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					International Triathlon Union
           December 2004




   Strategic Plan: 2004 to 2008
                                            INTERNATIONAL TRIATHLON UNION

                                                             STRATEGIC PLAN

                                                         TABLE OF CONTENTS



1.     EXECUTIVE SUMMARY................................................................................................1

2.     ABOUT ITU.....................................................................................................................3

     2.1.     HISTORY ...................................................................................................................3

     2.2.     STRUCTURE..............................................................................................................4

     2.3.     OLYMPIC GAMES ......................................................................................................5

     2.4.     ITU OPERATIONS ......................................................................................................7

3.     GOALS AND OBJECTIVES ........................................................................................10

     3.1.     OLYMPIC GAMES .................................................................................................... 10

     3.2.     ADMINISTRATION & FINANCE ................................................................................... 10

     3.3.     SPORT DEVELOPMENT ............................................................................................ 12

     3.4.     EVENT PRODUCTION :.............................................................................................. 13

     3.5.     ITU MEDIA AND TELEVISION .................................................................................... 13

     3.6.     MARKETING & SPONSORSHIP .................................................................................. 14

APPENDIX ‘A’ ITU FINANCIAL PROJECTIONS.............................................................. A1
1.   EXECUTIVE SUMMARY

     The purpose of this strategic plan is to set the direction for the sport over the next 4 years, and
     to share the vision with our major stakeholders including National Federations, Regional
     Confederations, IOC, ASOIF, and others.


     The ITU President and Executive Board will play an active role in monitoring and evaluating the
     effectiveness of the strategic plan and will continually work to harmonise relationships amongst
     key partners and stakeholders to ensure success and unity of purpose.

     Since the founding of ITU, the primary goal embedded in our constitution has been “to support
     the aims, ideals and principles of the Olympic movement and to secure and maintain inclusion
     of Triathlon on the programme of the Olympic Games”, and to continually raise the level of the
     sport through every avenue available. To achieve this fundamental principle, the leadership of
     ITU has developed relationships and has harmonised interests with a wide variety of entities
     and agencies. Our inclusion on the programme of the Olympic Games, Sydney 2000, Athens
     2004 and Beijing 2008 is exemplary in terms of this harmony and the depth of those
     relationships.

     Key to this has been our relationship with the International Olympic Committee; a relationship
     that was first established by former IOC President Juan Antonio Samaranch, Gunnar Ericsson,
     (IOC), Sweden and the President of ITU, Les Mc Donald. The strength of our relationship with
     the IOC continues to grow under the guidance and support we receive from Dr. Jacques Rogge,
     IOC President, as well as Gilbert Felli, Olympic Games Executive Director, Kelly Fairweather,
     IOC Sport Department Director and their staff, and Bob Fasulo, Executive Director of the
     Association of Summer Olympic International Federations (ASOIF). As the sport of triathlon has
     grown, so have its admirers among the world’s sporting hierarchy.

     ITU is very proud of the relationships we have with all the athletes (elite/age group/AWAD), the
     97 affiliated national federations, the 5 Continental Confederations, the National Olympic
     Committees, the many ITU Event Organisers, the volunteers, technical officials and coaches.

     As a result of these relationships Triathlon has evolved, as all Olympic sports must, in terms of
     competition standards, media and TV friendly courses, spectator attendance and worldwide TV
     exposure of the sport. Key to this has been the in-house development of intellectual property
     and the in-house management of media and television, in addition to harmonisation with other
     agencies within the Olympic movement such as Olympic Solidarity and the World Anti-Doping
     Agency (WADA).

     This plan details our goals and objectives in 6 key areas.

        §   Olympic Games: ITU’s Strategic Plan will support the ultimate goal of increasing both
            the number of athletes eligible to participate in the Olympic Games as well as the
            number of country flags that will be present at the triathlon in Beijing.

        §   Administration and Finance: Will focus on an effective and fiscally responsible
            administration model that will involve a strong team capable of managing, delivering and
            evaluating ITU’s key objectives: This team will include ITU regional administrators.



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§   Sport Development: Support the development of the sport through empowerment of
    national federations and regions, particularly those with limited human and financial
    resources, through a set of strategic operations such as mentoring programmes, regular
    surveys and feedback that carefully addresses all areas of development.

§   Event Management: The ITU event operations team will continue its work, in
    cooperation with its key event partners, to further enhance the growth and popularity of
    the ITU prime properties throughout all five regions.

§   Media and Television: ITU Online resources, i.e., triathlon.org and itutv.com, will
    continue to evolve as one of the largest global multi-sport resources, expanding and
    remaining innovative in terms of event live coverage while continuing to embrace and
    integrate technological advances, Live event coverage is already available from World
    Cup events. ITU television will continue its vibrant growth to increase viewer audiences
    and expand into new territories Through a partnership with international wire services,
    ITU is expanding its presence in print media, photo delivery and traditional news
    services.

§   Marketing and Sponsorship: ITU Marketing and Sponsorship will capitalise on the
    success and consistency achieved through the in-house production of ITU media, ITUtv,
    and ITU event production initiatives, with guaranteed consistency of product and timely
    delivery. ITU through its strategic brand development and its event organising
    partnerships has a current sponsorship in excess of 8 million US dollars. The ITU brand
    is now ideally positioned to take advantage of the recent resurgence in the global sports
    sponsorship market. ITU is currently forging alliances with experts in the field to secure
    prime umbrella sponsorship.




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2.     ABOUT ITU

2.1.   History
       The International Triathlon Union (ITU) is a not-for profit society registered with the federal
       government of Canada. ITU is the world governing body for the Olympic Programme sport of
       Triathlon and is recognized by the International Olympic Committee (IOC) and the Association
       of Summer Olympic International Federations (ASOIF). ITU is also the world governing body for
       all related multi-sports such as Duathlon, Aquathlon, Winter Triathlon and Long Distance
       Triathlon.

