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Benefits of face recognition software and digital signage

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Benefits of face recognition software and digital signage Powered By Docstoc
					Digital signage is an effective form of communication that uses digital display screens
like LED, LCD, touch screens and projectors in public venues. It allows you to
convey your marketing message and promote your business effectually. Now face
recognition software is used along with digital signage systems that help you to
customize your message to your target audience.
  Face recognition software is intelligent software that detects the presence of human
beings automatically, counts them and distinguishes between males and females,
young and aged, through facial pattern recognition. It is the most powerful tool for
digital signage systems that lets you send targeted and customized messages,
according to the approaching viewer. For instance, if you are selling face creams for
both men and women, you can send customized message to men and women easily.
Digital signage makes it easy to add, remove or edit content and stream real time
broadcasting for instant content delivery. It can maximize the efficiency of your
marketing campaigns. You can add interactivity to your installed digital signage
system effortlessly with the help of face recognition software.
  Digital signage system using face recognition software helps to cut marketing costs
significantly, as it eliminates the need for getting printing services. Printed materials
are static and often ignored. You can change the digital content without spending extra
money. It proves to be more successful in targeting consumers who already have
interest in your product or service. For the others it acts to attract attention and focus
on the ad. It lends you a hand to assess the success of an advertising campaign at
various locations. You can enjoy numerous other benefits by using digital signage
system and face recognition software. You can use it for retail advertising, consumer
information and much more. You can generate more revenue by selling advertising
space on your digital signage solution. You can promote new products and services by
working together with manufacturers, advertisers and sponsors of some events. You
can capture the attention of consumers and increase brand awareness with this
excellent tool. It is dynamic and has a far higher impact than any other medium. The
most important benefit of adding face recognition software to digital signage system
is that it is possible to get the information of the number of impacts per day or time of
day. Statistics can be gathered which will help in fine tuning marketing strategy.
Hence, you can target consumers via advertisements at certain times of the day. It has
the ability to differentiate male and female and young and old with more than 80%
accuracy. You need not install additional hardware apart from camera to add this
software to your digital signage system. Face recognition software offers the ability to
data mine the respective statistics, which allows you to focus better on marketing and
advertising campaigns and make informed decisions easily. You can track the results
effortlessly. You can record date on who is looking at the advertisements and for how
long and the degree of interest he/she is showing. It detects the facial geometry of
people using artificial vision and registers total number of viewers, gender
classification and age classification and thereby helps you make the best investment
decision based on those facts. It allows you to stand out from the competition.
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