turBo cHarge Your WeB Listing advertising ratecard 2009 the w

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					turBo-cHarge Your WeB Listing!                                                                                                                                         advertising ratecard 2009
 the web continues to rapidly increase in importance as a travel research tool.                                                                                    Jasons Business traveller Accommodation Directory
Jasons features, hot Deals, and e-letters are like full page print ads on the web.

                                                                                                                                                                                                                                                                                                                                                       Business
                                                                                                                                                                                                   All prices exclude GSt. All rates are non-commission bearing
  use them to gain your unfair share of Jasons large and growing web traffic.                                                                              Print                                  Print only                          weB liStinGS (Per Annum) weB only
reGionAl PAGe                                                                       BuilD SeriouS BuSineSS                                                 double page and half page template                        $4900            pictorial listing in "Business accommodation"                                       $795




                                                                                                                                                                                                                                                                                                                                                      traveLLer
                                                                                                                                                           180mm deep x 253mm wide                                                            • 150 word description with dynamic map locator
feAtureS & hot DeAlS                                                                with our BuSineSS                                                      Full page and half page template
                                                                                                                                                           180mm deep x 114mm wide
                                                                                                                                                                                                                     $3340                    • Up to four images                       • Business Travel amenities list
                                                                                                                                                                                                                                              • website link and link to booking engine • level 3 search ranking
Stand out from your competitors across your                                         trAveller e-letter                                                     Half page and half page template                          $2380            power listing in "Business accommodation"
                                                                                                                                                                                                                                              •   150 word description with dynamic map locator
                                                                                                                                                                                                                                                                                                                        $1395
region. when people are doing business in your                                                                                                             87mm deep x 114mm wide
                                                                                    • Jasons Business Traveller e-letter directly targets                                                                                                     •   Up to eight images plus slideshow
town, make sure they see you first.                                                   the business travel decision-makers in new                           Half page template                                        $1490                    •   Video listing (client-supplied video)
                                                                                      zealand’s small to medium size enterprises.                          lOGO - supply at 300dpi in CMYK                                                    •   Business Travel amenities list
• Your ad rotates through the town and regional pages
                                                                                    • Jasons Business Traveller e-letter is delivered
                                                                                                                                                           IMaGe - supply at 300dpi in CMYK                                                   •   website link and link to booking engine                                                              n e w z e a l a n d a c c o m m o d at i o n d i r e c t o r y 2 0 0 9
  where your property is located. web users can click                                                                                                      Business Services special listing                           $450                   •   level 2 search ranking
  straight through to your listing.                                                   quarterly to over 20,000+ subscribers. It is the
                                                                                      perfect opportunity to reach this valuable market.
                                                                                                                                                           For non-accommodation clients targeting business travellers                Commission-Free online Booking Facility                                                                      a c c o m m o d at i o n   |   conferences            |   event venues
• If you have a special hot offer for Jasons users, you                                                                                                    Up to 60 words plus 1 image maximum size 38mm x 38mm                               • Instant Commission-Free bookings on Jasons.com and holidayguide.co.nz
  can have a 150 word description of that deal added                                • To advertise in Jasons Business Traveller, you need                  national full page (no template)                          $3340                    - Up to 25 rooms                                                 $300
  to your regular listing.                                                            a specific hot actionable offer. as part of the price,               200mm deep x 135mm wide (plus 5mm bleed each edge)                                 - 25 rooms plus                                                  $450
• You will receive monthly email reports detailing                                    we’ll supplement your Business Traveller ad with a                                                                                              duplicate listing in other info categories (eg Hotels, Motels)                      $155
  views and clicks on your feature.                                                   90 day Hot deal – meaning top ranking for your                       addITIOnal prInT ITeMS:                                                    Virtual Video                                                                       $390
                                                                                      property on the relevant search pages.                               preferred print placement                             plus 25%
• PluS you will have top                                                                                                                                                                                                                      dynamic audio visual
  ranking on your relevant local                                                                                                                                                                                                      activity Booking Grid                                                               $300
  and regional search pages for
  the period of your feature.                                                       $  590                 (Plus GSt) Per edition
                                                                                                           ($250 if a hot Deal is pre-purchased)
                                                                                                                                                                                                                                      weB ‘SUper prOFIle’ OpTIOnS (per 3 MOnTHS):
                                                                                                                                                                                                                                      Features and Hot deals