       The annual Triathlon World Cup series features 14 dynamic and exciting events in some of the
       most spectacular venues across the world. ITU delivers the ultimate multi-sport tests featuring
       the best athletes in the world, with vibrant sports personalities displaying inspiring stories and
       competition rivalries. Just as in the Sydney Olympic Games where triathlon set a new record in
       terms of attendance, spectators at ITU World Cup, World Championships and Multi-sport events
       consistently attract tens of thousands of spectators and up to 200,000 at the World Cup event in
       Hamburg, Germany, as an example.

       The Triathlon World Championships continues to be ITU’s flagship event. It features 2,000
       athletes from all over the world including elite athletes, junior athletes, under 23 athletes,
       athletes with a disability (AWAD) and age group athletes.Television, internet, news highlights via
       satellite uplink to major news agencies, high quality photos and press from the Triathlon World
       Championships sets and meets new targets each year in terms of television, media and press
       coverage. Gradually, it is establishing itself as one of the showpiece events in world sport.

       The 16 annual ITU Triathlon Television shows are recognized by broadcasters worldwide as
       providing intense, dynamic sport viewing. The show’s potential household viewing reach
       exceeds 1 billion and continues to grow and move into prime scheduling slots. In-house control
       of all TV production and rights means that ITU can take advantage of additional sport exposure
       opportunities such as special features on the world’s biggest magazine shows (Gillette,
       Transworld, ESPN, TSN and more.)

       ITU produces one-off feature television productions, such as “Tri-Kids”. An “Introduction to
       Triathlon” for schools, clubs and recreational centres.This video has been acclaimed and
       adopted by the European Children’s Television Centre (ECTC) for their '2004 Education
       Through Sport' initiative and is being featured in festivals and expos across the world. ITU
       continues to actively seek and build broadcast partnerships worldwide in order to ensure the
       maximum possible exposure. Other initiatives are underway to have these p        artners adopt
       triathlon as their 'sport of choice'.

       Live online web coverage of all ITU World Cups and World Championships on the ITU website
       www.triathlon.org continues to be hugely successful. The depth of this live online event
       coverage is unique among Olympic sports, and the establishment of a consistent product has
       meant an average of more than 10,000 simultaneous visitors per event. During the 2004 ITU
       Triathlon World Championships in Madeira, Portugal, 50,000 individuals logged onto
       www.triathlon.org over the 2 day period and enjoyed the live action and post-race media. The
       website now consistently averages 7+ million hits per month, as the World Championship and
       World Cup results, photos and video continue to attract visitors for the duration of the month.




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2.2.   Structure
       The roles and responsibilities of the ITU Executive Board, Committees and Commissions are set out in the ITU Constitution and By-Laws.




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2.3.   Olympic Games

       The success of Triathlon’s debut on the Olympic Programme in Sydney cannot be
       overstated. Pal Schmidt, IOC Chief of Protocol, stated, “The triathlon presented in Sydney
       won the attendance battle of the Olympic Games. For this one fascinating competition
       99.38% of the tickets available were sold, which was a new Olympic record.” Those tickets
       were just a small fraction of the hundreds of thousands of spectators who lined the scenic
       course past the Opera House, the Botanic Gardens and famous Macquarie Street.

       Then came Athens! One IOC member was driven to proclaim that, ”Where Sydney was as
       much about Sydney as the sport itself, Athens 2004 is now all about Triathlon, and how it
       has established itself on the world stage and as a highlight on the Olympic programme.”
       The abundance of VIPs in attendance, from Dr. Jacques Rogge to the Grand Duke of
       Luxembourg, told its own story. Triathlon is now an Olympic 'must-see' event.

       Olympic Games Qualification: The qualification period for Athens ended on 9 May 2004.
       Although the process was applied effectively there are a number of factors that we need to
       consider for the Beijing Olympic Games.

       The IOC has recently released a report on the elements they will use to determine the
       Olympic Programme for the 2012 Olympic Games and beyond. ITU is positioned to score
       well on each of the items on their list. Given our primary objective of retaining our Olympic
       Programme status, a major focus of this strategic plan has to be based on these criteria.

       a)     Universality: For the women, 6 countries would have had their flag represented by
              an athlete who was eligible but because they were outside the quota of 50, they
              could not attend. In the men’s event there were 7 such countries. There were also
              another 8 countries that had a second woman athlete eligible but unable to compete
              because they were outside of the 50 quota. For the men 5 countries were in this
              position. This is a strong argument in favour of increasing the quota for the men’s
              and women’s triathlon to 75 at the Beijing 2008 Olympic Games.
       b)     Best Athlete Participation: ITU does not fully control the participation of the best
              athletes in the Games. The pressure has been tremendous on athletes vying for one
              of the 50 spots on the starting line, especially for those countries that do not have the
              resources to chase points from the World Cup circuit, i.e., Eastern Europe, Central
              America and the Caribbean, Africa, small nations of Oceania. As well, NF's such as
              the USA and Australia, stage their own qualifying events which meant very limited
              fields and date conflicts with the ITU World Cup and World Championship events.
              This resulted in top ranked athletes and World Champions not making their Olympic
              teams.
       c)     Popularity: As stated, triathlon set a new record in terms of the highest percentage
              ever of tickets sold at the Sydney Olympic Games. For Athens, the men’s and
              women’s triathlon continued to create records in terms of ticket sales, TV production
              and media interest with some of the highest numbers of accredited journalists, and
              photographers outside of the stadium itself. Keeping triathlon and ITU multisports
              'spectator-friendly' is one of the key criteria to venue and field-of-play design, with
              very satisfactory results at all World Cup and World Championship events. At least
              fifty thousand spectators (police estimates) have attended each of the last 4 triathlon
              World Championships and similar attendances have been recorded at the Duathlon
              World Championships in Geel, the Long-Distance World Championships in Ibiza, and
              the Team Relay World Championships in Tiszaujvaros, Hungary.
       d)     Television Coverage : At both the Athens and Sydney Olympic Games, the men’s
              and women’s triathlon were carried live for 2.5 hours each. Comprehensive coverage


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     also featured in prime time on NBC, the major Olympic Broadcaster in the USA. The
     production of the triathlon was among the most complex of the games. However,
     the AOB field producers relished the challenge and the opportunity for creative use of
     the latest technology - and all the AOB crew want to be involved again in Beijing
     2008.

