2011 IABC/New Orleans BRONZE QUILL QUESTIONS?
AWARDS Contact Indira Parrales at email@example.com or
The IABC/New Orleans Bronze Quill Awards is the
chapter’s annual awards program. It is open to all ENTRY FEES AND DEADLINES
communications practitioners in the New Orleans Early Bird Procrastinator
area. (Expires Feb. 25) (After Feb. 25)
Member first entry $45 $60
Winners are chosen by communication profession- Member additional entries $40 $55
als who have already won a slew of awards — yep Non-member first entry $60 $75
they’re award-winning professionals and are at the Non-member additional entries $55 $70
top of their field. Each entry will be judged on its Student Member each entry $25 $30
own merit — so in any given category there may be
Student Non-member $20 $25
multiple awards. additional entries
What to enter Entry Deadline: March 19, 2011
• Original material that was produced and/or
measured in 2010. If you started a project in Don’t delay! Get those entries early and take ad-
2009, but some element of the project carried vantage of the Early Bird pricing.
over into 2010 – for example measurement of
its success occurred in 2010, then it’s eligible. COMPLETING A WORK PLAN
• Material/projects that have the stated Your work plan should start with a header that
permission of clients and other key project contains the following elements:
participants (when applicable). We appreciate • Entrant’s name – List only one name. This
that surprising the client with a winning entry must be the person who was principally respon-
may seem like a great idea, but in order to sible for the development, management
maintain our ethical standards, we need to and execution of the entry. The contact name
ensure that the client has given you permission on the entry form must match the name on
to enter their project into our competition. It work plan. (There is a space on the entry form
doesn’t have to be anything fancy — a printout for how you’d like the names to appear on the
of a simple e-mail will suffice. award. Please use this space if you’d like to
add other names, or a team name for
How to enter... recognition.)
• Step 1 – Pick the division and category. You • Team member names – List others you’d like
may submit as many entries as you wish, but a to recognize at the award dinner. There is a
separate entry fee applies for each additional space on the entry form for how you’d like the
entry. However, the same entry cannot be names to appear on the award. Please use this
submitted more than once in the same division. space if you’d like to add other names, or a
• Step 2 – Prepare your work plan. The weighting team name for recognition.
of the work plan varies for each division: • Company, organization, or client. If the work
Management 80 percent; Skills 25 percent; was completed on behalf of a client or you are
Creative 5 percent. no longer employed by the organization, include
• Step 3 – Assemble your entry. For large projects a letter/e-mail of permission from the client/
don’t submit everything but select the organization acknowledging consent for you to
elements of the work sample that best repre- submit this entry.
sent your achievement. • Title of entry – Choose a name that clearly
• Step 4 – Complete your entry form, pay your fee describes your entry.
online and submit. (see page 8) Send your • Time period of project – Specify when the
entry via e-mail to: firstname.lastname@example.org. communication project took place.
• Step 5 – Plan to attend the awards dinner in Note: a component of your project must take place
May. between Jan. 1, 2010 and Dec. 31, 2010.
2010 Bronze Quill • Call For Entries • IABC NOLA 1
• Describe your audience. Was there anything
• Division and category –Division and
unique about your audience that you needed to
category: List the division number and name
consider when developing your solution?
(e.g., Division 2, Communication Skills) and
• State your SMART goals and/or objectives. Spe-
category (e.g., Category 19, Audiovisual) for
cific, measurable, actionable, realistic and
your entry. See the list of categories for more
timely goals go a long way to demonstrate your
under standing of the communication process.
• Brief description – Provide a one- or two-
• Describe your solution. Why did you do what
sentence description of your entry.
Format • How was your solution implemented? Were
Work plans must be typed, on 8.5 x 11-inch there any challenges or limitations? What was
pages, no columns, with at least 1/2-inch mar- your budget? Did you learn any lessons?
gins and a minimum font size of 10 points. • Were you able to measure the success of your
Communication Management solution? Remember to tie this back to your
Work plans must not exceed four pages SMART goals.
What the judges look for…
Work plans must not exceed three pages
Judges look at how well your solution is conceived
and executed in relation to your desired goals and
Work plans must not exceed two pages.
objectives. Judges also assess the quality of your
All entries must be contained within a 2-inch work sample. Your work plan is 80 percent of your
or smaller binder. The only exception is when a score! The more details you provide to demon-
single piece of your work sample critical to the strate your award winning capabilities the better to
entry exceeds the dimensions. Example: 3D help our judges assess your work.
item, book or display. You may package the en-
try to accommodate your work sample, but any CATEGORY 1: GOVERNMENT RELATIONS
supporting material must meet the size require- Programs targeted at government bodies and gov-
ments. ernment agencies.
