eXteresAUTO and CallSource Announce Partnership by EON


SAN FRANCISCO--(EON: Enhanced Online News)--eXteresAUTO and CallSource Announce Partnership - Will Provide Dealerships Crucial Data on Phone Leads from Search Engines and Review Sites to tangibly measure ROI of SEO and Reputation Management img border='0' title='Add to Google' alt='Add t

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									eXteresAUTOand CallSource Announce
Will Provide Dealerships Crucial, Actionable Data on Phone Leads from Search Engines and Review

February 06, 2011 09:08 AM Eastern Time  

SAN FRANCISCO--(EON: Enhanced Online News)--eXteresAUTO, the total “Search Asset
Management” (SAM™) provider for auto dealerships, and CallSource, the industry leader in call tracking, today 
announced a partnership to provide eXteresAUTO clients with objective, robust and actionable data on phone leads
they’re generating directly from search engines and online review sites/directories.

CallSource tracking and analytics will now be included with each eXteresAUTO SEO and Online Reputation
Management subscription. Now, dealer clients will be able to view all their search- and review-driven calls (i.e.,
reporting on call volume/traffic, etc.); access detailed data behind each call (callers’ phone numbers, addresses, zip
codes, etc.); listen to calls via recorded audio files; and access tools to help the sales and service departments take
action on these valuable leads. Combined with eXteresAUTO’s rich website analytics, dealerships will now have a
360-degree view of the phone and website traffic they’re driving directly from Google, Yahoo!, Bing and review

“We’re thrilled to partner with CallSource, the most respected, innovative call-tracking provider. Search engine and
online review/social media site usage is exploding. And our dealers, with their powerful search and review presence,
are driving hundreds of calls a month from these sources - but fully understanding the business generation has
remained too anecdotal,” noted eXteresAUTO CEO, Richard Winch. “Our dealers now have the hard data to
measure the extraordinary ROI of SEO and Reputation Management, bringing the same transparency and tangibility
to high-volume, high-closing first-party leads that they’ve typically received from third-party sources.” 

“It’s crucial for dealerships to have objective, actionable data on their search- and review-driven phone leads,” 
noted Pogo Parr, V.P., Automotive, for CallSource. “And given the new Google Places local search layout - where
businesses’ online reviews have intense visibility, and searchers are grabbing phone numbers from Place Pages rather
than dealer sites - the need for call tracking is even more profound.” 

eXteresAUTO’s “Search Asset Management” (SAM™) combines the first, and consistently highest-rated, SEO
and Reputation Management dealership solutions. Every eXteresAUTO solution is designed to help auto retailers
establish the most powerful, positive presence across the search engines and online review/social media sites. The
company just received the 2010 DrivingSales Dealer Satisfaction Award for “Highest Rated” SEO, and also ranks
#1 for Reputation Management at DrivingSales.com.

CallSource solutions (integrating call tracking and recording, business analytics, lead scoring and management,
telephone performance analysis and training, etc.) ensure every phone lead is tracked, every call recorded and every
opportunity is followed up on – helping dealerships make informed decisions about their advertising’s ROI. The
company manages nearly 2,000,000 toll-free and local tracking numbers for more than 300,000 businesses
throughout the US and Canada. CallSource just received the 2010 DrivingSales Dealer Satisfaction Award for
“Highest Rated” Call Management solution.

About eXteresAUTO: eXteresAUTO is the leading “Search Asset Management” provider for the automotive
industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, online 
piracy solutions and more. AutoSuccess named eXteresAUTO one of the “Top Ten Companies to Watch in 2010,”
and the company’s SEO has ranked #1 in dealer satisfaction in the DrivingSales Vendor Ratings program for 2009
and 2010. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing technologies, the
company is headquartered in Riverside, CA.

About CallSource: Celebrating its 20th year, CallSource invented call tracking in 1994. Millions of development
dollars later, the CallSource Results System not only tracks the source of every telephone call, but also filters
prospects from non-prospects, providing the industry’s only accurate telephone closing ratio and cost-per-lead
information. Its recently expanded service, DealSaver, reviews every call to the dealership and promptly notifies
management each time there is an opportunity to save a deal. Business Analytics and Sales Training round out the
Results System.CallSource services benefit thousands of dealers throughout North America, and the company is
headquartered in Westlake Village, CA.

Beth McGroarty, 213-300-0107
Elliot Leiboff, 888-668-0766
Chief Strategy Officer

Permalink: http://eon.businesswire.com/news/eon/20110206005031/en/call-tracking/automotive/dealership

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