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Brand Guidelines201119133844

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Brand Guidelines201119133844 Powered By Docstoc
					Brand Guidelines
Society of Dyers and Colourists Brand Guidelines   1




Contents
2          Logo variations
           - Colour and monotype versions

3          General use of logo
           - Area around logo
           - Minimum size
           - Logo background

4          Corporate Colours
           - Primary and secondary colours

5          Typefaces
           - Primary and secondary typefaces
Society of Dyers and Colourists Brand Guidelines                                                                     2




Logo variations
Full Colour
This is the full colour version of the SDC logo and must be used on all full colour printed and online literature:




Monotone
This is the monotone version of the SDC logo and must be used on all black and white printed and online
literature:




The logo should always be used following instructions given in this guide and is only available as a graphic
object and should not be reproduced either on web or in print. It is available in several different formats.
Please contact the SDC marketing department for specific versions.
Society of Dyers and Colourists Brand Guidelines                                                            3




General use of logo
Area around logo
The logo can be used with other logos but there must be no encroachment, touching or overlapping of the
logo, within the area outline. (fig 1) Do not position the logo too close to text and images. The area of
isolation is based on the letter ‘d’ used within the logo graphic. (fig 2)

(fig 1)


                                          d
                                                            d
                 (fig 2)




Minimum size
Do not use the corporate logo smaller than 40mm in width.




              40mm




Logo background
The logo must always be used on a clear white background and should never be altered or reproduced on a
coloured background.
Society of Dyers and Colourists Brand Guidelines                                                            4




Corporate colours
Primary colours
SDC has four distinctive corporate colours:




Purple                                   Dark blue           Turquoise                     Yellow
Pantone 2602
           R                                       R
                                                             Pantone 3135
                                                                     R                           R
                                         Pantone 308                                       Pantone 123
C64 M100 Y0 K0                           C100 M60 Y25 K0     C100 M19 Y23 K0               C6 M26 Y90 K0
R153 G0 B153                             R0 G102 B153        R0 G153 B204                  R255 G204 B51
Web 990099                               Web 006699          Web 0099CC                    Web FFCC33


Secondary colours
SDC also use the following range of secondary colours to give the material a consistent feel:




           R                                       R                 R                           R

Pantone 711                              Pantone 144         Pantone 469                   Pantone 362
C3 M100 Y80 K0                           C0 M47 Y98 K0       C36 M79 Y100 K49              C73 M8 Y100 K0
R255 G0 B51                              R255 G153 B51       R102 G51 B0                   R51 G153 B51
Web FF0033                               Web FF9933          Web 663300                    Web 339933




Pantone 382                              Pantone 629         Pantone 257                   Pantone 7415
           R                                       R                 R                           R




C29 M0 Y99 K0                            C33 M0 Y9 K0        C15 M34 Y0 K0                 C0 M18 Y15 K0
R204 G204 B51                            R153 G204 B255      R204 G153 B204                R255 G204 B204
Web CCCC33                               Web 99CCFF          Web CC99CC                    Web FFCCCC
Society of Dyers and Colourists Brand Guidelines                                                                 5




Typefaces
Primary typeface
Use the Corisande typefaces for all printed designed items. It is a clear, modern and attractive typeface with
good legibility. Corisande Light should be used for the body copy and Corisande Regular should be used for
headings / sub headings:

Corisande Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”£$%^&*()_+@:?><,./’;[]=-

Corisande Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”£$%^&*()_+@:?><,./’;[]=-


Secondary typeface
The Trebuchet MS font must be used for in-house documents, on-screen applications and website copy.
Trebuchet MS should be used for the body copy and Trebuchet MS Bold can be used for headings / sub
headings:


Trebuchet MS
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”£$%^&*()_+@:?><,./’;[]=-

Trebuchet MS Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”£$%^&*()_+@:?><,./’;[]=-



The primary and secondary typefaces should not be used together on any designed literature.
Please refer to the branded items pages for more information about font usage on various standard literature.

				
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