Corporate Strategy on Hindustan Unilever Limited - DOC by qlb19258

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									Register Number:                               1805-A
Name of the Candidate:

    M.B.A. DEGREE EXAMINATION, 2008
     (TWO YEARS PROGRAMME-ENGLISH MEDIUM)

                         (FIRST YEAR)

                          (PAPER-VII)

         170. BUSINESS POLICY AND STRATEGIC
                    MANAGEMENT

2nd June)                                        (Time: 3 Hours
                      Maximum: 75 Marks

                       SECTION-A                        (5×3=15)
                 Answer any FIVE questions
                All questions carry equal marks


    1.      Describe the principles of policy making.

    2.      Explain the vertical merger.

    3.      What is known as self analysis of organisation?

    4.      What is known as conglomerate diversification?

    5.      Explain corporate image with an example.
                           2                                                                3

6.    What are the benefits of social audit?                     15.   Discuss the product diversification strategies of
                                                                       Hindustan Unilever Limited.
7.    What is meant by macro environment of business?
                                                                 16.   Explain the corporate social responsibility initiatives
8.    What do you understand by the term rationalisation?              of a company known to you.


                 SECTION-B                        (3×10=30)                           SECTION-D                  (1×15=15)

          Answer any THREE questions                                                   (Compulsory)
          All questions carry equal marks
                                                                 17.   Analyse the strategies adopted by Indian Companies in
9.    Differentiate between       strategic     planning   and         acquiring Foreign Companies.
      operational planning.
                                                                                                +++++
10.   Explain the stages in organisation life cycle.

11.   Explain in detail any two macro environmental factors
      that influence the business strategy.

12.   Explain the Ansoff’s product and market expansion
      grid.

13.   Describe the strategic control process.


                 SECTION-C                        (1×15=15)

             Answer any ONE question

14.   Outline the frame-work of a corporate marketing plan
      and explain its components.

								
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