I_1_ by liuqingyan

VIEWS: 2 PAGES: 6

									I.     Introduction
II.    Supply: State of green building technologies
       a. USGBC definitions
       b. Green energy: solar panels, wind, geothermal
       c. Other aspects of green building:
               i. Low energy consumption: natural lighting, passive solar architecture,
                  energy-efficient appliances, smart control
              ii. Insulation
             iii. Low levels of hazardous volatiles
III.   Demand: Levels of green building proliferation
       a. Government, education
               i. Geographic and political constraints
              ii. Peculiarities of gov’t and educational institutions
       b. Large business
               i. Advantages of large business investment:
                      1. large amounts of initial capital
                      2. ability to utilize economies of scale
              ii. Limitations:
                      1. limited scalability in some instances
                      2. Tokenism trap
       c. Small to medium business
               i. Limitations:
                      1. Large initial capital required, not always available
                      2. Lack of scale
              ii. Advantages:
                      1. Local market penetration
                      2. Increased tendency to innovate
IV.    Conclusion
       a. Future of industry
       b. Possible and likely changes that will upset the current paradigm

References:

Technology

1. J. P. James and X. Yang. “Emissions of Volatile Organic Compounds from Several
   Green and Non-Green Building Materials: A Comparison”. Indoor Built Environ
   2005 14;1:69–74

2. “Water-conservation myths, realities: setting the record straight on plumbing-industry
   rumors.” Heating/Piping/Air Conditioning Engineering, 79 (1): 9, January 2007.
   ISSN: 1527-4055, Penton Publishing, Inc.

3. “Greenbuild shines green light on energy savings.” Air Conditioning, Heating &
   Refrigeration News, 229 (16): 20, December 18, 2006, Business News Publishing Co.
4. “Specifying high-performance buildings and systems: better performance outcomes
   through simple and common-sense changes to spec process.” Heating/Piping/Air
   Conditioning Engineering, 78 (11): 38, November 2006. ISSN: 1527-4055, Penton
   Publishing, Inc.

5. Gowri, K. “Green Building Rating Systems: An Overview.” ASHRAE Journal,
   November 2004.

Case studies

6. “It Will Be Nation's Most Environmentally Friendly Dealership.” Ward's Dealer
   Business, 41 (8): NA, August 01, 2007. ISSN: 1086-1629, PRIMEDIA Business
   Magazines & Media

7. “How PepsiCo Translates Green to Gold.” Restaurants & Institutions, 117 (11): 74,
   July 15, 2007. ISSN: 0273-5520, Reed Business Information

8. “Wachovia seeks another green.” Waste News, 13 (5): 12, July 09, 2007. ISSN: 1091-
   6199, Crain Communications Inc.

9. “Chicago Condos to be Among Greenest in the Windy City.” Multi-Housing News:
   NA, June 29, 2007. ISSN: 0146-0919, VNU Business Media

10. “Clean Energy Powers Hospital.” Transmission & Distribution World, 59 (6): NA,
    June 01, 2007. ISSN: 1087-0849, PRIMEDIA Business Magazines & Media

11. “Affordable Housing First to Receive Silver LEED Rating in Northern
    California.” Multi-Housing News: NA, May 11, 2007. ISSN: 0146-0919, VNU
    Business Media

12. “Los Angeles department pours resources into green building.” Waste News, 12 (24):
    5, April 02, 2007. ISSN: 1091-6199, Crain Communications Inc.

13. “CBT Wins Boston Sustainability Award.”, Multi-Housing News: NA, April 20,
    2007. ISSN: 0146-0919, VNU Business Media

14. David A. Gottfried; Ellis A. Schoichet; Mitch Hart. “Green Building Environmental
    Control: A Case Study.” Heating/Piping/Air Conditioning 69 71-5+ F '97

15. “Navy's low-rise apartments offer comfortable, eco-friendly living.” Multi-Housing
    News, 41 (12): 8, December 2006. ISSN: 0146-0919, VNU Business Media

16. Laura Landro. “The Informed Patient: Hospitals Go 'Green' To Cut Toxins, Improve
    Patient Environment” Wall Street Journal, New York, N.Y.: Oct 4, 2006. pg. D.1

17. Kris Hudson and Rebecca Smith . “Wal-Mart Seeks Green Savings” Wall Street
    Journal. (Eastern edition). New York, N.Y.: May 8, 2007. pg. A.2
18. “Staples aims for a greener planet: office-supply chain finds profitability in
    sustainability.”, Chain Store Age, 82 (13): 60, December 15, 2006. ISSN: 1087-
    0601, Lebhar-Friedman Inc.

19. “IKEA 'LEEDS' the way: Swedish chain commits to building green in the United
    States.” Chain Store Age, 82 (13): 98, December 15, 2006. ISSN: 1087-0601, Lebhar-
    Friedman Inc.