     For ITU World Cup Series and World Championships, ITU's TV arm produces a one
     hour magazine highlights show. This show goes out to broadcasters serving over
     150 countries for a total potential household reach of over 1 billion. The show is split
     evenly between the elite men's and women's events – a specific policy of ITU to
     ensure gender equality in television coverage.

     A comprehensive news feed goes out via satellite uplink to the the major TV news
     agencies, including EBU and Reuters, immediately after each Triathlon World
     Championships and World Cup event. The exposure offered by this news feed is
     vital, as it brings the sport to those who would otherwise never see it.

     In-house production of the news allows ITU to tailor the feeds according to
     broadcasters needs, and establish close partnerships with the relevant agencies.

e)   Internet Presence: www.triathlon.org is recognized as the world's largest and most
     popular triathlon and multi-sport resource. In 2003 at the Sportaccord Conference in
     Madrid, triathlon.org was awarded the bronze medal for overall performance as an
     information source when measured against the websites of all major sports. With the
     dawn of the new Olympiad, ITU is investing significant time and resources into
     pushing the technological envelope, enhancing the live coverage and applying
     cutting edge technology to all its online resources. These resources will be tested
     and improved in the off-season, ready for launch in early 2005
f)   Olympic Calendar: The triathlon was positioned on the calendar of the Athens
     Olympic Games during the second week when swimming is over and the track finals
     have not begun. Triathlon created another hiatus in the Games during a time when
     things are calm. Both Paris 2012 and Madrid 2012 have committed to opening their
     Olympics with triathlon, as in Sydney, seeing the triathlon competition as the perfect
     spectacular kick-off to the Games.
g)   Gender Equity: ITU is leading the way amongst Olympic International Federations in
     terms of gender equity amongst elected offic ials, administrators and event
     organizers, media and television exposure, awards and prize money and financial
     support to athletes. By ensuring 50 / 50 television coverage, ITU is now successfully
     demonstrating to a male-dominated sports media that the women's events deserve
     equal coverage to the men’s. This applies to all elements of event live coverage
     such as photo galleries, media releases and news footage.
h)   Gender Equity and National Federations: A requirement of affiliation is that the
     constitutions of NF’s include a statement guaranteeing that at least 20% of their
     elected officials are women. ITU insists on gender equity in terms of national
     federation delegates to the annual Congress.
i)   Presentation of the Sport: Scoring of triathlon is completely objective. Very
     experienced International Technical Officials work with state of the art electronic
     timing equipment to provide individual splits and total time. ITU Media is able to
     present timing splits instantaneously as part of the live coverage on
     www.triathlon.org. Judgment calls are only made in the case of protests or appeals,
     and then electronic data from finish-line cameras or timing equipment is the major
     source of information, if appropriate, to make informed decisions.
j)   Impact on the Environment: Because all of the infrastructures for Triathlon are
     temporary, i.e., grandstands, video board, screens, scoreboards, start platform, exit



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            ramps, etc., there is neither a negative nor a permanent impact on the environment.
            Within hours of each ITU World Cup event or World Championships, no
            environmental scars remain at the venue. This fact is essential to the long term
            partnerships that we have established with host cities and municipal venues, and is a
            foc us of all ITU Event Organisers’ Seminars. The basic principles of clean air and
            clean water are essential to the long term success of our sport, so we care very
            seriously about the environment. In some cases, such as the 1999 Pan American
            Games venue in Winnipeg, a body of water was transformed from a polluted pond to
            a permanent lake where people enjoy swimming during the summer months. In 2004
            the Spanish Triathlon Federation, the organisers of the World Cup expanded the
            onerous job of producing a World Cup event by committing to a standard of global
            practices to ensure that environmental care would be present in every detail of the
            event through 2 programme initiatives: the Ecoflag programme and requesting
            ISO14001 Certification. This strategic plan w ill seek to make this a standard practice
            of all ITU Events.
       k)   Athlete Health: Anti-Doping Policy: ITU was the first Olympic federation to sign the
            WADA agreement. Since that time WADA has conducted hundreds of unannounced,
            pre-competition and post-competition tests each year. Triathlon joins WADA and the
            other Olympic International Federations to declare that, “The spirit of sport is the
            celebration of the human spirit, the body and the mind. Doping is contrary to the
            spirit of Sport, erodes public confidence and jeopardizes the health and well-being of
            athletes.” This strategic plan will address Athlete Health through both the Technical
            and Competition Manager’s role within ITU Events and in the Athlete Services
            section of Sport Development.


2.4.   ITU Op erations

       a)   ITU Administration & Finance Department: The key responsibilities of
            Administration and Finance are to:
            •      Manage the finances of ITU in accordance with the ITU Constitution and By-
                   Laws
            •      Ensure compliance with organisational governance in accordance with the
                   ITU Constitution and By-Laws
            •      Set a financial control system that is efficient and effective in managing and
                   streamlining costs
            •      Support the effective function of the office of the ITU President and Executive
                   Director
            •      Support the requirements of the ITU Executive Board and Committees and
                   Commissions.
            •      Manage all partnership agreements and NF affiliations
            •      Provide constant communication and information spread throughout the
                   worldwide Triathlon family.

       b)   ITU Sport Development Department: Sport Development promotes the
            development of the sport worldwide. The programmes involve all ITU Federations
            worldwide with a particular focus on those national federations that did not have
            athletes in the 2004 Olympic Games, as well new affiliated National Federations .
            Sport Development will have four parts:
            •       Coaching: Coaches meetings are held in conjunction with ITU Solidarity
                    Training Camps. ITU has developed an international coaches registry
                    whereby National Federations can submit their list of accredited coaches.
            •       Technical Operations: Event Organisers Seminars and Officials Certification
                    Programme are held regularly ensuring minimum standard of excellence for


