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Build and maintain valuable relationships and partnerships SBS shall strive to build and maintain relationships with key external stakeholders from Government, the community sector, creative industries and business. SBS Corporate Plan 2007-2012 G oa l4 Objective 4.1 Raise awareness of SBS within all areas of Government SBS maintained regular contact with relevant SBS made submissions to the following Ministers, Members of Parliament, Ministerial Government inquiries: offices and Departments during the year including: Department of Broadband, Communications and • A ustralian Law Reform Commission Review of the Digital Economy (DBCDE) (formerly Department Australian Privacy Law – Discussion Paper 72 of Communications, Information Technology and (November 2007). the Arts – DCITA); Department of Finance and • BCDE Discussion Paper on Access to D Deregulation (formerly Department of Finance Electronic Media for the Hearing and Vision and Administration); Department Immigration and Impaired (June 2008). Citizenship (formerly Department of Immigration and • D CITA Discussion Paper on Digital Conversion Multicultural and Indigenous Affairs); Department of of Self-help Television Retransmission sites Prime Minister and Cabinet; the Attorney-General’s (August 2007). Department and Treasury. • SW Law Reform Commission Consultation N SBS representatives continued to have high level Paper 1: Invasion of Privacy (September 2007). contact with government and industry bodies • SW Standing Committee on Law and Justice N particularly in relation to major broadcasting policy Inquiry into the prohibition on the publication of developments, media reform and digital television names of children involved in criminal proceedings and radio policy. – joint submission with ABC, Commercial Radio Australia, Fairfax Media, FreeTV Australia and SBS attended Senate estimates hearings in February News Limited (December 2007). and May 2008 (the hearings planned for October 2007 were not held due to the Federal Election). • enate Standing Committee on Environment, S Communications and the Arts Inquiry into the Effectiveness of the Broadcasting Codes of Practice (May 2008). SBS Annual Report 07-08 71 Objective 4.2 Strengthen links with communities and other stakeholder groups SBS Board community functions in those areas, including the needs and opinions of small or newly arrived ethnic groups. The SBS Board hosted a community function in 2007-08 in Adelaide on 9 August 2007, addressed Members of the Community Advisory Committee by the Chairman and Managing Director. There were are appointed on the basis that they have an approximately 53 attendees including representatives understanding of Australia’s multicultural society of multicultural organisations, ethnic community group and, in particular, have interests relevant to, and an leaders and independent film and television producers. understanding of ethnic, Aboriginal or Torres Strait Islander communities. Community consultations The SBS Community Advisory Committee discussed a range of topics during 2007-08, including: The SBS Managing Director met a range of community • SBS Corporate Plan 2007-2012; representatives throughout 2007-08 to discuss • Australian citizenship test; community projects and matters of community • SBS’s participation in the Australia 2020 Summit; concern in addition to attending the Federation of • Prime Minister Kevin Rudd’s apology to Australia’s Ethnic Communities Councils of Australia (FECCA) Indigenous people; Conference in Hobart. The representatives included • Changes to the SBS commissioning structure; Ethnic Community Council leaders, cultural community • SBS’s new brand identity; leaders, Members of Parliament and international • SBS Radio’s language clusters and staffing ambassadors. The Managing Director also hosted restructure; various community functions for SBS including two • SBS’s upcoming role as broadcaster for World events at Parliament House in Canberra. Youth Day. SBS attended regular meetings with representatives The Community Advisory Committee provided the from FECCA to discuss potential collaboration following advice to the Board: on a range of upcoming projects. Planning was • supported the importance of commissioning undertaken for community consultations on SBS’s Australian content and felt SBS needed to focus plans for the future, to be conducted in the second on what differentiated it from other broadcasters; half of 2008. • noted that local content which reflected The manager of SBS’s overseas news services multicultural Australia and imported foreign – WorldWatch and the World News Channel language content, both fulfil SBS’s Charter; – continued to consult community groups and official • suggested SBS explore the use of different country representatives in order to balance the platforms to reach a younger audience; needs