Tools Overview

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					NATIONAL ONLINE ENGAGEMENT
UNITED WAY MOBILIZATION TEAM
INTRODUCTION TO THE BSD ONLINE TOOLS

                            Mass-email tool
                            Signup forms
                            Tell-a-friend/invite tools
                            “Speak Out” advocacy tools
DO WE HAVE A COMP
                            Event management tools
TO INCLUDE HERE?
                            Basic fundraising pages
                            Personal/advanced
                             fundraising
WHAT IT MEANS FOR YOUR CURRENT WEBSITE AND
EMAIL PROGRAM
                        What will stay the same:
                           Current CMS and basic design elements

                        What will change (recommended):
                           Shared email database and outbound
 DO WE HAVE A COMP          email messaging campaigns
                           Signup forms and action pages
 TO INCLUDE HERE?          Donation pages for individual giving
                           Expectation of content updates (blogs,
                            photos, etc.) to be generated by
                            Vanguards and used system-wide
EMAIL & ACTION FORM “PACKAGES” –
INTRODUCTION
                           Supporting UWW
                            seasonal campaigns, BSD
                            will develop and
                            constantly refine
                            engagement messaging
DO WE HAVE A COMP           and tools for use in local
                            markets
TO INCLUDE HERE?           LUWs can choose to use
                            these assets as-is, to
                            refine them with local
                            content, or to not use at
                            all
EMAIL & ACTION FORM “PACKAGES” – EXAMPLE




Segmented Emails > Landing Pages > Tell-A-Friend Tools > Donation Pages
WHAT IT MEANS FOR YOUR STAFF

 If your LUW has dedicated online or new media staff, or an assigned
  but not dedicated staff, he/she should be on this and future calls
  (overall estimated ongoing commitment of 20 hours per week)

 Skills and personality traits required by Vanguard new media staff:
     Flexibility; willingness to test, refine and learn
DO WE HAVE A COMP
     Strong writing and communications skills
     Attention to details
TO INCLUDE HERE?
     Well-integrated with other departments within the organization

 UWW/BSD trainings on technology and strategic best practices will
  be held monthly for Vanguard LUWs
 QUESTIONS &
CONVERSATION

				
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posted:2/6/2011
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