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            hosting ITU events. Every NF affiliated to ITU should have the ability to host
            at least one quality national championships that could be part of a Continental
            Series. The technical development team liaises with Events, Media and
            Television, and Marketing and Sponsorship, to ensure NF's and Events have
            the necessary management, media and marketing skills to develop the sport
            within their National Federation. In addition ITU’s technical development team
            supervises the growth of Triathlon Team Time Trial, The Long Distance World
            Tour, The Duathlon World Series, The Winter Triathlon Cup and Aquathlon.
     •      Media: Every ITU event has a presence and an opportunity to expand their
            media presence through triathlon.org and the new free home of ITUtv.com
     •      Special Programmes: Sport Development will coordinate all programmes
            associated with Olympic Solidarity, UNICEF and UNESCO, WADA

c)   ITU Event Production Department: Event production is primarily responsible for
     Triathlon World Cup events and all World Championships. These events are
     currently serviced by an ITU Technical Delegate and ITU Team leader, whose
     responsibility is to manage events in accordance with the ITU Events Manual. This
     manual is constantly reviewed and updated and is the basis of event production and
     includes:
     •       Organisational Structures
     •       Venue Operations
     •       Competition Management
     •       Marketing Operations

d)   ITU Media and Television Department: The ITU Media team manages operations
     in the following areas:
     •       ITU Online Services: The growth of ITU Online Services continues to
             accelerate and grow. Triathlon.org hosts live event coverage which features
             live audio, text, results, and photos. ITUtv.com focuses on providing a
             subscription based online video channel DVD sales.
     •       Television Operations: ITUtv, the ITU's in-house television production arm,
             ensures the quality production and distribution of the annual 16-one hour ITU
             magazine shows. ITUtv manages field production and host broadcasts and
             provides full post-production (including editing, scripting, mixing, dubbing, and
             distribution); and edits and transmits news highlight packages immediately
             after every major ITU event to major news agencies:

            ITUtv liaises and build partnerships with all television broadcasters through
            our existing distribution partnerships: In the North America the show is
            broadcast on OLN (USA) and TSN (Canada). In Europe stations include:
            TVE Spain, RAI Italy, Canal + France, channel 5 UK, NTV Russia, sport 1
            Hungary,). In Australia and New Zealand stations include fox sports and sky
            sports.     In Asia it’s ESPN / Star Sports Asia (covering 66 countries
            throughout Asia and the Middle East), NHK (Japan), ESPN international
            (south and Central America and Mexico), Super sport SA (South Africa),
            Showtime Arabia (Arabic states/ Middle East & northern Africa).
            The successful ITU partnership with BBC worldwide keeps ITU at the
            forefront of an ever changing television market. ITUtv provides expertise for
            other productions such as multi sports and continental tours. ITU continues
            to produce specialised shows such as the kid’s trathloni video, and event
            organising and coaching guides. ITU media and ITUtv continues to liaise and
            build external partnerships with photographers, online services, television,
            timing and technology innovators, news agencies and other related
            organisations.



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            This year saw the unveiling of ITUtv.com, the ITU’s on-line television a   nd
            multimedia channel. Through ITU’s continuing commitment to embrace the
            latest technologies, ITU is uniquely positioned as the only multisport
            federation with its own dedicated on-line television resource. This latest
            advance now gives the opportunity to every event, from World
            Championships to Continental cup races, to have on demand television
            exposure to an ever increasing audience, demonstrating ITU’s commitment to
            expanding events at every level. ITUtv.com is now a completely free to air
            service that allows every event, regardless of size to maximise their exposure
            through the latest multimedia resources. ITUtv.com, brought about as a part
            of ITU’s sport development programme, is the next generation of television,
            allowing all events to have completely free on demand exposure. This will
            enable each and every event to showcase their event to sponsors, athletes
            and the continually expanding multisport market.

     •      PR, News and Photography: Through our agreement with various world
            newswire services, ITU distributes pre and post media releases and provides
            high resolution photographs after each event.

e)   Marketing & Sponsorship Department: ITU is currently rich in property, particularly
     the World Cup and all ITU World Championship events, television and media
     production, and the many online services. ITU has carefully chosen to build
     consistent TV and media production arms, and is now ideally placed to venture into
     the marketplace in a highly professional way, following the success of the Athens
     Olympics. Two years of consolidating and strengthening our brand through events,
     television and the internet have brought us to the point where we are ready to take
     on, and properly service, a top quality global sponsor that will be consistent with the
     ideals, work and image of ITU. ITU has reformulated the ITU Media and Marketing
     Commission and works with partners in Japan, Korea, USA and Europe to achieve
     the objectives in these areas. We continue to work with our LOC's to ensure
     potential global sponsors do not conflict with local sponsor categories to enable every
     party to maximise their marketing initiatives.




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3.     GOALS AND OBJECTIVES

3.1.   Olympic Games
       Goal - to support the aims, ideals and principles of the Olympic movement and to ensure the
       continued inclusion of Triathlon on the programme of the Olympic Games and to pursue the
       inclusion of the AWAD category in the Paralympic Games and the Winter Triathlon in the
       Winter Olympic Games;
       Objectives:
       a)      To increase the places available for future Olympic Games to 75 men and 75
               women.
       b)      To ensure that ITU is intimately involved with the process to appoint the Competition
               Manager for Triathlon at the Beijing Olympic Games.
       c)      To continue to educate ITU officials and administrators about the Olympic ideals and
               support them to the best of their abilities.
       d)      To increase the number of countries represented in the 2008 Beijing Olympic Games
               to 30 in both the men’s and women’s competitions.
       e)      To approve all NOC selection competitions to ensure they do not conflict with ITU
               World Championships or World Cup events.
       f)      To fully capitalize on the huge global awareness the Olympic provides to the sport.
       g)      To work with the national federations and the regional confederations to grow the
               winter triathlon discipline and ensure its universality
       h)      To work with the national federations and the regional confederations to ensure
               AWAD inclusion in all national championship and regional championship events
       i)      To work with the national federations and the regional confederations to ensure
               AWAD development commissions are included in their organizations.
       j)      To work with ITU AWAD Commission to help refine and harmonise the AWAD
               categories