20. “Green schools' promise; Study: Eco-friendly facilities would save big
    money.” Waste News, 12 (16): 1, December 04, 2006. ISSN: 1091-6199, Crain
    Communications Inc.

21. “San Francisco considers mandating green building.” Chain Store Age, 83 (4): 69,
    April 2007. ISSN: 1087-0601, Lebhar-Friedman Inc.

22. “Going Green: Union Banking on Roof Garden to Save Energy and Cut Costs.”
    American Banker, 172 (49): 4A, March 13, 2007. ISSN: 0002-7561, Thomson Media

23. “Eco-Friendly, Mixed-Use Tower to Rise in St. Louis.”, Multi-Housing News: NA,
    March 09, 2007. ISSN: 0146-0919, VNU Business Media

24. “ICC moves into new D.C 'green' building.” Reeves Journal, 87 (2): 24, February
    2007. ISSN: 0048-7066, Business News Publishing Co

25. “GOOD AS GOLD; Fort Knox military hospital sees strong return on investment
    from its focus on energy conservation, facility modernization.” Modern Healthcare,
    37 (5): 30, January 29, 2007. ISSN: 0160-7480, Crain Communications Inc.

26. “LAWA Board of Airport Commissioners adopts "green" building policy.” Airline
    Industry Information: NA, January 23, 2007, M2 Communications, Ltd.

27. “NYC developers resist the push to go green; Say eco-structures are prohibitively
    expensive to build; rules aren't clear.”, Crain's New York Business, 23 (5): 2, January
    29, 2007. ISSN: 8756-789X, Crain Communications Inc.

Business

28. Wade, Jared. “Easy Being Green.” Risk Management, pp10-18 52 no7 Jl 2005

29. Anonymous. “Here comes the new gold rush” Fortune Small Business, pg. 72, Jun
    2003. Vol. 13, Iss. 5; New York:

30. Followell, Melissa. “Going for the green (business)” Knight Ridder Tribune Business
    News., pp1, Washington: Aug 13, 2006.
31. Anonymous. “Green Businesses: Building Value Over The Long Term.” Business
    Credit; Jun 2006; pp28-35; ABI/INFORM Global

32. “Green Design Goes Mainstream.” National Real Estate Investor, 49 (5): NA, May
    01, 2007, PRIMEDIA Business Magazines & Media

33. “'Green' building design LEEDs the way.” Northern Ontario Business, 27 (7): 13,
    May 2007, Laurentian Business Publishing, Inc.

34. “Marketing green buildings: marketing should not be a four-letter word for the green-
    building industry.” Heating/Piping/Air Conditioning Engineering, 79 (5): 7, May
    2007. ISSN: 1527-4055, Penton Publishing, Inc.

35. “Why certify? Consultant points to multiple benefits.” Waste News, 12 (26): 12, April
    30, 2007. ISSN: 1091-6199, Crain Communications Inc.

36. “Build green doesn't mean spend green.” Waste News, 12 (26): 14, April 30, 2007.
    ISSN: 1091-6199, Crain Communications Inc.

37. “The first 'green billionaire': Vincent Tchenguiz wants to make his next fortune
    through the environment.” Property Week, 72 (15): 36, April 13, 2007. ISSN: 1354-
    1471, CMP Information Limited

38. “Cost benefit: Businesses pay more to be LEED-certified but say the third-party
    stamp of approval is worth it.” Crain's Detroit Business, 23 (14): 11, April 02, 2007.
    ISSN: 0882-1992, Crain Communications Inc.

39. “Green is the new black: doing the right thing for the earth is now being seen as a
    long-term profit strategy.” Progressive Grocer, 86 (4): 18, April 01, 2007.
    ISSN: 0033-0787, VNU Business Media

40. Jonathan Shieber. “Venture Investors Back Green-Building Start-Ups.” Wall Street
    Journal, New York, N.Y.: Jan 17, 2007. pg. B3B

41. Young, M. and Grobe, K. “GREEN LANDSCAPING PROGRAM MAKES
    BUSINESS SENSE.” BioCycle; Feb 2005; 46, 2; ABI/INFORM Global

42. “Sustainability, green building on the increase, report says.” Waste News, 13 (1): 20,
    May 14, 2007. ISSN: 1091-6199, Crain Communications Inc.