of various language and cultural communities • supported new approaches to multilingual content; within Australia with the availability of services and • recommended that the Australian citizenship test to ensure that any new services are appropriate for be considered as a topic to be further covered in broadcast in Australia. SBS programming as it is an important issue for the SBS audience; • suggested that the Board explore SBS’s critical SBS Community Advisory Committee role in reflecting contemporary Australian society in relation to the Federal Government’s social The SBS Community Advisory Committee is inclusion agenda; appointed by the SBS Board under the Special • drafted a submission to the Australia 2020 Summit Broadcasting Service Act (section 50). Its function on the social inclusion benefits of multilingual and is to assist the Board in its duty to be aware of, and multicultural media and advocating for greater responsive to, community needs and opinions on Government support for SBS. matters relevant to the Charter by advising the Board 72 SBS Annual Report 07-08 SBS Community Advisory Committee work particularly as it applies to women’s issues. She has frequently given lectures to various Chair: Ms Elleni Bereded-Samuel (Vic) institutions and community groups on the general topic of Islam and women, and is active in interfaith Has a profound commitment to working with dialogue. Ms Hussein edits a multifaith webzine, communities in an inclusive manner and has Shalom Pax Salam, and writes regularly for media experience working closely with a range of outlets, including The Australian and New Matilda, communities in her position as Community on issues relating to Islam, gender and South Asia. Partnerships Officer at Victoria University. She also volunteers in the Horn of African Communities Network, the Victorian Immigrant Refugee Women’s Adjunct Associate Professor Annaliza Jackson Coalition and the Western Region Refugee Pathways (WA) (from September 2007) Committee. She is currently completing a Masters Annaliza Jackson is an Australian of Southern Italian in Education and holds a Post-Graduate Diploma origin who has worked extensively with people of in Counselling from Victoria University as well as a multi-cultural backgrounds. She is an Adjunct BA from Addis Abada University, Ethiopia. She also Associate Professor with the John Curtin Institute has a range of Certificates in Workplace Training, of Public Policy, Curtin University of Technology in Computer Software Operations, and French and Western Australia. Aside from teaching at Curtin, Dutch Languages from the Catholic University of she runs her own consultancy providing advice and Lauven, Belgium and Victoria University. education on leadership, ethics, communication, change and improving international understandings Mr Nicholas Carè (NSW) across the corporate and public sector. During her 30-year career, Prof. Jackson has been appointed to Born in Italy, Mr Carè has more than two decades’ numerous organisations and committees, including management experience and is currently Secretary the WA Equal Opportunities Tribunal, the Australian General of the Italian Chamber of Commerce and Institute of Multicultural Affairs and the Domestic Industry in Sydney. He has a Degree in Engineering Violence Task Force. She was the inaugural President and a Diploma in International Business Management of COEMIT WA (Comitato Emigrazione Italiano) on and Trade. Through his professional roles, Mr Carè behalf of the Italian Department of Foreign Affairs. maintains close relationships with ethnic communities In WA she led the establishment of the Ethnic Child around Australia and liaises extensively with Care Services Association, the Migrant Women’s community welfare and advocacy organisations. Interest Committee and was founding president of He worked with Indigenous communities on an the Italo-Australian Women’s Association WA. As international exhibition ‘L’Artigianato in Fiera’ in 2000 Woman Deputy Chairwoman of FECCA, in the mid and 2001 and is keenly interested in issues affecting 1980s Annaliza together with a committed team of the Italian community’s second- and third-generations. women across the nation, with representatives from the FECCA women’s network and other ethnic women Mr Nick Hatzoglou (Vic) (from March 2008) representatives founded the Association of Non English Mr Hatzoglou is an Australian-born Greek with Speaking Background Women of Australia. Annaliza is a passion for sport. As the Multicultural Project author of numerous papers, reports and book chapters, Coordinator for the Australian Football League, including the prize winning story for Forza e Corraggio Mr Hatzoglou aims to bring Australian Football – Give Me Strength. She has more recently written opportunities closer to people from non-English papers on diversity, ethics, integrity and leadership. speaking