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									Borough Council of King’s Lynn & West Norfolk
Corporate Strategy
"Transforming and Regenerating West Norfolk"
2003-2007
Corporate Strategy
Those Objectives shown in inverted text and marked * below are the council's
                                                 th
over-arching priorities as agreed by Cabinet on 6 Jan 2004.                                                                   Environment
                                                                                                                              11 Conserve and enhance the Borough's biodiversity and natural
Regeneration                                                                                                                  beauty, in particular the AONB, both directly and through the active
1 *Prepare an Urban Renaissance Strategy for King's Lynn linking                                                              support of other organisations. ........................................................................ 11
regeneration and land use planning objectives and policies, and use                                                           12 Improve the environment and the visual appearance of public open
this to: ................................................................................................................ 4   space, and improve access to these areas ..................................................... 11
     promote King's Lynn as a sub-regional centre ........................................... 4                              13 Use licensing & CCTV as a means of reducing risks to health,
                                                                                                                              minimising nuisance and reducing crime whilst supporting the economic
     co-ordinate bids for funding support from outside agencies. ...................... 4
                                                                                                                              viability of our town centres ............................................................................. 12
2 *Promote a positive image of West Norfolk generally, and Kings Lynn
                                                                                                                              14 *Promote waste minimisation amongst private households and
in particular, as a place in which to live, work, visit and invest. ........................ 5
                                                                                                                              commercial enterprises by developing, extending and enhancing the
3 *Progress the development of the Nar-Ouse Regeneration Area in                                                              effectiveness of the street cleansing, recycling and refuse collection
Kings Lynn, to include a marina. ....................................................................... 6                    services ........................................................................................................... 12
4 *Regenerate Kings Lynn town centre through the redevelopment of                                                             15 Protect, enhance and raise awareness of the Borough's unique local
the Vancouver Centre. ...................................................................................... 7                character including its historic and built environment. ..................................... 13
5 Work with Partnerships in Downham Market and Hunstanton to                                                                  16 Provide a clean, safe attractive and accessible street scene .................... 14
develop and implement regeneration programmes. ......................................... 7
                                                                                                                              17 Ensure that a healthy, safe, energy efficient, accessible built
6 Encourage and support sustainable regeneration activity in rural                                                            environment exists for people in and around buildings constructed in
areas. ................................................................................................................ 8     West Norfolk .................................................................................................... 14
7 Encourage the creation of new businesses and improved                                                                       18 Monitor and assess the quality of air in the Borough, controlling
competitiveness of existing businesses ............................................................ 8                         pollution emissions and taking actions to clean up contaminated
8 Lobby for the provision of a high quality transport and                                                                     brownfield sites to bring them up back into use .............................................. 15
communications infrastructure for West Norfolk and ensure the
provision of land and premises to meet the developing needs of                                                                Community
businesses. ....................................................................................................... 9
                                                                                                                              19 Revise the countywide compact with the voluntary sector ......................... 15
9 *Work with partners to reduce barriers that prevent individuals from
accessing employment, training and learning. .................................................. 9                             20 Support and encourage the role of the voluntary and community
                                                                                                                              sectors ............................................................................................................. 16
10 Ensure that living in a rural area is not a barrier to access services or
participate in activities ..................................................................................... 10            21 Facilitate inward investment from national and regional agencies ............. 16
                                                                                                                              22 *Foster community cohesion ...................................................................... 16
                                                                                                                              23 Promote community involvement in cultural and sporting activities. .......... 17
                                                                                                                              24 *Review the options for the future management and ownership of
                                                                                                                              arts and sports venues. ................................................................................... 17




Borough Council of King's Lynn & West Norfolk                                                                     Corporate Strategy 2003-2007                                                                                        2 / 26
Housing                                                                                                                  Performance
25 *Adopt the most appropriate housing option following completion of                                                    38 *Develop, implement and communicate the corporate strategy and
the Housing Option Appraisal ......................................................................... 17                priorities for the council.................................................................................... 21
26 *To achieve ‘fit for purpose’ status for the Housing Revenue Account                                                  39 *Effectively disseminate information throughout the organisation ............. 22
Business Plan by March 2004 ......................................................................... 18                 40 Use effective consultation to inform policy development ........................... 22
27 *Encourage tenant involvement in the management of their homes. ........ 18                                           41 *Play our part in the West Norfolk Partnership and in delivering the
28 Support the case for additional affordable housing .................................... 18                            Community Strategy ........................................................................................ 23
29 Maximise investment in affordable housing through the regional                                                        42 *Improve Access to Council Services and Information .............................. 23
housing grant ................................................................................................... 18     43 *Implement national E-Government policy ................................................. 24
30 Work in partnership with registered social landlords, developers,                                                     44 *Strengthen the Council's Procurement strategy and seek new ways
parish councils and other local authorities. ..................................................... 19                    of managing and providing services ................................................................ 24
31 Maximise income through the supporting people grant. ............................ 19                                  45 Include cross-cutting issues in Service delivery arrangements ................. 24
32 Provide an effective Benefits Service......................................................... 19                     46 *Strengthen the council's approach to performance management
33 Ensure accommodation within the private sector complies with                                                          including budget monitoring, project management and risk management ...... 25
appropriate standards ..................................................................................... 20           47 *Exercise sound financial management and a business-like
                                                                                                                         approach .......................................................................................................... 25
Safe & Healthy Living                                                                                                    48 *Relate establishment levels to corporate priorities and budget
34 *To produce sustained reductions in crime and address 'fear of                                                        provision .......................................................................................................... 25
crime in West Norfolk' ..................................................................................... 20          49 Maximise staff capacity, development opportunities and retention to
35 Intensify efforts to prevent violent crime, in particular where anti-                                                 ensure the organisation has an efficient, well-trained and motivated
social behaviour from young people is concerned .......................................... 20                            workforce ......................................................................................................... 26
36 *Redouble efforts to combat drug-taking amongst young people, in
co-operation with the County Council, the Police and other agencies ............ 21
37 Ensure that food and drink is safe and wholesome both for residents
and visitors ...................................................................................................... 21




