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Contractor, Media by bzm75651

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									                                                                   Utility Contractor
                                                                   continues to bring you
                                                                  the widest media
                                                                 coverage in the industry.

                              verage!
         That's What I Call Co




                                                 Monitoring the Market
                                                 Whether it's up or down, UC keeps a close eye on market trends,
                                                 new developments and yearly outlooks.




                                                 Talking Technology
                                                 Do you know what fleet management
                                                 is? Or what new simulation operator
                                                 training systems are available? UC
Got Business Problems?                           readers do! That's because UC's
We Have Solutions                                editorial team loves the latest gadgets
From employee man-                               that increase productivity and their
agement to bidding tips,                         readers' bottom lines.
UC taps the greatest
minds in business
management to give
our readers an edge
over their competition.
                                                                            Machine Minded
                                                                            UC readers are gear heads and the
                                                                            editorial team loves talking shop —
                                                                            machine shop. From the large
                                                                             excavators to the smallest loaders,
                                                                             UC runs the equipment gauntlet
                                                                              nearly every month to bring its
                                                                              readers the latest news.


Capitalizing on Capitol Hill
Being the official magazine of the National
Utility Contractors Association (NUCA), UC has
its ear to the ground in Washington thanks to
outstanding editorial from the likes of Eben
Wyman, NUCA Vice President of Government
Relations, and George Kennedy, NUCA Vice
President of Safety                                Guided by UC
                                                   The NUCA Membership Directory
                                                   and NUCA Buyer’s Guide, pub-
                                                   lished in May andSeptember,
                                                   respectively, chart contractors,
                                                   service providers, manufacturers
                                                   and more.
EDITORIAL CALENDAR

                                                           Deadlines
 Insertion Orders are due on the 1st of the month prior to issue. Ad Materials are due on the 15th of the month prior to issue.

ISSUE                      EDITORIAL FEATURES                             BONUS DISTRIBUTION
JANUARY                    EXPO ’10 Onsite                               EXPO ’10, Jan 10-13, Orlando
                           Equipment Theft                               World of Concrete, Feb 2-5, Las Vegas
                           Excavators


FEBRUARY                   2010-2011 NUCA President
                           EXPO Wrap-up
                           Pump Focus
                           Microtunneling & August Boring Machines
                           Bidding & Costing Software


MARCH                      Fleet Management
                           Pipe & Pipe Machine Focus
                           Material Hauling


APRIL                      Vacuum Excavation                             No-Dig, May 2-7, Chicago
                           Trenchless Technology
                           Manhole Installation & Repair


MAY                        NUCA Membership Directory
                           Wheel Loaders
                           Engines


JUNE                       NUCA Ditch Digger of the Year                 NUCA Spring Board Meeting
                           Backhoe Loaders
                           OEM Parts & Replacement
                           Insurance Focus


JULY                       NUCA Associate of the Year
                           Safety Award Winners
                           Renting Heavy Equipment — Excavators
                           Trench Shoring & Shielding


AUGUST                     Compact Equipment                             NUCA Fall Board Meeting
                           Tires & Tracks
                           Trailers
                           Site Prep


SEPTEMBER                  NUCA Buyer’s Guide                            WEFTEC 2010, Oct 2-6, New Orleans
                           Generators & Lighting Equipment
                           Workforce Recruitment & Retention


OCTOBER                    NUCA Chapter Focus
                           Trucks
                           Trenchers
                           OEM Replacement Parts and Oil & Lubricants


NOVEMBER                   Utility Locating
                           Grading and Excavating — GPS & Lasers
                           Vacuum Excavation
                           Economic Outlook


DECEMBER                   Legislative Overview
                           2010 Product Innovations
                           Backhoe Loaders
CIRCULATION STATEMENT



                     Contractor?
Who Receives Utility Contractor?
                                                                                                     Others Allied to the
                                                                                   Engineering                   Industry
  2009 Circulation*                                                                      4.4%                       7.4%
                                                                Manufacturing/                                                                   Contractors
  Contractors . . . . . . . . . . . . . . . 12,434                                                                                                    60.0%
                                                                     Suppliers
  Municipal . . . . . . . . . . . . . . . . . . 4,017                    8.9%
  Manufacturing . . . . . . . . . . . . . . 1,835
  Engineering . . . . . . . . . . . . . . . . . 915
  Others . . . . . . . . . . . . . . . . . . . . 1,524

  Total                                   20,725
                                                                Municipal
                                                                  19.4%


Involvement in company purchasing decisions*
Approve ................................. 64.6%
Recommend ......................... 21.0%
Specify .................................... 4.8%
Not Involved ......................... 9.6%


