10 Marketing Tips For Carpet Cleaners by gyvwpgjmtx


									Finding fresh and relevant carpet cleaning marketing tips these days is more
challenging because marketing approachesare constantly changing and adapting to
new technologies. There are so many channels available, and deciding which
approaches to implement can be overwhelming to the small>. But even in this
uncertain economy, acting on proven, carpet cleaning marketing tips can lead to
success. By now, most smart marketers know it is crucial to spend time promoting the
benefits of your cleaning products and services and thinking beyond setting up shop
and mailing marketing postcards. Effective marketers research and tackle the
mediums that fit their marketing goals, permanently keep the successful campaigns,
and aren't afraid to experiment with new resources. Here are our top carpet cleaning
marketing tips that adapt to 21st century marketing trends.
  Tip #1
  Implement Diverse and Measurable Campaigns. Write a small business marketing
plan. Creating marketing tools such as direct mail brochures, flyers and a website
without solid and measurable goals for each instrument can be a waste of resources
and money. Spend some time creating a one page strategy for your marketing efforts
that addresses who you are, what you do, your customers, how and when you plan to
reach them, and your budget.
  Tip #2
  Create an Internet presence. Build a professional website that is informative and easy
to navigate. Decide how your website will work for you as a carpet cleaning
marketing tool and implement ways to drive traffic to your site, such as newsletters,
blogs on and online coupons. In addition, measure and identify traffic to your site
using programs like Google Analytics, or employ the use of Internet marketing
companies like demandmart that provide measurable Internet marketing solutions for
small businesses.
  Market to please your ideal customer. Who will benefit from and purchase your
products and services? Profile who your ideal customers are, and who they aren't, by
identifying their demographics, genders, and lifestyle and behavioral patterns. Laser
targeting your customers and marketing to please those on your ideal customer list
will waste less of your time and your marketing funds.
  Construct and manage a social media marketing plan with measurable goals. There
is an abundance of social media sites out there on the Internet such as Facebook,
Twitter and LinkedIn (and more companies are joining the ranks daily) that are free to
join, and they provide revolutionary marketing opportunities. The key to successful
social marketing is not to deluge these channels with unsolicited sales pitches, but to
grow networks and engage in mutually beneficial 2-way conversations about your
carpet cleaning products and services. For inspiring ways to incorporate social media
into your small business marketing strategy, read "20 Ways Businesses Use Twitter"
to see how some of the big guys in business have been successful with this medium.
  Share you passion for your business. Blogging and social media are excellent venues
to share your passion for and expertise in your industry. An informative and
interesting blog engages customers, prospects, and others in your industry - and a
single blog can be connected to multiple online channels that spread your message
more efficiently. Also, it is worth checking out and commenting on content by other
professionals in your industry. Not only will you learn other carpet cleaning
marketing tips, you may end up landing a guest blog spot on another website, which
will only expand your network and bring you more business.
  Market to generate discounted products or services trials. Consumers love
discounted trials for quality products, especially when delivered with great customer
service. Coupons are a super way to impress new customers and convert them to
  Create marketing messages that fuel natural human curiosity. This requires creative,
out-of-the-box thinking, but can really create a buzz for your small business. A local
jewelry store owner, who targets mainly to men who are buying for their wives or
girlfriends, created the tagline "I Hate Steven Singer," which has been a successful,
recognizable marketing slogan for his local business. And there is the famously
successful Apple "1984" commercial that had nothing to do with a product or its
benefits; rather it created consumer anticipation and Apple's "game-changing" image
that endures today.
  Network with another local business to create a mutually beneficial promotion. It is a
lucrative endeavor to hook up with a business that offers services that complement
yours. For instance, include with your promotion a discount for house cleaning
services within a certain time frame. Both businesses will share the marketing costs,
and your customers will feel like they are getting an added value.
  Develop a customer referral program. Today, referrals are more than word-of-mouth
recommendations; they can come in many forms. A customer who is active on
Facebook and Twitters or writes a regular blog is a great resource to do your
marketing for you. Offer incentives and customer loyalty discounts to these clients to
help you spread the word about your business and add value to your products and
  Make marketing a daily task. The best carpet cleaning marketing tips for your
business can be meaningless if you don't implement and monitor strategies regularly.
Commit time daily to stay current with trends and evaluate which tools work best for
your small business through trial and measurement.
  Get Found Online! Do you want to find new customers for your business online?
Demandmart offers an automated platform that makes online marketing for small
business affordable, easy and effective. It can help you get exposure in search engines,
create online coupons, schedule appointments online and automatically follow-up
with your customers via email. For more free small business marketing strategies,
check out demandmart's small business internet marketing tips.

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