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Corporate Strategy on Hindustan Unilever Limited document sample
Register Number: 1805-A Name of the Candidate: M.B.A. DEGREE EXAMINATION, 2008 (TWO YEARS PROGRAMME-ENGLISH MEDIUM) (FIRST YEAR) (PAPER-VII) 170. BUSINESS POLICY AND STRATEGIC MANAGEMENT 2nd June) (Time: 3 Hours Maximum: 75 Marks SECTION-A (5×3=15) Answer any FIVE questions All questions carry equal marks 1. Describe the principles of policy making. 2. Explain the vertical merger. 3. What is known as self analysis of organisation? 4. What is known as conglomerate diversification? 5. Explain corporate image with an example. 2 3 6. What are the benefits of social audit? 15. Discuss the product diversification strategies of Hindustan Unilever Limited. 7. What is meant by macro environment of business? 16. Explain the corporate social responsibility initiatives 8. What do you understand by the term rationalisation? of a company known to you. SECTION-B (3×10=30) SECTION-D (1×15=15) Answer any THREE questions (Compulsory) All questions carry equal marks 17. Analyse the strategies adopted by Indian Companies in 9. Differentiate between strategic planning and acquiring Foreign Companies. operational planning. +++++ 10. Explain the stages in organisation life cycle. 11. Explain in detail any two macro environmental factors that influence the business strategy. 12. Explain the Ansoff’s product and market expansion grid. 13. Describe the strategic control process. SECTION-C (1×15=15) Answer any ONE question 14. Outline the frame-work of a corporate marketing plan and explain its components.
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