Utility Contractor continues to bring you the widest media coverage in the industry. verage! That's What I Call Co Monitoring the Market Whether it's up or down, UC keeps a close eye on market trends, new developments and yearly outlooks. Talking Technology Do you know what fleet management is? Or what new simulation operator training systems are available? UC Got Business Problems? readers do! That's because UC's We Have Solutions editorial team loves the latest gadgets From employee man- that increase productivity and their agement to bidding tips, readers' bottom lines. UC taps the greatest minds in business management to give our readers an edge over their competition. Machine Minded UC readers are gear heads and the editorial team loves talking shop — machine shop. From the large excavators to the smallest loaders, UC runs the equipment gauntlet nearly every month to bring its readers the latest news. Capitalizing on Capitol Hill Being the official magazine of the National Utility Contractors Association (NUCA), UC has its ear to the ground in Washington thanks to outstanding editorial from the likes of Eben Wyman, NUCA Vice President of Government Relations, and George Kennedy, NUCA Vice President of Safety Guided by UC The NUCA Membership Directory and NUCA Buyer’s Guide, pub- lished in May andSeptember, respectively, chart contractors, service providers, manufacturers and more. EDITORIAL CALENDAR Deadlines Insertion Orders are due on the 1st of the month prior to issue. Ad Materials are due on the 15th of the month prior to issue. ISSUE EDITORIAL FEATURES BONUS DISTRIBUTION JANUARY EXPO ’10 Onsite EXPO ’10, Jan 10-13, Orlando Equipment Theft World of Concrete, Feb 2-5, Las Vegas Excavators FEBRUARY 2010-2011 NUCA President EXPO Wrap-up Pump Focus Microtunneling & August Boring Machines Bidding & Costing Software MARCH Fleet Management Pipe & Pipe Machine Focus Material Hauling APRIL Vacuum Excavation No-Dig, May 2-7, Chicago Trenchless Technology Manhole Installation & Repair MAY NUCA Membership Directory Wheel Loaders Engines JUNE NUCA Ditch Digger of the Year NUCA Spring Board Meeting Backhoe Loaders OEM Parts & Replacement Insurance Focus JULY NUCA Associate of the Year Safety Award Winners Renting Heavy Equipment — Excavators Trench Shoring & Shielding AUGUST Compact Equipment NUCA Fall Board Meeting Tires & Tracks Trailers Site Prep SEPTEMBER NUCA Buyer’s Guide WEFTEC 2010, Oct 2-6, New Orleans Generators & Lighting Equipment Workforce Recruitment & Retention OCTOBER NUCA Chapter Focus Trucks Trenchers OEM Replacement Parts and Oil & Lubricants NOVEMBER Utility Locating Grading and Excavating — GPS & Lasers Vacuum Excavation Economic Outlook DECEMBER Legislative Overview 2010 Product Innovations Backhoe Loaders CIRCULATION STATEMENT Contractor? Who Receives Utility Contractor? Others Allied to the Engineering Industry 2009 Circulation* 4.4% 7.4% Manufacturing/ Contractors Contractors . . . . . . . . . . . . . . . 12,434 60.0% Suppliers Municipal . . . . . . . . . . . . . . . . . . 4,017 8.9% Manufacturing . . . . . . . . . . . . . . 1,835 Engineering . . . . . . . . . . . . . . . . . 915 Others . . . . . . . . . . . . . . . . . . . . 1,524 Total 20,725 Municipal 19.4% Involvement in company purchasing decisions* Approve ................................. 64.6% Recommend ......................... 21.0% Specify .................................... 4.8% Not Involved ......................... 9.6% Annual construction / contract sales volume* Under $500,000................... 31.3% $500,000 - $1 Million ......... 16.1% $1 Million - $10 Million ..... 29.4% $10 - $25 Million ................. 9.6% More than $25 Million ...... 13.7% How much money will your company spend on equipment & services in the next 12 months?