3.2.   Administration & Finance
       Goal - to administer the business of ITU by applying sound financial and administration
       principles to expand and enhance the sport

       Objectives
       a)    To maintain the administration office of ITU in Vancouver and establish a satellite
             office in Madrid to manage event production, media and sport development for
             Europe and Africa, and a second satellite office in Oceania-Asia to manage event
             production, media and sport development in Oceania and Asia. The Vancouver
             office will coordinate the event production, media and sport development for the
             Americas.
       b)    To appoint an ITU Finance Commission to advise the ITU Executive Board and the
             ITU Treasurer on the management and investment of ITU funds.
       c)    To review this strategic plan and associated financial projections on an annual basis
       d)    To review our organisational governance to ensure accountability and transparency
             in all management functions of ITU
       e)    To expend no more than 10% of revenues on administration expenses over the four
             year period.
       f)    To set aside 10% of revenues against future contingencies
       g)    To apply 80% of revenues to athlete support, events and sport development
       h)    To maximise administration support of the President’s office and the ITU Executive
             Board
       i)    To manage all contracts and agreements.
       j)    To keep the lines of communication open and clear across the ITU worldwide family



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       k)     To manage the finances of ITU in accordance with the following budget.

                ITU SUMMARY BUDGET FOR THE 4 YEARS ENDED
                           31ST DECEMBER 2007

                                    2004          2005           2006          2007

INCOME
Administration                      75,000       126,238        99,950         72,779
ITU Events                       2,850,000     3,350,000     3,925,000      4,425,000
Sport Development                   30,000        30,000        30,000         30,000
Olympic                          6,000,000            -             -              -

       TOTAL INCOME              8,955,000     3,506,238     4,054,950      4,527,779

EXPENSES
Administration                     348,703       442,703       506,243        569,784
ITU Events                       2,747,203     3,007,203     3,320,743      3,584,284
Sport Development                  925,750     1,370,750     1,586,500      1,802,250
Olympic                             50,000            -             -              -

      TOTAL EXPENSES             4,071,655     4,820,655     5,413,486      5,956,317

  SURPLUS/(DEFICIENCY)           4,883,345    (1,314,417)    (1,358,536)   (1,428,538)




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3.3.   Sport Development
       Goal: to continue to promote and generally advance the sports of triathlon, duathlon, winter
       triathlon, long distance triathlon and aquathlon, and related multi-sports world-wide.

       Objectives
       a)    Increase the number of countries represented in the 2008 Beijing Olympic Games to
             30 in both the men’s and women’s competitions.
       b)    Increase the ratio between ITU affiliated countries and NOC's based on the following
             targets

                            ITU Countries
             Region                                 ITU Countries            ITU Countries              NOC
                             Affiliated in         Affiliated in 2008       Affiliated in 2012
                                 2004
             Africa                 7                            12                  18                 53
             America               28                            33                  38                 42
             Asia                  16                            25                  33                 44
             Europe                39                            45                  48                 48
             Oceania                7                             9                  11                 15
            Table 3.3 b) – List of Affiliated Countries

       c) Increase the number of NF’s participating in the Olympic Qualification process:

                             Continental Championships                          World Cup and World
             Region
                                    and Ranking                                   Championships
                           2004     2005     2006         2007    2008   2004    2005     2006   2007    2008
             Africa         4        7        9            10      12     1       4        6      7       8
             America        16       20       22           24      25     5       10       12     15      18
             Asia           5        9        12           15      18     3       7        9      12      15
             Europe         26       28       30           33      35     20      24       28     30      32
             Oceania        4        5        6            7       8      2       3        4      5       6
            Table 3.3 c) - NF’s Participating in the Olympic Qualification Process

       d) Increase the number of NF’s that participate in the Junior World Championships:

             Region                   Junior Women                                   Junior Men
                           2004     2005     2006         2007    2008   2004    2005     2006   2007    2008
             Africa         1        2        4            5       7      2       3        5      6       8
             America        6        8        10           12      14     6       8        10     12      14
             Asia           3        5        7            9       12     2       5        7      9       12
             Europe         10       12       13           15      18     17      15       18     20      21
             Oceania        2        3        4            5       6      2       3        4      5       6
            Table 3.3 d) - NF’s Participating in the Junior World Championships

       e)       Develop, implement and access a competency-based coaches certification
                programme for Youth, Juniors, u/23, elite, AWAD and age group athletes.
       f)       Ensure that all coaches certification programmes have a strong Anti-Doping
                Component.
       g)       Develop, implement and access an Event Organisers certification programme based
                on the ITU Event Manual and ITU Event Organisers Seminars.
       h)       Ensure that every NF affiliated to ITU has a relationship with at least one Event
                Organisation that is certified as an ITU Event Organiser.
       i)       Ensure that every NF affiliated to ITU has the potential of organizing an ITU standard
                event.
       j)       Ensure that all continental championships and continental cup events have a doping
                programme.


                                                                                                                12
       k)     Support the development work of the Duathlon, Long Distance and Winter Triathlon.
       l)     Build creative and beneficial solidarity partnerships with organisations worldwide
              such as UNICEF, ECTC and others,


3.4.   Event Production:
       Goal: to ensure that the ITU World Cup and World Championships are produced at the
       highest possible level and to support the production of all ITU events including continental
       events and series, duathlon, long distance, winter triathlon and aquathlon.

