McIntosh excited to learn about gambling industry

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					BINGO LINK
The only magazine produced for the bingo industry                                                                                                 Issue 64 January 2004
In the pink:                                                     Access all areas?                                                                 ATEI 2004:
Fundraising round-up                                             The Disability Discrimination Act                                                 We look at what’s in store



McIntosh excited to learn about
gambling industry
                                                                                                                                                        environment (1987-92) and
                                                                                                                                                        home affairs (1992-7) as well
                                                                                                                                                        as government spokesperson
                                                                                                                                                        for the treasury (1997-), trade
Lord Andrew Robert McIntosh,       for gambling after I’d accepted               part of the Greater London                                             and industry (1998-2003),
who became a DCMS                  the job as minister for media                 Council (GLC). He helped                                               culture, media and sport
minister last summer, is           and heritage, but it was a                    Labour take control of the                                             (1997-2001), Scotland Office
responsible for handling           clear bonus,’ he said. ‘I                     local authority in 1981 and                                            (2001-2) and transport
the huge Gambling Bill that        always find it exciting to                    led the party to victory, only                                         (2002-3). He has also
the Government has been            learn something new.’                         to be infamously ousted by                                             been deputy leader of
working on for several years,        As part of this learning                    current London mayor Ken                                               the opposition (1992-7);
despite the fact that he has       curve, he says his early                      Livingstone, who took on                                               deputy chair of committees
never been a gambler.              impressions of the bingo                      the leader’s role.                                                     (1997-2001), deputy speaker
  ‘I found out I was minister      industry have been very                         As some consolation,               Lord McIntosh of Haringey         (1999-2002) and deputy chief
                                   much as he anticipated: ‘Very                 McIntosh was made a life                                               whip (Captain of HM Body
                                   respectable, family-oriented                  peer two years later for             of the year 2003. This could      Guard of the Yeomen of the
                                   and very honest.’                             services to the GLC and has          be due to the wealth of jobs      Guard, 1997-2003).
                                     After a 30-year career in                   built up a reputation as a go-       he has had since entering           Despite all this, he describes
                                   market research, Lord                         getter in the House of Lords,        the chamber: opposition           his 1962 wedding to Naomi,
  Bingo Link is published by the   McIntosh of Haringey came                     even being shortlisted for           spokesperson for education        with whom he has two sons,
       Bingo Association           to political prominence as                    The House Magazine’s peer            and science (1985-7), the         as his proudest moment.



                                                                                                                      round of regionals off to a       Falkirk); Bert McDonald

Caller of the Year 2003                                                                                               flying start on 26 September
                                                                                                                      thanks to Manager George
                                                                                                                      Hawthorn and his staff.
                                                                                                                                                        (County Bingo, Port
                                                                                                                                                        Glasgow); James O’Kane
                                                                                                                                                        (Gala, Glenrothes) and Paul
Mike Vyse from Mecca in Swansea                                                                                         Coach parties of supporters
                                                                                                                      from all over Scotland were
                                                                                                                                                        Ryan (Beach Bingo, Denny).
                                                                                                                                                        Once the marks were added
Bingo Caller of the Year                                                                                              greeted by Scottish flags,        up, the judges declared that
always gets a good turnout                                                                                            free bottles of bubbly on         James, who had entertained
but the 2003 national final                                                                                           every table and a piper           everyone with a rousing
was the best ever, thanks                                                                                             playing Scotland the Brave,       rendition of The Proclaimers’
to great finalists and                                                                                                who led the contestants into      hit 500 Miles, was the
supporters who were stars                                                                                             the club.                         Scottish regional winner and
in their own right. Gala in                                                                                                                             representative at the final.
London’s Surrey Quays on                                                                                              Testing times                       The following week, the
Sunday 30 November was                                                                                                After being interviewed by        judges were at Buckingham
a visual spectacle and the                                                                                            the judging panel, the six        Bingo in Bradford, with
atmosphere was amazing.                                                                                               contenders took centre            Manager Peter Minshull at
  The media coverage was                                                                                              stage and the full house of       the helm. Despite taking over
unprecedented. Competition         Mike gets an enthusiastic reception from his supporters at the competition final   customers, plus a film crew       as Manager just 48 hours
entrants were instrumental                                                                                            from BBC Scotland, were           before the event, Peter and
in ensuring that the media’s       deal of valuable publicity.                   early August with regional           treated to a showcase of          his team rose to the occasion.
attention was drawn to the           The competition starts in                   finals in September and              talent and calling skills from    Representing the North were:
bingo industry and as a            May each year and builds                      October. The Premier Bingo           Ian Carroll (Gala, Kilmarnock);   Alan Stockdale (Gala, Carlisle);
result helped secure a great       through second rounds in                      Club in Kirkcaldy got the            Roy Cunningham (Gala,                            Continued on Page 6
                                                                                                                                                                   o




                              Win one of four great prizes in our competition! see page 11
                                                                                      news

The National Game
Quarterly news and update from Chief Executive, Paul Talboys
                                                                              Gala has the answer
                                                                              Gala Bingo has been                  crop circles and belly
                                                                                                                                                           2004 Diary
                                                                                                                                                           21 March
                                                                                                                                                                                   ✍
                                                                              sponsoring a new quiz                button fluff.                           NBGA Special £500,000 Game
A Happy New Year to you all and I                                             show, I’m the Answer,                   Richard Sowerby, Sales
                                                                                                                                                           6th May
hope that you are not suffering too                                           hosted by Dale Winton.               and Marketing Director of
                                                                                                                                                           Eurotechno 2004
greatly as a result of indulgence over                                        Using short screen ads               Gala Bingo said, ‘We are
                                                                                                                                                           Le Meridien, Brussels, Belgium
the holiday period! I am looking                                              called idents and bumpers delighted to have found a
                                                                                                                                                           A one-day event for the
forward to hearing this year’s crop                                           at the start of the show and sponsorship opportunity
                                                                                                                                                           European coin-op
of New Year’s resolutions.                                                    at the beginning and end             with such a highly regarded
                                                                                                                                                           amusements/gaming sector,
  One resolution I am hoping you                                              of each commercial break, new show as I’m the
                                                                                                                                                           Eurotechno is organised by
will all make is to firmly support the                                        Gala will clearly mark its           Answer. It provides us with
                                                                                                                                                           ATE Conferences on behalf
National Game, actively promoting all special games,                          involvement with the show, a highly relevant property
                                                                                                                                                           of Euromat.
and to regularly check your NGMWs for new membership                          which has a daily 5pm                in terms of our target
                                                                                                                                                           www.ateonline.co.uk/conferences
applications. The three special games in 2003 saw new                         half-hour slot on the ITV            audience and the brand
membership applications through the National Game                             network. To add a fun feel, essence of Gala Bingo.’                          19 May
website increase with each game. While the total number                       24 introductory                                                              The Bingo Association & NBGA
of new applications handled by the National Game per                          scenes were                                                                  Annual General Meeting
special game has only reached 1,000, this does not                            shot, featuring                                                              Queen Elizabeth II
include those who apply directly to their local club.                         two Mancunian                                                                Conference Centre, London
  Special games will remain a key part of our activity for                    Gala bingo-                                                                  If you have any key
2004, as they get non-bingo players to take notice and                        goers, Leslie                                                                dates or events that
reconsider bingo. Provisional Sunday dates for 2004 are                       and Fiona. In                                                                Bingo Link readers
21 March (Mother’s Day), 24 October and 19 December.                          each one, Leslie                                                             should know about,
We will also be looking at other promotional activity that                    speculates that                                                              please drop us a line.
works with our brand advertising. However, the key                            she has the
proposition is the prize value of the National Game                           answer to some                                                               Condolences
                                                                                                                                                           Our sympathy goes out to
itself, which can only remain relevant if fully supported.                    of life’s little                                                             Peter Hargreaves and his
  Legislative debate and changing economic conditions                         mysteries, like     Gala’s sponsorship ad for ITV quiz show I’m the Answer   family. On 29 November Peter’s
will make this a challenging year for the industry. However,                                                                                               son, who shared the same
                                                                                                                                                           Christian name but was also
as people look for better value and alternative leisure
                                                                                                                                                           known as Jay or Little Pete, was
activities, bingo is ahead of many of its competitors.                                                                                                     killed in a motorbike accident.