  350
                                                                                                                                                                                                                                      rotating feature of your property or Hot deal plus level 1 ranking
$                  (Plus GSt)                                                                                                                                                                                                                - Front pages & Country pages                                              $1200
                   Per 3 months                                                                                                                                                                                                              - regional & local pages                                                    $350
                                                                                    mAke 110,000+ PeoPle                                                                                                                              Jasons explore! e-letter turbo-charge option

front PAGe feAtureS                                                                 A PerSonAl offer with                                                                                                                             profile your Hot deal to Jasons explore! subscribers (Hot deal sold separately)     $550


AnD hot DeAlS                                                                       JASonS exPlore!                                                                  10% combo discount applies to print & web listing combination bookings
                                                                                    • well-targeted e-newsletters are a proven method of                                    5% additional discount for payment at time of contract
Stand out from your competitors across the country.                                   building web traffic.
ensure your listing is front-of-mind and front-of-site.                             • Jasons explore! is our regular e-letter targeting the
                                                                                      leisure traveller with valuable actionable travel                    PuBlicAtion SPecificAtionS 2009 eDition
• Your ad rotates through the Jasons new zealand                                      information for nz, the South pacific & australia.                   prInT CIrCUlaTIOn                                  55,000 copies (minimum).
  country page, and through the ongoing new zealand                                 • Jasons explore! is set out on a monthly schedule,                    deadlIneS FOr 2009 edITIOn                         Space: 12 december 2008 Copy: 10 days from contract date.
  feature on the Jasons.com worldwide home page.                                      with additional special editions prior to specific
  These pages are the top real estate of any website.                                                                                                      paYMenT OpTIOnS                                    STandard TerMS: 25% deposit with balance due in month of publication.
                                                                                      travel events (eg easter, Valentines day).                                                                              FleXI-plan: pay six equal monthly instalments via automatic payment or direct debit;
• If you have a special hot offer for Jasons users, you                             • Jasons explore! is emailed directly to 110,000+ new                                                                     commencing 20th of the month following contract signing.
  can have a 150 word description of that deal added                                  zealand and global travellers. advertising in it boosts                                                                 CaSH dISCOUnT: pay full amount by cash, credit card or cheque at point of signing
  to your regular listing.                                                            client listing visits by an average of 100%                                                                             and receive a further 5% discount from contracted rate.
• You will receive monthly email reports detailing                                    for that month.                                                      prInT pUBlISHInG deTaIlS                           published annually. Copy for listings is typeset to the publisher’s standard format.
  views and clicks on your feature.                                                 • To advertise in Jasons explore! you                                                                                     For policy/house style visit www.jasons.com/advertising.
                                                                                      need a specific hot actionable offer.                                                                                   Cover printed on 250gsm gloss art stock; text printed on 90gsm gloss art stock.
• PluS you will have top ranking
                                                                                                                                                                                                              printed sheetfold, perfect bound to 135mm wide to 200mm deep.
  on your relevant local and                                                        • top ranking for your property on
  regional search pages for the                                                       the relevant search pages.                                           prInT pUBlICaTIOn daTe                             20 March 2009.                                                                                                                                       ...Bringing Business direct to Your door
  period of your feature.                                                                                                                                  prOOF FOrMS                                        all advertisements are proofed once at no charge. a charge of $50 will apply to each additional proof.
                                                                                                                                                           SUpplIed arT
                                                                                        890                                                                                                                                                                                                                                                                         > Smart new contemporary design
                                                                                                                                                                                                              If supplying art please check with our production department for specifications or visit www.jasons.com/advertising.
                                                                                    $
    1200
                                                                                                           (Plus GSt) Per edition
$                        (Plus GSt)
                                                                                                        ($550 if a hot Deal is pre-purchased)
                                                                                                                                                           weB lISTInGS pUBlICaTIOn daTe                      publication commences 20 March 2009. listings available prior to 1 March at a pro-rata monthly cost.
                         Per 3 months
                                                                                                                                                                                                                                                                                                                                                                     > Strong focus on convention and meeting venues
                                                                                                                                                           ABout JASonS
                                                                                                                                                           Jasons is the largest travel publisher in new zealand, australia and the South pacific with 76 print guides                                                                                                > Targeted distribution in domestic airports nationwide
     JASonS SeArch PAGeS rAnkinGS                                                                                                                          produced annually and 130,000+ web pages constantly being updated.

