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					    Awards for Excellence
        22nd Annual Awards 2010

              WEDNESDAY 17TH MARCH
     GROSVENOR HOUSE HOTEL, PARK LANE, LONDON



SPONSORSHIP OPPORTUNITIES
Dates for
the Diary
10th September
2010 Fleet News Awards launched
End September
Judges' fleet nominations
27th November
Entry Deadline
Early December
Pre-judging for shortlist
Mid December
Entries to Judges
End January/start February
Judging days
18th February
Shortlist Revealed
17th March
Fleet News Awards
take place in London




                                  The
                                  Awards
                                  Team
                                  EVENT MANAGER
                                  Sandra Evitt
                                  01733 468123
                                  sandra.evitt@bauermedia.co.uk

                                  SPONSORSHIP MANAGER
                                  Lisa Turner
                                  01733 468345
                                  lisa.turner@bauermedia.co.uk
Sponsorship opportunities at the
22nd annual Fleet News Awards
2010 sees the 22nd annual Fleet News Awards.            automotive industry great and good gather at a gala
The Awards recognise achievement across our             evening to celebrate the success of the past year.
industry - from fleet managers, manufacturers and       The presentation evening itself is always a
industry suppliers. In our 22nd year of publishing,     spectacular occasion and the winners enjoy
we expect the Fleet News Awards to be more              extensive publicity and widespread recognition for
spectacular than ever.                                  their achievements.

As the largest event of its kind, the Awards offer      Next year’s Awards will be presented on Wednesday
unrivalled branding and sponsorship opportunities,      17 March 2010, at the Grosvenor House Hotel, Park
including months of profile through advertising and     Lane, London. Attended this year by more than 900
editorial coverage in Fleet News, as well as through    guests, the evening is a superb opportunity to
our vast network of websites and, of course, at the     entertain guests and celebrate with your peers and
glittering ceremony itself.                             key industry figures.

An independent panel of highly respected industry       This year promotional coverage of the event has
leaders judge many of the categories. In addition,      been extended, running from September until March
we also reflect the views of our industry by inviting   through all our media – in print, online and at our
readers to vote. The judging panel will be headed       many events.
up by the editor of Fleet News, Stephen Briers and
chaired by Christopher Macgowan, former chief           Involvement with the Awards will give you continual
executive of the SMMT. The awards will once again       and constant access to the 20,124 fleet decision
be audited by Deloitte.                                 makers who receive Fleet News fortnightly, the
                                                        23,000 subscribers to the weekly newsletter and
Success at the Fleet News Awards has become the         more than 97,000 unique visitors who view our
benchmark by which the industry judges itself. Each     network of fleet related websites each month.
year shortlisted companies and members of the




                                                                        *Source: ABC Average Net Circulation Jan-Dec 2008 20,124
Why Sponsor the 2010 Fleet News Awards?
■ Promotion and publicity is extensive.                  ■ Gain valuable profile in Fleet News through
                                                           Awards-related editorial coverage and post-event
■ Exposure and profile allows you to benefit from          write-ups.
  high-profile branding to the automotive industry
  before, during and after the event.                    ■ Be seen as the market leader in your chosen area
                                                           by sponsoring an award that suits your company.
■ Networking opportunities with up to 1,000
  attendees on the night.                                ■ Educate an influential audience about your
                                                           products and services.
■ Increase your credibility through association with
  the industry’s leading newspaper and Awards.           ■ Return on Investment & value for money: up to a
  Create new business opportunities through higher         year’s worth of marketing, promotion & branding
  brand presence among current and potential               to the buyers, recommenders and most sought
  customers.                                               after members of the automotive industry.

■ Entertain clients at the most respected event in
  the profession.