CATEGORY 2: COMMUNITY RELATIONS
PICK YOUR DIVISION AND CATEGORY: Programs targeted at community audiences, in-
cluding nonprofit and volunteer organizations.
DIVISION 1: MANAGEMENT
The Communication Management division covers CATEGORY 3: CUSTOMER RELATIONS
projects, programs and campaigns that are guided Programs targeted at customer audiences, in-
by a communication strategy. Entrants must dem- cluding customer relationship management and
onstrate how their project applied a full range of customer research.
planning and management skills, including re-
search, analysis, strategy, tactical implementation CATEGORY 4: INTERNATIONAL COMMUNICATION
and evaluation. Entries may include a combination Programs targeted at international audiences, in-
of communication materials. cluding multinational consumers and international
Note: Individual elements of a communication program, organizations, as well as programs undertaken by
such as brochures, Web sites and newsletters, can also be multinational bodies (such as the European Union
entered separately in the Communication Skills or Com- or MERCOSUR).
munication Creative divisions.
CATEGORY 5: MEDIA RELATIONS
Details to include in your work plan Programs that used the news media as the main
• Describe the need or opportunity for the proj- channel for reaching target audiences.
ect. Why were you asked to do what you did
and how would it benefit the organization and
2010 Bronze Quill • Call For Entries • IABC NOLA 2
CATEGORY 6: MULTI-AUDIENCE design solutions that address the challenges of
COMMUNICATION brand communication.
Programs targeted at more than one internal and/
or external audience. CATEGORY 13: SPECIAL EVENTS – INTERNAL
CATEGORY 7: MARKETING COMMUNICATION This category includes any event that marks a
Programs aimed at marketing products and/or significant occasion that supports the goals of an
services to an external audience. organization. For example, an anniversary, official
opening, product launch, road show, conference,
CATEGORY 8: ISSUES MANAGEMENT AND CRI- customer event or employee appreciation event
SIS COMMUNICATION would be eligible.
Programs targeted at external and/or internal audi-
ences that address trends, issues and/or attitudes CATEGORY 14: SOCIAL RESPONSIBILITY
that have a significant impact on an organization, Programs targeted at communities, governments
such as labor relations, crises, mergers, acquisi- or funding agencies. Programs in this category ad-
tions, public policy or environmental concerns. dress sustainable development or other econom-
ic, social or environmental issues. They include
CATEGORY 9: EMPLOYEE/MEMBER programs for international aid, public awareness,
COMMUNICATION corporate social responsibility, economic revital-
Programs targeted at employee or member au- ization, cultural preservation, education, literacy,
diences. This category includes programs that health, poverty reduction, employment, and indig-
create awareness and influence opinion or behav- enous and heritage protection.
ioral change, and those focused on management Entries in this category may also include programs
communication, ethics, morale, internal culture or that feature educational entertainment, used in
change management. places where a single medium (e.g. radio or televi-
sion) may be the only way to get societal change
CATEGORY 10: HUMAN RESOURCES AND messages to a large population.
Programs targeted at employee or member audi- CATEGORY 15: MULTILINGUAL COMMUNICATION
ences that deal with health and welfare, savings Programs targeted at bilingual and/or multilingual
and pension, stocks and compensation, or recruit- audiences, including non-native-language speakers.
ment and retention.
CATEGORY 16: ELECTRONIC AND DIGITAL
CATEGORY 11: STRATEGIC COMMUNICATION COMMUNICATION
PROCESSES These programs are computer-based communi-
This category is for programs that develop new cation projects produced for internal or external
strategic approaches to communication within an audiences that primarily use electronic production
organization. They may include brand and culture and/or delivery tools. These tools include elec-
audits, strategic messaging, employee and market tronic newsletters, electronic annual reports, web
research, competitive benchmarking, and audi- sites and intranet sites. This category includes
ence analysis. This category also includes training predominantly one-way electronic communication:
programs that enhance communication within an published content that audiences access online.
organization or among key audiences. Please consider carefully whether your program
fits this category or Category 17, Social Media.