       Objectives
       a)    Establish an effective and efficient Venue Operations model and implement it at all
             ITU World Championships, World Cup and all events which are recognized as “ITU”.
       b)    Establish a “look and feel” for ITU Events and work with ITU Event Organisers to
             ensure integration with their local sponsor look and feel.
       c)    Establish mentoring partnerships between established high quality events and
             emerging events.
       d)    Continually review and upgrade the ITU Events Manual to ensure it is of the highest
             quality, relevant and user-friendly.
       e)    Produce and distribute binder-style and interactive versions of the ITU Events
             Manual
       f)    Adapt the ITU Manual to address the requirements of duathlon, long distance
             triathlon, team relay and winter triathlon.
       g)    Implement the Ecoflag programme at all ITU Events and the ISO 14001 Certification
             as appropriate.
       h)    Continually review and update the ITU Competition Rules and produce and distribute
             in interactive and booklet format.
       i)    Oversee the certification of all ITOs, race announcers and key event personal.
       j)    Assign Technical Delegates and Referees to all World Championships and World
             Cup events, Regional Championships and Regional Games.
       k)    Ensure the implementation of Competition Rules at all ITU events.
       l)    Ensure that a minimum of 10 in-competition doping tests per ITU World Cup and
             World Championship events are conducted through a shared responsibility with the
             LOC and the host NOC
       m)                                             o
             Establish a Multi-sport Commission t continue the work of the existing Duathlon
             Committee and Long Distance Commission and to promote equal growth and
             development of all multi-sports from youth to age group.

3.5.   ITU Media and Television
       Goal: to ensure that ITU Media and ITUtv are the best of any Olympic sport

       Objectives:
       a)    Consolidate and expand triathlon.org as the best multi-sport resource for ITU, NF’s,
             regions, events and athletes by streamlining administration, improving user
             interactivity, usability and overall site functionality
       b)    Enhance the quality of live event coverage in terms of audio streaming, text updates,
             live photos, and results, video highlights, photo galleries and create a model
             applicable to all continental championship and continental events
       c)    Develop ITUtv.com into one of the largest one-stop resource for video, audio, photos
       d)    Offset costs of online services through site branding and sale of merchandise, and
             television through branding of specific areas and using the inventory available from
             the broadcasters.
       e)    Provide assistance and outlets for television production and distribution for each
             region of ITU



                                                                                            13
       f)     Modify the ITU media package for duathlon, long distance, winter triathlon and
              aquathlon to maximise the growth of the respective disciplines
       g)     Continually aim for faster streamlined TV and media production
       h)     Expand the TV footprint of the sport through traditional terrestrial broadcasters, and
              the wealth of new channels in the digital television market.
       i)     Explore ways to assist with the production of local television shows for regional
              championships, multisports and continental tour events.
       j)     Explore ways to expand and improve production of triathlon as a live television event,
              initially concentrating on proven events and markets, i.e., Hamburg, Madrid
       k)     Expand the distribution of world cup, world championships, continental championship
              and series by modifying the production according to individual broadcasters needs.
       l)     Prepare a simplified television magazine package and DVDs for each of the regions
              of ITU, and ITU multisports
       m)     Increase and expand the skills of the ITU media team to ensure these resources
              continue to grow and flourish.
       n)     Beginning in 2005 ITUtv.com will be a free-to-air online television resource which will
              be a permanent resource to showcas e highlights of every ITU event worldwide.


3.6.   Marketing & Sponsorship
       Goal: To secure suitable long term global sponsor partners for ITU properties

       Objectives
       a)    Establish an effective and energetic ITU Media and Marketing Commission with
             representation from the three major commercial regions of ITU (America, Asia and
             Europe)
       b)    Continue to develop the ITU brand through events, television, online media services,
             and external partnerships
       c)    Develop long-term partnerships that will support and enhance the marketing efforts of
             ITU LOC organising committees
       d)    Continue to form partnerships with known experts in the fields of marketing and
             media.
       e)    Create a unique and dynamic presentation package focused on acquiring a global
             sponsor partner for ITU properties
       f)    Set target cash requirements from sponsorships and other revenue streams that will
             enable ITU to achieve the goals and objectives of its startegic plan
       g)    Concentrate on in-house servicing of all agreements with global sponsors.
       h)    Support the marketing and sponsorship endeavours of ITU multisports.
       i)    Support the marketing and sponsorship endeavours of all continental tour series.
       j)    Continue to strengthen the global image of triathlon as a sport that is universally
             acceptable, clean, television and sponsor friendly through a targeting media and
             public relations campaign that is focused on build-up within the quadrennial to the
             Beijing Olympics and beyond
       k)    Forge strategic partnerships with outside agencies to extend the reach of ITU
             properties and brand beyond the sport itself.
       l)    Build a marketing programme and package that will support athlete development in
             all existing national federations and in particular to support the efforts of new and
             emerging national federations




                                                                                              14
APPENDIX ‘A’ ITU FINANCIAL PROJECTIONS

                                     ITU DETAILED BUDGET FOR THE YEAR ENDED
                                                 31ST DECEMBER 2004                                                                      -
                                                                                                                               Appendix A 1
                                                           2004                                      ITU                 Sport
INCOME                                                     $US                 Admin                Events            Development   Olympics
Grants                                                              30,000                                                     30,000
Affiliation Fees                                                    30,000          30,000
Interest                                                            45,000          45,000
Olympic Games                                                 6,000,000                                                                            6,000,000
Event & Organiser Fees                                          250,000                                  250,000
Event Prize Money                                             2,000,000                                2,000,000
Event Television & Media                                        400,000                                  400,000
Sponsorships & Royalties                                        200,000                                  200,000

