUNICATION
1.1 Understand the importance of agriculture communications
1.2 Understand the history of agriculture communications
1.3 List the timeline and major events in agriculture communications
1.4 Describe the careers available in agriculture communications
2. COMMUNICATION SKILLS
2.1 Understand the writing process
2.2 Describe the basics of journalism
2.3 Develop proper grammar and usage
2.4 Practice editing writing samples
2.5 Practice interviewing techniques
2.6 Develop proper note taking skills
2.7 Practice writing quotes
2.8 Understand the ethics involved in agricultural communications
3. CAREER AREAS
3.1 Explore the basics of broadcast journalism
3.2 Explore the basics of graphic design
3.3 Develop an understanding of photo concepts
3.4 Explore the basics of designing visual aids
3.5 Work with an industry professional to develop a news story
3.6 Work with an industry professional to develop press releases
4. AGRICULTURE COMMUNICATIONS PROJECTS
4.1 Design a web site for your FFA chapter
4.2 Design flyers and brochures for the agriscience program and FFA
4.3 Develop a series of radio broadcasts for FFA week
4.4 Work with a local newspapers to write articles about ANR issues
4.5 Design a set of instruction manuals
4.6 Hold a mock agriculture communications career development event
5. BASIC FUNCTIONS OF THE MARKETING PROCESS IN AGRICULTURE
 5.1 Describe key factors in marketing agricultural products
 5.2 Describe the importance of grades and standards of agricultural products
 5.3 Explain the philosophy of the "marketing concept"
 5.4 Understand the reasons the marketing process is referred to as a "system"
 5.5 Briefly explain how supply and demand can effect prices
 5.6 Describe the following types of markets: cash, futures (hedging) and forward contracting
 5.7 Distinguish the difference between a hedger and a speculator
 5.8 Distinguish among import and export products and identify their origins and importance
 5.9 Recognize important locations and understand the importance of those locations in a global economy
 5.10 Assess the qualities that enhance countries to become trading partners
6. ANALYZE ECONOMIC PRINCIPLES AND CONCEPTS FUNDAMENTAL TO MARKETING
 6.1 Describe the nature of economics and economic activities
 6.2 Explain the principles of supply and demand
 6.3 Discuss the concept of competition
 6.4 Compare forms of business competition (pure competition, monopoly, oligopoly, etc.)
 6.5 Explain the concept of private enterprise
 6.6 Explain the concept of productivity
 6.7 Describe economic indicators/trends (Gross Domestic Product, Consumer Price Index, etc.)
 6.8 Relate the impact of business cycles on business activities
 6.9 Explain international trade
 6.10 Determine influences on a nation’s ability to trade
 6.11 Identify the impact of cultural and social environments on world trade
7.APPLY CONCEPTS AND STRATEGIES NEEDED FOR CAREER EXPLORATION, DEVELOPMENT, AND GROWTH
 7.1 Demonstrate ethical and professional work behavior
 7.2 Identify desirable personality traits important to business
 7.3 Demonstrate appropriate creativity
 7.4 Investigate career options in Professional Sales and Marketing
 7.5 Investigate career options in Entertainment Marketing
 7.6 Investigate career options in E-Commerce Marketing
 7.7 Investigate career options for Entrepreneurship
8. EXPLAIN THE CONCEPTS AND PROCESSES ASSOCIATED WITH DISTRIBUTION
 8.1 Explain the nature and scope of distribution
 8.2 Explain channels of distribution
 8.3 Explore information systems for order fulfillment
 8.4 Explain the shipping process
 8.5 Explain the receiving process
 8.6 Evaluate the warehouse and stock handling techniques of business
 8.7 Explore distribution management
 8.8 Evaluate the types of inventory control systems




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     AGRICULTURE AND NATURAL RESOURCES COMMUNICATIONS AND MARKETING STANDARDS



9. ANALYZE THE FINANCIAL CONCEPTS USED IN BUSINESS DECISIONS
 9.1 Explain the nature and scope of financing
 9.2 Explain the purpose and importance of credit
 9.3 Describe obtaining business credit
 9.4 Determine financing needed to start a business
 9.5 Describe sources of financing for businesses
 9.6 Forecast financial growth based upon organization’s future
10. EXAMINE CONCEPTS, SYSTEMS, AND TOOLS NEEDED TO MANAGE MARKETING INFORMATION
 10.1 Explore the nature and scope of marketing-information management
 10.2 Describe strategies of marketing-information gathering
 10.3 Identify technology used in gathering marketing-information
 10.4 Use information analysis techniques
 10.5 Explain the importance of sales forecasting
 10.6 Use problem-solving strategies
 10.7 Explain the importance of marketing plans
11. DETERMINE PRICING STRATEGIES TO MAXIMIZE RETURN AND MEET CUSTOMER PERCEPTIONS OF VALUE
 11.1 Explore the nature and scope of pricing
 11.2 Explain legal considerations for pricing
 11.3 Select approach for setting a base price
 11.4 Determine cost of product (ROI, markup, price, etc.)
 11.5 Explain factors affecting pricing decisions
 11.6 Identify strategies for pricing new products
12. EXPLAIN THE MANAGEMENT OF A PRODUCT/SERVICE MIX IN RESPONSE TO MARKET TRENDS AND OPPORTUNITIES
 12.1 Explore the nature and scope of product/service management
 12.2 Explain the impact of product life cycles on marketing decisions
 12.3 Describe warranties and guarantees
 12.4 Explain quality assurance and consumer protection
 12.5 Explain the concept of product mix
 12.6 Describe factors related to positioning and branding
 12.7 Explore retail product considerations
13.SELECT ADVERTISING AND PROMOTION STRATEGIES TO COMMUNICATE INFORMATION
 13.1 Explain the role of promotion
 13.2 Discuss the components of a promotional mix
 13.3 Compare the types of advertising media
 13.4 Analyze the components of advertisements
 13.5 Evaluate costs/benefits of participation in community activities
 13.6 Explain the role of merchandising and visual merchandising
 13.7 Explain the role of advertising agencies
14. CRITIQUE SELLING CONCEPTS
 14.1 Discuss the nature and scope of selling
 14.2 Determine key factors in building a clientele
 14.3 Analyze product information to identify product features and benefits
 14.4 Assess customer/client needs
 14.5 Identify buying motives
 14.6 Differentiate between consumer and organizational buying behavior
 14.7 Explain the selling process and situational techniques/approaches
 14.8 Analyze support activities needed for selling
 14.9 Analyze technology for use in sales functions




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