     use this guide to determine where your listing will rank on the relevant* search results pages:
                                                                                                                                                           Jasons is a new zealand owned business that has provided marketing services to the tourism industry for                                                                                                    > exclusive distribution through new zealand Koru lounges
                                                                                                                                                           the last 41 years. The company is publicly listed on the new zealand Stock exchange nzaX Board.
     level One             Clients with active Hot deals or Features                                                                                       Jasons has won numerous new zealand Tourism awards and is the only major travel publisher to have its                                                                                                         and Sydney/Brisbane/Melbourne Koru lounges
     level Two             Clients with power listings                                                                                                     print run, circulation and online activity independently audited.




                                                                                                                                                                                                                                                                                                                                     BT001 09/08
     level Three           Clients with pictorial listings                                                                                                                                                                                                                                                                                                             > Commission-free online bookings
     *relevant search pages are user-searched pages that match the client’s location and type of property.
     notes: within each ranking level, properties appear randomly.                                                                                                                               Jasons Travel Media Ltd
             Users can choose to re-rank their search listings alphabetically or by geographic region, at which point the above rankings will not apply.                                         PO Box 9390, Newmarket, Auckland 1149, New Zealand
                                                                                                                                                                                                 phone +64 9 912 8400   fax +64 9 912 8401   email sales@jasons.com
                                                                                                                                                                                                                                                      Business traveller
   Jasons Business traveller - simplifying Business travel                                                                                                                                                                                     Print & web combo options 2009
                                         Jasons Business traveller 2009                                                                                                                                                                   DouBle PAGe DiSPlAy, 1/2 PAGe
                                                                                                                                                                                                                                          temPlAte, Power liStinG
                                                                                                                                                                                                                                                                                                            full PAGe DiSPlAy, 1/2 PAGe
                                                                                                                                                                                                                                                                                                            temPlAte, Power liStinG
                                         •     Brand new 2009 design ensures faster access to important information
                                               through its clean, structured format
                                                                                                                                                       marketing the Jasons Brand
Print

                                                                                                                                                       We are investing significantly in marketing the Jasons brand through 2009,
                                         •     Stong focus on convention and meeting venues                                                            to ensure top-drawer exposure for our advertisers
                                         •     nationwide information                                                                                  • Annual six-figure investment in TV advertising.
                                                                                                                                                       • Major annual six-figure investment in online CPC advertising, targeting
                                         •     audited print run of 55,000 (new zealand audit Bureau of Circulations)                                    domestic and international travellers visiting NZ.
                                                                                                                                                       • Continued investment in maintaining and growing organic SEO performance.
            Distribution - Jasons Business traveller
        Distribution - Jasons Business Traveller                                   top 5 Distributors of Jasons Business traveller                     • Increased cross-promotion between print and web, with Jasons logo and web
                                  Source: Jasons Distribution Database             1.   auckland domestic airport                                        address prominent on all 6 million copies of the 76 Jasons print guides across
                                                                                   2.   Christchurch airport i-SITe Visitor Centre                       New Zealand, Australia and the Pacific.
                                             31%   Transport
                                                                                   3.   wellington airport                                             • Completing the rollout of highly-visual branding on Jasons sales and
                                             25%   Accommodation                   4.   Jasons Travel Media Brisbane                                                                                                                                                                                          full page
                                                                                                                                                         distribution vehicle fleet and VisitorPoint brochure racks across New Zealand.
                                                                                                                                                                                                                                            Double page                                                       with half page
                                             23%   End User                        5.   air new zealand Koru lounge
                                                                                                                                                       • Order forms, newsletter sign-ups and advertisements are placed in niche            with half page template                                           template
                                             13%   Visitor Information Centres                                                                           business magazines.
                                             5%    Industry Related
                                                                                   other targeted Distribution through:
                                                                                   • High profile new zealand business magazines
                                                                                                                                                       • In 2008 Jasons Business Traveller was sent out with leading business
                                                                                                                                                         journals; NZ Business and Unlimited Magazine. Similar distribution will
                                                                                                                                                                                                                                           $5665                                     Power listing            $4260                                      Power listing
                                             2%    Things To Do                    • Copies sent direct to SMe companies                                 be undertaken in 2009.                                                                plus Gst                                                            plus Gst
                                             1%    Other                           • exclusive distribution to Koru lounges, nz and australia
+