Total Income                                            8,955,000             75,000             2,850,000               30,000             6,000,000
EXPENSES
ITU Headquarters
Salaries                                    211,500                                 66,375                   66,375            78,750
Office Supplies & Computer Costs            20,000                                     10,000                10,000
Payroll Taxes & Insurance                    2,655                                       1,328                1,328
Postage & Freight                            3,000                                       1,500                1,500
Printing                                     2,000                                      1,000                 1,000
Rent                                         15,000                                    7,500                  7,500
Telephone & Fax                             30,000                                     15,000                15,000
Travel                                       10,000                                    5,000                  5,000
General                                      2,000              296,155                  1,000                1,000
Committees
Regional Federations                       100,000                                                                            100,000
Medical                                      5,000                                                                              5,000
Technical                                    5,000                                                                              5,000
Women                                        5,000                                                                                 5,000
Duathlon                                     15,000             130,000                                                        15,000
Congress                                                        150,000             75,000                                     75,000
Executive Board
Meetings                                    20,000                                  20,000
Telephone/Fax                                2,000                                   2,000
Travel                                      50,000                  72,000          50,000
Insurances
Directors and Officers                      30,000                                  30,000
Event Liability                                   -                 30,000
Legal and Accounting
Doping                                       5,000                                     5,000
Audit & Accounting                           18,000                                    18,000
Other                                        5,000                  28,000             5,000
Other Expenses
Bad Debts                                    10,000                                    10,000
Bank Charges, Forex etc                      10,000                                    10,000
Dues and Subscriptions                       3,000                  23,000             3,000
Presi dents Office
Honorarium                                                          36,000             12,000                12,000               12,000
Sport Operations
Event Prize Money                        2,000,000                                                     2,000,000
Event Television                           400,000                                                       400,000
World Cup Prize Pool                        100,000                                                                           100,000
Event Management                            67,500                                                           67,500
Media                                       75,000                                                           75,000
Web-site                                    24,000                                                           24,000
Olympic Games                               50,000                                                                                                       50,000
Contingency                                 50,000            2,766,500                                      50,000
Athlete Development
Solidarity                                  30,000                                                                             30,000
Travel & Other Support                     400,000                                                                            400,000
ITU Drug Testing/Education                 100,000                                                                            100,000
Other Expenses                               10,000            540,000                                       10,000


Total Expenses                                          4,071,655            348,703             2,747,203             925,750                  50,000


Surplus/Deficiency from Operations                      4,883,345            (273,703)             102,798             (895,750)            5,950,000




                                                                                                                                           A1
                   ITU DETAILED BUDGET FOR THE YEAR ENDED
                              31ST DECEMBER 2005                                                                                    Appendix A- 2
                                                            2005                                    ITU                  Sport
INCOME                                                      $US                Admin               Events             Development                Olympics
Grants                                                             30,0 00                                                    30,000
Affiliation Fees                                                   30,000           30,000
Interest                                                           96,238           96,238
Olympic Games                                                           -                                                                                   -
Event & Organiser Fees                                         250,000                                    250,000
Event Prize Money                                            2,200,000                                 2,200,000
Even t Television & Media                                      400,000                                   400,000
Sponsorships & Royalties                                       500,000                                    500,000


Total Income                                          3,506,238               126,238            3,350,000               30,000                       -

EXPENSES
ITU Headquarters
Salaries                                    211,500                                 66,375                   66,375              78,750
Office Supplies & Computer Costs            20,000                                  10,000                   10,000
Payroll Taxes & Insurance                    2,655                                       1,328                1,328
Postage & Freight                            3,000                                       1,500                1,500
Printing                                     2,000                                       1,000                1,000
Rent                                         15,000                                      7,500                7,500
Telephone & Fax                             30,000                                     15,000                15,000
Travel                                       10,000                                     5,000                 5,000
Regional Headquarters                      180,000                                  60,000                   60,000              60,000
General                                      51,000            525,155              50,000                    1,000
Committees
Regional Federations                       100,000                                                                            100,000
Medical                                      5,000                                                                                  5,000
Technical                                    5,000                                                                                  5,000
Women                                        5,000                                                                                  5,000
Duathlon                                     15,000            130,000                                                           15,000
Congress                                                       120,000              60,000                                       60,000
Executive Board
Meetings                                    20,000                                  20,000
Telephone/Fa x                               2,000                                   2,000
Travel                                      50,000                 72,000           50,000
Insurances
Directors and Officers                      30,000                                  30,000
Event Liability                                   -                30,000
Legal and Accounting
Doping                                       5,000                                       5,000
Audit & Accounting                           18,000                                    18,000
Other                                        5,000                 28,000                5,000
Other Expenses
Bad Debts                                    10,000                                    10,00 0
Bank Charges, Forex etc                      10,000                                    10,000
Dues and Subscriptions                       3,000                 23,000               3,000
Presidents Office
Honorarium                                                         36,000              12,000                12,000               12,000
Sport Operations
Event Prize Money                        2,200,000                                                     2,200,000
Event Television                          400,000                                                         400,000
World Cup Prize Pool                      100,000                                                                             100,000
Event Management                            67,500                                                           67,500
Media                                       75,000                                                           75,000
Web-site                                    24,000                                                           24,000
Olympic Games                                     -                                                                                                         -
Contingency                                 50,000           2,916,500                                       50,000
Athlete Development
Solidarity                                  30,000                                                                               30,000
Travel & Other Support                    800,000                                                                             800,000
ITU Drug Testing/Education                100,000                                                                             100,000
Other Expenses                              10,000             940,000                                       10,000


Total Expenses                                        4,820,655              442,703             3,007,203            1,370,750                       -


Surplus/Deficiency from Operations                    (1,314,417)            (316,465)            342,798             (1,340,750)                     -




                                                                                                                                            A2
                   ITU DETAILED BUDGET FOR THE YEAR ENDED
                              31ST DECEMBER 2006                                                                                   Appendix A- 3
                                                            2006                                   ITU                  Sport
INCOME                                                      $US               Admin               Events             Development                Olympics
Grants                                                             30,000                                                    30,000
Affiliation Fees                                                   30,000          30,000
Interest                                                           69,950          69,950
Olympic Games                                                           -                                                                                  -
Event & Organiser Fees                                         275,000                                   275,000
Event Prize Money                                            2,500,000                                2,500,000
Event Television & Media                                       400,000                                  400,000
Sponsorships & Royalties                                       750,000                                   750,000