               National Bingo Game: key statistics
 Total prize money since the game began                        £762,688,709
                                                                              Bingo in the news
                                                                              Summer is usually a particularly low period for bingo stories
                                                                                                                                                              Jay, 25, was travelling from
                                                                                                                                                           his home in Folkstone to
                                                                                                                                                           Eastbourne when his motorbike
 Total prize money played for in 2002                           £51,350,136
                                                                                                                                                           hit a road sign on the A259, just
 Total prize money played for in 2003 to end Nov                £43,649,310
                                                                              in the media, however, July and September proved to be very                  outside Hastings. He was
 Biggest single prize                                             £950,000    successful months for getting the bingo-ing message out                      rushed to the Conquest Hospital
                                                                                                                                                           in Hastings where he died
                                                                              there, with a number of stories running in national daily papers.
                        Biggest games for 2002                                                                                                             shortly after arrival. Police do
                                                                                 Scotland saw the most bingo media coverage in July, by                    not believe that another vehicle
 Tuesday 30 April with ticket sales of                              940,039
 Tuesday 28 May with ticket sales of                                915,514   quite a few points. In August the North West and West                        was involved.
                                                                              Midlands caught the bingo buzz and in September the                             Jay leaves a wife, Melanie,
                  Biggest games to date for 2003                                                                                                           who he had married in May of
                                                                              North West remained very busy.                                               last year and who also works
 Sunday 23 November with ticket sales of                           830,445       At the time of going to press we had not received cuttings
 Sunday 27 April with ticket sales of                              825,523
                                                                                                                                                           at Deluxe Clubs. He will be
                                                                              for the final quarter of 2003 and were not able to give an                   greatly missed by family, friends
                                                                              overall summary of coverage for the year – this will follow in               and colleagues.
                                                                               the April issue. However, the final quarter of the year saw a
BINGO LINK is published by The Bingo Association,                              lot of activity: Bingo Caller of the Year regional and national             Nelly packs her trunk
Lexham House, 75 High Street North, Dunstable,                                 finals; Bingo for Breakthrough; two £500,000 Special                        In the last issue we
Bedfordshire LU6 1JF.                                                          Games; the introduction of Gross Profit Tax and the                         offered two of the Bingo
Tel: 01582 860921. Fax: 01582 860925.                                          publication of the Draft Gambling Bill. A very busy quarter                 for Breakthrough
E-mail: bingolink@bingo-association.co.uk                                      for both consumer and business stories.                                     elephants as prizes to
Editor Steven Baldwin                                                                                                                                      two lucky readers. I am
                                                                               Press coverage July–September 2003                                          pleased to say that they
Produced by Axon Publishing Ltd, 11 Plough Yard, London EC2A 3LP.                                                July          August       September      have found homes with
Tel: 020 7684 7111. E-mail: mail@axonpublish.com                                                                                                           Simon Jones, from Top
                                                                              Consumer magazines                   2               2                 2
Reproduction in whole or part strictly prohibited without the                 Electronic media                     3               1                 2
                                                                                                                                                           Ten Bingo, Milford Haven
permission of the publishers. Views expressed are not                                                                                                      and Patsy Mackie from
necessarily those of The Bingo Association or Axon Publishing                 National papers                      8               5               14
Ltd. Prices and information correct at date of publication, but               Regional dailies/weeklies          120              94              144      Gala, Irvine. Thank you to
subject to change.                                                            TOTAL                              133             102              162      all who mailed in.




                                                                                                 2
                                                                                        news

Network Gaming delivers satellite
game to UK working men’s clubs
Launched in March 2003 by                                                                                       The possibility of receiving   boost to our bar sales. As
Network Gaming Limited,                                                                                      a free widescreen TV system,      word got round, more people
the National Flyer game                                                                                      together with a full support      started playing and it became
has been gaining popularity                                                                                  and maintenance package           really popular – people don’t
and media coverage.                                                                                          has proved to be a popular        want to miss it! It brings
   Designed specifically for                                                                                 inducement for clubs to get       many more people into the
CIU Clubs, the game is                                                                                       involved, along with the          club and greatly improves the
played nationally through a                                                                                  added entertainment value of      quality of entertainment we
draw, which is broadcast                                                                                     the game for their customers.     provide for them.’
directly into clubs via satellite                                                                                John O’Brien of the Done-       The Managing Director of
TV channel Club Vision.                                                                                      Our-Bit Club is just one of       Network Gaming, Jeremy
It’s giving the clubs a great                                                                                many who feels positive           Collis, said, ‘This is a great
opportunity to entice more                                                                                   about the game: ‘When I first     opportunity for any club,
people through their doors          The £25,000 Giant Snowball accumulator was launched in July              heard about National Flyer I      adding big jackpot
with, on average, over 400                                                                                   thought it was a superb idea      excitement to the club. It’s a
clubs participating in each         Grand was then launched,                   accumulator in July, which    and couldn’t understand why       truly visionary project under
National Flyer game.                providing three extra chances              has already resulted in       someone had not thought of        the leadership of the CIU
   Initially the game provided      to win £1,000. But the most                the biggest ever prize        it before. It has worked well     and can help to encourage
instant opportunities to win        interesting development                    to be won in a social club,   for us and been a huge            new members as well as
numerous full house prizes          has been the launch of the                 and achieved a fair amount    success in terms of ticket        more regular attendance
of up to £5,000. The Triple         £25,000 Giant Snowball                     of local publicity.           sales. It also gave a terrific    from existing members.’




