Title: The Significance of Brochures Word Count: 438 Summary: Brochures have been proven effective for promoting products and steering customers toward purchasing a particular product or availing of a particular service. Keywords: brochures, printing, services, digital, color Article Body: Brochures are a great form of advertisement and a great way of selling products and services. They have been proven effective for promoting products and steering customers toward purchasing a particular product or availing of a particular service. Let’s say you own a hotel in a highly urban area with competitors in just about every corner of the city. Since competition is stiff you have to think of ways to advertise your hotel in a way that will make it stand out among your competitors. Of course, you can do it by giving discounts, special offers or offering free breakfast to visitors. But some hotel owners especially small hotels think that they do not need to advertise as it will cost them thousands of dollars just to print a few copies of brochures. This should not be the case. Hotels should be advertised as hotels sell something to the public. They are public necessities and every day there are a lot of travelers looking for such service. And good advertising will show where this service can be availed. Aside from good service and affordable prices, one of the best ways to increase patronage is through promotional materials. A good brochure can tell a lot about the hotel. It can effectively tell the story about the good accommodation and moderate prices to a lot of people likely to avail of them. If you are a winter resort hotel then organizing and printing your brochures at the beginning of the season can ensure that they reach your prospects in time for the winter holidays. Creating an advertising material for a hotel is easy. You can include the location, accessibility, service, management, rates, scenery and other details in pleasing and colorful promotional materials. But most hotel owners are concerned about the price of printing these materials. But the introduction of the Internet offered a lot of options to business owners today. There are thousands of printing companies online that can print your materials quickly and in low prices. Since most regular printing companies are looking for longer runs, they generally do not take up smaller print jobs because there is no profit in using larger machines to run small quantities. But most online shops accepts smaller print jobs so when you need only a few copies of brochures you can explore your opportunities with these virtual shops. Thus, if you want to seriously increase your profits, then it is time you seriously think of increasing your guests. Set up brochures that can effectively market your services. And do careful planning and research to avail of printing services at affordable prices.