Who attended the 2009 Awards evening?
Accident Exchange Ltd        DriveTech (UK) Plc          LeasePlan UK Ltd           Renault UK Ltd
All Fleet Services           Elite Incident Management   Lex                        Repair Solutions Ltd
Ambrosetti UK Ltd            Energy Saving Trust         Lloyds TSB Autolease       SAFO UK Ltd
Amey                         Enterprise Rent-A-Car       Lombard Corporate          Scottish Motor Auctions
Arval                        epyx                        Finance                    SEAT
Aston Barclay Auctions       E-Training World            Lookers                    Skoda Auto
ATS Euromaster               Europcar UK Ltd             Manheim                    SMH Fleet Solutions Ltd
Audatex                      Events and Publishing       Mazda Motors UK            The Automobile
Audi UK                      Fiat Group Automobiles      Mercedes Benz UK           Association
Auto Windscreens             FleetData UK Ltd            Mercedes-Benz Retail       Thrifty Car and Van Rental
Autoglass Ltd                FMG Support                 Corporate Sales            Total Accident
Automotive Finance &         Ford Motor Company Ltd      Michelin Tyre Plc          Management
Leasing (UK) Ltd             GE Capital Solutions        Nationwide Network         Total Systems Plc
Automotive Institute A/S     Grant Thornton              Services                   Toyota GB Plc
Avis Rent-A-Car Ltd          Greenroad                   NEWS Transport Ltd         TTL Consulting
Balfour Beatty Plant &       Grosvenor Contracts         Nexus Vehicle              Volkswagen (UK)
Fleet Services               Hammonds Group              Management                 White Clarke Group Ltd
BMW (UK) Ltd                 Hertz UK                    Nicholas Recruitment Ltd   Zenith Vehicle Contracts
BMW Park Lane                Honda UK                    Nissan Motors (GB) Ltd     Ltd
British Car Auctions         Inchcape Fleet Solutions    Northgate Vehicle Hire
BT Fleet                     Jaguar                      Norton Way Motors
CAP                          Jardine Motors Group        Paragon Automotive
CHP Consulting               Kwik-Fit Fleet              Pebbleprime Ltd
Citroen UK Ltd               Land Rover                  Pendragon Corporate
Continental Tyre Group Ltd   Leasedrive Velo Vehicle     Division
Dawsonrentals Finance        Management                  RAC
Category and Sponsorship
Opportunities in 2010
Fleet Awards                       Manufacturer Awards             Supplier Awards
■   Fleet of the Year              ■  Best Supermini               ■  Environmental Award
    – sub-50 vehicles              ■  Best Lower Medium Car        ■  Safety Award
    (new award for 2010)
                                   ■  Best Upper Medium Car        ■  Leasing Company of the Year

■                                  ■  Best MPV                     ■  Best Short-term
    Fleet of the Year
                                   ■  Best Estate Car                 Rental Company
    – 51-250 vehicles                  (new award for 2010)
                                                                   ■  Customer Services Award
    (new award for 2010)
                                   ■   Best SUV
                                                                   ■  Training Award
■   Fleet of the Year              ■   Best Small Premium Car          (new award for 2010)

    – 251-500 vehicles             ■   Best Large Premium Car
    (new award for 2010)           ■   Best Executive Car          Headline Awards
                                   ■   Best Luxury Car             ■  Fleet Manager of the Year
■   Fleet of the Year              ■   Best Technical Innovation       (new award for 2010)
    – 501-plus vehicles                (new award for 2010)        ■   Fleet Supplier of the Year
    (new award for 2010)
                                   ■   Green Fleet Manufacturer    ■   Company Car of the Year

■
                                       of the Year                 ■   Fleet Manufacturer of the Year
    Fleet Initiative of the Year       (new award for 2010)
                                                                   ■   Fleet News Hall of
                                   ■   Most Improved Fleet             Fame Award
                                       Manufacturer of the Year
                                       (new award for 2010)




Awards sponsors in 2009
Marketing of the awards
The Fleet News Awards are promoted in many ways which gives unrivalled branding opportunities:

■ The awards website (www.fleetnewsawards.com) receives incredible traffic throughout the
    campaign – this is where our readers download entry packs, book their tickets and tables, view the
    shortlist and get all of the details they need for the big night!
    Your logo will appear on this site from the point of confirmation until September 2010. Included is a
    brief company description and your logo will click through to a website of your choosing.
    The Awards website is also linked to via banners and tiles which appear on www.fleetnews.co.uk and
    other social networking sites.
    We have re-designed the
    awards site this year so
    sponsors’ logos are more visible
    than they have ever been.

■ Awards adverts appear in Fleet
    News from September 2009
    until the event and will include all
    sponsors’ logos. Each time the
    advert appears your logo is
    being viewed by an audience
    of 20,124.

■ Our HTML email campaign
    begins in September 2009 to
    promote entries and attendance
    and reaches all sectors of our
    audience. These emails will
    carry sponsor logos.

■ The Awards issue of Fleet
    News celebrates the winners of
    the night and features sponsors’
    logos and adverts to promote
    the support our sponsors give
    to the Awards.