                            VA L E N T I N E S
          email: sales@ace-toys.co.uk • fax: 01405 814279 • web: www.ace-toys.co.uk
                                                      HALF PAGE
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                                                                         news

Foster quick off the blocks
to look into bingo taxation
The Liberal Democrats, not wanting to be left out of the                                                 I’m determined to
reshuffle news, have appointed a new Spokesperson for                                                    see that bingo
Gambling, 56-year-old Don Foster MP.                                                                     gets the support
  Foster found himself thrust Spokesperson for a number                                                  it deserves.’
into the limelight in the 1992 of years. He is quickly getting                                              He has also pledged to        gambling. It’s ludicrous that
election when he beat the      to grips with his new role                                                investigate the Government’s     thousands of regular bingo
high-profile Conservative      and has been looking at the                                               handling of the taxation         players are paying more tax
Chris Patten in the            bingo sector in particular.                                               reform for the bingo industry.   than punters playing high-
constituency of Bath. The                                                                                ‘One of my first priorities on   stakes poker.’
Preston-born education         Fair play                                                                 gambling is to look into the       The more support for the
lecturer has also had          Foster said, ‘Bingo is a                                                  discriminative taxation on       bingo industry at parliamentary
experience as a                national institution. As MP        Lib Dem Gambling Spokesman, Don Foster bingo. This is particularly      level, the easier it will be for its
management consultant          for Bath, where there’s a                                                 important at a time when the     voice to be heard on taxation
and as such has found          very successful bingo hall,        that bingo can offer. And as           Government is likely to push     and deregulation issues,
himself the Liberal            I welcome the positive             the new Lib Dem Spokesman forward plans to expand the                   so the backing of a leading
Democrat’s Education           community-building benefits        on Culture, Media and Sport, market in other areas of                   Lib Dem is very welcome.




Committee experience means
Kirkbride is well prepared
Being handed the role of        for sweets giant Rowntree         moving to the national press                                            Angus, who now frequently
Shadow Culture Media and        Mackintosh based in the           in 1992 as the Daily                                                    accompanies his mum when
Sport Secretary just a week     town and the young girl           Telegraph’s Political                                                   she visits her constituents
before the Government           developed an early interest       Correspondent and                                                       in Bromsgrove.
published the draft             in politics; at just 14 she had   eventually Social Affairs                                                 Although she has admitted
Gambling Bill may seem          signed up for the Young           Editor on the Sunday                                                    to not being a gambler
like a daunting prospect,       Conservatives. The interest       Telegraph in 1996.                                                       herself, Kirkbride has
but Bromsgrove MP Julie         in politics continued through       This was her last job                                                  developed an understanding
Kirkbride is better placed      her education at Cambridge        in the media as she                                                      of how the industry works
than most in her party to       University, where she             was elected MP for                                                       through her time on the
understand the complicated      became Vice President             Bromsgrove in 1997,                                                      select committee. Her
new legislation.                of its Union Society, and         the same year she                                                       knowledge will no doubt
  Forty-three-year-old          the University of California      married fellow Tory                                                     prove useful as the Gambling
Kirkbride has already           in Berkeley.                      MP Andrew Mackay.                                                       Bill progresses.
scrutinised the Government’s      If her career had developed       The couple had their first
                                                                                                                                                        Julie Kirkbride is the new
gambling proposals as a         differently, Kirkbride could      child in October                                                                         Shadow Culture Media
                                                                                                                                                              and Sport Secretary
member of the Culture Select    have found herself writing for    2000, a
Committee and so new            Bingo Link! She started a         boy called
Conservative Leader Michael     career in journalism in 1982
Howard could be said to         with Yorkshire Television in
have made an easy decision      Leeds before moving to the
in making her the latest        BBC in 1986 as a news and
Shadow Gambling                 current affairs researcher/
Spokesperson.                   producer in London. She
  Kirkbride grew up in          also worked for ITN’s
Halifax, her mother worked      parliamentary unit before




                                                                                 4
                                                                         news

Scrutiny process provides
opportunity for change
The Gambling Bill is currently
undergoing prelegislative scrutiny,
a process that the Government hopes
will iron out all the legislation’s
potential problems and make sure it
has a smooth run through parliament.
  The prelegislative scrutiny    be heard throughout this
process is a relatively new      month and February.
one, the Gambling Bill is
only the third major piece of    What do you think?
legislation to be subjected      Greenway commented, ‘It’s
to the procedure, although       for those people within bingo
there has been a growing         who disagree with the
number of smaller bills          Government’s conclusions
that have also been going        and would like to see bingo
through the process.             kept as a ring-fenced
  The scrutiny is being          product. Those who want
carried out by a specially       to see it maintained as a
appointed joint committee        night out for people who
consisting of eight members      like going to bingo on a
from both houses and the         certain night and don’t think                                                                        John Greenway, Conservative MP for
                                                                                                                                      Ryedale, who was one of the speakers
three main parties. The          they’re actually involved in         Greenway has also been         hoping that his committee        at last year’s Bingo Association AGM, is
committee is being chaired       gambling. It’s up to them to      stressing that the industry       will meet that deadline and      chairing the Gambling Bill’s prelegislative
                                                                                                                                      scrutiny committee
by Conservative MP for           make their case.’                 should not refer to the           he believes the report will
Ryedale John Greenway,              The industry has been          process as deregulation as        hold some sway over the
who spoke at last year’s         impressed with Greenway’s         it implies there will be no       future legislation.
Bingo Association AGM.           grasp of the situation as well,   controls. He believes that the      He said, ‘The Government
Greenway was so keen to          but he believes that is only      correct term is modernisation     will then have to look at what
help steer the Gambling Bill     half the battle: ‘People can      as there will still be some       we’ve said and take it into
through Parliament that he       see that we understand            sensible limits to what can be    account. That’s what
resigned from the Tory front     where the problems are but        done post-Gambling Bill. He       happened with other reports
bench so that he could           understanding the problem         is working on the framework       that have had scrutiny
specifically concentrate on      and finding a resolution is not   that will allow progress but at   committees, like the
the legislation.                 going to be easy. I am very       the same time avoid potential     Communications Bill, chaired
  He says the prelegislative     mindful that some of the          for problem gambling.             by Lord Puttnam. That
scrutiny process provides        smaller bingo clubs would                                           committee made some
members of the bingo             like to preserve the bingo        Room for change                   recommendations that were
industry with the real           club as it is now. We have to     The scrutiny committee has        quite different to what the
opportunity to make any          find a way where that can be      been given until 8 April to       Government wanted. In the
changes to the Gambling          the case. But equally some        make its report to the            end the Government had to
Bill and the committee has       of the bigger operations want     Government in which it will       give way on some issues.
already taken written            to have bingo within a big        say where it agrees with the      So we do have an
evidence and some sessions       casino/leisure mix and the        DCMS proposals, where it          opportunity to say where the
of oral evidence from those      Government clearly intends        thinks there should be            Government has got it right
parties who wanted to make       to do that. We have to find a     changes and where it              and where it has got it
their voices heard. Further      mechanism to make it work         believes a different emphasis     wrong. We will rehearse all
sessions of oral evidence will   for both sizes.’                  will be useful. Greenway is       the arguments in the report.’