Borough Council of King's Lynn & West Norfolk                                                    Corporate Strategy 2003-2007                                                                                                   3 / 26
Outcome                                                  Lead & Resource Progress                                              Timescale                       Measures
                                                         Implications                                                          04/05   05/06   06/07   07/08   / PIs

Regeneration

1    Prepare an Urban Renaissance Strategy for King’s Lynn linking regeneration and land use planning objectives and policies,
     and use this to:
         promote King's Lynn as a sub-regional centre
         co-ordinate bids for funding support from outside agencies.
1.   Formation of King’s Lynn Regeneration               Regeneration
     Partnership
                                                                                                            th
2.   Long-term vision and associated action plans        Regeneration.     Funded   Conference planned for 28 April 2004
     presented to Community Conference                   from Marketing Budget.
3.   Vision and associated action plans finalised.       Regeneration

4.   Vision used as context for preparation of Local     Planning
     Development Framework under land use
     planning legislation
5.   Recognition of King’s Lynn’s role as a centre of    Planning                   Lobbying ongoing
     sub regional significance in Regional Planning
     Guidance.
6.   Attraction of outside funding to implement action   Various
     plans
7.   Preparation of a new Local           Development    Head of Planning           Preparatory work Spring 2004 including
     Framework for West Norfolk                                                     commissioning the Urban Housing Capacity
                                                                                    Study element of the Urban Renaissance
                                                                                    Strategy




Borough Council of King's Lynn & West Norfolk                                Corporate Strategy 2003-2007                                                      4 / 26
Outcome                                                   Lead & Resource Progress                                                            Timescale                       Measures
                                                          Implications                                                                        04/05   05/06   06/07   07/08   / PIs



2      Promote a positive image of West Norfolk generally, and Kings Lynn in particular, as a place in which to live, work, visit
       and invest.
1.   Development and implementation of a marketing        Regeneration                 Marketing advisors appointed.
     strategy with a King's Lynn focus
                                                          £80,000 allocated for 1      Initial marketing approach is using King's Lynn
                                                          year project with private    vision as a means to obtain local support and
                                                          sector and partner support   belief in the potential of King's Lynn
2.   Local spending potential increased         thereby   Regeneration
     encouraging a better range of facilities
3.   Attraction and retention of business investment      Regeneration
     and key staff
4.   Promotion and co-ordination of large scale           Co-ordinating Committee      Co-ordinating committee established for 800
     events (800 years Anniversary, Maritime Festival)    from Regeneration, Civics,   years celebrations
                                                          Tourism & Arts
                                                                                       Programme of events being compiled
                                                          £10,000 allocated for 800
                                                          years celebrations
5.   Promotion and marketing of King's Lynn and           Tourism & Arts               Ambassadors Training programme in place
     West Norfolk as a Tourist product
                                                                                       Marketing   &   promotional     literature    being
                                                                                       produced
                                                                                       Press plan prepared      to     maximise     media
                                                                                       opportunities
                                                                                       Inspected-Only Policy followed to ensure focus
                                                                                       on quality tourism experiences
6.   Provision of high quality Cultural facilities and    Tourism & Arts               Regional and national profile being maintained
     services                                                                          through programming and marketing
                                                                                       Visual arts programme expanded
                                                                                       Work continues on Arts           Centre      Capital
                                                                                       Development Programme
                                                                                       Contribution of a range of cultural services
                                                                                       (museums, Green Quay, Custom House, Tales
                                                                                       of the Old Gaol House) to the overall heritage
                                                                                       product being evaluated




Borough Council of King's Lynn & West Norfolk                            Corporate Strategy 2003-2007                                                                         5 / 26
Outcome                                                Lead & Resource Progress                                                        Timescale                       Measures
                                                       Implications                                                                    04/05   05/06   06/07   07/08   / PIs



3        Progress the development of the Nar-Ouse Regeneration Area in Kings Lynn, to include a marina.
1.   Site remediation and construction of new road.    Regeneration       Service    Contract let. Stage 1 Design due for completion
                                                       Area.                         in Mar ’04. To be followed by Stage 2 – whole
                                                                                     site remediation and road construction.
                                                       £24 million contribution
                                                       from public sector partners
                                                       – BCKLWN;EEDA; English
                                                       Partnerships; NCC.
                                                       £8 million of this from
                                                       BCKLWN.
                                                       Major    private    sector
                                                       investment
2.   Masterplan for phase 1 ( South of Wisbech Road)                                 Public consultation on conceptual masterplan –
                                                                                     Nov ’03. To be submitted for planning approval
                                                                                     in Feb ’04.
3.   Co-operation and Development Agreement with                                     Agreement being negotiated.
     Morston Assets. (Developers)

4.   Detailed planning permission for first phases.                                  Detailed proposals being formulated

5.   Filling of Puny Drain                             Application for additional    Technical and funding issues being progressed.
                                                       English        Partnerships
                                                       (EP)contribution
6.   Provision of Community Facilities                 Potential for DFES and        Detailed proposals for community facilities on
                                                       LIFT pfi funding              filled Puny Drain being developed.
7.   Open space and landscaping                                                      Landscape strategy being developed. Funding
                                                                                     for Harding’s Pits
8.   Acquisition of key sites