backgrounds. He has a strong interest in reaching out to new immigrants and developing Ms Joanne Jousif (NSW) (from September 2007) new ways of communicating with these diverse Ms Jousif was born in Iraq and grew up as part of ethnic groups. the Assyrian community in the western suburbs of Sydney. She currently represents the NSW Ms Shakira Hussein (ACT) (from September 2007) Department of Corrective Services on the NSW Ms Hussein belongs to a multi-ethnic and multi-religious Parole Authority and has extensive experience family and has experience working with a range of working in the justice system. Additionally, Ms Jousif community groups. Ms Hussein is currently completing has worked voluntarily in East Timor for the Catholic her PhD at the Australian National University, focusing Education Office providing training to East Timorese on encounters between Muslim and Western women, English teachers. She has also worked as a volunteer and her studies have taken her to Pakistan where she teaching English to Afghani adult refugees in Sydney spent time with Pakistani and Afghan women’s groups. and as an English teacher in India. She continues Ms Hussein is an active member of the Canberra to act as an advisor to the Catholic Education Islamic Centre where she is involved in community Organisation mentoring program in East Timor. SBS Annual Report 07-08 73 Mr Alex Lew (VIC) (from March 2008) in 1978 along with his wife Bagia a registered nurse. Australian-born Mr Lew recently graduated from They have two sons, Aswhin and Ahkash. Melbourne University with a Bachelor of Arts majoring in European Studies and a Bachelor of Laws with Dr Krishna K. Shrestha (NSW) (from March 2008) Honours. While at university, Mr Lew was the Political Born in Nepal and fluent in Nepali and Hindi, Dr. Affairs Director of the Australasian Union of Jewish Shrestha has background in socio-environmental Students and participated in several youth interfaith justice issues and the politics of community dialogues on campus. In 2006, Mr Lew worked for participation in environmental management. Dr. the British delegation to the European Parliament Shrestha is a Human Geographer who received and currently works for a law firm in country Victoria. his PhD from The University of Sydney where he is He also works as a tutor for the Deakin University currently a lecturer. His key academic interests are in Institute of Koorie Education, providing assistance to the political ecology of collaborative natural resource Indigenous law students from remote communities policy and management, and equity/equality issues, who are studying by distance education. particularly in a comparative context of Australia, Nepal and India. One of the fundamental elements of Mrs Evelyn Pereira e Robertson (Tas) his research is community participation of ethnic and (from March 2008) other minority communities to policy development Mrs Robertson was born in Goa, India and is of and implementation, which focuses on how Indian-Portuguese descent. She lived in Oman cultural and social relations and values shape our for 10 years before moving to Australian, and now perceptions and actions. Dr. Shrestha has an ongoing calls Tasmania home. Mrs Robertson has a rich involvement with various multicultural groups such as and diverse background living and working with the Australian-Nepalese Organisation, South Asian people from a broad range of ethnic backgrounds. Association Australia and the International Students She has extensive experience working with migrant Association. He has active links with various cultural/ communities through the St. Vincent de Paul Society ethnic individuals and groups through professional and the Catholic Refugee Support Group (CRSG). memberships of Institute of Foresters Australia, Mrs Robertson is currently the District Registrar with Institute of Australian Geographers and Nepal the Civil Division of the Magistrates Court and the Foresters Association. Dr Shrestha is also a Justice Registrar for the Anti-Discrimination Tribunal. She of the Peace (Qualified) (Qld). continues to work voluntarily for the CRSG through the Integrated Humanitarian Settlement Program Mr Biko Syong’oh (NSW) (from September 2007) which is involved in the settlement of new migrants in Kenyan-born, Mr Syong’oh has a communications Australia. Mrs Robertson has also recently become degree and is currently in the final stages of involved in the establishment of the Global Vaddo completing a law degree at Newcastle University. Charitable Trust which provides free education to He is on the Executive Council of the Hunter African underprivileged children in India. Communities Council, a position which has exposed him to a diverse range of African cultures. As part Mr Ramdas Sankaran (WA) (from April 2008) of his work with the Council, Mr Syong’oh assists Ramdas is a professional social worker with migrants negotiate their new