If you are an online retailer and you are wondering why Facebook is not working for you to reach out to more people, then I have a question for you. Does your brand have a Facebook fan page? If your answer is no, please read on to know what you are missing. Creating a Facebook fan page is doubly beneficial as it is simple. Just go to your profile and click on the accounts tab on the right hand side corner of your page. Select the create a page option from the dropdown and start designing your fan page by yourself. It is absolutely as easy as said. However, it should be kept in mind that it is very important what content you put in to describe your fan page profile because it would be representing your brand or you to the viewers. Be very careful to put in a very subtle yet attractive description of your brand and its details as to when it was conceptualized and all other relevant facts. Do not put in any content that would be far fetched from facts, in other words deceiving content could be hampering for your web presence of your brand. So as much as the Facebook fan page is a great way to connect to all those people sharing similar interests as u you it is also in your hands to create your brand image and a good brand image contribute snot only to brand building but goodwill on the Internet, which is so very important and can be achieved only by deeds. So make good, simple, compact, thought provoking content that is bound to attract the viewer and make him your fan immediately. Once you are done with creating your Facebook Fan Page, the next step is how to use it for the best results. The best part is as you are the sole administrator of your fan page unless you opt to nominate someone else, hence you can use it to update all the latest trend s and happenings in your website and connect to your fans immediately. If they like it and are interested, they will refer it friends and family and you will boost your traffic for your website. Be sure to include links in your fan page with simple, short and relevant content. The content should be very attractive and have value for the viewer’s time and he should be involuntarily be stimulated to click on the link and have a look at what your website is giving. If they like it, they will come again and this will add to your brand loyalty. In this way, you can create a Facebook fan page and use it to boost your site traffic and reach out to targeted traffic. To get facebook fansyou will need to try different kinds of tactics to find what works the best and what helps to give you the biggest response from your efforts. You can get facebook fansfairly quickly so if you setup everything right and work on advertising your page regularly it won’t be long until you are well known on the Internet.