9.   Marina and reopening of River Nar to navigation   Funding strategy being        Technical study completed. Detailed proposals
                                                       developed with partners       being formulated




Borough Council of King's Lynn & West Norfolk                         Corporate Strategy 2003-2007                                                                     6 / 26
Outcome                                                   Lead & Resource Progress                                                  Timescale                       Measures
                                                          Implications                                                              04/05   05/06   06/07   07/08   / PIs

4         Regenerate Kings Lynn town centre through the redevelopment of the Vancouver Centre.
1.   Completion of agreement with developer               Director - Dick High      Development Agreement in place but developer
                                                                                    seeking to re-negotiate
2.   Completion of land acquisition                       Director - Dick High

3.   Redevelopment of retail area                         Director - Dick High

4.   Multi-storey car park completed                      Director - Dick High

5.   Redevelopment work promoted to             tourism   Head of Tourism & Arts    Updates through Tourism link and West Norfolk
     businesses as part of Tourism package                                          Tourism Forum
                                                          Regeneration




5         Work with Partnerships in Downham Market and Hunstanton to develop and implement regeneration programmes.
1.   Participation in    the     Downham      Market      Regeneration.             1.   Completed early 2004
     Regeneration Partnership to co-ordinate:
                                                          Funding through Capital   2.   Early Study completed including work on
     1.   Town centre enhancement                         Budget, EEDA, EU.              infrastructure problems.
     2.   Preparation of Whole Settlement Strategy                                  3.   Completion due in 2004
     3.   Complete       Historic          Environment
          Regeneration Scheme
2.   Participation in the Hunstanton Regeneration         Regeneration              1. Partnership relaunched Feb 2004
     Partnership to co-ordinate:
                                                          Tourism & Arts            2. Early study completed
     1. Development       of    vision,    regeneration
        priorities and action plan                                                  3. Research Workshops held

     2. Preparation of Whole Settlement Strategy
     3. Undertake     appropriate         research    /
        questionnaires




Borough Council of King's Lynn & West Norfolk                            Corporate Strategy 2003-2007                                                               7 / 26
Outcome                                                    Lead & Resource Progress                                                         Timescale                       Measures
                                                           Implications                                                                     04/05   05/06   06/07   07/08   / PIs



6        Encourage and support sustainable regeneration activity in rural areas.
1.   Implementation of    King's Lynn and Fens SRB         Head    of        Community   Programme ends in March 2004. Work to
     programme.                                            Development                   continue with partners to see how programme
                                                                                         can be sustained
2.   Provision of advice and information to existing       Head of Regeneration          On-going
     and potential rural businesses
3.   Capital grants scheme in the transitional 5b area     Head of Tourism and Arts      On-going, in line with Tourism strategy
     supported
                                                                                         Welney WWT application for enhancements to
                                                                                         visitor facilities supported
4.   Preparation of a Rural Areas Action Plan as part      Planning Policy               None to date
     of the work on the Local Development
     Framework to focus on rural diversification and
     affordable housing
5.   Production of Village Plans, Design Statements        Planning Policy               Design Statements prepared for Brancaster and
     and Appraisals                                                                      Great Massingham; others are in preparation.



7        Encourage the creation of new businesses and improved competitiveness of existing businesses
1.   Provision of information and support to existing      Regeneration                  On-Going (core element of service area activity)
     and potential businesses, including:
                                                           Tourism and Arts
     1. Support work with Business Link, NWES etc
     2. Support for engineering, food & tourism sector
        groups
     3. Mayors award for Business Achievement
     4. Participation in Quality Schemes
2.   Availability of the industrial investment portfolio   Property Services             80% - 90% occupancy rates maintained
     maintained including flexible leases and provision
     of managed workspace at North Lynn.
3.   Business community kept up to date with               Revenues                      Information provided on Business Rate
     developments in legislation                                                         legislation, Business Improvement Districts and
                                                           Regeneration                  Small Business Rate Relief Scheme.




Borough Council of King's Lynn & West Norfolk                             Corporate Strategy 2003-2007                                                                      8 / 26
Outcome                                                     Lead & Resource Progress                                                    Timescale                       Measures
                                                            Implications                                                                04/05   05/06   06/07   07/08   / PIs

8        Lobby for the provision of a high quality transport and communications infrastructure for West Norfolk and ensure the
         provision of land and premises to meet the developing needs of businesses.
1.   Improvements       to   transport     infrastructure                            Lobbying for key improvements continues
     including:
     1. A47 dualling west of Lynn
     2. Improvements to the rail link
     3. Station car parking improvements
2.   Preparation, monitoring and review of the              Planning Policy          Policy Statement prepared. Local Transport Plan
     Transport Policy Statement with input into the                                  to be reviewed 2004/05
     County Transport Local Plan
3.   Provision of Broadband and ICT infrastructure          Director - Ray Harding   Working with County partnership, BT and
                                                                                     wireless providers. Additional exchanges
                                                                                     enabled for Broadband in 2004, more have
                                                                                     reached trigger levels and wireless provider now
                                                                                     providing service in Dersingham, Heacham and
                                                                                     Hunstanton.
                                                                                     Workshops held with Parish Councils and
                                                                                     Chamber of Commerce to encourage uptake in
                                                                                     rural areas, enabling more trigger levels to be
                                                                                     reached
4.   Provision of high quality employment area within       Regeneration             First Phase of employment area available in
     NORA to include a centre to encourage                                           2006
     entrepreneurship and new businesses



