O-Blog
Ideas & thoughts for first time entrepreneurs.
Title
If You Are Not a Media Darling, Be a Media Whore
Overview Paragraph
If You Are Not a Media Darling, Be a Media Whore - When it comes to garnering media exposure, there are quite a few entrepreneurial types out there. None are necessarily better than the other, but all leverage media exposure differently, for sure. Statistically, it is unlikely that you will be a Media Darling, the likes of Pay Pal, Google, and Salesforce.com. But you can become a Media Whore. And as Martha Stewart, a Media Whore herself, says, “It’s a good thing.”
Content
I can’t think of many scenarios where you would want to be referred to as a whore. But I can think of one. You want to be a Media Whore. Let me explain. When it comes to garnering media exposure, there are quite a few entrepreneurial types out there. None are necessarily better than the other, but all leverage media exposure differently, for sure. Statistically, it is unlikely that you are a Media Darling, the likes of Pay Pal, Google, and Salesforce.com. But you can become a Media Whore. And as Martha Stewart, a Media Whore herself, says, “It’s a good thing.” Media Darlings – In the entrepreneurial world, this group is made up of the twenty something super successes; those Ivy League college drop-out miracle makers who had an idea, got funding and within three years have a billion dollar company. The industry rags love these folks. They are entrepreneurial superheroes and are rightfully heralded in the media. Inc. Magazine, Fortune, Fast Company and others plaster their faces on the cover of their magazine. The fact is, while the Media Darlings receive 85% of the media’s attention, they make up far less than 1% of the success stories. Media Whores – These are the individuals who receive 14.999% of the exposure. These individuals have a mix of extraordinary, to plain ol’ ordinary success stories. But what differentiates these folks is that they know how to spin their success with their background to make a really interesting, media friendly story. They know they can leverage the media to further build their business by providing them with an interesting story that in turn will increase exposure for their company. In short, Media Whores offer a win-win, an interesting story for the press and increased exposure for themselves. Media Naysayers – These are the people who shun media. Media is all about egos they say (which is true in part, but entrepreneurialism itself is all about ego.) They tout they don’t have an ego, so they don’t want that exposure. If you’ve ever read Rich Dad Poor Dad, you’ll know that this is clearly a flawed mentality. It is the same mindset of people that think money is evil. It is a defense mechanism to justify the fact that they don’t have what they want. These folks get 0% of the exposure. Media Oblivious - This category contains the majority of entrepreneurs. These are all the entrepreneurs out there who just don’t get it and don’t care. They neither shun nor seek media exposure. They think that media exposure for their business is happenstance and wait to see what happens. The result is that they receive about 0.0001% of media exposure, typically through the local newspaper.
Reprinted with Permission of Author
O-Blog
Ideas & thoughts for first time entrepreneurs.
Most of us are not Media Darlings. I’m sure as hell not. Most of us are in fact Media Naysayers or Media Oblivious. But I do aspire to be a Media Whore. I actively share my experience and my story, and put it out there to the media. I do it knowing that sharing my experience and my story will help others in their journey. I do it knowing that media exposure begets more exposure and helps me grow my business. I do it knowing it is an upward spiral, and while it will always be criticized by the Media Naysayers, it is in my own best interest and the best interest of the people I want to help. I have a growing list of ideas and strategies to become a Media Whore. For now, let’s suffice it to say that it all starts here with blogging. You too should aspire to be a Media Whore. If you are motivated to help others, leverage your story and push for exposure, you will travel a wonderful upward spiral that should be admired. That’s right. You will be admired for being a whore.
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http://www.obsidianlaunch.com http://www.obsidianlaunch.com/index.php?id=151
Reprinted with Permission of Author