                                                                                 5
                                                                                        news
    Continued from Page 1
o



                                                                                                                                                   Gala in Surrey Quays, where
Karen Winstone (Walkers                                                                                                                            Manager Craig Hobson
Bingo, Selby); Darren Glover                                                                                                                       and his team had done an
(Mecca, St Helens); Bernard                                                                                                                        amazing job of ensuring that
McGuiness (Gala, Salford)                                                                                                                          everything ran smoothly. It
and Clyde Webber (Mecca,                                                                                                                           was a full house at the club,
Blackpool). Both Yorkshire                                                                                                                         with barely a seat to spare,
Television and BBC’s Look                                                                                                                          which made for a great
North were there to cover the                                                                                                                      atmosphere. Each competitor
event and talk to some of the                                                                                                                      was interviewed and
enthusiastic players. They all                                                                                                                     observed by the judging
showed great self-assurance                                                                                                                        panel before lunch, when
during their interviews and                                                                                                                        they were marked on their
tremendous showmanship                                                                                                                             knowledge of the rules of the
on stage, giving the judges                                                                                                                        National Bingo Game and
a difficult task, but it was the                                                                                                                   their broader understanding
knowledge and confidence                                                                                                                           of the bingo business. The
of Alan Stockdale that won                                                                                                                         afternoon’s proceedings were
them over, making him the                                                                                                                          compered and hosted by
North’s Best Bingo Caller                                                                                                                          breakfast TV’s favourite
and securing his place in        Above: Mike Vyse, Bingo Caller of the Year                                                                        presenter, Lorraine Kelly.
                                 2003, surrounded by his fellow finalists
the national final.              (from left) Alan Stockdale, Brett Hyrjak,                                                                         As Master of Ceremonies,
                                       James O’Kane and Kelvyn Davies.                                                                             Bobbie Bragg introduced
                                       Right: the competition final was hosted
Let me entertain you                   by morning TV favourite, Lorraine Kelly                                                                     each contestant on stage for
Next, it was the turn of the                                                                                                                       them to showcase their skills
Midlands to showcase its               sea of Welsh flags and free                                                                                 and call a single game. After
caller talent, at Mecca in             bubbly for all. Contestants                                                                                 the five presentations the
Acock’s Green, Birmingham.             Colin Baker (Castle, Canton);                                                                               results were very close.
Manager Alan Fox and his               Tony Beverley (Mecca,                                                                                         The finalists were all called
Assistant Dean Williams                Wrexham); Mike Broad                                                                                        back on stage to receive
were in charge of ensuring             (Castle, Bridgend); Mike                                                                                    their certificates and hear the
everything went smoothly.              Vyse (Mecca, Swansea) and                                                                                   judges’ decision announced,
Central TV and BBC                     Terry Whitelock (Empire,                                                                                    which was broadcast live by
Midlands television filmed             Neath) were all put to the                                                                                  a Sky News television camera
the event and talked to the            test. Mike Vyse’s astute                                                                                    crew. The hushed audience
contestants: Matt Adlington            understanding of the bingo                                                                                  of over 1,000 avid supporters
(Gala, Scunthorpe); Kelvyn             business won out in the end,                                                                                and bingo fans erupted in
Davies (Mecca, Stoke on                aided by his ability to get the                                                                             celebration following Paul
Trent); Simon Cook (Gala,              whole club joining in with his                                                                              Talboys’ announcement that
Tamworth); Mandy Gargan                on-stage rendition of the Elvis           Ceazar (Gala, Stratford)           fabulous dinner at the Tower Mike Vyse, from Mecca
(Flutters, Coalville); Max             classic The Wonder of You.                made it a difficult decision for   Thistle Hotel, overlooking     Swansea, was the new Bingo
Rayner (Mecca, Norwich)                  The last of the regional                the judges. However, Brett         Tower Bridge. At dinner, the   Caller of the Year. Mike was
and Peter Winterton (Gala,             finals, for the South, was                Hyrjak’s bingo knowledge           chairman of the judging        immediately thrust into the
Wednesbury). The bingo                 held in Reading, at BJ’s                  and showmanship won him            panel, NBGA Chief Executive limelight to collect his trophy,
knowledge and on-stage                 Luxury Bingo. Assistant                   the South of England title and     Paul Talboys, gave a           with photographers vying for
personality of Kelvyn Davies           Manager Debbie Beggs and                  the last place in the final.       welcoming speech and           his attention.
earned him his regional title          her staff created a carnival                                                 advised all the finalists to     The following week Mike
and place in the final.                atmosphere, which gave                    And the winner is…                 relax and just enjoy the       was sent for formal media
  Castle Leisure in Newport            the three TV camera crews                 Having whittled down the           evening and the next day’s     training to help him deal
Road, Cardiff, home of the             covering the event something              initial 80 entrants to five        event. Fellow judges also      successfully with the media
Bingo Caller of the Year               to show. The contestants                  regional winners, all involved     attending the dinner included in his role as ambassador for
2002, Peter Lewis, hosted              were all well prepared and                were anxiously waiting for         Chris Murphy, the editor of    the bingo industry. He now
the Welsh regional final.              highly professional. Mike                 the London final, to see who       Coinslot; Patrick Bowler, the has to decide when in the
Manager Jodie Jellie and her           Barnes (Leo Leisure,                      would take the title for 2003.     very first Bingo Caller of the coming months he wishes to
staff had strung a huge                Eastleigh); Ricky Denton                  The five winners and their         Year, who won his title in     enjoy the wonderful prize of
banner outside the club                (Mecca, Wood Green); Brett                partners arrived in London         1994, and Gloria Pattinson,    a week long, all expenses
announcing the competition.            Hyrjak (Gala Butlins, Bognor              on Saturday 29 November,           from Pattinson PR, the         paid trip to Los Angeles and
Everyone knew they were in             Regis); Billy Macleod (Gala,              where they enjoyed an              competition organisers.        Las Vegas. Congratulations
for an excellent day when              Brighton); Dawn Milton                    afternoon of sightseeing and         The following morning it     Mike Vyse, Bingo Caller of
they were welcomed by a                (Mecca, Harlow) and Melanie               shopping before attending a        was down to business at        the Year 2003!




                                                                                               6
                                                                                     news