Please note all marketing items are
subject to the agreed terms in
sponsors’ contracts.

*Source: ABC Average Net Circulation Jan-Dec 2008
20,124.
Exclusive Category Award
Sponsorship Package
Exclusive Award sponsorship with company name                 High profile at the Awards
associated with category in all promotion.                    presentation evening to include:

Company logo and credits in all Awards promotion              ■ Company VIP to present the award
ensuring high profile for sponsor, including:
                                                              ■ Credits in script delivered by high
■ Company logo on Awards advertising running from                profile host
  September to March in the Fleet News product portfolio
                                                              ■ Company logo on AV presentation
■ Company logo, profile and web-link on Awards website           throughout evening
  through to September 2010
                                                              ■ Company logo featured during
■ Credits in editorial coverage in Fleet News (subject to        sponsored category
  editorial approval)
                                                              ■ Logo and credits in Awards
■ Credits in email campaigns to potential entrants               programme distributed to all guests

■ Logo and mention on all call-to-entry activity throughout   ■ Logo on signage at the event
  the Awards campaign, including direct mail, related
  editorial, banners and partner sites on Fleet News
                                                              ■ Logos on all related category coverage
                                                                 within the Awards issue
■ Post-event winner profile in Fleet News – a full page       Sponsors name to appear on the
  winner’s profile in Fleet News, with your company logo
  and 150 words of ‘sponsor’s text’                           bespoke trophy.

■ e-zine video – opportunity to be videoed prior to the       One free table of 10 in a prime
  awards taking place for inclusion in our pre-event e-zine   location at the awards.

One full-page colour advertisement in the                     All sponsor tables put you at the heart of
Awards issue of Fleet News                                    the action, well within cheering distance
                                                              of the awards winners, presenters and
                                                              entertainment. If you use the evening for
                                                              client entertainment, your sponsor table
                                                              reflects your status in the industry. If you
                                                              use it for staff networking, then your
                                                              colleagues will know that they are getting
                                                              the best seats in the house.


                                                              Price £16,000**
                                                              ** Bespoke sponsorship packages are
                                                              available from £7.5K to accommodate all
                                                              budgets. Please contact Dan Atkin on
                                                              01733 468800 or via
                                                              dan.atkin@bauermedia.co.uk for details
Exclusive Pre-dinner Drinks
Reception Sponsorship
The drinks reception is the Awards evening’s
most exclusive meeting point.
Sponsorship of the drinks reception will allow you
to exclusively associate your brand with this
prestige area. Sponsors have exclusive rights to
place/distribute promotional collateral in the drinks
reception area (subject to organiser’s approval).
After the awards are presented the reception area
opens up to become a chill-out zone that is
accessible to all guests, allowing your brand to
receive additional exposure throughout the
evening.
Sponsorship of this area ensures your company
name is associated with the reception – for
example, ‘Fleet News Awards Pre-dinner Drinks
Reception sponsored by…’
This sponsorship allows for customisation of the
drinks reception area (subject to organiser’s
approval).                                              One full-page colour advertisement in the
                                                        Awards issue of Fleet News
Please note that all fulfilment costs associated with
customisation are the responsibility of the sponsor.    High profile at the Awards presentation evening
The Fleet News Awards organisational team are           to include:
happy to help obtain quotes & prices for fulfilment
and will need to approve final plans.
                                                        ■ Company logo on AV presentation
                                                          throughout evening
Company logo and credits in all Awards                  ■ Logo and credits in Awards programme
promotion ensuring high profile for sponsor,              distributed to all guests

                                                        ■ Logo on signage at the event
including:

■ Company logo on Awards advertising running            One free table of 10 in a prime location at
  from September to March in the Fleet News
  product portfolio                                     the awards.

■ Company logo, profile and web-link on Awards          All sponsor tables put you at the heart of the
  website through to September 2010                     action, well within cheering distance of the
■ Credits in editorial coverage in Fleet News           awards winners, presenters and entertainment.
                                                        If you use the evening for client entertainment,
  (subject to editorial approval)
                                                        your sponsor table reflects your status in the
■ Credits in email campaigns to potential entrants      industry. If you use it for staff networking, then

■ Logo and mention on all call-to-entry activity
                                                        your colleagues will know that they are getting
                                                        the best seats in the house.
  throughout the Awards campaign, including
  direct mail, related editorial, banners and partner
  sites on Fleet News                                   PRICE £10,000

				
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