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Internet Marketing (DOC download)

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					Internet Marketing Training Program
              (SEO, PPC, Web Analytics)
                            Introduction - How Search Engines Work, PPC and Organic
        Day 1
                                                   Results etc
        Day 2                       About SEO, Directories and Search Engines

        Day 3                 Site Analysis, Site Analysis Tools, Competitor Analysis

        Day 4                      Keyword Research, Keyword Research Tools

        Day 5                        Google Technology, Terms, Updates etc.

        Day 6                       Website Optimization Plan, On-Page Optimization
        Day 7                            Submission to SE’s & Directories
        Day 8                SEO Tools, HTML Validation and Search Engine Robots

        Day 9                       Spamming, Doorway pages, Cloaking etc…

        Day 10                              Optimizing Dynamic Sites.

        Day 11                Analytics, Log file analysis, Google Webmaster Central

        Day 12                 Technical issues like redirections and custom 404 trap

        Day 13            .htaccess, HTTP Headers, Web Hosting, Moving Websites etc.

        Day 14                                      Server basics

        Day 15              PPC Basics, Ad Structure and Elements, Glossary of Terms

        Day 16                                Process, Steps Involved
                              PPC Search Engines, Overview of Ranking Mechanism,
        Day 17
                                               Account Structure
        Day 18                           Keyword Research and Grouping

        Day 19               Keyword Research – Identifying the Negative Keywords

        Day 20                          Campaign Structuring and Creation

        Day 21              Ad copies, Match Types and Other Search Engines Options

        Day 22                         Landing Pages & Conversion Factors


   ===========================================================
                       Futurepoint Technologies
             Beside HDFC Bank, Opp: S.R.Nagar Bus Stop, S.R.Nagar, Hyderabad-38,
Ph: 040- 40178841,Cell:9885187611,www.futurepointtech.com,E-mail:balusus2000@gmail.com
        Day 23                        Campaign Maintenance and Monitoring
                                     Data Interpretation, Analysis & Reporting
        Day 24
                                              (Includes Log Analysis)
                                     Data Interpretation, Analysis & Reporting
        Day 25
                                              (Includes Log Analysis)
        Day 26                           Click Fraud, Campaign Expansion

        Day 27                              Google – PPC (With Demo)

        Day 28                              Yahoo - PPC (With Demo)

        Day 29                               MSN – PPC (With Demo)

        Day 30                                  Review / Discussion

Other Courses Offered in Our Training Institute:

    IBM Lotus Notes Domino Server Administration

    IBM Lotus Notes Development

    IBM Web Sphere Application Server Administration

    IBM Web Sphere MQ Administration

    Oracle Apps R12 HRMS

    Oracle Apps R12 HRMS - Project

    Oracle Apps R12 Finical

    Oracle Apps R12 Finical Project

    Oracle Apps R12 Technical

    ITIL Foundation (V2, V3)

    JAVA / J2EE

    .NET(VB.Net, C#,ASP.NET)


   ===========================================================
                       Futurepoint Technologies
             Beside HDFC Bank, Opp: S.R.Nagar Bus Stop, S.R.Nagar, Hyderabad-38,
Ph: 040- 40178841,Cell:9885187611,www.futurepointtech.com,E-mail:balusus2000@gmail.com

				
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