Total Income                                          4,054,950              99,950             3,925,000               30,000                       -


EXPENSES
ITU Headquarters
Salaries                                  253,800                                  79,650                   79,650              94,500
Office Supplies & Computer Costs            20,000                                    10,000                10,000
Payroll Taxes & Insurance                     3,186                                    1,593                 1,593
Postage & Freight                           3,000                                       1,500                1,500
Printing                                    2,000                                       1,000                1,000
Rent                                        15,000                                      7,500                7,500
Telephone & Fax                             30,000                                    15,000                15,000
Travel                                      10,000                                  5,000                    5,000
Regional Headquarters                     180,000                                  60,000                   60,000              60,000
General                                    101,000             617,986             100,000                   1,000
Committees
Regional Federations                      100,000                                                                            100,000
Medical                                      5,000                                                                                 5,000
Technical                                    5,000                                                                                 5,000
Women                                        5,000                                                                                 5,000
Duathlon                                    15,000             130,000                                                          15,000
Congress                                                       120,000             60,000                                       60,000
Executive Board
Meetings                                    20,000                                 20,000
Telephone/Fax                                2,000                                  2,000
Travel                                      50,000                 72,000          50,000
Insurances
Directors and Officers                      30,000                                 30,000
Event Liability                                   -                30,000
Legal and Accounting
Doping                                      5,000                                      5,000
Audit & Accounting                          18,000                                    18,000
Other                                        5,000                 28,000               5,000
Other Expenses
Bad Debts                                   10,000                                    10,000
Bank Charges, Forex etc                     10,000                                    10,000
Dues and Subscriptions                       3,000                 23,000               3,000
Presidents Office
Honorariu m                                                        36,000             12,000                12,000               12,000
Sport Operations
Event Prize Money                       2,500,000                                                     2,500,000
Event Television                          400,000                                                        400,000
World Cup Prize Pool                      100,000                                                                            100,000
Event Management                           67,500                                                           67,500
Media                                       75,000                                                          75,000
Web-site                                    24,000                                                          24,000
Olympic Games                                     -                                                                                                        -
Contingency                                 50,000           3,216,500                                      50,000
Athlete Development
Solidarity                                  30,000                                                                              30,000
Travel & Other Support                   1,000,000                                                                         1,000,000
ITU Drug Testing/Education                 100,000                                                                           100,000
Other Expenses                               10,000           1,140,000                                     10,000


Total Expenses                                         5,413,486            506,243             3,320,743            1,586,500                       -


Surplus/Deficiency from Operations                    (1,358,536)           (406,293)            604,257             (1,556,500)                     -




                                                                                                                                           A3
                   ITU DETAILED BUDGET FOR THE YEAR ENDED
                              31ST DECEMBER 2007                                                                                    Appendix A-4
                                                            2007                                   ITU                   Sport
INCOME                                                      $US               Admin               Events             Development                Olympics
Grants                                                             30,000                                                    30,000
Affiliation Fees                                                   30,000          30,000
Interest                                                           42,779          42,779
Olympic Games                                                           -                                                                                  -
Event & Organiser Fees                                         275,000                                   275,000
Event Prize Money                                            2,750,000                                2,750,000
Event Televi sion & Media                                      400,000                                  400,000
Sponsorships & Royalties                                     1,000,000                                 1,000,000


Total Income                                          4,527,779              72,779             4,425,000                30,000                      -


EXPENSES
ITU Headquarters
Salaries                                  296,100                                  92,925                   92,925               110,250
Office Supplies & Computer Costs            20,000                                    10,000                10,000
Payroll Taxes & Insurance                     3,717                                    1,859                 1,859
Postage & Freight                           3,000                                       1,500                1,500
Printing                                    2,000                                       1,000                1,000
Rent                                        15,000                                      7,500                7,500
Telephone & Fax                             30,000                                    15,000                15,000
Travel                                      10,000                                  5,000                    5,000
Regional Headquarters                     180,000                                  60,000                   60,000               60,000
General                                    151,000                710,817          150,000                   1,000
Committees
Regional Federations                      100,000                                                                             100,000
Medical                                      5,000                                                                                 5,000
Technical                                    5,000                                                                                 5,000
Women                                        5,000                                                                                 5,000
Duathlon                                    15,000             130,000                                                           15,000
Congress                                                       120,000             60,000                                        60,000
Executive Board
Meetings                                    20,000                                 20,000
Telephone/Fax                                2,000                                  2,000
Travel                                      50,000                 72,000          50,000
Insurances
Directors and Officers                      30,000                                 30,000
Event Liability                                   -                30,000
Legal and Accounting
Doping                                      5,000                                      5,000
Audit & Accounting                          18,000                                    18,000
Other                                        5,000                 28,000               5,000
Other Expenses
Bad Debts                                   10,000                                    10,000
Bank Charges, Forex etc                     10,000                                    10,000
Dues and Subscriptions                       3,000                 23,000               3,000
Presidents Office
Honorarium                                                         36,000             12,000                12,000                12,000
Sport Operations
Event Prize Money                       2,750,000                                                     2,750,000
Event Television                          400,000                                                        400,000
World Cup Prize Pool                      100,000                                                                             100,000
Event Management                           67,500                                                           67,500
Media                                       75,000                                                          75,000
Web-site                                    24,000                                                          24,000
Olympic Games                                     -                                                                                                        -
Contingency                                 50,000           3,466,500                                      50,000
Athlete Development
Solidarity                                  30,000                                                                               30,000
Travel & Other Support                   1,200,000                                                                          1,200,000
ITU Drug Testing/Education                 100,000                                                                            100,000
Other Expenses                               10,000          1,340,000                                      10,000


Total Expenses                                         5,956,317            569,784             3,584,284            1,802,250                       -

Surplus/Deficiency from Operations                    (1,428,538)           (497,005)             840,717            (1, 772,250)                    -




                                                                                                                                           A4

				
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