lives in Australia by substantial senior managerial experience within helping provide accommodation, facilitating access Commonwealth and State public services and to services such as banking and healthcare, and the community services sector. He has extensive lobbies government agencies on the community’s experience in implementing a range of projects behalf. Mr Syong’oh has also recently been and has advanced the cause of human rights, contracted by the Northern Settlement Services to multiculturalism, Aboriginal reconciliation and produce a radio program in Swahili, and will also substantive equality for thirty years. He is the be overseeing the production of similar programs in Executive Director of the Multicultural Services Centre Dinka and Arabic on the University of Newcastle’s of WA and the President of the Ethnic Communities 2NUR radio service. Mr Syong’oh has a strong Council of WA. Ramdas has convened FECCA’s interest in the media, having worked as a producer Welfare Reform and Multiculturalism, Racism and in Kenya prior to moving to Australia. He is keen to Reconciliation Networks and has represented explore innovative ways SBS can communicate with FECCA on the Australian Transcultural Mental Health ethnic communities. Network. He represents FECCA on Centrelink’s National Community Reference Committee and Mr Abderraouf Adel Ziani (Vic) (from September 2007) its National Multicultural Reference Group. He is a Mr Ziani grew up in Algeria and lived in Europe before member of the Australian Institute of Management recently settling in Australia with his family. He is and the Australian Association of Social Workers. active in the Algerian community in Melbourne and Ramdas was born in India and migrated to Australia visits the UMMA Mosque and Islamic Centre on a 74 SBS Annual Report 07-08 daily basis. Mr Ziani has worked in customer services Mr John Payne (NSW) (to September 2007) for the last eight years. His work background includes Australia-born, Mr Payne was formerly the Deputy working as a journalist in the United Kingdom. He Principal of Bathurst High School. He has taught is currently studying Broadcast Television. He has a English and History in secondary schools in rural strong interest in the role of television in community NSW, Britain and Canada. His interests include building and how broadcasting can be used to creative and performing arts, multiculturalism, represent multicultural Australia. public broadcasting, Indigenous culture and sports. As Chairman of the SBS for Bathurst Committee, Retired Community Advisory Committee members he helped bring self-help SBS Television to Bathurst in 2007-08 in 1994 and SBS Radio in 2002. Mrs Beryl Mulder (NT) (to June 2008) Mr John Roe (ACT) (to September 2007) Born in the Netherlands, Ms Mulder is a Past Born in Darwin, John’s family extends from Broome, President of the Multicultural Council of the Northern all the way across the top of Australia, to the Torres Territory and currently the Senior Deputy Chair of Strait. He has recently rejoined SBS’s Living Black the Federation of Ethnic Communities’ Councils of team as supervising producer, after almost two years Australia. She lived in Surinam (3 years) and Zambia away. During that period, John was Centrelink’s (11 years) before migrating to Australia in 1982. Indigenous Account Manager and Indigenous Ms Mulder has worked in multicultural affairs for Ambassadors’ Programme Manager and before that, 25 years, including for the Office of Multicultural he worked for Aboriginal Hostels Limited in Canberra. Affairs. She completed a BA degree in the Social Sciences as a mature age student and is a founding His career, for the last 16 years, has been in member of the Association of Non-English Speaking indigenous policy and service delivery in media, Background Women of Australia (ANESBWA). Beryl events, and sport. He has worked with, and travelled was awarded an OAM in 2005 for her advocacy work, extensively, to dozens of communities around as a volunteer, with immigrants and refugees and with Australia. He is a previous indigenous scholarship women’s organizations. holder through the Indigenous Sports Program at the Australian Institute of Sport and also a two-time recipient of the Aboriginal and Torres Strait Islander Mr Phong Nguyen (Vic) (to April 2008) Coach of the Year Award for American Football. Having arrived in Australia in 1979 as a refugee from Vietnam, Mr Nguyen was the first Vietnamese to Mr Paulo Vieira (Qld) (to September 2007) join the Jesuits in Australia in 1980 although he left the Order five years later to study at the University Born in Zimbabwe of Maltese-Egyptian-Portuguese of Melbourne where he obtained his B.A, Grad. Dip parentage, Mr Vieira is Director of Studies at the and M.A in Linguistics. He has been as passionate Central Queensland University Language Centre advocate and champion of multiculturalism and in