Brioni Men-Suits-Stylert

Document Sample
Brioni Men-Suits-Stylert Powered By Docstoc
					Elegance, style, cool and debonair is qualities Bond epitomizes all at the same time.
007 undeniably personify all that, but no one can tell me that those qualities aren't
reinforced by the clothes he wears. For an authentic James Bond outfit, Lindy
Hemming, costume designer from Pierce Brosnan's Bond to Daniel Craig's Bond
choose Brioni. Casino Royale was dressed by Brioni. Just before Casino Royale came
out, Brioni launched a 拢 3,000 Bond-themed tuxedo, which had "James Bond"
stitched into the silver lining and was sold in a few select stores. The Brioni fashion
house was founded in 1945. It was the first Rome suit shop by master tailor Nazareno
Fonticoli and Gaetano Savini. They decided to name the shop "Brioni" after an
Adriatic Sea resort, now named Brijuni. By the 1950s, Brioni experienced
international success. The year 1954 brought the label to America at its first fashion
show in New York City. Brioni opened shop in the U.S. that same year, and the rest is
history. The name "Brioni" brings to mind the "Dapper Don" suits of crime boss John
Gotti, or those worn today by Donald Trump. In the 1950s, Brioni represented radical
innovation and impeccable style. Today, these suits represent style, confidence, and
power. Other famous clients of Brioni suits include Al Pacino, Luciano Pavarotti,
Robert Kennedy, Nelson Mandela. The problem with that is that many of us cannot
afford to don Brioni, Dolce & Gabbana or Canali every day. In fact, most of us
probably won't get the chance to wear any of these upscale designer fashions in our
lifetime. In order to meet the demand of such a large clientele, Brioni opened a factory
in Abruzzo, Italy, where expert tailors hand-sew jackets and trousers before adding the
finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house
and a line of women's clothing. Brioni's 900 tailors create 200 models in different
styles and sizes every year. A quarter of the production consists of made-to-measure
tailored suits for elite of 25,000 customers. Each garment requires at least 30 鈥?5
hours of work, and there are more than 5,000 different fabrics to choose from. An off
the peg suit costs about $5,000 at the entry-level;1 and most custom-tailored suits
range from $6,000 to $46,000. As of February 2009, Brioni is offering a $43,000
pinstripe suit made from some of the world's rarest fabrics including the expensive
wool of the vicu 帽 a, a rare South American relative of the llama. The suit's pinstripe
stitching are genuine white gold.