Financial Super Market Business Plan

							Selling Your Stuff: The
Commercialization of Library
Products

Ontario Library Association
Super Conference 2005
Selling Your Stuff –
Why, What and How to start?



     By Joy Muller & Yalcin Suer
Selling Your Stuff:
Commercialization Process
                      Why

        Discovery          Project Scope

    Analysis       Resources          Prototype

   Business                Clinical   Negotiation
               Marketing
     Plan                   Trials    & Acquisition
Selling Your Stuff - Why?
    Why?
     Seneca College Initiative
     Intellectual Challenge
     Funding potential
Selling Your Stuff - Discovery
     4 Categories:
      Discovering whether you are going to
     create something brand new or whether you
     have an ideal product already.
      Discovering whether the product has a
     commercial application.
     Discovering whether there is a potential
     market for your product.
     Discovering how much more you need to
     discover.
Selling Your Stuff –Project Scope
    Key Questions:
     Market need?
     Why now?
     Why your product?
     How?
Selling Your Stuff - Analysis
   Analysis:

    Product
    Technology
    Resources
    Partners
    Consumer Base
    Marketing Approach
Selling Your stuff - Resources
     Resources:

      Technological
      Human
      $$$
Selling Your Stuff - Prototype
    Prototype:

     Upgraded

     Generic
Selling Your Stuff - Prototype
Selling Your Stuff – Prototype 2
Selling Your Stuff - Business Plan
    Business Plan:

       Financial Considerations

       Market considerations
Selling Your Stuff - Marketing
    Marketing:

     Tools
     Audience
     Opportunities
Selling Your Stuff - Assessment
    Clinical Trials:

     Distribution
     Survey
     Measurement
Selling Your Stuff- Negotiation & Acquisition
      Negotiation & Acquisition:
       Multiplerevenue streams
       Licensing
       Futureupgrades
       Manuals
       Support
Selling Your Stuff - Future
     Future of Commercialization:
      Demand for sound Pedagogy

      Librarians excel in collaborative efforts

      Customer need for enhanced skill sets

      Provision of successful lifelong learning
       skills
Selling Your Stuff
The Commercialization of Library Products


          OLA Superconference 2005

           By: Joy Muller & Yalcin Suer

              Joy.Muller@senecac.on.ca
              Yalcin.Suer@senecac.on.ca