It was all in a good cause…
The first ever Bingo for               Scalped!                                                                                                    It’s a date
                                       Geoff Dennison,                                                                                             Staff at the Gala Bingo Club
Breakthrough week took place           General Manager of                                                                                          on the High Street, Chatham
last year from 18-24 October,          Gala Bingo, Feltham                                                                                         stripped for a calendar
                                       challenged his staff                                                                                        to raise money for
as part of Breast Cancer               and customers to                                                                                            Breakthrough Breast
                                       raise over £2,500 for                                                                                       Cancer. Inspired by the
Awareness Month, with the aim          Breakthrough Breast                                                                                         film Calendar Girls, 24
of helping to raise funds for          Cancer, by agreeing                                                                                         brave volunteers, including
                                       to part with his                                                                                            11 men and 13 women,
Breakthrough Breast Cancer.            precious head of hair                                                                                       shed their inhibitions and
As you can see from these              if they managed to                                                                                          their clothes to pose
                                       drum up enough                                                                                              naked for this special
pictures, spirits were high and        sponsorship. The club                                                                                       one-off calendar.
                                       actually exceeded the
the mood was pink.                     challenge set by Geoff and raised
  The week was an amazing              over £3,200 in sponsorship from                                       Walk this way
                                       its members.                                                          Staff at Mecca, Cwmbran
success, with more clubs                                                                                     keep abreast of things!
joining in to support this cause
than on previous occasions.
The sale of special pink dabbers
that some clubs bought for the                                                                                                                                                    Think pink
                                                                                                                                                                                  National Game Office Manager
week managed to raise £13,000                                                                                                                                                     Beryl Boreham with her pink rinse.
and they were much in demand
by players. At the time of going
to press the total raised was
£344,608.35. Bingo Association
Chairman Sir Peter Fry said,
‘Once again the industry and
players have demonstrated
what an exceptionally generous         On the record
                                       Female staff members at the Gala Bingo Club on Station Road, Wigan stripped for a calendar to
and fun-loving group they are.         raise money for Breakthrough Breast Cancer. The brave ladies also recorded a single, Calendar
                                       Girls, which is on sale in the surrounding clubs in the Wigan region. The club is hoping to pass its
The amount of money raised             fundraising target of £5,000.
this year is staggering and this                                                                                                              Sleeping on the job
                                       High-flyer
is just our first year. What a truly   After members of his club raised over £200 for                                                         Staff at the Gala Bingo Club on Berrington Road, Hereford raised
                                       cancer research, bingo boss Carl Prosser promised                                                      over £600 for Breakthrough Breast Cancer by organising a bed push.
great result and congratulations                                                                                                              The 12 fit fundraisers, who included the Assistant and General
                                       to top up the total by doing a sponsored parachute
to all who took part.’                 jump. Last month, the club contributed £228.76 to                                                      Manager, pushed a bed around all the pubs in town asking for
                                       Breakthrough for Bingo, to raise funds for the Toby                                                    donations to the breast cancer charity. This feat of stamina takes
  Breakthrough Breast Cancer           Robins Breast Cancer Research Centre. Carl has                                                         the amount raised by the club so far to over £1,600.
was amazed at the amount               now added £407.69 to bring the total to £636.45.
                                       Carl, 28, who is Manager of the Top Ten Bingo Club,
of money raised and by the             Ystrad Mynach, leapt out of a plane at 12,000 feet,
generosity of operators and            free-falling at 120mph before opening his ’chute.
                                       He admits to being scared, ‘But this charity is close
players. Chief Executive Delyth        to my heart as my mother is having chemotherapy
                                       treatment after a breast cancer operation.’ Family
Morgan said, ‘Breakthrough             and friends were on hand to support Carl when he
Breast Cancer is delighted that        made his daredevil jump at a Cirencester airfield.
380 bingo clubs across the
country signed up for Bingo
for Breakthrough during
Breast Cancer Awareness
Month. We have been
astounded by the hard work
and dedication shown by all                                                                                                                   It’s a jungle out there…
                                                                                                                                              Two members of staff from the Gala Bingo Club on High Street,
staff and members and the                                                                                                                     Waltham Cross, Assistant Manager Taff Jones and colleague
                                                                                                                A close shave                 Mark Rendle, donned tiger and lion suits then locked themselves in
total amount raised so far                                                                                      Staff and customers at        a cage with real live tigers. The stunt was part of the Gala Bingo
is phenomenal.’                                                                                                 Mecca, Blackwood enjoyed      Club’s efforts to raise money for Breakthrough Breast Cancer and
                                                                                                                the sight of their General    it took place at Paradise Wildlife Park in Broxbourne.
  The final amount raised and                                                                                   Manager, Bob Evans, having
the results of the fundraising                                                                                  his head shaved for Bingo
                                                                                                                for Breakthrough. Bob
awards will be announced                                                                                        volunteered to have his
                                       Dancing in the street                                                    hair shaved for this
later in January.                      Staff at the Gala Bingo Club on Bridge Street, Luton organised a         worthwhile cause and, in
  We hope that you are all             conga round the town and raised over £600 for Breakthrough               front of a packed house,
                                       Breast Cancer, taking the club’s total money raised for the charity      local hairdresser Dean
looking forward to getting into        to over £1,800. Daryl Boothroyd, General Manager of Gala Bingo           scalped the Manager.
the pink again for Bingo for           Luton, headed the conga dressed in drag. He started the line off         So far the generous
                                       by rallying all the members and staff before hitting the town.           customers have donated
Breakthrough 2004!                     Anglia TV filmed the event and even joined in the conga!                 over £350.




                                                                                               9
                                                                                  Place an initial
                                                                               order of four gross or
                                                                               more from Jan – March
                                                                              and recieve a ‘free loan’
                                                                                 counter dispenser
                                                                                   made for your
                                                                                   ink products.




Cowells Arrow is pleased to launch its new and exciting range of
Ultima Wink Dabbers from January 2004. Contact the
number below for advance orders NOW.

       Features:
       • Bright, colourful and eye catching
       • ‘Easy-grip’ design
       • Uses Premium Ultima Wink ink, which is quick drying and does not
         bleed through the paper, making the game easier, cleaner and
        more fun for players
       • Full sleeve wrap

A superior product that will enhance your players’ enjoyment



      ur customers decide!
Let yo
            PO Box 152                        Order/Enquiries Hotline: 0800 246 060
            Lovetofts Drive                   or contact your local Area Sales Manager
            Ipswich                           Email us: sales@cowellsarrow.co.uk
            Suffolk IP1 5PP
                                              www.cowellsarrow.co.uk
                                                                                     competition
Bingo players warned
about bogus callers
                                                         A first time for
Local police teamed up with Top Ten, Yeovil to provide
a valuable community service, seeking to prevent
                                                         Just Everything
crimes by warning players and staff about bogus          To celebrate its inaugural
callers – the kind who might help themselves to          appearance at this year’s
your ‘full house’.                                       ATEI, where the company will
  Crime Reduction Officer Brett Gitsham visited the
                                                         showcase its wide selection
club to advise people how to protect themselves
                                                         of prize and gift merchandise,
and their property, particularly during the darker
                                                         Bingo Link has items from
winter days. PC Gitsham, who was Assistant
                                                         Just Everything’s current range
Manager at the bingo club 13 years ago before
                                                         to offer to four lucky readers.
leaving to join the police, said, ‘It’s important to
                                                           For a chance to win one of two
tackle people’s fear of crime and we can do that
                                                         talking cookie jars, an Easter chick or a set
by making them more aware and more prepared.’
                                                                          of stainless-steel cookware,
  Top Ten Business Manager Barry Richardson-Smith
                                                                               please complete the Bingo
came up with the idea during a meeting to set up a
                                                                                 Link competition entry
Neighbourhood Watch scheme near his home. He
                                                                                   form or put your club name, address
said, ‘Brett came up to me after the talk and reminded
                                                                                   and personal details on an postcard,
me that he once worked at the club. It seemed an
                                                                                  and send it to:
obvious thing to ask him to make a return visit and
talk to some of our older members, many of whom
                                                                                Just Everything Competition, Bingo Link,
live on their own and can be quite vulnerable. The
club is more than just a place to play bingo. There’s                           Lexham House, 75 High Street North,
a real community spirit here and the more we can                                Dunstable, Beds LU6 1JF.
                                                                                All entries must be received by 28 March 2004.
do to help our customers, the better.’
                                                                                Winners will be notified in writing.




                                          HALF PAGE
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                                                                           news

Inaugural online bingo
awards launched
           WhichBingo.com, the net’s      the engaging activity of club bingo,
           recognised independent         providing not just bingo but other
           source for ‘all things         amusement and social opportunities,
bingo’, has launch the inaugural          as would be available in a club,
search for the Online Bingo Site of       in order to retain players. Online
the Year and also the New Online          players are twice as quick as club
Bingo Site of the Year.                   players to vote with their feet and go
  The online bingo sector of              elsewhere, as an alternative site is
online gaming is constantly               only ever a ‘click’ away.
increasing in size and importance.          The Site of the Year award is open
As it began to mature and develop,        to all ‘pay-to-play’ sites, regardless of
WhichBingo felt that it was the right     software provider and the New Site
time to honour those sites at the         of the Year award is open to any
forefront of this most vibrant online     new online bingo site that launched
gaming sector.                            during 2003. The awards were                praise and recognise those sites
  The aim of the awards is to             decided by a player vote during             that consistently deliver enjoyment    appreciation of the service these
recognise and reward excellence           December 2003, the results of which         and satisfaction to their players.     sites supply. We are very excited
in online bingo, as voted by the most     are due to be revealed this month.          There are some great sites out there   about these awards.’
important constituent of the game,          Phil Fraser, who is the owner of          doing a fantastic job. Those players   G Full details can be found at
the players. Sites attempt to replicate   WhichBingo.com, said, ‘We want to           need a forum to register their         http://www.whichbingo.com/soty.