                                                                                                                                                                                                                                          hAlf PAGe DiSPlAy, 1/2 PAGe                                       1/2 PAGe temPlAte,
                                                                                                                                                                                                                                          temPlAte, Power liStinG                                           Power liStinG
                                         the All-new Jasons.com                                                                                        new Zealand’s end-to-end
                                         - setting new standards online                                                                                Print Distribution network
                                         Since launching in Spring 2007, the all-new Jasons.com has experienced tremendous                             THe JaSOnS dIFFerenCe
                                         traffic growth, and is now delivering in excess of 620,000 results for new zealand
                                         clients in the last year*. new features include:                                                              Jasons five-stage distribution plan is exclusively
weB




                                         Jasons fast-find Destination Searches                                                                         available to Jasons customers through our
                                                                                                                                                       accommodation directories:                                                                                                                            half Page
                                         Travellers use our fast-find search tool, ‘toplinks’ or flashmaps to quickly search their destinations in a
                                                                                                                                                                                                                                                                                                             template
                                         minimum of clicks, arriving at your listing faster.                                                           1 All Jasons products are available for ordering online before
                                         new generation Seo-optimisation delivers your results immediately                                               travellers leave home
                                         Jasons works hard to ensure appropriate Jasons search pages are well-placed on search-engine indices.         2 Eye-catching display stands at key international airports
                                         Travellers searching on common keywords make just one click through to relevant information.                    and other transport hubs
        commission-free instant Bookings                                                                                                               3 Rimu display stands and other displays at every major                                half page
        Use our commission-free booking service and receive instant bookings on www.jasons.com, www.holidayguide.co.nz and your own                      information centre nationwide                                                        with half page template
        website completely free of any additional charges or commissions.
                                                                                                                                                                                                                                           $3395                                                              $2595
                                                                                                                                                       4 1900 VisitorPoint brochure display racks in accommodation                                                                                                                                       Power listing
                                                                                                                                                         properties and other outlets nationwide                                                                                     Power listing
        my Jasons and my Places
        Our new interactive section where travellers can save and manage their favourite listings and plan their trips.                                5 All distribution points are serviced and refreshed on daily                           plus Gst                                                            plus Gst
        Streaming video online viDeo                                                                                                                     and weekly schedules by Jasons own nationwide team of
                                                                                                                                                         print distributors                                                               note: Motel directory clients who have already purchased a web listing in 2008 do not need to purchase another web listing
        Allow your customers to visualise themselves at your place. We load and play your videos free of charge when you purchase a
                                                                                                                                                                                                                                            with Business Traveller. Your existing listing continues until 31 august 2009. we will cross-reference you to the Business
        power listing.
                                                                                                                                                                                                                                             accommodation section for that period at no charge when you purchase your Business Traveller print advertisement.
        * Website and booking referrals, email enquiries, phone number lookups

				
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