9        Work with partners to reduce barriers that prevent individuals from accessing employment, training and learning.
1.   Ten year programme of funding support through          Heads of Regeneration    Negotiations in progress
     EEDA's Investing in Communities programme              and Community
                                                            Development
2.   Contribution to work of West Norfolk Learning          Heads of Regeneration    On-Going.
     Partnership and Skills Gap 'Big Idea'                  and Community
                                                            Development, Policy &    Project Team set up, project plan developed,
                                                            Personnel                stakeholder event planned for April 2004




Borough Council of King's Lynn & West Norfolk                              Corporate Strategy 2003-2007                                                                 9 / 26
Outcome                                              Lead & Resource Progress                                                  Timescale                       Measures
                                                     Implications                                                              04/05   05/06   06/07   07/08   / PIs
                                                                               st
3.   Delivery of Gaywood SureStart programme         Head of Community        1     two years successfully implemented.
                                                     Development              External funding secured and two nurseries (75
                                                                              childcare places) due to open July 2004



10      Ensure that living in a rural area is not a barrier to access services or participate in activities
1.   Computers   in   the   Community'   Programme   Head of Community        Ten centres provided across Borough in
     supported                                       Development              partnership with CoWA and funded through UK
                                                                              Online. Continuation funding being sought
                                                                              beyond September 2004.
                                                                              Community Heritage Stores – ODPM Funding
                                                                              (E-Innovations) (Older People Involvement)
2.   West Norfolk and Breckland Rural Transport      Head of Community        Ongoing
     Partnership supported and funding sought for    Development
     Rural Transport Initiatives                                              Lead partner and accountable body for the
                                                                              partnerhip. Continue work with partners and
                                                                              community groups
                                                                              Partnership has been in operation for three
                                                                              years and successfully developed various
                                                                              projects and schemes
3.   Delivery of education and outreach programme    Head of Tourism & Arts   Arts outreach / inreach and education services
     working across the arts and through NMAS                                 being provided
                                                                              Rural transport scheme facilitates access to
                                                                              venues particularly schools
                                                                              Supporting the Lynn Museum capital project to
                                                                              improve facilities for outreach work




Borough Council of King's Lynn & West Norfolk                     Corporate Strategy 2003-2007                                                                 10 / 26
Outcome                                                   Lead & Resource Progress                                                       Timescale                       Measures
                                                          Implications                                                                   04/05   05/06   06/07   07/08   / PIs

Environment

11     Conserve and enhance the Borough's biodiversity and natural beauty, in particular the AONB, both directly and through the
       active support of other organisations.
1.   Norfolk Coast Project supported                      Tourism & Arts           On-Going

2.   Bio-diversity strategy for West Norfolk rolled out   Planning Policy          Strategy completed and being prepared for
                                                                                   publication.
                                                                                   Seminar due to be held in 2004
3.   Environmental Policy incorporated within Local       Planning Policy          Landscape Character Assessment Produced
     Development Framework
                                                                                   Preparatory work Spring 2004, including
                                                                                   commissioning the Urban Renaissance Strategy
4.   Sustainable tourism activities promoted              Tourism & Arts           On-Going




12     Improve the environment and the visual appearance of public open space, and improve access to these areas
1.   Reduction in the number of abandoned vehicles        Leisure & Public Space   Improved links with Police & Fire service
     and their environmental impact
                                                                                   Possibility   of   further   abandoned      vehicle
                                                                                   Amnesty
2.   Restoration and enhancement of the Walks             Leisure & Public Space   Heritage Lottery Fund stage 1 bid successful,
     urban park in King's Lynn                                                     stage 2 bid to be submitted July 2004. If
                                                          Project Manager          successful, anticipated implementation to begin
                                                                                   spring 2005.
3.   Increased Community Pride                            Community / Arts         Community Clean-Ups piloted in 2003
                                                          Development
                                                                                   Working with Community Groups to improve
                                                          Funding sought from      visual appearance of open space, including
                                                          Countryside Agency       development of Neighbourhood Greens




Borough Council of King's Lynn & West Norfolk                          Corporate Strategy 2003-2007                                                                      11 / 26
Outcome                                                   Lead & Resource Progress                                                       Timescale                       Measures
                                                          Implications                                                                   04/05   05/06   06/07   07/08   / PIs



13     Use licensing & CCTV as a means of reducing risks to health, minimising nuisance and reducing crime whilst supporting
       the economic viability of our town centres
1.   Provision of self-funding CCTV service               Environmental Protection   Use of mobile cameras maximised
                                                                                     Working relationship with partners being built on
                                                                                     Business plan prepared Dec 2003.
2.   Reduction in nuisance and crime in town centres:     Community Safety Officer   1.   Partnership Analyst recruited and crime
                                                                                          data being mapped
     1. Working with Police to map recorded crime         Community Safety
     data and identify areas of high levels of nuisance   Partnership                2.   On-going Consultation with shopkeepers at
     and street crime                                                                     key locations
                                                          Head of Community
     2. Address minor nuisance and Anti-Social            Development
     Behaviour through Home Office funding
3.   Enforcement of License legislation and conditions    Environmental Health       On-Going - note new licensing act changes and
                                                                                     extension of existing responsibilities



14     Promote waste minimisation amongst private households and commercial enterprises by developing, extending and
       enhancing the effectiveness of the street cleansing, recycling and refuse collection services
1.   Enforcement of trade waste regulations               Head of Environmental      On-going
                                                          Protection
2.   Improved refuse collection service                   Head of Environmental      Re-negotiation of contract on-going with the
                                                          Protection                 introduction  of   a    rigorous   continuous
                                                                                     improvement programme
3.   Development of waste minimisation policies and       Head of Environmental      Participating in Schools recycling scheme
     promotion of recycling to reduce waste to landfill   Protection
                                                                                     Waste treatment plans with Norfolk County
                                                                                     Council being developed




