If you want to learn about keyword research and how it is crucial to your business
online, then you 鈥檒 l want to read this article. Specifically we will be discussing the
importance of long tail keywords, low competition keywords and how to quickly find
them. After reading this article, you should be able to research keywords like a pro.
1) Long Tail Keywords
Long tail keywords are vital to your success online. Long tail keywords are longer
keywords (3 words or more). According to research, 80% of all searches are
multiple-words (long tail). These keywords are very easy to rank for; meaning you
can secure a top position with little effort. These long tail keywords lead to a higher
conversion compared to generic keywords. These keywords are very beneficial in the
long run because they are targeting people who are seeking specific information, and
therefore more keen to take action (click on ads, subscribe to newsletter). Long tail
keywords are great for any website because of its low competition, higher conversion
rate and more valuable visitors.
2) Low Competition Keywords
Unless you have an established/authority website with few thousand backlinks, it is
important to target relatively low competition keywords. If you are targeting for the
keyword 鈥渄 og 鈥? you will have a hard time, because there are millions of other
web pages competing for the first page. Therefore it is better to target easier keywords
like: 鈥渄 og training in Detroit 鈥? Low competition keywords are good for
relatively new websites, because it is easy to rank for. These keywords generally tend
not to fluctuate more, meaning your website will stay on top. If you are just getting
started, then I recommend looking for some of these low competitive keywords. Next
we will be showing you how to find these great keywords to target for your website.
3) How to find these keywords?
There are many places to find these great keywords, but here are some of my
personal favorites. Your first option would be to think like a customer, step inside
your target audience 鈥檚 shoes. If you were a reader, what keywords would you be
searching for? Another place to look for keywords would be Google 鈥檚 suggestion.
As you type in a few words, Google will automatically try to suggest some keywords
in the search bar. These keywords are sorted by popularity, which can give you an
idea of how popular the keywords are. Finally the most popular keyword research tool:
Google Keyword Tool. It might look slightly confusing at first, but it is very useful. It
displays all the keywords information right from the search engine; all you need to do
is pick the good one with just enough competition and traffic.
There are certain types of keywords, which are worth optimizing for. Targeting the
right types of keywords like: long tail keywords and low competitive keywords are
crucial to your online business. You also know how to quickly and easily find these
keywords. Put these principles into practice by doing proper keyword research, and
you will see an increase in the number of visitors to your website.