                      CALLING ALL BINGO OPERATORS

                                                          TOP TEN
                                                        HALF PAGE
                                                           BINGO
                                      WITH BORDER
                                       196 X 120.433
                                  IF YOU ARE THINKING OF SELLING
                                    WE WANT TO HEAR FROM YOU!
     Edward Symmons Hotel & Leisure are retained by
     Top Ten Bingo to acquire new clubs on their behalf.
     If you want to sell call:
     COLIN WHITE OR PAUL GRATTON
                                                                                                  SPECIALIST PROPERTY SERVICES
     Tel: 020 7344 4500                                                                                 www.edwardsymmons.com
     email: colin.white@edwardsymmons.com
                                                                                                       news
                                                                                                                                                          independently owned. This is the first

Popcorn monster                                                                                                                                           time that a giant popcorn sculpture
                                                                                                                                                          has ever been created in Scotland
                                                                                                                                                          and we’re now waiting to hear from

attacks world                                                                                                                                             Guinness World Records to see if
                                                                                                                                                          we qualify for entry.’
                                                                                                                                                            Artist Emma explained, ‘For the


record                                                                                                                                                    attempt to be recognised we had
                                                                                                                                                          to create a free-standing sculpture
                                                                                                                                                          made entirely of popcorn and glue.
Godzilla, usually found at the centre of a scene                                                                                                          To add to the problems we could
of carnage, has been smashing things again                                                                                                                only make sections of 26 inches
as a 16ft replica of the movie monster made                                                                                                               or less because of the difficulty of
entirely out of popcorn launched its attack                                                                                                               getting Godzilla onto the balcony.
on the world record books.                                                                                                                                  ‘It’s the first time I’ve ever tried
   Created to commemorate the 65th                                                                                                                        working in popcorn and it has been
anniversary of Stirling’s Allan Park                                                                                                                      one of the most unusual projects
cinema, which was built in 1938 and                                                                                                                       I’ve agreed to do. Popcorn isn’t the
contains two screens plus the bingo                                                                                                                       easiest material to work with so this
club, the giant sculpture of movie                                                                                                                        has been very much a labour of love.
monster Godzilla by Edinburgh-                                                                                                                            I’m delighted to be associated with
based artist Emma Herman Smith                                                                                                                            the event and really pleased with the
took a month to complete. The                                                                                                                             end result.’
sculpture was made solely out of                                                                                                                            The sculpture was unveiled at a
popcorn and adhesive and weighs in                                                                                                                        red carpet ceremony in late October.
at over 1,000kg (one metric tonne).   to John O’Groats. Christine Wright,                                         the Allan Park’s 65th anniversary       As part of the weekend’s celebrations,
If each piece of popcorn used in the  Manager of Carlton Cinemas, said,                                           in style. This is a tremendous          movie-goers were treated to four
sculpture were to be laid out end to  ‘Building Godzilla has been a monster                                       milestone, especially considering       classic pictures, including Stirling’s
end, the line would run from Stirling project but we wanted to celebrate                                          that the cinema, to this day, remains   very own film, Braveheart.




                                                Address & Membership Services
                                                                Q Services provide highly effective computer solutions to help your business not
                                                                only save money but dramatically increase your customer base



                                                                            HALF PAGE
                                            Q-Services have been providing address related services and software to the Bingo industry for the past 7 years. With our
                                            underlying knowledge of membership requirements, we have created products that focus on the core values of your business;
                                            Helping you to retain, improve and attract new members.

                                                                           WITH BORDER
                                            • Address cleaning - Validates post codes, produces consistent & accurate addresses, maximises mailsort
                                            discounts & confirms the name details at an address.
                                            • De-Dupe - Identifies duplicates and close-matches, using the address, name and date of birth.

                                                                           196 X 120.433
                                            • Post-code mailing - You select the post code you wish to target and we obtain voters roll information to match. By using the
                                            de-Dupe service we can remove your current customers from this post code and then process the mailing to those remaining.
                                            • Mailing - Mail your customers for free. Postage discounts on mailsort can equal the cost of handling!
      your next move: www.qservices.co.uk




                                            • Database Profiling - Analysis using postcodes, Mosaic, Financial Mosaic & Touchpoint profile codes.
                                            • Swipe based membership system - Comprehensive analysis of visits and member’s information.
                                            • Stock control - Ideal for club stock requirements. Easy to install, setup and use.

                                            For more information on how Q-Services can help you, contact Simon Kemp on:

                                            07850 333987                                     or E-mail simonk@qservices.co.uk


                                            “Business solutions to your business problems”
                                                                                    feature
60 years old and still leading the way