Borough Council of King's Lynn & West Norfolk                          Corporate Strategy 2003-2007                                                                      12 / 26
Outcome                                                  Lead & Resource Progress                                               Timescale                       Measures
                                                         Implications                                                           04/05   05/06   06/07   07/08   / PIs



15     Protect, enhance and raise awareness of the Borough's unique local character including its historic and built environment.
1.   Heritage Lottery funding bid for Greyfriars Tower   Property Services      Successful Bid Submitted
     supported.
                                                         Design Services
2.   Capital improvement and maintenance schemes         Tourism and Arts       1.   Maintenance works due for completion Feb
     implemented for:                                                                2004. Further works required 2005.
                                                         Design Services
     1. King's Lynn Town Hall                                                   2.   Second Phase Arts Centre works completed
                                                                                     Jan 2004.
     2. King's Lynn Arts Centre
                                                                                3.   Works scheduled for 2004/05
     3. Custom House
3.   Character statements for conservation areas         Planning Policy        Last phase of 8 statements to prepared for
     completed and new areas designated as                                      consultation
     appropriate
4.   Provision of up-to-date information on the status   Planning Policy        Survey and consultation with English Heritage
     of the 1860 Listed Buildings to preserve heritage                          undertaken
     of area
5.   Enforcement powers utilised to control the          Planning Policy        On-Going
     appearance of the natural environment (eg Tree
     Preservation Orders, hedgerow regulations etc)
6.   Delivery of education service across museums        Tourism & Arts         On-going
     and arts service




Borough Council of King's Lynn & West Norfolk                         Corporate Strategy 2003-2007                                                              13 / 26
Outcome                                                    Lead & Resource Progress                                                         Timescale                       Measures
                                                           Implications                                                                     04/05   05/06   06/07   07/08   / PIs



16     Provide a clean, safe attractive and accessible street scene
1.   Provision of a clean street scene.                    Leisure & Public Space     Street cleanliness monitored quarterly against
                                                                                      BVPI 199.
                                                                                      Enforcement action on litter / fly-tipping taken as
                                                                                      appropriate
                                                                                      On-going Repair and maintenance of street
                                                                                      furniture
2.   Provision of a safe street scene                      Community Development      Police Community Support Officers in post
                                                           Environmental Protection   On-going work to maximise impact of CCTV
                                                                                      service (links to Objective 13)
3.   Improved beach and resort environment at              Tourism and Arts           Regular meetings with Environment Agency and
     Hunstanton and Heacham including the retention                                   Anglian Water to identify inconsistencies in
     of the Seaside Award                                                             bathing water quality
4.   Provision of Dog Warden service                       Environmental Protection   On-Going




17     Ensure that a healthy, safe, energy efficient, accessible built environment exists for people in and around buildings
       constructed in West Norfolk
1.   Enforcement of Building Control legislation           Building Control           On-Going
     (administration of building regulations, advice and
     enforcement; dangerous structures etc)
2.   Reduction in crime issues related to construction     Community Safety           'Secure by Design' standard identified in Section
     of new buildings / developments                                                  17 Action Plan to being developed and
                                                           Planning                   implemented
3.   Energy Efficiency promoted both within council        Finance & IT               On-Going. Targets set for all council facilities.
     facilities and to the public                                                     Use of housing capital programme.
                                                           Use of grant subsidies
                                                           where available.
4.   Noise and other nuisance investigation including      Environmental Protection   On-going.
     pro-active work through planning process




Borough Council of King's Lynn & West Norfolk                             Corporate Strategy 2003-2007                                                                      14 / 26
Outcome                                                 Lead & Resource Progress                                                      Timescale                       Measures
                                                        Implications                                                                  04/05   05/06   06/07   07/08   / PIs

18     Monitor and assess the quality of air in the Borough, controlling pollution emissions and taking actions to clean up
       contaminated brownfield sites to bring them up back into use
1.   Protect the environment and public health from     Environmental Protection   On-Going      preventative  work    (advice),
     the release of pollutants                                                     investigation of complaints and enforcement
                                                                                   action.
2.   Air Pollution and Quality review and assessment    Environmental Protection   On-Going

3.   Inspection of Borough for Contaminated Land        Environmental Protection   On-Going     implementation     of     strategy.
                                                                                   Implementation of GIS system by April 2004.
4.   Increased proportion     of   development     on   Environmental Protection   On-Going review of planning applications and
     Brownfield sites                                                              recommendations of action.
                                                        Planning
                                                                                   Monitored through BVPI.




Community

19     Revise the countywide compact with the voluntary sector
1.   Improved support to voluntary and community        Community Development      Countywide Compact to be reviewed
     sector through partnership working
                                                                                   Review of funding and support due summer
                                                                                   2004 to develop long term strategy for
                                                                                   development of the sector




Borough Council of King's Lynn & West Norfolk                        Corporate Strategy 2003-2007                                                                     15 / 26
Outcome                                                    Lead & Resource Progress                                                            Timescale                       Measures
                                                           Implications                                                                        04/05   05/06   06/07   07/08   / PIs



20     Support and encourage the role of the voluntary and community sectors
1.   Community and voluntary sector’s engagement in        Policy & Personnel           On-going work through West Norfolk Partnership
     the    Community        Strategy   process and
     involvement in community strategy priorities          Community Development
     (especially the 'Big Ideas' agenda).
2.   Voluntary Sector Resource Base in King's Lynn         Community Development        Work being undertaken with partners
     developed
                                                                                        Voluntary-Sector Consortium established
                                                                                        Inclusion in LIFT funding programme



21     Facilitate inward investment from national and regional agencies
1.   Funding opportunities for voluntary and               Community Development        Regular distribution of Information on funding
     community sector maximised to support                                              opportunities
     corporate objectives, including provision of grants
     advice service (links to Objectives 1 and 3).                                      On-going role as accountable body for
                                                                                        SureStart, Safer West Norfolk and Rural
                                                                                        Transport Partnerships
2.   To influence the preparation of Regional Planning     Planning & Planning Policy   Good progress made in influencing RPG 14.
     Guidance (RPG 14) to provide framework for                                         Consultation version Spring / Summer 2004.
     investment                                                                         Public examination early 2005.



