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Auctions For Successful Ebay Auctions

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Auctions For Successful Ebay Auctions Powered By Docstoc
					eBay seems like a dream come true to many potential marketers. All over the world,
people are eagerly buying and selling new merchandise, used items and collectibles.
So, if eBay is so popular, why do so many first-time sellers fail?
  There is more to running successful eBay auctions than simply posting an item and
waiting for the bids to roll in. Many first-time sellers fail time and time again, never
understanding what is going wrong. They research for hours to find the perfect item to
sell, get the auction set up, and wait for the bidding to begin. Hours go by, but no one
places a bid. Days pass with no interest or very low bids. Finally the auction ends, and
it turns out to be a total failure. Sellers need to remember that they are up against
thousands of auctions for similar items. In order for an auction item to really stand out,
there are some very specific "dos" and "donts" to realizing successful eBay auctions.
  The most common reason that eBay auctions fail is that the item is simply not in
great demand. This is why it's so important to research before placing your item up for
bid. Determine which items sell quickly, which items make money, and which items
should be avoided. This research can take a great deal of time--but in the end, you will
find that it is time well spent.
  Pricing is another reason for eBay failure. Regardless of your reserve price, your
opening bid should never be set at anything higher than fifty dollars. Posting a low
opening bid is the best way to attract potential bidders to your auction. If you set the
opening bid too high, most people will pass over your auction without even reading
the item description. Lack of research brings about pricing problems as well. Before
you set your reserve price, you must determine what the item is really worth, and see
what similar items have sold for in past eBay auctions.
  Successful eBay auctions begin with well-written descriptions. Poor grammar and
misspelled words drive people away. Posting a description without a picture of the
item will also deter buyers. People are much more comfortable in buying an item if
they can actually see what they are bidding on, and know a little more about the item.
Treat the description as advertising copy, and use it to the item's full advantage.
  Potentials buyers will be deterred by high shipping prices. Don't sell the item for a
low price, and then hike up the shipping cost to an unreasonable level. Find the lowest
shipping prices available, and consider paying for the shipping yourself if it won't cut
into your profits too much. Do not charge handling fees.
  The most successful eBay auctions are those that bring about good buyer feedback
and happy return customers, so keep your auction fair and your customer service
above par. Give each and every customer great personal service and ask your buyers
for their positive feedback. If the items you sell and the service you provide meet or
exceed your customers' expectations, you will be sure to receive the good feedback
that is vital to successful eBay auctions.
  Do your research, be fair and above all, be honest. eBay is a great tool that, when
used properly, can help you make a lot of money.
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