CATEGORY 12: BRAND COMMUNICATION
This category includes strategies for new brands CATEGORY 17: SOCIAL MEDIA
and for repositioning existing brands. Winners in These programs encompass a quickly evolving
this category demonstrate the research used to range of new tools and practices that allow in-
shape brand changes. Programs include brand dividuals and groups to collaborate and share
architectures, changes to corporate identities and knowledge and experiences online. These tools
2010 Bronze Quill • Call For Entries • IABC NOLA 3
and practices are intended to engage an audience
you need to tell the judges why your solution
(whether internal or external) in conversation,
was so successful and how it related to your
rather than broadcast information in one direc-
stated objectives and SMART goals.
• Demonstrating an understanding of your
The tools and techniques currently available in- audience is a key component. How your work
clude (but are not limited to): successfully met the needs of the audience.
• Conversation-enabled publishing platforms • Feedback from the audience or client on the
(blogs, podcasts, etc.) success of your solution.
• Social networks (LinkedIn, Facebook, MySpace,
Dopplr, etc.) CATEGORY 18: ELECTRONIC AND DIGITAL COM-
• Democratized content networks (Digg, wikis, MUNICATION
message boards, etc.) This category includes computer-based commu-
• Presence networks/microblogging (Twitter, nication projects produced for internal or external
Jaiku, Pownce, etc.) audiences that primarily use electronic produc-
• Content-sharing sites (YouTube, Flickr, tion and/or delivery tools. This category includes
Del.icio.us, etc.) predominantly one-way electronic communication:
• Virtual networking platforms (Second Life, published content that audiences access online.
There.com, etc.) This would include:
• Electronic newsletters.
Want to enter a social media campaign but think
• Electronic annual reports.
it will fit better in a category in the Communication
• Web sites.
Skills or Communication Creative divisions? That’s
• Intranet sites.
fine, as long as you’re clear in your work plan
about the fit.
CATEGORY 19: AUDIOVISUAL
Programs in this category use sound, video, film,
DIVISION 2: SKILLS slides, CDs or a combination of these elements.
The Communication Skills division includes com-
This includes projects such as:
munication products (publications, advertising,
• Video programs/overall productions.
Web sites, newsletters, etc.) that showcase techni-
• Audio-only programs.
cal skills such as editing, writing and design.
• Slide-and-sound programs.
Note: An individual communication product may
also be entered as part of an overall program in
the Communication Management division.
CATEGORY 20: PUBLICATIONS
Details to include in your work plan
This category includes internal or external publica-
• Describe the need or opportunity for the proj-
tions in all formats except electronic. Examples
ect. Why were you asked to do what you did
and how would it benefit the organization and
• Magazines (one color or more).
• Who was your audience and what made them
unique or challenging?
• Describe your solution. Why did you do what
• Annual reports.
• Special publications.
• What were the outcomes?
What the judges look for… CATEGORY 21: WRITING
• The good news is that your work sample is This category encompasses original material writ-
worth 75 percent of your score – so consider ten for a particular communication project. This
submitting pieces that show you’re deserving of includes:
being recognized as the top in your field. • Personality profiles.
• To earn the 25 percent of your work plan score, • Recurring features or columns.
2010 Bronze Quill • Call For Entries • IABC NOLA 4
• Stand-alone features. • Annual reports.
• Editorials. • Brochures and leaflets.
• Advertorials. • E-newsletters.
• Interpretive/expository articles. • Special publications.
• News articles.
• Speeches. CATEGORY 23: OTHER GRAPHIC DESIGN
• Scripts. This category is for projects that involve creating
• News releases. an organizational brand identity or other graphic
• Sales promotion and marketing. project where design is the primary communica-
• Technical writing. tion function. This includes cartoons, drawings,
• Writing for online distribution. paintings, collages, montages, posters, displays,
bulletin boards, mobiles, invitations, special signs,
DIVISION 3: CREATIVE etc. that appear in:
The Communication Creative division includes • Book and magazine covers.
projects that showcase creative talent and de- • Posters.
sign that also perform communicative functions. • Organizational identity materials (logos, etc.).
Entrants must demonstrate innovation, creativity • Product labels and packaging.
and effective visual communication. • Direct marketing (direct mailings, branded
Note: An individual product may also be entered as part gifts, etc.).
of an overall program in the Communication Management • 3-D materials (T-shirts, etc.).
division. • Illustrations.
Details to include in your work plan for Division 3
(creative) CATEGORY 24: INTERACTIVE MEDIA DESIGN
Design of electronic and interactive media ele-
• Describe the need or opportunity for the proj- ments refers to interactive products that are used
ect. Why were you asked to do what you did with a computer. This includes:
and how would it benefit the organization and • Web site design.
the audience? • Intranet site design.
• Describe your solution. Why did you do what • CD-ROMs or DVDs.
you did? • E-cards, banner ads, buttons, pop-ups, etc.