* Under $100,000................... 51.2% $100,000 - $250,000 .......... 18.9% $250,000 - $500,000 .......... 11.3% $500,000 - $1 Million ......... 7.3% More than $1 Million ......... 11.3% * Publisher's Own Data Utility Contractor Media Kit 2010 www.utilitycontractoronline.com Utility Contractor is a publication of Benjamin Media, Inc. www.benjaminmedia.com .O. 1770 Main Street, P Box 190, Peninsula, OH 44264 USA / Phone: (330) 467-7588 / Fax: (330) 468-2289 Managing Editor: Keith Gribbins; Associate Editor: Jason Morgan, E-Mail: email@example.com Marketing Manager: Pete McNeil, E-Mail: firstname.lastname@example.org; TM Regional Sales Rep: Ryan Sneltzer, E-Mail: email@example.com Web Sales Rep: Vicki Losh, E-Mail: firstname.lastname@example.org ADVERTISING RATES 2010 Utility Contractor Rate Card 4-color Rates 1x 3x 6x 9x 12x 18x 24x Spread $7,952 $7,796 $7,644 $7,518 $7,348 $7,209 $7,071 Full Page $4,706 $4,616 $4,530 $4,445 $4,362 $4,280 $4,202 2/3 Page $3,992 $3,920 $3,851 $3,782 $3,715 $3,652 $3,588 ½ Island $3,634 $3,572 $3,511 $3,450 $3,393 $3,336 $3,282 ½ Horiz/Vert. $3,491 $3,433 $3,374 $3,319 $3,263 $3,211 $3,159 1/3 Page $2,741 $2,701 $2,661 $2,622 $2,586 $2,550 $2,514 ¼ Page $2,572 $2,440 $2,406 $2,375 $2,344 $2,314 $2,283 Black & White Rates 1x 3x 6x 9x 12x 18x 24x Full Page $3,572 $3,482 $3,396 $3,311 $3,228 $2,146 $3,068 2/3 Page $2,857 $2,786 $2,717 $2,648 $2,581 $2,519 $2,454 ½ Island $2,500 $2,438 $2,377 $2,316 $2,259 $2,202 $2,148 ½ Horiz/Vert. $2,357 $2,299 $2,240 $2,185 $2,129 $2,077 $2,025 1/3 Page $1,607 $1,567 $1,527 $1,452 $1,416 $1,380 $1,338 ¼ Page $1,338 $1,306 $1,273 $1,241 $1,211 $1,180 $1,149 Cover Spots 1x 3x 6x 9x 12x Inside Front Cover $4,932 $4,688 $4,452 $4,208 $3,963 Inside Back Cover $4,629 $4,404 $4,111 $3,905 $3,699 Outside Back Cover $5,137 $4,894 $4,623 $4,400 $4,110 (Cover rates include color) Business Card Advertising 1-3x 4-6x 7-9x 10-12x B&W $300 $291 $282 $270 Color $450 $436 $423 $410 Classified Advertising $150 Per Column Inch All rates are Gross For more information, contact Ryan Sneltzer email@example.com • 330-467-7588 (Office) • 330-904-6177 Cell ONLINE OPPORTUNITIES Why Web Advertising? Online Banner Ads Utilitycontractoronline.com offers creative ban- ner ads, directory links, video applications, in-line text links and numerous other digital opportuni- ties for your Web marketing campaigns to succeed. With real-time optimization, direct links to your Web site and better tracking methods than traditional advertising media, you need to develop a solid Web campaign to complement all your marketing plans. Check out our stats below and please let us know how we can help you max out your Web potential in 2010. Online Videos Statistics average page Web Trafﬁcaverage average unique visitors per month visits per month views per month UC TV brings you the latest in online video to the utility 1,563 1,947 4,163 construction industry. 4:3 Format up to 6 minutes in length and/or 30 megs. Banner Ad Rates Cost: $1,000 for 12 Months Size (in pixels) 6 Months 12 Months Rate Rate 170 x 150 in. $1,350 $2,280 170 x 310 in. $1,950 $3,360 170 x 470 in. $2,580 $4,440 468 x 60 in. $3,450 $5,700 The 468 X 60 banner will appear below the menu bar on the home page. Utility Contractor E-mail Sponsorship Each month, Utility Contractor sends e-mail notiﬁcations to our subscribers letting them know that the new issue is on the way. It highlights the most exciting features and news. Sponsor e-mail notiﬁcations to give your company more exposure. 