ATEI 2004
It is hard to believe that ATEI has              developments, i-gaming applications
been going for 60 years! The first               and content delivery solutions.
Amusement Trades Exhibition                        Last year’s all-time record of 273
(ATE) was hailed as an event ‘for                exhibitors looks set to be broken this
progress and prosperity’ and took                year with 271 companies having
place in Seymour Hall, Seymour                   already confirmed their stand space
Place, London W1 on 21-24                        at the time of going to press. They
February 1939. Over the years the                represent 24 nations, with 113 (42
show has reflected the mood of                   per cent) of suppliers based outside
eight different decades and it still             the UK. The strongest delegations of
remains a show ‘for progress and                 non-UK exhibitors are from Italy and
prosperity’ in the gaming industry.              Spain (20 each), closely followed by
  While its essence may remain                   the USA (19). Germany heads up the
unchanged, the show has moved                    rest of the field (seven exhibitors),             four from
with the times and is now the leading            with five each from Austria, Taiwan               Spain, three from
UK amusement industry trade show,                and the Netherlands, four from                    Taiwan, two each from Germany,
with an international reputation.                Belgium, three each from France,                  South Korea and the Netherlands          Bingo Link caught up with leading
Last year saw a record number of                 Japan, South Korea and the Ukraine,               and one each from Denmark,               machine manufacturers The Barcrest
delegates attending and a record                 two each from the Czech Republic,                 France, Hong Kong, Portugal,             Group (stand 870) and Mazooma
number of exhibitors from overseas.              Hong Kong, Ireland, Poland and                    Russia, Slovakia and the Ukraine.        (stand 1240) to see what they had
The announcement of UK gaming                    Portugal and one each from Canada,                  In addition to these new names are     to offer the bingo sector.
deregulation raised political interest in        Croatia, Denmark, Hungary, Russia                 many familiar ones, including Ace Ltd,
the 2003 show, with 10 UK politicians            and the Slovak Republic. A veritable              Barcrest Games, Bell-Fruit Games,        Barcrest’s best
attending, including the Rt Hon                  United Nations of gaming.                         Cowells Arrow, Crown Direct,             Barcrest was formed in 1968 by John
Richard Caborn MP, the minister                    Fifty-two companies are making                  Cummins-Allison, De La Rue Cash          Marshall and Eric Horley and since
then responsible for gambling.                   their ATEI debut this year, one of                Systems, Deith Group, Edward             then it has continued to expand. In
                                                 which, Just Everything, has attended              Thompson, Electrocoin, Maygay            2001 The Barcrest Group formed Red
Showstoppers                                     previously as Just Jewellery. Drawn               Machines, Mazooma Games, PMS             Gaming and launched Vivid Gaming,
Peter Rushbridge has managed the                 from 15 countries, the list comprises             International, Prestige Seating          bringing its brand total to three.
show for 13 years and Bingo Link                 20 first-time exhibitors from the UK,             Technology, Red Gaming, Scott Todd         At the 2003 show The Barcrest
asked him if there was anything he               seven from the USA, five from Italy,              Developments and Vivid Gaming.           Group created a stir with its huge
would like to change. ‘I’d like to                                                                                                          stand and spoof on airport departures
correct the misperception that ATEI                                                                                                         and airline food. This year the
is a gambling expo. Low pay-out                                                                                                             company looks set to repeat that
gambling is an important part of our                                                                                                        triumph with the largest stand at the
product mix but there’s so much                                                                                                             show, called The Venue, where it will
more to interest international buyers.’                                                                                                     be showcasing almost 200 machines
  The 60th ATEI opens at London’s                                                                                                           from Barcrest Games, Vivid Gaming
Earls Court Exhibition Centre on 27                                                                                                         and Red Gaming. However, rather
January. Visitors to the 2004 event                                                                                                         than exhibiting machines in clusters
can expect to see new products and                                                                                                          based on brand, different sections of
services from more than 60 sectors,                                                                                                         the stand will target different sectors
including traditional hardware such                                                                                                         of gaming, grouping product from all
as videos, gaming machines, pushers,                                                                                                        three brands together, as appropriate.
novelty games, redemption pieces,                                                                                                           All three Barcrest brands operate on
sports games, music systems, kiddie                                                                                                         a shared technical platform, allowing
rides, photo kiosks, security systems,                                                                                                      some machines to be linked together
money handling systems, vending,                                                                                                            to create a Showtime Wave feature.
swag and plush – to name but a few                                                                                                          Data is taken from a number of
– through to the latest in touchscreen ATEI 1950, held at The Royal Horticultural Hall, Westminster, London                                 machines and, depending on take,




                                                                                              15
                                                                                 feature
one machine is selected to ‘run-hot’,     Red Gaming’s first video AWP in a                    new addition to its phenomenally         Gaming Centre, with tantalising single-
paying out a much higher rate than        brand new cabinet. Video Star will be                successful £500 jackpot machines,        player games from Red Gaming.
usual. This allows machines to be         displayed in a range of exciting new                 Winning Ways, Spectrum and                 Barcrest Group’s range of
presented together, sharing data,         cabinets for a number of different                   Golden Roll. One of Barcrest’s           international products is growing ever
while still operating separately as the   sectors and Barcrest Games will be                   newest products is Golden Keys,          stronger and a diverse selection will
law currently requires.                   launching its brand new SWP.                         a single-player game specifically for    be available on the stand. To launch
  The stand will see the launch of          Each of the Barcrest Group brands                  the bingo and arcade market. It’s        the latest New Genesis game for the
the newest Barcrest Group Horizon         will present a variety of products                   a lo-tech game, incorporating an         Netherlands, the Dutch world darts
cabinet for UK AWP games and will         for the UK Bingo & Club sector,                      eye-catching 3D top reel with an         champion will be on hand to
feature a number of machines across       including a brand new hi-tech club                   entertaining feature that awards extra   demonstrate his skills. Also for the
the brands in the stunning new cabinet    machine from Barcrest Games, and                     spins from the top game. Sales           Dutch market, Barcrest Games will
design. Various new reel-based and        Vivid Gaming will unveil its new                     Director Barry Knowles said, ‘We are     be unveiling a brand new five-player
video products for all markets will       selection of totally random £25 AWP                  delighted with the excellent test        game. For the German, Hungarian
make their debut at the show, with a      products. Vivid will also introduce a                results from Golden Keys, which          and Ukrainian markets, Video Star
few new takes on players’ favourites.                                                          have caused a buzz around the            promises to be a popular attraction,
  Paul Terroni, Managing Director                                                              trade. The market has been waiting       and games for Italy, Spain, Norway,
(Sales and Commercial) at Barcrest                                                             a long time for the next legendary       Lithuania, Poland, the Czech Republic
Group said, ‘There is a fantastic buzz                                                         single player and Golden Keys is         and Slovakia, and the German payout
about this year’s show. We have                                                                showing great potential.’                market make up the portfolio with all
designed our stand to provide easy                                                               In the Gaming Centre sector at The     three brands strongly represented.
access to our comprehensive range                                                              Venue, Vivid will be showing its new
of products for each individual market                                                         multi-player and Barcrest Games will     New from Mazooma
sector and will be launching some                                                              be showcasing its innovative new         Based in Newark, Nottinghamshire,
interesting new product developments.’                                                         two-player game, as well as a range      Mazooma Games is part of the Bell-
  Alongside the latest AWP machines                                                            of variations of the massively popular   Fruit Games group and is one of the
housed in the new Barcrest Group                                                               Video Star products in a selection of    industry’s newest and brightest
Horizon cabinet, the Pub & Bar area                                                            different cabinet styles. Vivid’s new    development houses. Specialising in
of The Venue will showcase Barcrest                                                            range of totally random £25 AWP          the domestic market it has built and
Games’ new prize vend machine and         Barcrest’s MD (Sales and Commercial), Paul Terroni   products will also be found in the       sustained a sizeable share of the UK




                                                                                           •   Plays linked MCB and ticket bingo
                                                                                           •   Minimal ongoing costs (e.g. line rental)
                                                                                           •   Wide area or local link
                                                  HALF PAGE                                •
                                                                                           •
                                                                                               Simple installation of link terminal
                                                                                               Call Bridge can be purchased outright!