43. “The Ten-minute Manager"s Guide To ...Green Initiatives, Part 2.” Restaurants &
    Institutions, 116 (21): 28, November 01, 2006. ISSN: 0273-5520, Reed Business
    Information

44. “Green Building Developers Follow in Federal Government's Footsteps.” National
    Real Estate Investor, 48 (11): NA, November 01, 2006, PRIMEDIA Business
    Magazines & Media
45. “Easy Being Green.” Retail Traffic, 35 (11): NA, November 01, 2006. ISSN: 1544-
    4236, PRIMEDIA Business Magazines & Media

46. “The TIPPING POINT.” National Real Estate Investor, 48 (11): NA, November 01,
    2006, PRIMEDIA Business Magazines & Media

47. Goldstein, J. “On the way to new green business models.” In Business; Sep/Oct 2003;
    25, 5; ABI/INFORM Global

48. Gallarotti, G.M. “It Pays to Be Green: The Managerial Incentive Structure and
    Environmentally Sound Strategies.” The Columbia Journal of World Business v30
    p38-56 Wint '95

49. Rebecca Harris. “Turning Green” Marketing Magazine 112 no11 18-19, 24, 29-31 Je
    11 2007

50. Lauren Tara LaCapra. “How Some Agents Tout 'Green' in Seeking an Edge;
    'EcoBrokers' Bump Up Against Slowing Market And a Shortage of Homes” Wall
    Street Journal, New York, N.Y.: May 23, 2007. pg. B.4

51. “Finding the Green In Building Renovation.” New York Times (National Edition):
    C11, January 10, 2007. ISSN: 0362-4331, The New York Times

52. “Green from the ground up.” Chain Store Age, 82 (13): 16, December 15, 2006.
    ISSN: 1087-0601, Lebhar-Friedman Inc.

53. “Sustainable development: the next profit center?”, Solid State Technology, 49 (12):
    16, December 2006. ISSN: 0038-111X, PennWell Publishing Co.

54. “At Deadline.” Waste News, 12 (15): 1, November 20, 2006. ISSN: 1091-6199, Crain
    Communications Inc.

55. “Green Strategies Take Hold.” Real Estate Finance & Investment: NA, November 20,
    2006. ISSN: 1529-6644, Euromoney Institutional Investor PLC

56. “New trade group to promote 'green' mechanical practices.” Plumbing & Mechanical,
    24 (9): 14, November 2006. ISSN: 8750-6041, Business News Publishing Co.

Analysis

57. Rajgor, Gail. “Firing on target: US building designers aim for green” Refocus.net, pp
    62-63, March/April 2004. Elsevier Ltd.

58. Springett, Delyse. “Business conceptions of sustainable development: a perspective
    from critical theory.” Business Strategy and the Environment; Mar/Apr 2003; pg. 71-
    86; ABI/INFORM Global
59. “The new color of design: "going green" is becoming the design mantra for
    foodservice operators.” Food Service Director, 20 (7): 52, July 15, 2007. ISSN: 0897-
    7208, Ideal Media LLC

60. “Building owners, architect: state case for green construction.” Contractor, 54 (6): 3,
    June 2007. ISSN: 0897-7135, Penton Publishing, Inc.

61. “Sustainable buildings standard to define green buildings: ASHRAE.” Contractor, 54
    (6): 5, June 2007. ISSN: 0897-7135, Penton Publishing, Inc.

62. “NAHB brings green building to Congress.” Home Channel News Newsfax, 18 (21):
    2, May 21, 2007, Lebhar-Friedman Inc.

63. “Speakers urge architects to think green.” Waste News, 13 (1): 12, May 14, 2007.
    ISSN: 1091-6199, Crain Communications Inc.

64. “Office product maker LEEDs green charge.” Waste News, 12 (26): 13, April 30,
    2007. ISSN: 1091-6199, Crain Communications Inc.

65. “So you want to green your buildings... Good advice key to a (re)design.” Waste
    News, 12 (26): 22, April 30, 2007. ISSN: 1091-6199, Crain Communications Inc.

66. Nowak, R. “'Green' calculator counts cost of building designs.” New Scientist
    181.2432 (Jan 31, 2004): p23(1).

67. Holt, D. “Publish or perish! An exploration of 'options' in the green business and
    sustainability arena.” Eco - Management and Auditing; Jun 2001; 8, 2; ABI/INFORM
    Global

68. “Seeing green: institutional investors are taking notice of the growing number of
    environmentally friendly office developments.” Institutional Investor Americas, 41
    (1): 97, January 2007. ISSN: 0020-3580, Euromoney Institutional Investor PLC

69. “Pushing green building into mainstream.” Crain's Detroit Business, 22 (47): 16,
    November 20, 2006. ISSN: 0882-1992, Crain Communications Inc.

70. Steven L. McClain. “What's Green, Energetic? Many Historic Buildings” Wall Street
    Journal, New York, N.Y.: Jul 24, 2007. pg. A.13

71. Personal correspondence with owners of Veteran Energy Solutions, LLC
    (www.ves1.com)

								
To top