Rockhampton. A graduate in Political Science, social justice in Australia since university and was Mr Vieira has held several political advisory positions FECCA’s Inaugural Ethnic Youth of the Year in 1986. including Senior Policy Adviser to the NSW Minister Phong is currently the Director of the Springvale for Multicultural and Ethnic Affairs. Indo-Chinese Mutual Assistance Association (SICMAA), a not-for-profit community social welfare agency. He volunteers in many other community organizations including: the Ethnic Communities Council of Victoria (Chairperson), Vietnamese Community in Australia (Vice-President), Vietnamese Community in Australia-Victoria Chapter (President), Vietnamese Cultural Heritage Centre - Australia (Chairperson), Leadership Victoria (Alumni member), Myer Foundation’s Beyond Australia Committee (Member). Phong is currently involving in a number of ministerial and community advisory committees related to Gambling, Drugs, Police, Interfaith, Health, Disability and Ageing. For his commitment and service to Multiculturalism and Australia, Phong was awarded with the Centenary Medal in 2001. SBS Annual Report 07-08 75 Community events SBS Radio outside broadcasts SBS Radio continued to use outside broadcasts (OBs) to engage with different local communities. SBS Radio in Melbourne and Sydney mounted many OBs during the year utilising the SBS OB vans located in each centre. OBs were conducted at the following locations: • N SW – African Festival (Sydney); Armenian Festival (Sydney); Auburn Festival (Sydney); Bairro Portugues Food and Wine Festival (Petersham); Brazilian Festival (Sydney); Cabramatta Moon Festival (Cabramatta); CeBIT Australia 2008 (Sydney); Children’s Festival (Bankstown); Chilean Festival (Fairfield); Dancehall Queen Finals 2007 (Sydney); Diversity in Health Conference 2008 (Sydney); Filipino Festival (Sydney); Greek Festival (Sydney); Greek National Day (Sydney); Haldon Street Festival (Lakemba); Lebanon Carnival (Sydney); Multicultural Eid Festival (Fairfield); NAIDOC Week (Alexandria); Sydney Royal Easter Show (Homebush); Strathfield Lunar New Year Festival (Strathfield); Tamil New Year (Pendle Hill); Uruguyan Festival (Fairfield); Vietnamese Tet Festival (Warwick Farm); Youth Harmony Festival (Sydney); Youth X Festival (Wiley Park). Victoria – Buddha’s Day and Multicultural Festival (Federation Square, Melbourne); Chanukah in the Park (Caulfield Park); Chilean Festival (Sandown Racecourse); ‘Diwali’ Festival of Lights (Melbourne); Dutch Orange Day (Melbourne); Emerge Festival (Melbourne); Festival Indonesia (Docklands); German Day (Melbourne); Japanese Festival (Box Hill); Jewishaid Harmony Day Festival (Melbourne); Lunar New Year Celebrations (Springvale); Moon Festival (Melbourne); Pako Festa (Geelong); Polish Festival (Melbourne); Sinhalese New Year (Melbourne); Taste of Portugal (Melbourne); TET Festival (Richmond); Turkish Day (Coburg Lake), Turkish Festival (Melbourne). • ueensland – Culture Fest (Townsville); Panyiri Gree Festival (Brisbane). Q k • South Australia – WOMAdelaide (Adelaide). • ACT – Greek Glendi Festival (Canberra). 76 SBS Annual Report 07-08 Objective 4.3 Strengthen local and international partnerships Creative alliances International door SBS Content (Television and Online) continued Documentary Series fostering its relationship with the Screen Producers’ Dead Tired* Association of Australia (SPAA) and state funding Who Do You Think You Are (Series 2) bodies via key cross-state initiatives such as the Destination Australia series. Single Documentaries Death of the Megabeasts The Film Finance Corporation (now part of Screen Murder in The Snow Australia) leveraged more than 50 per cent of Once Bitten commissioned content resources across co-investment projects, while the state agencies supported almost Australian Film Commission 100 per cent of the commissioned documentary slate and generally matched SBS funds dollar for dollar. Comedy Series Bogan Pride* These alliances (detailed below) ensure that SBS commissions programs from throughout Australia Documentary Series and allows SBS to draw from a wide range of talent A Camel Odyssey and ideas. Loved Up (Series 2) Increased reliance on producer offset net benefit as a financing tool will lead to the establishment of new Single Documentary partnerships over the next financial year. Alter Ego – Podlove 2 Kuru: Science and Sorcery Film Finance Corporation Murder in the Snow The Pageant Paper Dolls: Pin Up Girls of WW2 Domestic door Drama Series Interstitials Carla Cametti PD* Monster Auditions The Circuit (Series 2) Saved* Film Australia Documentary Series Single Documentary About Women Community Cop Great Australian Albums (Series 2) Every Family’s Nightmare Loved Up (Series 2) Film Victoria Single Documentary Embedded with the Murri Mob* Drama Series Embedded with Nationalists Bogan Pride Embedded With Sheik Hilaly Saved* My America* My