Gear Up for Success 8 Steps to Get Sales _ Marketing Cranking in Unison -- Free 27 Page eBook

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					Request FREE - Gear Up for Success: 8 Steps to
Get Sales & Marketing Cranking in Unison -- Free
27 Page eBook
              Description:
              To date, sales and marketing have managed to get
              by, largely by doing end runs around each other.
              But changes in the B2B selling environment –
              namely that the buyer is in control and holding
              sales reps at arm's length – have made it more
              urgent than ever to get sales and marketing truly
              working as one.

The classic lack of alignment between sales and marketing is
threatening the livelihood of many B2B organizations. That's
because today's buyers are seeking more than solution providers
– they're looking for trusted advisors who understand their
challenges and goals and can help them move smoothly down the
path to purchase. Sales and marketing need to sell the way their
target audience wants to buy. And achieving complete sales and
marketing alignment is the key to connecting with today's
prospects. In creating this eBook, Stephanie culled insights from
blog posts and articles online, and interviewed leading experts for
ideas and recommendations you can put into play today.


Request FREE - Gear Up for Success: 8 Steps to
Get Sales & Marketing Cranking in Unison -- Free
27 Page eBook

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Request FREE - Gear Up for Success: 8 Steps to
Get Sales & Marketing Cranking in Unison -- Free
27 Page eBook
              Description:
              To date, sales and marketing have managed to get
              by, largely by doing end runs around each other.
              But changes in the B2B selling environment –
              namely that the buyer is in control and holding
              sales reps at arm's length – have made it more
              urgent than ever to get sales and marketing truly
              working as one.

The classic lack of alignment between sales and marketing is
threatening the livelihood of many B2B organizations. That's
because today's buyers are seeking more than solution providers
– they're looking for trusted advisors who understand their
challenges and goals and can help them move smoothly down the
path to purchase. Sales and marketing need to sell the way their
target audience wants to buy. And achieving complete sales and
marketing alignment is the key to connecting with today's
prospects. In creating this eBook, Stephanie culled insights from
blog posts and articles online, and interviewed leading experts for
ideas and recommendations you can put into play today. Discover
concrete ways you can better align your sales and marketing
teams – and engage prospects and convert them into customers.



Request FREE - Gear Up for Success: 8 Steps to
Get Sales & Marketing Cranking in Unison -- Free
27 Page eBook

				
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posted:2/6/2011
language:English
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