2011 - Salon Edition
An introduction to Hive’s new brand guides for 2011
Welcome to our new Hive category brand guide
Designed to introduce you to our new branding
structure, we present you with our intentions for the
future branding of Hive.
It is important that the Hive brand evolves with the
ever changing requirements of you, the therapist and
your client alike. Taking this into consideration at all
times, we have scrutinised and evaluated the brand,
We have stepped forward with four distinctive brands leaving no questions unanswered, to come up with a
which now sit under the Hive company umbrella. brand which we feel represents the modern therapist
In doing so, our aim is to make clear recognisable and client.
product categories, increasing shelf presence and
The ‘HIVE’ Logo
Long established as a symbol of conﬁdence for beauty
professionals making their purchase decisions, the Hive
hexagon is of utmost importance for the future of Hive.
However, even this has fallen under scrutiny within the
company re-brand. The Hive gold has now been replaced
with a one-colour mono logo. This simple twist on the
original logo, allows for complete ﬂexibility with all
aspects of design and marketing, and not least adds a fresh
contemporary look to the established brand.
The newly adopted Hive corporate colour is a rich deep purple,
a colour associated with quality. This will appear on all Hive
corporate branded stationery, documents, marketing materials
and communications. The aims of our re-brand are to:
create a single, consistent and clear visual identity
for Hive and it’s brands
project Hive as a professional and contemporary organisation
standardise Hive’s visual representation in all areas
establish Hive as a market leader
Brand overview Hive of Beauty Ltd
The Hive logo will represent Hive of Beauty Ltd. As our
primary company logo, this will appear on all packaging.
Each brand category will now exist under Hive, as per
the list below:
“Options b y h i v e ” now incorporates
all waxing products, including spatula
waxing, treatment products, roller
waxing and parafﬁn therapies.
See page 4 for more details
“Rituals b y h i v e ” will cover all
implements, accessories and salon
essentials. This will incorporate a large
section of our hanging products.
See page 5 for more details
designed for therapists
“Lash b y h i v e ” will represent all
products designed for eyelash
treatments, including eyelash tinting,
perming and false lashes.
See page 6 for more details
“Solutions b y h i v e ” exists as our
predominant skincare range,
incorporating manicure, pedicure, hot
stones and aromatherapy products. This
will remain under our current Solutions
op-tion noun; the power or right of choosing
Options has existed for many years under our Hive providing two choices of wax but under one category
waxing brand. Originally launched as our high brand. Formulations will remain exactly the same as
performance yet economic range, Options waxing previously branded Hive products.
products have established themselves as popular
salon favourites, causing us to re-think it’s relevance. The Options range will incorporate all types of
waxing, including spatula, roller and parafﬁn. The
Given this established popularity, we have now differentiations are visualised below, which we hope
decided to adopt ‘Options by Hive’ as our full waxing will create an overall brand experience, together
line; this will include our Hive Gold Waxing range, with an enhanced customer experience, the separate
now re-branded to Options Gold Standard, thus still brands being easily identiﬁed on the shelf.
Dark Mid Light
Purple Purple Purple
e Roller Heads are produced from high quality shock and heat resistan
ound the lip and eyebrows and any other areas where a narrow film of
ermo plastic. Designed to provide accurate and consistent delivery of
ad provides for improved and even distribution of product across the
pilatory product to the treatment area, the patented grooved roller
al width of the head. The mini heads are ideally suited for working
ace on top of roller depilatory cartridge and rotate clockwise on
mini roller heads x6
Directions for use
ax is required.
Pink waxing with
Roller Roller Roller
Cyan Indigo waxing with
Paraffin Paraffin Paraffin
rit-u-al noun; any practice or pattern of behaviour
regularly performed in a set manner
Our accessories, implements and salon essentials The use of header cards and blister packaging will be
range has now been re-branded under ‘Rituals by signiﬁcantly reduced, replaced instead by preprinted
Hive’. The move forward will create an eye-catching Rituals bags, which instantly add visual appeal and
yet professional impact on the shelf, together with a reﬂect the high quality of the products.
clear brand identity.
designed for therapists
As the popularity of lash treatments increases, we This move brings the three popular treatments into
have taken the move forward to consolidate our one streamlined class, with easily identiﬁable purple
eyelash tinting, perming and false lash range. In and pink colour coding. Joining together these two
what was a somewhat fragmented range, the re- key colours from both the Options and Rituals range,
brand under the sufﬁx of ‘Lash by Hive’, now sits creates a united shelf presence, which links the full
together as a strong single brand. product collection together as a whole.
eyelash tinting protective sheets
96 protective sheets
an essential accessory for eyelash tinting, the
sheets provide maximum client protection
during salon treatment
Product code HBE7300
the professional choice for eyelashes Hive of Beauty, Tamworth, Staffordshire UK, B79 7TA
The change over...
The implementation of the We hope you are as excited
re-brand will start October about the new-look Hive,
2010 and we anticipate will as we are. We thank you in
continue until early next year. advance for your co-operation
whilst the transition takes
The next step...
2011 will also mark the launch of our Marketing Department on 01827 317752
new catalogue to complement the re- or by e-mailing
brand, together with a new website firstname.lastname@example.org
and marketing programme.
If you have any questions regarding We look forward to
any of the points raised within this working with you...
document, please contact the Hive
mainline: 01827 316603 sales: 01827 317757 / 317759 fax: 01827 316623
e-mail: email@example.com visit: www.hiveofbeauty.com
Lovell, Lichﬁeld Road Industrial Estate, Tamworth, Staffordshire, B79 7TA