Biggest Fan* Single Documentary Not Forgotten Alter Ego – Podlove 2 The Pageant Murder in the Snow Paper Dolls: Pin Up Girls of WW2 Paper Dolls: Pinup Girl of WW2 The Portrait Painter* SBS Annual Report 07-08 77 NSW Film and Television Office Partnerships and business opportunities Documentary Series SBS News and Current Affairs Taxi School* Single Documentary SBS News and Current Affairs has established Lillian Roxon: The Mother of Rock commercial relationships with Link TV in the USA, Maverick Mother* TVNZ in New Zealand and Phoenix TV in Hong Kong for these networks to broadcast individual stories or wholes series of Dateline to their audiences. This Northern Territory Film and Television Office generates revenue for SBS, but also acknowledges Documentary Series the high standard and international recognition of Destination Australia (Series 2) the program and its appeal to audiences beyond Australia’s shores. SBS also has a commercial relationship with National Indigenous Television (NITV) Pacific Film and Television Commission for NITV to broadcast episodes of Living Black, as Single Documentary well as other one-off special events covered by the My America Living Black team during this past year, such as the broadcast of The Deadlys awards. Screen Tasmania SBS News and Current Affairs maintains significant program and content supply relationships with Documentary Series overseas broadcasters for the supply of news Destination Australia (Series 2) services for SBS’s WorldWatch and World News Channel sources. South Australian Film Corporation Documentary Series Destination Australia (Series 2) Single Documentary The Town They Gave Away ScreenWest Drama Series The Circuit (Series 2) Documentary Series Who Do You Think You Are? (Series 2) Single Documentary Death of the Megabeasts Destination Australia (Series 2) Kuru: Science and Sorcery * Commissioned by SBS in 2006-07 but financed by the relevant federal or state body in 2007-08. 78 SBS Annual Report 07-08 WorldWatch and World News Channel sources Country Language Broadcaster Origin Signal Chile Spanish Televisión Nacional de Chile (TVN) Santiago Courier China Mandarin China Central Television (CCTV) Beijing Sat/Fibre Croatia Croatian Hrvatska Radiotelevizija (HRT) Zagreb Satellite France French France Télévisions (FT2) Paris Sat/Fibre Germany German Deutsche Welle (DW) Berlin Satellite Germany English Deutsche Welle (DW) Berlin Satellite Greece Greek Ellinikí Radiofonía Tileórasi (ERT) Athens Sat/Fibre Hong Kong Cantonese TVB Pearl Hong Kong Satellite Hungary Hungarian Duna Television (DTV) Budapest Satellite Indonesia Indonesian Televisi Republik Indonesia (TVRI) Jakarta Satellite Italy Italian Radiotelevisione Italiana (RAI) Rome Satellite Japan Japanese Nippon Hoso Kyokai (NHK) Tokyo Satellite Korea Korean YTN News Network (YTN) Seoul Satellite Malta Maltese Public Broadcasting Services (PBS) G’mangia FTP/Courier Netherlands Dutch Nederlandse Omroep Stichting (NOS) Hilversum Satellite Philippines Tagalog ABS-CBN Network Manila Satellite Poland Polish Telewizja Polska (TVP) Warsaw Courier Poland Polish Telewizja PolSat Warsaw Courier Russia Russian NTV Telekompania (NTV) Moscow Sat/Fibre Serbia Serbian Radio-televizija Srbije (RTS) Belgrade Sat/Fibre Spain Spanish Radio Televisión Española (RTVE) Madrid Satellite Turkey Turkish Türkiye Radyo Televizyon (TRT) Ankara Satellite Ukraine Ukrainian MIST Telekompania Lviv Courier UAE Arabic Dubai Media Incorporated (DTV) Dubai Sat/Fibre USA English Public Broadcasting System (PBS) Wash. DC Satellite USA English Public Broadcasting System (PBS) NY & Miami Satellite SBS Sport SBS Online SBS Sport signed a new five year deal for the Tour de In conjunction with Film Australia, the NSW Film France with the French rights agency, ASO (Amaury and Television Office and the Australian Film, Sport Organisation). Under the new agreement, Television and Radio School (AFTRS), the Change SBS retains exclusive live rights to the event and the World cross-platform project was conceived the online rights to produce the official website in as an incubation project for young film makers Australia. As part of the deal SBS also secured the and digital media practitioners in NSW. Nine young online rights for the Dakar Rally. film makers were selected and commissioned by SBS Online and Film Australia to create 25 short SBS also secured the official online clip rights for the films around sustainability themes. These were next three seasons of the English Premier League. published on the Change the World website (www.changetheworld.org.au). In addition, producers were also able to take part in comprehensive workshops in the AFTRS interactive lab. In December 2007, SBS Online licensed search technology from Google to power the web based search facility on SBS websites. In addition, the priority of search as a navigational tool was increased with all new sites having a