170x150 ad: 6 months $600 12 months $1,000 Additional Digital Avertising Opportunities Pop-Up Banners • We love to hate ’em, but they work. For a quick advertising campaign or permanent impact, pop-ups are here to stay. For one month, you can have the prime spot on our home page. Size: 500 x 350 pixels Price: $1000 per month Special Placement Ads • Place your ad in-line with a recent feature article, including a direct link to your Web site for the life of the digital article. Size: 468 X 60 pixels Price: $650 • Place your LOGO in-line with a recent feature article, including a direct link to your Web site for the life of the digital article. Size: 150 x 150 pixels Price: $425 Capture Qualiﬁed Leads on the 'Net with A Webinar Program from Utility Contractor 2010 Utility Contractor Webinar Series Generate NEW business. Position your company as an industry leader…Educate and communicate with your prospects using a proven technology! Sponsor and pres- ent a Utility Contractor webinar session in 2010. Average Enrollment: 127 Sponsorship Rate: $7,500 net per session Webinar Topics for 2010 • Business Management • Trench Safety • Fleet Management • Engine Emissions – Laws and Regulations • Buyer’s Guide to Pre-Owned Equipment WHAT THE SPONSOR DOES: WHAT UTILITY CONTRACTOR DOES: The Webinar sponsor delivers a 30- to 45-minute presentation for one of the Utility Contractor will handle all pre- and post- event details, including event featured session topics. Typically, this is a PowerPoint presentation that can promotion, attendee registration, compiling pre-event survey results, enroll- include audience polling, screen sharing, live Q&A and more. Jason Morgan, ment reporting, Webinar logistics and Webinar recording for playback on Utility Contractor Editor, will work with the sponsor regarding agenda and www.utilitycontractoronline.com for one year! session content. Following the presentation, the sponsor will be able to interact with attendees during the Q&A session. The presenter(s) can deliver their presentation from their own office! Webinar Sponsor Benefits: • Utility Contractor Webinar Series will be advertised in Utility Contractor every • 60-minute Webinar (recommended 45 minutes for presentation and 15 min- month. Your company logo will appear next to your sponsored session. utes for Q&A). Webinar can include, real-time polling and screen sharing. • One ½ page, 4-color ad in Utility Contractor promoting sponsor’s Webinar. • Following the event, sponsor will be provided with a final report including: Ad will be placed in the issue one month prior to scheduled Webinar. list of all registrants that logged on to the Webinar; a list of all registrants who were absent; a list of all questions asked during event; and answers • E-mail invitations sent to 10,000+ prospects. Invitation includes infor- to any polls given during the event. mation about Webinar and sponsor’s logo. • Recorded Webinar will appear on www.utilitycontractoronline.com for one year. • Banner advertisement promoting sponsor’s Webinar to appear on www. utilitycontractoronline.com • Custom pre-event survey of your Webinar audience. Sponsor determines If you’d like to sponsor/present a session not shown on the session questions and is given results on weekly enrollment report. calendar, please contact your sales representative. Utility Contractor Webinars help industry businesses reach prospects! Here’s what past sponsors are saying… • The quality of the participants was excellent and in fact has led to a lot of new business opportunities! • It generated a lot of productive follow-up for us as we maintained contact with qualified participants. • We were very pleased with the promotion and execution of the Webinar. We found that it was a very effective tool in reaching a targeted audience. • It was an effective and useful alternative way to meet my target audience. The results I achieved from my web seminar exceeded my