Annual construction / contract sales volume*
Under $500,000................... 31.3%
$500,000 - $1 Million ......... 16.1%
$1 Million - $10 Million ..... 29.4%
$10 - $25 Million ................. 9.6%
More than $25 Million ...... 13.7%

How much money will your company spend on
equipment & services in the next 12 months?*
Under $100,000................... 51.2%
$100,000 - $250,000 .......... 18.9%
$250,000 - $500,000 .......... 11.3%
$500,000 - $1 Million ......... 7.3%
More than $1 Million ......... 11.3%
* Publisher's Own Data



                                  Utility Contractor Media Kit 2010                                                              www.utilitycontractoronline.com
                                  Utility Contractor is a publication of Benjamin Media, Inc. www.benjaminmedia.com
                                                         .O.
                                  1770 Main Street, P Box 190, Peninsula, OH 44264 USA / Phone: (330) 467-7588 / Fax: (330) 468-2289
                                  Managing Editor: Keith Gribbins; Associate Editor: Jason Morgan, E-Mail: jmorgan@benjaminmedia.com
                                  Marketing Manager: Pete McNeil, E-Mail: pmcneil@benjaminmedia.com;
                             TM
                                  Regional Sales Rep: Ryan Sneltzer, E-Mail: rsneltzer@benjaminmedia.com
                                  Web Sales Rep: Vicki Losh, E-Mail: vlosh@benjaminmedia.com
ADVERTISING RATES


2010 Utility Contractor Rate Card
4-color Rates
                          1x       3x        6x         9x       12x          18x         24x
Spread                    $7,952   $7,796    $7,644     $7,518   $7,348       $7,209      $7,071
Full Page                 $4,706   $4,616    $4,530     $4,445   $4,362       $4,280      $4,202
2/3 Page                  $3,992   $3,920    $3,851     $3,782   $3,715       $3,652      $3,588
½ Island                  $3,634   $3,572    $3,511     $3,450   $3,393       $3,336      $3,282
½ Horiz/Vert.             $3,491   $3,433    $3,374     $3,319   $3,263       $3,211      $3,159
1/3 Page                  $2,741   $2,701    $2,661     $2,622   $2,586       $2,550      $2,514
¼ Page                    $2,572   $2,440    $2,406     $2,375   $2,344       $2,314      $2,283

Black & White Rates
                          1x       3x        6x         9x       12x          18x         24x
Full Page                 $3,572   $3,482    $3,396     $3,311   $3,228       $2,146      $3,068
2/3 Page                  $2,857   $2,786    $2,717     $2,648   $2,581       $2,519      $2,454
½ Island                  $2,500   $2,438    $2,377     $2,316   $2,259       $2,202      $2,148
½ Horiz/Vert.             $2,357   $2,299    $2,240     $2,185   $2,129       $2,077      $2,025
1/3 Page                  $1,607   $1,567    $1,527     $1,452   $1,416       $1,380      $1,338
¼ Page                    $1,338   $1,306    $1,273     $1,241   $1,211       $1,180      $1,149

Cover Spots
                                    1x         3x           6x            9x           12x
Inside Front Cover                  $4,932     $4,688       $4,452        $4,208       $3,963
Inside Back Cover                   $4,629     $4,404       $4,111        $3,905       $3,699
Outside Back Cover                  $5,137     $4,894       $4,623        $4,400       $4,110
(Cover rates include color)


Business Card Advertising
                          1-3x     4-6x      7-9x       10-12x
B&W                       $300     $291      $282       $270
Color                     $450     $436      $423       $410

Classified Advertising              $150 Per Column Inch
All rates are Gross



For more information, contact Ryan Sneltzer
rsneltzer@benjaminmedia.com • 330-467-7588 (Office) • 330-904-6177 Cell
ONLINE OPPORTUNITIES


Why Web Advertising?
Online Banner Ads
    Utilitycontractoronline.com offers creative ban-
ner ads, directory links, video applications, in-line
text links and numerous other digital opportuni-
ties for your Web marketing campaigns to succeed.
With real-time optimization, direct links to your Web
site and better tracking methods than traditional
advertising media, you need to develop a solid Web
campaign to complement all your marketing plans.
Check out our stats below and please let us know
how we can help you max out your Web potential
in 2010.