22     Foster community cohesion
1.   Participation in Norfolk Equal Opportunities          Head   of     Policy   and   District-level   representation     agreed   through
     Network and development of Community                  Personnel                    WNP
     Cohesion strategy
2.   Implementation of multi-agency protocol         on    Head    of     Community     Anti-Social Behaviour Co-ordinator post made
     reporting racist incidents                            Development                  permanent and authority’s procedure being
                                                                                        developed and rolled-out
3.   Approaches to citizenship developed through           Learning Communities Co-     Unable to recruit Learning Communities Co-
     Learning Partnership                                  ordinator                    ordinator
4.   Implementation of Race Equality Action Plan           Head   of     Policy   and   Review of Year         2   action    scheduled   for
                                                           Personnel                    September 2004


Borough Council of King's Lynn & West Norfolk                            Corporate Strategy 2003-2007                                                                          16 / 26
Outcome                                                    Lead & Resource Progress                                                           Timescale                       Measures
                                                           Implications                                                                       04/05   05/06   06/07   07/08   / PIs



23     Promote community involvement in cultural and sporting activities.
1.   Development of outreach and community-based arts &          Tourism & Arts                Funding secured from Arts Council to
     museums programmes as a means of actively                                                 integrate activities into other community
     encouraging hard-to-reach and excluded groups to            Community Development         regeneration programmes
     take part in community regeneration initiatives
2.   Visits to local tourist attractions, museums sports         Tourism & Arts                On-going work with schools, local
     centres and local facilities by local residents increased                                 attractions and amenities, including
                                                                 Leisure & Open Space          Residents First weekend
3.   Recruitment of 'Village Volunteers' with responsibility     Leisure & Open Space          Project launched October 2003
     for promoting / organising local village sporting
     projects



24     Review the options for the future management and ownership of arts and sports venues.
1.   Recommendation of future management options for             Corporate   Director   (Ray   Cabinet agreement to fund feasibility study,
     arts and sports venues                                      Harding)                      which is currently out to tender




Housing

25     Adopt the most appropriate housing option following completion of the Housing Option Appraisal
1.   Establish Shadow Board                                Tony Hall                     Recruitment process underway for volunteer
                                                                                         independent members and work continuing with
                                                           Project Manager - Lawrie      Independent Tenant Advisor to appoint tenant
                                                           Williams                      representatives on the shadow board
2.   Tenant Ballot November 2004 with Stock                Tony Hall                     Consultants appointed
     Transfer August 2005 if positive
                                                           Project Manager - Lawrie      Currently at pre-ballot stage, pre-ballot
                                                           Williams                      programme in place including communication
                                                                                         and consultation plan
                                                           £480,000 budget approved
                                                           for pre-ballot process



Borough Council of King's Lynn & West Norfolk                            Corporate Strategy 2003-2007                                                                         17 / 26
Outcome                                                 Lead & Resource Progress                                                       Timescale                       Measures
                                                        Implications                                                                   04/05   05/06   06/07   07/08   / PIs



26     To achieve ‘fit for purpose’ status for the Housing Revenue Account Business Plan by March 2004
1.   Approval obtained for HRA Business Plan to         Corporate Director (Tony   Draft submitted to GO-East for comments (Dec
     encourage Government support for stock             Hall)                      2003).
     transfer.



27     Encourage tenant involvement in the management of their homes.
1.   Establishment of Three Area Tenant Forums          Corporate Director (Tony
                                                        Hall)
2.   Development of a Tenant Empowerment Strategy       Corporate Director (Tony
                                                        Hall)



28     Support the case for additional affordable housing
1.   Planning system utilised to deliver affordable     Planning                   On-going
     housing targets, including:
                                                        Housing
     1. Adoption of supplementary planning guidance
     2.Review of policies / targets within Local
       Development Framework
     3.Preparation and review of Housing Needs
       Survey
2.   West Norfolk receives its fair share of the        Policy & Personnel         Criteria and bidding process established for both
     additional revenue generated from council tax on                              County and Local Partnership Funds
     second homes                                       Revenues
                                                                                   West Norfolk Partnership co-ordinating bids to
                                                                                   the County Fund



29     Maximise investment in affordable housing through the regional housing grant
1.   Sub-regional Housing Strategy developed to         Housing                    Sub-Regional Housing Group formed November
     influence Regional Housing Board investment                                   2003
     decisions from 2005/06



Borough Council of King's Lynn & West Norfolk                        Corporate Strategy 2003-2007                                                                      18 / 26
Outcome                                                 Lead & Resource Progress                                                    Timescale                       Measures
                                                        Implications                                                                04/05   05/06   06/07   07/08   / PIs



