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Are you building online or offline-

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Are you  building online or offline- Powered By Docstoc
					Depending on who you ask some will tell you online only works and others say
offline only works. Should you be business building only online or offline? Not
necessary, they both work when you target the right audience. The main reason why
both methods can fail is people either use the wrong approach or target the wrong
people. Network marketing businesses were built successfully for years offline. Now,
people are just having success building a business one or both ways.
  So what is offline business building? Offline marketing is talking to people you
know or others that you believe will be a good fit for your company. Some people
cringe at hearing the old school method of make a list of friends and family and call
them. Now if your friends and family do not have a business mindset it will be a
waste of time. However, you could make a list of people you know who have a
business mindset. Handing out business cards, posting flyers etc.. still work if you
target the right people. I don’t recommend starting out doing this if you are on a tight
budget. Think of Free ways to build your business offline. Ask for their business card
and calling people you believe would have an interest would be a great start.
  Why people fail at offline business building? They take the wrong approach and
target the wrong people. Many people start off in the industry buying leads. The leads
you call don’t know you so they view you as a telemarketer. Most of these leads
companies really don’t care about your success. When I took this approach in the past
most of these leads got an incentive to opt in such as a gift card. They really were not
interested in a home base business. You are better off talking to people you meet at
star bucks, or an office store etc.. Some offline marketing strategies that have worked
for years is belonging to organizations. You can expand your network by joining
toastmasters or chamber of commerce clubs. Home meetings about your product and
service still work to this day.
  So what is online business building? Online marketing is leveraging the internet to
promote your business. The key is to stand out from the noise. Offer something of
value or even give a Free gift to build a relationship. This will help your prospects to
be open to listening to you. Your prospects will look forward to talking to you and
reading your future emails. Yes, some of them will be sales oriented but at least a
rapport was established first. The key to success is to have new people to talk to daily.
It can be overwhelming so effective advertising is the key. These days the choices are
huge. You can do PPC, classifieds, videos, article marketing, text message marketing,
and social networking. Starting with one strategy and mastering that is a good start.
  So why do people fail at internet business building? Really just a lack of traffic to
the right people. You could have a great product and website but if no one sees it you
will fail. The key is to brand yourself as a solution provider. After just a few days
online majority of companies look the same. You need to sell yourself first. Then,
people will be inclined more to see what you are offering. In conclusion, approaching
the right people is the key. This can be done online and offline when business building.
Don’t get overwhelmed with learning every marketing method. Pick one or two
strategies that fit your personality. Then, master this strategy to the point you could
write a book about it. You can learn more by checking out the link in the resource box.
  I have learned from the best Internet Marketers and I am helping others create wealth
for their own network marketing business. You can also learn a business building
here . Success in any network marketing business is built on learning effective
strategies, taking action, and showing others. You can get more business building
training here.

				
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posted:2/8/2011
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