 Online Videos                                                                                   Statistics average page
                                                                                  Web Trafficaverage
                                                                                  average unique
                                                                                  visitors per month     visits per month          views per month
UC TV brings you the latest in online video to the utility                        1,563                  1,947                     4,163
construction industry.
4:3 Format up to 6 minutes in length and/or 30 megs.                             Banner Ad Rates
Cost: $1,000 for 12 Months                                                       Size (in pixels)              6 Months                      12 Months
                                                                                                                            Rate                        Rate
                                                                                 170 x 150 in.                       $1,350                          $2,280
                                                                                 170 x 310 in.                       $1,950                          $3,360
                                                                                 170 x 470 in.                       $2,580                          $4,440
                                                                                 468 x 60 in.                        $3,450                          $5,700

                                                                                 The 468 X 60 banner will appear below the menu bar on the home page.




                                                                                 Utility Contractor E-mail Sponsorship
                                                                                Each month, Utility Contractor sends e-mail notifications to our
                                                                                subscribers letting them know that the new issue is on the way.
                                                                                It highlights the most exciting features and news. Sponsor e-mail
                                                                                notifications to give your company more exposure.
                                                                                170x150 ad: 6 months $600 12 months $1,000

Additional Digital Avertising Opportunities
Pop-Up Banners
•    We love to hate ’em, but they work. For a quick advertising campaign or permanent impact, pop-ups are here to stay. For one month,
     you can have the prime spot on our home page. Size: 500 x 350 pixels Price: $1000 per month
Special Placement Ads
•    Place your ad in-line with a recent feature article, including a direct link to your Web site for the life of the digital article.
     Size: 468 X 60 pixels Price: $650
•    Place your LOGO in-line with a recent feature article, including a direct link to your Web site for the life of the digital article.
     Size: 150 x 150 pixels Price: $425
                   Capture Qualified Leads on
                the 'Net with A Webinar Program
                      from Utility Contractor
 2010 Utility Contractor Webinar Series
                                             Generate NEW business. Position your company as an
                                             industry leader…Educate and communicate with your
                                             prospects using a proven technology! Sponsor and pres-
                                             ent a Utility Contractor webinar session in 2010.
                                             Average Enrollment: 127
                                             Sponsorship Rate: $7,500 net per session
                                             Webinar Topics for 2010
                                             •     Business Management
                                             •     Trench Safety
                                             •     Fleet Management
                                             •     Engine Emissions – Laws and Regulations
                                             •     Buyer’s Guide to Pre-Owned Equipment

  WHAT THE SPONSOR DOES:                                                              WHAT UTILITY CONTRACTOR DOES:
  The Webinar sponsor delivers a 30- to 45-minute presentation for one of the         Utility Contractor will handle all pre- and post- event details, including event
  featured session topics. Typically, this is a PowerPoint presentation that can      promotion, attendee registration, compiling pre-event survey results, enroll-
  include audience polling, screen sharing, live Q&A and more. Jason Morgan,          ment reporting, Webinar logistics and Webinar recording for playback on
  Utility Contractor Editor, will work with the sponsor regarding agenda and          www.utilitycontractoronline.com for one year!
  session content. Following the presentation, the sponsor will be able to
  interact with attendees during the Q&A session. The presenter(s) can deliver
  their presentation from their own office!



 Webinar Sponsor Benefits:
 • Utility Contractor Webinar Series will be advertised in Utility Contractor every   • 60-minute Webinar (recommended 45 minutes for presentation and 15 min-
   month. Your company logo will appear next to your sponsored session.                 utes for Q&A). Webinar can include, real-time polling and screen sharing.
 • One ½ page, 4-color ad in Utility Contractor promoting sponsor’s Webinar.          • Following the event, sponsor will be provided with a final report including:
   Ad will be placed in the issue one month prior to scheduled Webinar.                 list of all registrants that logged on to the Webinar; a list of all registrants
                                                                                        who were absent; a list of all questions asked during event; and answers
 • E-mail invitations sent to 10,000+ prospects. Invitation includes infor-
                                                                                        to any polls given during the event.
   mation about Webinar and sponsor’s logo.
                                                                                      • Recorded Webinar will appear on www.utilitycontractoronline.com for one year.
 • Banner advertisement promoting sponsor’s Webinar to appear on www.
   utilitycontractoronline.com
 • Custom pre-event survey of your Webinar audience. Sponsor determines               If you’d like to sponsor/present a session not shown on the session
   questions and is given results on weekly enrollment report.                        calendar, please contact your sales representative.


Utility Contractor Webinars help industry businesses reach prospects!
Here’s what past sponsors are saying…
• The quality of the participants was excellent and in fact has led to a lot of new business opportunities!
• It generated a lot of productive follow-up for us as we maintained contact with qualified participants.
• We were very pleased with the promotion and execution of the Webinar. We found that it was a very effective tool in reaching a targeted audience.
• It was an effective and useful alternative way to meet my target audience. The results I achieved from my web seminar exceeded my expectations.