prominent search function within their site headers. These two developments have led to a significant increase in the use of the search function on SBS websites. SBS Annual Report 07-08 79 SBS Marketing SBS sponsorships A number of large promotional partnerships were put SBS is involved in a number of sponsorships in place by SBS Marketing this year including: to support industry and community events and initiatives that are relevant to its services. • a major promotional partnership with The • Australian Business Arts Foundation (AbaF) Australian newspaper for The Circuit; • a national promotion with News Limited’s six SBS is a Major Media Partner for the AbaF major newspaper mastheads across the country National Awards. for Who Do You Think You Are?; • Bangarra Dance Theatre • a national marketing and promotional partnership Marketing partnership with SBS Television and with Ancestry.com.au for Who Do You Think Radio; SBS brand on all print promotions for You Are?; major Sydney premieres; benefit of hospitality • a national marketing partnership with The and tickets. Australian newspaper for the 2007 Tour de France. • F lickerfest 18th International Short Film Festival (Sydney) SBS Technology and Distribution Marketing partnership; SBS brand on all print Considerable work was undertaken by the Division and online promotions; airing of SBS promotional during the year in its negotiations with a variety of trailer at Bondi Pavilion and regional screenings; vendors for the provision of services and systems for sponsor of SBS Short Film Award; and benefit of the non-linear presentation and playout project. tickets to all screenings. SBS Technology and Distribution continues to • NSW Art Gallery enhance its innovative and productive partnering Marketing partnership with SBS Radio; relationship with Broadcast Australia (BA) (SBS’s SBS brand on all print promotions for major major transmission provider). This partnership exhibitions; benefit of hospitality and tickets. has now been established for 4½ years. A second • SBS Youth Orchestra Relationship Business Plan is currently under review Marketing partnership of major concert; cross continuing the previous theme of collaboration, promotion on website. transparency, rigour and accountability between the two organisations. • Sydney Opera House Marketing and commercial partnership for major Hostworks, the provider of SBS’s outsourced Sydney Opera House promotions and events; online hosting services, was recently purchased benefit of hospitality and tickets. by Broadcast Australia and it is expected that the • Sydney Festival existing SBS/BA relationship will extend to include Hostworks within the partnering activities. Marketing partnership with SBS Radio; SBS brand on major print campaigns; benefit of hospitality and tickets. SBS was a media sponsor of the Media Entertainment and Arts Alliance’s The Future of Journalism conference (May 2008) and a silver sponsor for the Federal Parliamentary Press Gallery Midwinter Ball (June 2008). SBS Radio participates in the following events each year, primarily through SBS Radio promotional support and community involvement. 80 SBS Annual Report 07-08 SBS Radio sponsorships 2007-08 Organisation / Event Community Sector Contribution Region AUSIT All Government Media Partner National Australian of the Year All Government Media Partner National Bairro Portuguese Portuguese Community OB/Media Partner NSW CeBIT All Business OB/Media Partner NSW CO.AS.IT Italian Community Media Partner NSW Cultural Diversity Week All Government Media Partner Victoria Cultural Fest Townsville All Arts OB/Media Partner Queensland Music Festival Indonesia Indonesian Arts OB Victoria Business German Film Festival German Film Media Partner National Gift of Light Hindi Arts Media Partner Victoria Japanese Community Spanish Government Turkish Vietnamese Greek Festival of Sydney Greek Community OB/Media Partner NSW Greek Film Festival of Sydney Greek Film Media Partner NSW Haldon Street Festival All Community OB NSW Harmony Day All Community Media Partner* National Government Lavazza Italian Film Festival Italian Film Media Partner National La Mirada Film Festival Spanish Film Media Partner Victoria Melbourne International All Arts Media Partner Victoria Arts Festival Melbourne International All Film Media Partner Victoria Film Festival National Youth Week All Government Media Partner National Open Road Conference All Government Media Partner Victoria Senior’s Festival All Government Media Partner Victoria Spanish and Latin American Spanish Film Media Partner NSW Film Festival Spanish Film Festival Spanish Film Media Partner National Sydney Festival All Arts Media Partner NSW Sydney Royal Easter Show All Community OB/Media Partner NSW WOMADelaide All Music OB/Media Partner SA * Hosted SBS Youth Orchestra Concert. SBS Annual Report 07-08 81
"Build and maintain valuable relationships and partnerships"