AUGUST 17 , 2009

         Sinai Rose           Sinai Rose Information

                                                                 KIDZ BOP INTRODUCES FIRST
                                                                  LABEL SIGNING SINAI ROSE
                                                                    KIDZ BOP 16 DEBUTS AT #8 ON
                                                                  BILLBOARD TOP 200 ALBUM CHART

                                                                  MARKS 10TH CONSECUTIVE KIDZ BOP
                                                                 TITLE TO DEBUT IN BILLBOARD TOP 10

 (New York, NY) – On the heels of yet another top ten album debut, KIDZ BOP introduces 12-year-old singer-
songwriter Sinai Rose (pronounced suh-NIGH). The first original artist signing for the KIDZ BOP label, Sinai Rose
is featured on KIDZ BOP 16. This latest volume from the best-selling children’s audio series sold 38,000 units in
its first week, entering the Billboard Top 200 Album chart at #8. The album is the #1 on the Children’s chart,
followed by two other KIDZ BOP releases in the Top Ten (KIDZ BOP GREATEST HITS at #4 and KIDZ BOP 15
at #7). This is the 10 consecutive KIDZ BOP title to debut in the Top 10 of the Billboard Album chart.

Sinai Rose will be featured on multiple KIDZ BOP releases, including KIDZ BOP 16, KIDZ BOP Christmas and
KIDZ BOP 17, leading up to her full-length album debut in 2010. Her first single “LOL” (from KIDZ BOP 16) is
prominently featured in the current television advertising campaign. In less than six weeks, the song is an instant
viral online hit with more than 500,000 audio streams on and YouTube. The “LOL” music video
premiered today on and will debut exclusively on Yahoo! next week.

A powerhouse performer, 12-year-old Sinai Rose co-writes all of her own music and lyrics and collaborates with
some of today’s top producers, including Jens Gad (Enigma, Sandra), Toby Gad (Beyoncé, Fergie, The
Veronicas) and Mattias Gustafsson (Backstreet Boys).        Her forthcoming 2010 full length debut album will
showcase her high-energy rock/pop girl power anthems and reggae influenced rhythms. Sinai’s impressive
credits include guest appearances on Nickelodeon’s hit series ―The Naked Brothers Band,‖ a supporting role in
the off-Broadway production of ―Keep on Walking,‖ spots in several national TV commercials and a first-place win
at the legendary Apollo Theater’s ―Amateur Night.‖ She’s been heralded by The New York Daily News as ―an
amazing singer whose voice shows depth and maturity far beyond her years.‖

The popular website also continues its ―growth spurt,‖ with July 2009 being its highest performing
month in the history of the site. This summer, surpassed 3 million video streams per month, with
more than 100,000 moderated, user generated videos uploaded (currently at rate of 1,000+ per day), solidifying
its position as a leading social networking site for kids and tweens. The site also attracted more than 1.3 million
visitors during the month of July.
KIDZ BOP has teamed up with leading online portal Yahoo! to premiere its robust slate of all-new music videos.
The first videos for Sinai Rose’s ―LOL‖ and KIDZ BOP’s ―Fire Burning‖ will premiere this August and September,
followed by four additional videos throughout the end of the year, which are currently in production.

KIDZ BOP is the most-popular and recognized music product in the U.S. for kids aged 5-12, featuring today’s
most popular songs, sung by kids for kids. KIDZ BOP celebrates the unique, authentic voice of kids across the
entire brand—through music, videos, the popular website, the KIDZ BOP LIVE concert tour and
the national Be a KIDZ BOP Star talent competition. KIDZ BOP CD titles have earned nine Gold certifications
since their debut in 2001. is a fast-growing online social networking destination, where kids can
safely create, share and watch a variety of content, including content featuring the KIDZ BOP Kids. KIDZ BOP
LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-
integrated company that encompasses a music company with major label distribution, a home video company, a
media buying company, a music publishing business, a direct marketing operation and a growing database of
entertainment consumers. For more information, please visit


                                   Sinai Rose Media Assets

                             For more information, please contact:
                                  Kerri Brusca/Razor & Tie
                          212-598-2212 or

                                   Sasha Junk/KIDZ BOP
                            212-598-2241 or