     Educate. Market. Brand. Launch a new product. Create interest. Sponsors use Utility Contractor
         Webinars for all of these reasons, but the No. 1 reason is to generate qualified leads.
                                    Call or e-mail today for more information and to schedule your Webinar.
                                                                 Ryan Sneltzer
                                          rsneltzer@benjaminmedia.com I Phone: 330-467-7588
                                                            Advertising Specifications
Advertising Materials                                                                                         Special Positions
Utility Contractor is produced using computer-to-plate technology.                                            Guaranteed only with a 10% extra charge added to space rate.
When submitting an advertisement, the preferred method is a digital
image that can be placed in a page layout program on a PC platform.                                           Short Rates
Include a full-color proof with each advertisement. The image can be a                                        Advertisers will be short-rated if within a 12-month period from the
.TIF or .EPS, CMYK, 300-dpi, full-size image. A high-resolution (press opti-                                  date of the first insertion, they do not use the amount of space that
mized) .PDF can also be provided.                                                                             their billing was based.

Digital Files                                                                                                 Agency Commissions
Digital files that we can accept are PC based files created in:                                               15% of gross billing is allowed to recognized agencies on space,
 • QuarkXPress 6.5 or lower            • Adobe PhotoShop CS3 or lower                                         color, special positions and inserts.
 • Adobe Illustrator CS3 or lower      • Adobe InDesign CS3 or lower
                                                                                                              Shipping Instructions
Files created on the Macintosh platform using the above programs must                                         Please send all advertising materials to
have fonts included and will be sent to our printer for file conversion*                                       Utility Contractor
(press optimized Adobe Acrobat PDFs do not need to be converted).                                              Attn: Advertising
                                                                                                               1770 Main St., PO Box 190
Note: Files created in page layout or illustration software must be
                                                                                                               Peninsula, OH 44264 USA
submitted with the fonts used in the creation of the ad. Ads created
                                                                                                               Ph: 330-467-7588 Fax: 330-468-2289
in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word will
not be accepted.
                                                                                                              Ad Sizes
                                                                                                                Full Page Trim Size: 8-1/8" x 10-7/8" (206 mm x 276 mm)
   *Additional Ad Charges                                                                                       Gatefold Cover: 16-1/4" x 10-7/8" (413 mm x 276 mm)
   There is a minimum additional charge for the following:
                                                                                                                Spread: 16-1/4" x 10-7/8" (413 mm x 276 mm)
    • Mac File Converted to IBM............................................. $55
    • Ad Creation/Modification ......................................... $75/hr
                                                                                                              Bleed Specs
                                                                                                                Single Page: 8-1/4" x 11-1/8" (210 mm x 282 mm)
Inserts                                                                                                         Spread: 16-1/2" x 11-1/8" (419 mm x 282 mm)
Furnished inserts ready for binding earn black and white space rates
for the first four pages; additional pages are billed at 50% of earned
                                                                                                                Allow minimum 1/4" (6 mm) in from trim edge for live matter.
black and white space rates. For those cases requiring back-up, the
rate will be quoted separately.
                                                                                                              Non-Payment
Tip-in charges per insert, per thousand is $50.                                                               In the event of non-payment, publisher reserves the right to hold the
All inserts should be shipped directly to our printing facility:                                              advertiser and/or its advertising agency individually and/or jointly liable.
 Publishers Press, Inc.
 Attn: Utility Contractor
 100 Frank E. Simon Ave.,
 Shepherdsville, KY 40165 USA


      Full Page                        2/3 Page                          1/2 Page Vertical                        1/2 Page Island                     1/2 Page Horizontal                     1/3 Page Vertical




  8-1/4" x 11-1/8"                   4 1/2" x 9-3/4"                        3 3/8" x 9-3/4"                        4 1/2" x 7 1/2"                           7” x 4 7/8"                        2 3/16” x 9-3/4"
 210 mm x 282 mm                   114 mm x 247 mm                         86 mm x 247 mm                        114 mm x 191 mm                         178 mm x 124 mm                       56 mm x 247 mm

                1/3 Page Square                      1/4 Page Square                      1/4 Page Horizontal                       1/6 Page Vertical                     1/6 Page Horizontal




                   4 1/2" x 4 7/8"                      3 3/8" x 4 7/8"                          7" x 2 3/8"                           2 3/16" x 4 7/8"                       4 5/8" x 2 3/16"
                 114 mm x 124 mm                       86 mm x 124 mm                         178 mm x 60 mm                          56 mm x 124 mm                         117 mm x 56 mm


Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom
made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

								
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