expectations. Educate. Market. Brand. Launch a new product. Create interest. Sponsors use Utility Contractor Webinars for all of these reasons, but the No. 1 reason is to generate qualified leads. Call or e-mail today for more information and to schedule your Webinar. Ryan Sneltzer firstname.lastname@example.org I Phone: 330-467-7588 Advertising Specifications Advertising Materials Special Positions Utility Contractor is produced using computer-to-plate technology. Guaranteed only with a 10% extra charge added to space rate. When submitting an advertisement, the preferred method is a digital image that can be placed in a page layout program on a PC platform. Short Rates Include a full-color proof with each advertisement. The image can be a Advertisers will be short-rated if within a 12-month period from the .TIF or .EPS, CMYK, 300-dpi, full-size image. A high-resolution (press opti- date of the first insertion, they do not use the amount of space that mized) .PDF can also be provided. their billing was based. Digital Files Agency Commissions Digital files that we can accept are PC based files created in: 15% of gross billing is allowed to recognized agencies on space, • QuarkXPress 6.5 or lower • Adobe PhotoShop CS3 or lower color, special positions and inserts. • Adobe Illustrator CS3 or lower • Adobe InDesign CS3 or lower Shipping Instructions Files created on the Macintosh platform using the above programs must Please send all advertising materials to have fonts included and will be sent to our printer for file conversion* Utility Contractor (press optimized Adobe Acrobat PDFs do not need to be converted). Attn: Advertising 1770 Main St., PO Box 190 Note: Files created in page layout or illustration software must be Peninsula, OH 44264 USA submitted with the fonts used in the creation of the ad. Ads created Ph: 330-467-7588 Fax: 330-468-2289 in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word will not be accepted. Ad Sizes Full Page Trim Size: 8-1/8" x 10-7/8" (206 mm x 276 mm) *Additional Ad Charges Gatefold Cover: 16-1/4" x 10-7/8" (413 mm x 276 mm) There is a minimum additional charge for the following: Spread: 16-1/4" x 10-7/8" (413 mm x 276 mm) • Mac File Converted to IBM............................................. $55 • Ad Creation/Modification ......................................... $75/hr Bleed Specs Single Page: 8-1/4" x 11-1/8" (210 mm x 282 mm) Inserts Spread: 16-1/2" x 11-1/8" (419 mm x 282 mm) Furnished inserts ready for binding earn black and white space rates for the first four pages; additional pages are billed at 50% of earned Allow minimum 1/4" (6 mm) in from trim edge for live matter. black and white space rates. For those cases requiring back-up, the rate will be quoted separately. Non-Payment Tip-in charges per insert, per thousand is $50. In the event of non-payment, publisher reserves the right to hold the All inserts should be shipped directly to our printing facility: advertiser and/or its advertising agency individually and/or jointly liable. Publishers Press, Inc. Attn: Utility Contractor 100 Frank E. Simon Ave., Shepherdsville, KY 40165 USA Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Island 1/2 Page Horizontal 1/3 Page Vertical 8-1/4" x 11-1/8" 4 1/2" x 9-3/4" 3 3/8" x 9-3/4" 4 1/2" x 7 1/2" 7” x 4 7/8" 2 3/16” x 9-3/4" 210 mm x 282 mm 114 mm x 247 mm 86 mm x 247 mm 114 mm x 191 mm 178 mm x 124 mm 56 mm x 247 mm 1/3 Page Square 1/4 Page Square 1/4 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal 4 1/2" x 4 7/8" 3 3/8" x 4 7/8" 7" x 2 3/8" 2 3/16" x 4 7/8" 4 5/8" x 2 3/16" 114 mm x 124 mm 86 mm x 124 mm 178 mm x 60 mm 56 mm x 124 mm 117 mm x 56 mm Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.
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