30     Work in partnership with registered social landlords, developers, parish councils and other local authorities.
1.   Identification of land for private and social      Property Services          Stage 1 review to be completed by February
     housing development through the review of land                                2004.
     held by the authority
2.   Joint working with RSLs, PCT, Social services      Housing                    On-Going
     etc
                                                        Environmental Protection
3.   Management of Saddlebow Travellers Site on         Environmental Protection   Three pitches refurbished
     behalf of Norfolk County Council
                                                                                   Planned installation of CCTV



31     Maximise income through the supporting people grant.
1.   Contribution to the development of the Norfolk     Housing                    Respond to consultation on draft strategy June
     Supporting People strategy                                                    2004
2.   Supporting People grant for Careline Community     Environmental Protection   Grant applied for
     Alarm Service
                                                                                   Quality performance standards under review



32     Provide an effective Benefits Service
1.   Performance targets in the provision of the        Revenues                   On-Going
     Benefits service are met
2.   Increased take-up of welfare benefits, including   Revenues                   On-Going
     delivery through voluntary sector and LIST
     project
3.   Fraud minimised and collection of overpayments     Revenues                   On-Going
     maximised




Borough Council of King's Lynn & West Norfolk                        Corporate Strategy 2003-2007                                                                   19 / 26
Outcome                                                  Lead & Resource Progress                                                       Timescale                       Measures
                                                         Implications                                                                   04/05   05/06   06/07   07/08   / PIs



33     Ensure accommodation within the private sector complies with appropriate standards
1.   Implementation of new Private Sector Housing        Housing                    Policy adopted September 2003 and launched
     Policy to enable loans and grants to be awarded                                January 2004.
     to home owners, tenants and landlords
2.   Inspection and licensing of permanent residential   Environmental Protection   On-Going
     caravan sites




Safe & Healthy Living

34     To produce sustained reductions in crime and address 'fear of crime in West Norfolk'
1.   Crime and Disorder responsibilities considered in   Head of Community          Being integrated into service planning process.
     everyday work across the council                    Development                Corporate Disorder Group established to co-
                                                                                    ordinate activities across service areas
2.   Crime and Disorder Reduction Partnership fully      Head of Community          Crime Audit to be updated for 2004
     supported                                           Development
                                                                                    Crime and Disorder Strategy being delivered
                                                                                    Quarterly Partnership meetings taking place
3.   Relations with the Youth Offending Team (YOT)       Tourism & Arts             Reparation   placements   in   the   arts   being
     developed and maintained                                                       provided
                                                                                    Tailored work placement opportunities in the
                                                                                    visual arts being developed



35     Intensify efforts to prevent violent crime, in particular where anti-social behaviour from young people is concerned
1.   Implementation of recommendations           from    Head of Community          Action plan being implemented through
     Community Safety Best Value review                  Development                partnership. Joint targets set to reduce violent
                                                                                    crime
2.   Use of Anti-Social Behaviour Orders                 Head of Community          Anti-Social Behaviour Officer post          made
                                                         Development                permanent and first ASBOs issued


Borough Council of King's Lynn & West Norfolk                         Corporate Strategy 2003-2007                                                                      20 / 26
Outcome                                                    Lead & Resource Progress                                                          Timescale                       Measures
                                                           Implications                                                                      04/05   05/06   06/07   07/08   / PIs



36     Redouble efforts to combat drug-taking amongst young people, in co-operation with the County Council, the Police and
       other agencies
1.   Initiatives to reduce drug related crime supported    Head of Community           On-going work with partners           through   the
                                                           Development                 Community Safety Partnership
                                                                                       Utilise Home Office funding through the
                                                                                       development of diversionary activities for young
                                                                                       people
                                                                                       Drug Action Group established



37     Ensure that food and drink is safe and wholesome both for residents and visitors
1.   Food and drink is safe and wholesome                  Head of     Environmental   On-going routine inspection work
                                                           Health
                                                                                       Specific training for the food industry



Performance

38     Develop, implement and communicate the corporate strategy and priorities for the council
1.   Corporate strategy implemented through Service        Policy & Personnel          Ten Software will be live from May 2004
     Plans, PrP and TEN Performance Management
     Softward
2.   The  council's      priorities   are    effectively   Policy & Personnel          Corporate Strategy Posters circulated internally
     communicated
                                                                                       Updates to the strategy will be communicated as
                                                                                       appropriate
                                                                                       PR Timetable to be embedded               in    TEN
                                                                                       Performance Management Software




Borough Council of King's Lynn & West Norfolk                           Corporate Strategy 2003-2007                                                                         21 / 26
Outcome                                                  Lead & Resource Progress                                                    Timescale                       Measures
                                                         Implications                                                                04/05   05/06   06/07   07/08   / PIs



39     Effectively disseminate information throughout the organisation
1.   New approaches to internal communications           Policy & Personnel      Planned themed focus groups, briefing notes
     explored and implemented                                                    and staff newsletter being used.
                                                                                 Quarterly management team lunchtime briefing
                                                                                 sessions with employee groups.
                                                                                 Work to become a learning organisation -
                                                                                 strategy adopted Jan 2004 and communicated
                                                                                 to all staff.