                                                 WITH BORDER
                                                 196 X 120.433                                                                     For more information
                                                                                                                                   contact Chris Shipley
                                                                                                                                 Coincheck Electronics Ltd
                                                                                                                                       Borwick Drive
                                                                                                                                         Grovehill
                                                                                                                                         Beverley
                                                                                                                                 East Yorkshire HU17 0HQ
                                                                                                                                       01482 863711
                                                                                                                                   info@coincheck.com
                                                                                                                                   www.coincheck.com
                                                                                 feature
                                                                     ago it’s still going       cleverly recycled back into the pots        House, Frank’n’Fruits and Band Aid.
                                                                     strong. Its pedigree       via escalating hoppers. This exciting         Pushers, which attract players who
                                                                     can be traced back to      new game will be on display at the          may not play fruits but recognise the
                                                                     the Golden X single        show. However, topping the bill will        coin pusher from seaside holidays,
                                                                     player and, more           be the latest Big-Screen Monopoly, a        are marketed under the Jumping Bean
                                                                     recently, the Red Hot      multi-position, sit-down game with a        banner. Headlining at ATEI will be
                                                                     X, which is still very     42-inch plasma screen to display            the new eight-player Monopoly
                                                                     much alive and kicking     the animated characters, play pieces        Wonders of the World Feature
                                                                     in the Mazooma range.      and famous London streets from the          Pusher. This up-to-the-minute game
                                                                        Armed with the          board game. Entry to the Big Screen         presents a 10p Pusher, where a
                                                                     licence for the world’s    is achieved with a special winning-         feature reel is triggered during the
                                                                     most famous board          reel combination. This starts the           game, awarding cash prizes. The
                                                                     game, Monopoly,            Monopoly game, where throwing               machine is fitted with multi coin-mechs.
                                                                     Mazooma has various        dice moves you around the board,              Mazooma’s experience has shown
Mazooma has a variety of new products featuring Monopoly imagery     new products that use      gathering wealth as you go. The use         them that most bingo players prefer
                                                                     its iconic imagery,        of licenced imagery on machines             a basic format, with clear artwork,
sector. Mazooma also develops                         including a new three-player to take on   was a clear trend at last year’s G2E        lighting to help them follow the game
products for export and has achieved all-comers. The new version sees the                       Expo in Las Vegas. However, many            and entertaining sound effects.
great success in the German market. top-box game entered with a special                         operators prefer to avoid the licenses      The three-player top-box offers a
  It produces top-earning games for                   winning combination on any of the         as initial fees and negotiations for        competitive element and encourages
the bingo AWP sector, such as Pac-                    base machines. Two live £25 jackpots      share of box can be difficult and costly.   social interaction. The winning player
Man, Golden X, Tic Tac Two, Red                       made up of 10p pieces either side of        The quest to attract more players         enjoys the feel-good factor of being
Hot X, Shake, Rattle and Roll and                     the top-box reels can be won with         to ‘pay-to-play’ bingo games has led        seen to be a winner, encouraging
Golden Game. The Golden Game                          three red Chance symbols on the           Mazooma to introduce a range of             others to want to beat the winning run.
three-player is a sure-fire focal point win line or three blue Community                        Vegas Style Video Fruits. Housed in         G ATEI is at Earls Court, London
wherever it’s sited, with strong take-                Chest symbols. The sound of the           a gold framed, classic US casino-style      on 27-29 January 2004. For more
up from the majors and independents coins dropping is enhanced with                             cabinet, they offer a range of easily       information, including free entry
alike. The top-selling three-player game sample sound effects, adding to that                   interchangeable games, including            badge registration, visit
since its introduction almost two years feel-good win factor. The coins are                     American Poker, Pac-Man, Snake              www.ateonline.co.uk/ATEI.




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             www.bellfruitgames.co.uk
                                                                 recruitment




Management Opportunities
Due to the Future expansion of 2 purpose built luxury bingo's in
                                                                                           Crown Buildings 15 High Street Cosham
Crewe & Worksop                                                                               Hants PO6 3BU tel: (023) 9231 5400
We have vacancies for Deputy General Managers and Trainee
Managers who have a proven track record in Bingo or the wider                    Peter Arnett Leisure, who operate crown Bingo Clubs on the South
                                                                                  Coast have the following vacancies for applicants who are career
hospitality sector and who possess the creativity and flair to drive the                 focussed, intelligent, enthusiastic and self motivated.
business forward.
                                                                                                          Support Manager:
An excellent communicator, you will have the desire and ability to pass          Who preferably holds a current GB11 or has had to relieve Managers
on your skills andknowledge to create a team committed to the delivery          for the holiday and sickness and support the General manager with the
                                                                                 day to day operation of developing and promoting the ever growing,
of excellent customer service and impressive financial results.                                         dynamic Bingo Business.
If you have the qualities we are looking for, we will provide you with a                                 Assistant Manager(s):
competitive salary, relocation expenses and bonus scheme couple with              Required to join our Management Team for the general operation
                                                                                                        of our busy Bingo Halls.
rapid promotion and development opportunities.
                                                                                 Some experience of licensed bingo would be preferred although full
                                                                                                         training will be given.
Please forward your CV with a covering letter in the strictest confidence to:
                                                                                Must enjoy meeting people and be prepared to undertake a challenging
                                                                                           role in this exciting and rewarding environment.
           Mr Gerry Tait, Operations Director
           Apollo Bingo Ltd, Houston House, 12 Sceptre
                                                                                   Please apply in writing with a full CV to the General Manager,
           Court, Sceptre Point, Preston. PR5 6AW                                             Mr Stephen Gooch, at the above address.




                                                                                      Sales Representatives
                                                                                     Tired of working late nights, weekends, bank holidays?
                                                                                     Could you sell products and plan promotions to
                                                                                     bingo halls, amusements etc?

                                                                                       We are looking for sales people for London, the South,
                                                                                       Scotland and North-East England. We can offer the
                                                                                        right candidates excellent career prospects.

                                                                                           Apply in confidence to:
                                                                                            Leon Summers
                                                                                             Managing Director
                                                                                               Just Everything Ltd
                                                                                                  PO Box 115
                                                                                                     Northwich
                                                                                                          Cheshire CW9 7FT
                                                                                                                Tel: 01606 351 333
BLSpring04   23/12/03     12:19 pm     Page 1 Graphics 10 MISC:BINGO_LINK:SPRING_04:Classified:Pages:




                                                             classified
                                                                          I BUY


       Telephone: 01              9
                        482 62091 Facsimile:       01482 620868
                                                                            BINGO                      CLUBS
    www.leisure-electronics.co.uk email: info@leisure-electronics.co.uk
                                                                                Anywhere in England
                                                                                                                seats
     Finance available for all electronic bingo                                 Min. 1000 ads a week, min. 500
                                                                                                                 ing to expand
                                                                                I am an independent operator look
           equipment and conversions                                                                               on:   07721 654 301
                     SUBJECT TO TERMS AND CONDITIONS                             Call Roger in complete confidence



                               For free survey and quotation contact
          Dual                                                             KORY BINGO MACHINES
      shuttercard                      Everlux                             1-3 Avenue Street, Tong Street, Bradford BD4 9QT. UK

          mcb                         Electronics                         New and Used Bingo Equipment and Accessories.
                                Highcliffe Industrial Estate                Longest Established Manufacturer in the UK.
        systems              Bruntcliffe Lane, Morley. LS27 9LR
                                                                                 Tel: 01274 682500 Fax: 01274 682550
                                     Tel: 0113 252 6606
         SRCe                        Fax: 0113 252 9408                                Abdul Mobile: 07860 637698
                                                                                   Website: korybingomachines.com
         RNGe                   website: www.everlux.com
                                 email: sales@everlux.com                         Email: korybingomachine@aol.com




                            TOP TEN
                             BINGO

                BINGO CLUB
               MANAGEMENT
       Required at all levels from
             G.M. to trainee.
      Competitive saleries offered.                                         Foster Bingo require a General Manager
       If you want to be involved                                           to run our Bingo Operation
                                                                            We are looking for an individual who is determined and self
      with a fast growing company                                           motivated with the ability to successfully promote our business.
                 apply to:                                                  In return we will offer a high basic salary (significantly above
             Bruce Roberts,                                                 industry average), plus profit share incentive scheme, quality
           Top Ten Bingo Ltd,                                               company vehicle, pension etc...
                                                                            All applications will be treated in strictest confidence.
                  Unit 8,
       Verulam Industrial Estate,
              London Road,                                                  Please call Mark Foster on 01294 473 054/6
           St Albans AL1 1JF
           Tel: 01727 850793

				
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