CMO Thought Leadership Summit
November 12-13th, 2009
A two day event for CMOs only. Sessions developed by CMOs and delivered by CMOs and selected industry experts. Join the conversation.
San Francisco
Cost:
• • •
CMOs and Thought Leaders confirmed to attend and lead sessions:
Porter Gale—Virgin America Michael Mendenhall—HP Guy Kawasaki Scott Lutz, SAP Susan Lintonsmith—Red Robin Restaurants Evan Greene—Grammy Awards
Club Members CMO rate: $895 Non Member CMO rate: $1095 Register online at www.signmeup.com/65111
The Summit will be divided into three sessions for Thought Leadership for CMOs: (1) Chief—Leading high performance marketing teams, (2) Marketing—Building expertise in performance based marketing strategies, tools and digital media (3) Officer—Leading Organizational change and delivery as an officer of your company
The CMO Club
The CMO Club ( www.thecmoclub.com )
We believe that CMOs are uniquely qualified to be the voice of the customer and define a vision for future organizational growth and vitality. CMOs blend the drive to be world class executives with a passion for creativity and relationships. Somehow they must excel at managing global marketing operations and answer the constant drumbeat for marketing ROI. This unique blend of challenge sets the CMO apart from the rest of the executive team. The CMO Club’s mission is to provide an environment of openness and contribution for CMOs that enables its members to help each other become better at what they do. CMOs will learn from “CMO Delivered” Case Studies and Roundtables including:
• Leveraging Social Media in both B2C & B2B • B2B Demand Generation in Today’s World • • • • •
New Approaches for Keeping Customers How CMOs can Add More Value to Sales Leading Global Marketing Teams Earned Media vs. Traditional PR Leading High Performing Marketing Teams
• ROI, Metrics & Predictive Analytics • Multicultural Marketing • New Approaches to Direct Marketing • CMO Club Research Reports
Why Attend?
Over 75 CMOs will bring a diverse set of experiences and techniques to the summit, enabling an invaluable exchange of ideas. Come join the conversation.
Register Now at www.signmeup.com/65111