40     Use effective consultation to inform policy development
1.   BVPI Customer Satisfaction Surveys undertaken       Policy & Personnel      Completed 2003/04
     (every three years)
2.   Most appropriate means of conducting strategic      Policy & Personnel      Citizens' Panel contract due for renewal in 2004.
     consultation are determined                                                 Review being undertaken and future options are
                                                                                 being developed, including links with the WNP:
                                                                                    Big Ideas for 2004 including 'Children and
                                                                                     Young People'
                                                                                    work of West Norfolk Public Involvement
                                                                                     Team
3.   Undertake consultation with stakeholder groups      All service areas       On-going
     to inform the development of service strategy and
     inform front-line service delivery




Borough Council of King's Lynn & West Norfolk                          Corporate Strategy 2003-2007                                                                  22 / 26
Outcome                                                        Lead & Resource Progress                                              Timescale                       Measures
                                                               Implications                                                          04/05   05/06   06/07   07/08   / PIs



41     Play our part in the West Norfolk Partnership and in delivering the Community Strategy
1.   Delivery of our responsibilities           within   the   Policy & Personnel     On-going
     Community Strategy
                                                                                      Planned review of the Community Strategy in
                                                                                      late 2004
2.   Contribution to the 'Big Ideas' projects                  Policy & Personnel     Project plans being formulated:
                                                                                         Skills and aspirations
                                                                                         Children & Young People
3.   Delivery of our responsibilities within             the   Policy & Personnel     Providing support to partnership working,
     Partnership Development Action Plan                                              including Partnership audit started Feb 2004



42     Improve Access to Council Services and Information
1.   Customer Contact Centre / Customer Service                Ray Harding / Gareth   Scoping / Project defined Jan 2004
     Centre / Council Information Centre open                  Evans / Project Team   Appoint Project Manager Apr 2004
                                                                                      Design May 2004
                                                                                      IT requirements Apr 2004
                                                                                      Downham Market CIC due to open July 2004
2.   Website developed to enable access to full range          Head of Finance & IT   Working with National LAWS Project
     of council services, including information and
     transactional services
3.   Communications and Consultation strategy re-              Policy & Personnel     Strategy being reviewed
     issued                                                                           Communications guide to be updated to
                                                                                      incorporate revised media protocols, INTRAN
                                                                                      information, Hard to Reach guides




Borough Council of King's Lynn & West Norfolk                               Corporate Strategy 2003-2007                                                             23 / 26
Outcome                                                 Lead & Resource Progress                                                          Timescale                       Measures
                                                        Implications                                                                      04/05   05/06   06/07   07/08   / PIs



43     Implement national E-Government policy
1.   Implementation of the Council's IEG Statement      Ray Harding                       Consultants engaged to develop ICT
                                                                                           Strategy and Action Plan
                                                                                          Making better use of new rural ICT centres -
                                                                                           six month progress review with GO-East
                                                                                          Planned developments to corporate intranet
                                                                                          On-going work with partners to maximise
                                                                                           economies of scale



44     Strengthen the Council's Procurement strategy and seek new ways of managing and providing services
1.   Council’s procurement policy strengthened and      Ray Harding                       Authority's   contract   procedures   being
     implemented (Housing transfer (corporate                                              reviewed
     strategy objective 25) and Leisure Trust           Finance & IT
     (corporate strategy objective 24) links in here)                                     E-procurement business case study in
                                                                                           preparation
                                                                                          Procurement Team appointed




45     Include cross-cutting issues in Service delivery arrangements
1.   Principles    of    Sustainable    development     Head of Planning        and    Working towards co-ordination of a range of
     considered in everyday work across the council     Regeneration                   existing activities, including Climate change
                                                                                       strategy, LDF, Procurement, NORA, Recycling
                                                                                       etc
2.   Promotion of the health, safety and wellbeing of   Head of        Environmental   On-going
     people in West Norfolk while at home, at work      Health
     and in the pursuit of leisure




Borough Council of King's Lynn & West Norfolk                          Corporate Strategy 2003-2007                                                                       24 / 26
Outcome                                                   Lead & Resource Progress                                                       Timescale                       Measures
                                                          Implications                                                                   04/05   05/06   06/07   07/08   / PIs



46     Strengthen the council's approach to performance management including budget monitoring, project management and risk
       management
1.   Delivery of the corporate strategy through           Management Team                 Corporate Strategy being integrated into
     effective policy-based budgeting that supports                                        Service Plans and then influencing budget
     objectives with resources                                                             cycle
                                                                                          Review panels considering key council
                                                                                           strategy documents to ensure 'fit' with
                                                                                           corporate strategy
                                                                                          Implementation of TEN Performance
                                                                                           Management Software including publication
                                                                                           of Corporate Quarterly as an exception
                                                                                           reporting tool
2.   Implementation of robust      project   and   risk   Head of      Environmental      Business     continuity    plan    adopted;
     management processes                                 Protection                       subsequent training being reviewed



47     Exercise sound financial management and a business-like approach
1.   Operation of political management structures         Chief Executive              Review almost complete
     reviewed
                                                          Head of Legal
2.   Budget, rents and council tax set by due dates       Head of Finance & IT         Annual cycle




48     Relate establishment levels to corporate priorities and budget provision
1.   Establishment levels relating      to   corporate    Chief Executive              Consultants appointed to conduct review March /
     priorities and budget provision                                                   April 2004




Borough Council of King's Lynn & West Norfolk                          Corporate Strategy 2003-2007                                                                      25 / 26
Outcome                                               Lead & Resource Progress                                                 Timescale                       Measures
                                                      Implications                                                             04/05   05/06   06/07   07/08   / PIs



49     Maximise staff capacity, development opportunities and retention to ensure the organisation has an efficient, well-trained
       and motivated workforce
1.   Increased staff   capacity   and   development   Policy & Personnel        stress and work-life balance policies being
     opportunities                                                               reviewed following staff survey 2003
                                                                                planned review of Performance Related Pay
                                                                                 scheme
                                                                                Investors in People re-assessment to take
                                                                                 place June 2004




Borough Council of King's Lynn & West Norfolk                      Corporate Strategy 2003-2007                                                                26 / 26

								
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