VIEWS: 18 PAGES: 6 POSTED ON: 2/7/2011
Brand Guidelines Society of Dyers and Colourists Brand Guidelines 1 Contents 2 Logo variations - Colour and monotype versions 3 General use of logo - Area around logo - Minimum size - Logo background 4 Corporate Colours - Primary and secondary colours 5 Typefaces - Primary and secondary typefaces Society of Dyers and Colourists Brand Guidelines 2 Logo variations Full Colour This is the full colour version of the SDC logo and must be used on all full colour printed and online literature: Monotone This is the monotone version of the SDC logo and must be used on all black and white printed and online literature: The logo should always be used following instructions given in this guide and is only available as a graphic object and should not be reproduced either on web or in print. It is available in several different formats. Please contact the SDC marketing department for specific versions. Society of Dyers and Colourists Brand Guidelines 3 General use of logo Area around logo The logo can be used with other logos but there must be no encroachment, touching or overlapping of the logo, within the area outline. (fig 1) Do not position the logo too close to text and images. The area of isolation is based on the letter ‘d’ used within the logo graphic. (fig 2) (fig 1) d d (fig 2) Minimum size Do not use the corporate logo smaller than 40mm in width. 40mm Logo background The logo must always be used on a clear white background and should never be altered or reproduced on a coloured background. Society of Dyers and Colourists Brand Guidelines 4 Corporate colours Primary colours SDC has four distinctive corporate colours: Purple Dark blue Turquoise Yellow Pantone 2602 R R Pantone 3135 R R Pantone 308 Pantone 123 C64 M100 Y0 K0 C100 M60 Y25 K0 C100 M19 Y23 K0 C6 M26 Y90 K0 R153 G0 B153 R0 G102 B153 R0 G153 B204 R255 G204 B51 Web 990099 Web 006699 Web 0099CC Web FFCC33 Secondary colours SDC also use the following range of secondary colours to give the material a consistent feel: R R R R Pantone 711 Pantone 144 Pantone 469 Pantone 362 C3 M100 Y80 K0 C0 M47 Y98 K0 C36 M79 Y100 K49 C73 M8 Y100 K0 R255 G0 B51 R255 G153 B51 R102 G51 B0 R51 G153 B51 Web FF0033 Web FF9933 Web 663300 Web 339933 Pantone 382 Pantone 629 Pantone 257 Pantone 7415 R R R R C29 M0 Y99 K0 C33 M0 Y9 K0 C15 M34 Y0 K0 C0 M18 Y15 K0 R204 G204 B51 R153 G204 B255 R204 G153 B204 R255 G204 B204 Web CCCC33 Web 99CCFF Web CC99CC Web FFCCCC Society of Dyers and Colourists Brand Guidelines 5 Typefaces Primary typeface Use the Corisande typefaces for all printed designed items. It is a clear, modern and attractive typeface with good legibility. Corisande Light should be used for the body copy and Corisande Regular should be used for headings / sub headings: Corisande Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!”£$%^&*()_+@:?><,./’;=- Corisande Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!”£$%^&*()_+@:?><,./’;=- Secondary typeface The Trebuchet MS font must be used for in-house documents, on-screen applications and website copy. Trebuchet MS should be used for the body copy and Trebuchet MS Bold can be used for headings / sub headings: Trebuchet MS abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!”£$%^&*()_+@:?><,./’;=- Trebuchet MS Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!”£$%^&*()_+@:?><,./’;=- The primary and secondary typefaces should not be used together on any designed literature. Please refer to the branded items pages for more information about font usage on various standard literature.
Pages to are hidden for
"Brand Guidelines201119133844"Please download to view full document