• What were the outcomes?
What the judges look for… CATEGORY 25: OUTDOOR/3-D
• 95 percent of your score is on your work These products are intended for the general public
sample – so it should be stellar. and must be located outdoors. Examples include:
• Depending on your category, the judges will be • Billboards.
looking for solutions that demonstrate the best • Murals and public sculpture.
of the best. A “wow” factor that not only meets • Outdoor and transport posters (for use at bus
the needs of your audience or client, but also shelters, airport terminals, “wrapped” buildings
shows your ability to push the boundaries of and cars, etc.).
creativity and innovation, achieve technical • Decorations, neon signs, awnings, street
excellence and/or burst with imagination. furniture, etc.
CATEGORY 22: PUBLICATION DESIGN CATEGORY 26: PHOTOGRAPHY
This category is for design of internal or external Original photographs created or commissioned for
publications in all formats, including electronic. a particular communication project. This includes:
These publications include: • Single photos.
• Magazines (one color or more). • Photo essays.
2010 Bronze Quill • Call For Entries • IABC NOLA 5
CATEGORY 27: ADVERTISING (CONVENTIONAL
MEDIA) meet size requirements. Use tabs to separate and
Entries in this category demonstrate creative and label the different sections of your entry (i.e. entry
innovative use of traditional advertising media. form, work plan, work sample). Avoid paper clips,
This includes: rubber bands and plastic sleeves – three-hole-
• Film/TV. punch materials instead.
• Radio. Consider using plastic sleeves only for materials
• Print. such as photos. Use re-sealable plastic pouches
for DVDs, CDs, videos, etc. Label all the elements
COMPLETE YOUR ENTRY FORM of your entry in case they become separated.
AND ASSEMBLE YOUR ENTRY: Label the binder or folder with the name of your
Assemble your entry: entry.
The work sample can be either electronic or a
hard copy – and is the physical example of your Technical specifications:
communication project. Please send the highest • Electronic and interactive work samples should
quality samples you can afford. Important: If the work be viewable on Windows or Macintosh equip-
was completed on behalf of a client, include a written ment and/or software.
letter of permission from the client on their letterhead ac- • For web sites, provide the URL or IP address of
knowledging your role and their consent for you to submit the site in your entry.
this entry. A printed copy of an e-mail granting permission, • For intranets or “limited, secured access” sites,
signed by your client, is also acceptable. provide instructions on how to register for the
site, along with an account name or password.
All entries should be contained inside a binder Electronic entries will be disqualified if they con-
that has a maximum 2-inch spine. Pages inside tain viruses, if they disable or require disabling
the binder should be no larger than 8.5 by 11 of any part of the computer system used in the
inches. Organize and condense your work to judging, or if judges cannot view or install work
provide a representative overview of your project. samples using the instructions provided.
Do not go over the size limit. While a binder is
preferred, entries enclosed in a folder or envelope Questions?
will be accepted but should not exceed one inch If you have specific questions about preparing
in thickness. If the entry is submitted in a folder or your work sample, or if you are unsure your work
envelope and is more than one inch thick, you will sample meets the specified guidelines, con-
be disqualified. Exception: when a single piece of your tact Indira Parrales at iparrales@gmail. com or
work sample that is critical to your entry—such as a video- 504.452.7710.
tape, book or 3-D item—exceeds the dimensions. In this
case, you may package the piece with your work sample. PLAN TO ATTEND THE AWARDS DINNER
Tickets to the awards dinner will be available in
However, the rest of your supporting material must April. The awards dinner will be held in May.
2010 Bronze Quill • Call For Entries • IABC NOLA 6
form IABC•NEW ORLEANS
20 Bronze Quill
Please complete this form for each entry. Each entry must include a copy of the entry form,
your work plan and the work sample. Please type or print legibly.
Organization (or School):
Client (if applicable):
Entrant’s name or names (to appear on the award):
Make checks payable to IABC Bronze Quill or charge to your credit card online via PayPal (nola.iabc.com).
Include check or PayPal receipt in Work Sample binder. Entries received without payment will be discarded.
Entry and fee received by Entry and fee received by Mail or deliver entries with
February 25: March 19: your online payment receipt or
$25 Students $30 Students check (if applicable) to:
$45 Members $60 Members BRONZE QUILL AWARDS
$60 Non-members $75 Non-members IABC New Orleans
c/o Indira Parrales
40 Orpheum Ave.
Metairie, LA 70005
Hand delivering your entry?
Please call me 504.452.7710